How to Attract Teachers to Work in Your School in normal times and lockdown!
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A COBIS webinar given on 16th April 2020 on teacher recruitment to international schools. The presentation looks at innovative ways of finding talent and ways in which schools can position themselves by building their recruitment brand.
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How to Attract Teachers to Work in Your School in normal times and lockdown!
- 1. @IndependentHead @Kellett__CEO How toAttract Teachers toWork inYourSchool (innormaltimesandlockdown!) Mark S. Steed, MA (Cambridge) MA (Nottingham), MSc (Ashridge-Hult BusinessSchool) Principal and CEO of Kellett School, Hong Kong Webinar Thursday 16th April 2020 1000UK 1300UAE 1700HK This presentation is on my blog: IndependentHead.blogspot.com
- 2. Structure of this Webinar 5. Does Covid-19 change things? Forever? 4.Talent: Where to find it – how to attract it 3.The Key Questions you need to Answer 1. Context:The Global Recruitment Crisis 2. Creating your Recruitment Brand Presence 6. Rethinking the Recruitment Process
- 4. TheGlobalContext TeacherShortages Source: UNESCO Institute of Statistics, Fact Sheet No.39 October 2016 The world will need 3.3 million more primary teachers and 5.1 million more lower Secondary teachers by 2030.
- 5. GLOBAL PROJECTIONS THE MARKET IN 10 YEARS Data from January 2020 Fee Income USD Students Schools 2000 2020 By 2030 2,584 11,412 970,000 5.82million 11.16 million 88,000 555,000 1.06 million $4.9 billion $54.8 billion $112 billion Staff 19,200 Data and intelligence on the world’s K-12 international schools’ market © ISC Research Ltd, 2020 www.iscresearch.com enquiries@iscresearch.com Used with permission
- 7. TheGlobalContext Teacher Recruitment Strategy The international recruitment round is getting earlier every year.
- 8. Build your Recruitment Brand Marketing to Potential New Recruits: Some Ideas
- 9. Build your Recruitment Brand Tip 1. Use your website
- 12. Build your Recruitment Brand Tip 2. Build a LinkedIn Community
- 13. Build your Recruitment Brand Tip 3. Join key organisations
- 14. Build your Recruitment Brand Tip 4. Be part of the conversation KellettTeaching and Learning Conference 19-20 February 2021 Wellbeing – EdTech – Best Practice
- 16. Build your Recruitment Brand Tip 5.StaffTalk - Look after your staff 1. Guiding new staff through the red tape 2. Connect new staff before they arrive – set up a new staff FacebookGroup 3. Relocation Advice 4. Meet and Greet 5. Teacher Buddy 6. Help new staff through the first months of living in limbo 7. Introduction to Local Laws and Customs. Seven ways to help new staff settle in ‘The onboarding process: 7 tips to combat cold feet’ Tes 18th February 2020
- 17. Build your Recruitment Brand Tip 6. Sell your location (honestly)
- 18. Build your Recruitment Brand Tip 6. Sell your location (honestly) Want to teach in an iconic world city? Teaching Opportunities in Enfield
- 19. Build your Recruitment Brand Tip 6. Sell your location (honestly) How do you sell teaching in a school in suburbs of Yangon? Chengdu? Almaty?
- 20. 10 Key Questions Schools need to answer
- 21. Lifestyle Questions 1. Where will I live? 2. What will I eat? 3. Will I be able to communicate in English? 4. What is the healthcare like? 5. What’s is like living there? 6. How safe is it?
- 22. Lifestyle Questions How to do it: Haileybury Almaty’s staff recruitment video
- 23. Salary & Package Questions 7. What are the living costs? 8. How much can I expect to save?
- 24. Professional Questions 9. What will the school be like? 10. What are the professional development opportunities? ’10 questions from candidates for overseas schools’ Tes 9th December 2019
- 25. Attracting Talent: Where to find it – how to attract it
- 26. AttractingTalent 1.Traditional Methods 1. TraditionalTes Advertising 2. Recruitment Fairs 3. Recruitment Agencies
- 27. AttractingTalent 2. Non- Traditional Methods 4. DIY Advertising 5. Tap into the School Community Network 6. DIY LinkedIn Headhunting 7. Grow your own
- 30. DoesCovid-19 changethings? Forever? Video Interviews Tips onSkyping 1. Take some time to adjust the height of the camera; 2. Practise speaking into the camera; 3. Don’t sit too close to the camera; 4. Invest in an extension microphone; 5. Think about what’s behind you; 6. Avoid backlighting; 7. Never wear a headset; 8. Take time to prepare for the interview; 9. Don’t put Post-It notes around the screen; 10. And finally…make sure that you’re fully dressed. ‘Coronavirus: 10 tips for acing a remote job interview’ Tes 12th March 2020 Time to upskill youVC InterviewTechnique?
- 31. DoesCovid-19 changethings? Forever? Video Interviews Tips onSkyping Are the Financial Costs of Flights and Accommodation, the Social Costs of time of being out of school for up to a week, the Physical Costs of wear and tear on individual school leaders, and the knock-on Opportunity Costs of how we could spend the recruitment budget and time differently, worth the difference between upskilling to useVideo-Conferencing to conduct interviews? Post-Covid-19 International schools will be asking themselves:
- 33. Rethinking the Recruitment Process Thanks to Dr Nick Dennis for his help and advice on this section
- 34. Rethinking Recruitment: JobAdverts and Job Descriptions Women are • Less likely to apply for positions they had viewed on the website. • Less likely to apply for positions that were more senior than their current position (what LinkedIn call ‘stretch roles’). • More likely to be hired when compared to men applying for the same position as them. Are you reducing your field?
- 35. Rethinking Recruitment: JobAdverts and Job Descriptions Are you reducing your field? Tara Sophia Moir ‘Why women don’t apply for jobs unless they’re 100% qualified’ Harvard Business Review 25/08/2014
- 36. Job Advert/ Description Analysis Tool https://www.beapplied.com/ https://textanalysis.beapplied.com/
- 37. Rethinking Recruitment: TheApplication Form Online Application Form Covering Letter Why you would like to teach at the School Your educational philosophy Your experience in meeting the requirements of the position Evidence of contributions to your current school's development Your professional and personal strengths Your contributions to the wider and extra- curricular life of your present school Your personal interests Are you putting barriers in the way of applicants? Personal details (name, address etc) Current post and responsibilities Past positions and responsibilities with dates Qualifications (GCSE/A Levels/Degree/PGCE) Details of CPD courses in past 3 years Extra Curricular Activities No of days sick leave in past two years Names/Email address of three professional referees, which must include your current Head Cover letter which can be prepared in advance in word and attached to the form
- 38. Rethinking Recruitment: The Interview: TheQuestions we ask ‘How teacher interviews have lost the human touch’ Tes 27th March 2020
- 39. Rethinking Recruitment: Professor Iris Bohnet, the Kennedy School of Government at Harvard University
- 40. Rethinking Recruitment: The Interview: Format “To state the obvious, if you have four interviewers, four data points from four individual interviewers trump one data point from one collective interview.” Time to get rid of panel interviews?
- 41. Rethinking Recruitment: The Interview: Format How many interviewers? The Rule of Four Google PeopleAnalyticsTeam See https://rework.withgoogle.com/blog/google-rule-of-four/
- 42. Rethinking Recruitment: The Interview: TheQuestions we ask Providing candidates real problems they might face in the role drafting a letter, responding to complaint, advising a student/staff member on an issue; “Pick a topic, any topic with which you’re confident – your ‘party piece’ if you like - and teach it to me in a couple of minutes.” Dr Nick Dennis after
- 43. Rethinking Recruitment: The Interview: Scoring Candidates Weight Candidate 1 Candidate 2 Candidate 3 Candidate 4 Task A 30 4/5 3/5 5/5 3/5 Task B 20 4/5 4/5 2/5 5/5 Question 1 5 4/5 2/5 5/5 5/5 Question 2 10 3/5 5/5 2/5 2/5 Question 3 10 4/5 2/5 4/5 Question 4 10 5/5 3/5 3/5 Question 5 5 2/5 5/5 5/5 Question 6 10 5/5 3/5 3/5 Score each candidate’s response after each question as human memory is fallible.
- 44. Rethinking Recruitment: The Interview: Scoring Candidates Weight Candidate 1 Candidate 2 Candidate 3 Candidate 4 Task A 30 4/5 3/5 5/5 3/5 Task B 20 4/5 4/5 2/5 5/5 Question 1 5 4/5 2/5 5/5 5/5 Question 2 10 3/5 5/5 2/5 2/5 Question 3 10 4/5 4/5 2/5 4/5 Question 4 10 5/5 5/5 3/5 3/5 Question 5 5 2/5 2/5 5/5 5/5 Question 6 10 5/5 5/5 3/5 3/5 Compare responses horizontally across all candidates, rather than discussing candidates one at a time.
- 46. Put as much effort into Teacher Recruitment as you put into your Pupil Recruitment
- 47. Questions
- 48. Mark S. Steed MA (Cambridge), MA (Nottingham), MSc (Ashridge-Hult Business School) Principal andCEOofKellettSchool, HongKong Email: mss@kellettschool.com Twitter: @independenthead @Kellett_CEO LinkedIn: uk.linkedin.com/in/independenthead Blog: http://independenthead.blogspot.com SlideShare: http://www.slideshare.net/independenthead
Editor's Notes
- Here are how the ISC Research Global Projections looked in January 2020. These will no doubt change because of the impact of coronavirus, but how they will change, the sector is yet to know. ISC Research is continuing to track the market and gather data helping schools and supporting organisations to understand market change. ISC Research values all the insights that international schools can share in order to provide accurate analysis of the impact to international schools the world over. ISC Research will, in turn, continue to share as much as it can with all international schools.