The document discusses major workforce trends for 2017, emphasizing the critical role of organizational culture, the rise of a blended workforce including freelancers, and the power of big data in talent management. It highlights that nearly 75% of executives believe culture is key to financial performance and outlines strategies for recruiting and retaining talent in a competitive environment. The document also notes the growing reliance on technology and analytics in shaping recruitment and employee engagement practices.

1. LOOKING AHEAD
Workforce Trends for 2017

2. Major Trends in Building Talented Teams
• Culture is Key
• Blended Workforce
• Big Data Drives Everything
• Contingent Workforce
• Technology & Automation

3. Success: Culture is Key
A recent executive study1 found that nearly
75% of respondents say culture is core to the success
of organizational financial performance
• 73% of respondents said their No. 1 driver at work was
doing a job that had meaning and purpose
• 86% of business leaders rate “culture” as one of the more
urgent talent issues
• Only 14% understand what the “right culture” really is, according to
Deloitte Human Capital Trends 2

4. Post Recession: Culture is Key
3

5. Culture is Key
• Workplace / Organizational Culture
• Reorganize Your Org Chart
• Candidate Experience
• Employee Experience
• Employer Brand

6. Build and Measure Your Employer Brand
Glassdoor.com & LinkedIn.com.
LinkedIn Interest Groups and Company Alumni Groups
From LinkedIn Recruiter Trends 20174

7. Blended Workforce
• Multiple Meanings
• Traditional Diversity
• Contract / Freelance with Full-Time Employees
• Multi-Generational
• Boomer
• X, Y & now Z

8. Generations
5

9. Big Data Drives Everything
• Key Metrics
• Real-Time Feedback and Analytics
• Survey Tools, Activity Streams, Feedback Apps, etc.
• People Analytics
• Advanced & Predictive Analytics
• Bersin by Deloitte research shows the stock prices of
organizations with high-impact talent analytics
outperformed peers by 30% over 3 years 6
• 2x more likely to improve their recruiting efforts
• 2.5x more likely to improve talent mobility
• 3x more likely to realize cost reductions

10. Advanced Talent Management
7

11. Talent Shift: Contingent Workforce
• Multiple studies from Intuit to The Freelancers Union
predict that at least 40% of the U.S. workforce will be
freelancers in the next few years 8
• Ardent Partners research finds that by the end of 2017,
contingent workers will comprise 45% of the world’s
total workforce 9

12. Market Conditions Demand Change
• Low Unemployment Rate:
U.S. is basically at full
employment
• 48% of employers are unable
to fill their job vacancies
because of the skills gap and
high attrition rates, according to
Forbes 10
• Job openings increased
faster than hires since 2009

13. Job Openings Outpace Position Hiring
Rate
11

14. 12

15. How to Recruit Talent as the World of
Work Shifts
• Culture is Key
• Employer Brand
• Social Networks
• Candidate Experience
• Build a Talent Pipeline Using All
Available Tools
• Partner with a Recruiting Firm

16. Source: The New Talent
Landscape: Recruiting
Difficulty and Skills
Shortages (SHRM,
2016) 13

17. How to Retain Talent in the New Dynamic
Environment
• Culture is Key
• Employee Engagement
• Ongoing Performance Reviews
• Gamification
• Training & Development
• Coaching/Mentoring

18. What the Market Says
“On-trend companies and leaders know that professional
and personal growth are inextricably linked. In 2017, we’ll
see more and more companies that provide personal and
professional development as a core part of their offering to
employees. It’s going to be hard to hire without sufficient
training budgets and sophisticated training programs—the
building blocks that will help individual employees grow
inside and outside the office.”
Sean Kelly, CEO and co-founder
SnackNation 14

19. What Experts are Saying
“In the current competitive market for talent, companies are
investing more in marketing and branding solutions that
helps them stand out versus other employers. Industry
leaders like TheMuse and Glassdoor are changing the way
candidates prepare and do their diligence on prospective
employers, so branding & culture has become a major
focus in the industry.”
Jordan Wan, CEO
CloserIQ 15

20. What Subject Matter Experts are Saying
“The most relevant recruiting trend will be the usage of AI
and continued focus on candidate engagement.”
Dean Da Costa
SP, TSIS, STL, Strategic Search Technologist
Lockheed Martin 16

21. Executive Recruiting Perspective:
What We See
1. Candidates expect a streamlined and
responsive process
2. Your employer brand is a key selling point
3. Talent analytics are increasing
4. Candidates looking for increased flexibility
5. Clients are focusing on passive candidates

22. Building Towards 2020:
Reconstitute Talent Management
• EVOLVE: Embrace Evolution
• ASSESS: Conduct ongoing self-assessments
• TECH: New generation and technologies will
transform the workplace
• ENVIRONMENT: Create an awesome workplace
• ACTIVELY LEAD: Engage leadership

23. THE MCCORMICK
GROUP
www.mccormickgroup.com
(703) 841-1700
Arlington, VA

24. References
1 Korn Ferry, Futurestep Division. (2016, December 13). Korn Ferry Futurestep
Makes 2017 Talent Trend Predictions (Press release). Retrieved from
http://www.kornferry.com/press/korn-ferry-futurestep-makes-2017-talent-trend-
predictions/
2 Deloitte University Press. (2016). Global Human Capital Trends 2016 (Rep.).
Retrieved from https://www2.deloitte.com/us/en/pages/human-
capital/articles/introduction-human-capital-trends.html
3 Bersin by Deloitte. (2013, October 7). Predictions for 2017: Everything is
Becoming Digital (Rep.). Retrieved from
https://www.bersin.com/Practice/Detail.aspx?id=20454
4 LinkedIn Talent Solutions. (2016, October 3). U.S. and Canada Recruiting
Trends 2017 (Rep.). Retrieved from https://business.linkedin.com/talent-
solutions/recruiting-tips/us-and-canada-recruiting-trends-2017
5 Pew Research Center. (2016, October 6). The State of American Jobs (Rep.).
Retrieved from http://www.pewsocialtrends.org/2016/10/06/1-changes-in-the-
american-workplace/

25. References
6 Bersin by Deloitte. (2013, October 7). Predictions for 2017: Everything is
Becoming Digital (Rep.). Retrieved from
https://www.bersin.com/Practice/Detail.aspx?id=20454
7 Bersin by Deloitte. (2013, October 7). Predictions for 2017: Everything is
Becoming Digital (Rep.). Retrieved from
https://www.bersin.com/Practice/Detail.aspx?id=20454
8 Intuit Inc. and Emergent Research. (2010 October). Intuit 2020 Report:
Twenty Trends That Will Shape the Next Decade (Rep.). Retrieved from
http://about.intuit.com/futureofsmallbusiness/
9 Dwyer, C. J. (2014, October). The State of Contingent Workforce
Management 2014-2015 (Rep.). Retrieved from
https://www.beeline.com/resources/2014-2015-state-of-the-contingent-
workforce-report/
10 Schawbel, D. (2016, November 12). 10 Workplace Trends You'll See In 2017.
Retrieved from
http://www.forbes.com/sites/danschawbel/2016/11/01/workplace-trends-
2017/#700bc2aa3457

26. References
11 Bunker, N. (2016, June 13). The open questions about the rise of U.S. job
openings. Retrieved from http://equitablegrowth.org/equitablog/open-questions-
rise-of-us-job-openings/
12 CareerBuilder. (2017, January 6). Forty Percent of Employers Plan to Hire
Full-Time, Permanent Employees in 2017, CareerBuilder’s Annual Job
Forecast Finds (Press release). Retrieved from
http://www.careerbuilder.com/share/aboutus/pressreleasesdetail.aspx?ed=12%
2F31%2F2017&id=pr983&sd=1%2F6%2F2017
13 Society for Human Resource Management. (2016, June 21). The New Talent
Landscape: Recruiting Difficulty and Skills Shortages (Rep.). Retrieved from
https://www.shrm.org/hr-today/trends-and-forecasting/research-and-
surveys/pages/talent-landscape.aspx
14, 15, 16 Johnson, K.L. (2016, December 16). 55 Talent Acquisition Experts on
Top Recruiting Trends for 2017. Retrieved from
http://blog.jobs2careers.com/55-talent-acquisition-experts-top-recruiting-trends-
2017/