This document provides an overview of Twitter, including statistics about its users, different perspectives on what Twitter is, how businesses can use it, tools that can help manage a Twitter presence, best practices, and resources for learning more. It covers the basics of setting up an account and getting started on Twitter. The summary focuses on the key points about Twitter's purpose and value for businesses.

1. Learning to
love the
“Big Blue T.”
Mickey Lonchar
Creative Director
Quisenberry Marketing & Design

2. We’ve always been “social.”

3. Social Media gives us
the tools to make being
“social” a lot easier.

4. Social Media
“flips the funnel.”

5. The Six Stages of
Twitter:

6. 1. Denial

7. 2. Contempt

8. 3. Intrigue

9. 4.Trial

10. 5. Frustration

11. 6. Aha!

12. One view of Twitter:
“It’s kinda like scrolling through
the Table of Contents to a great
magazine, one that’s being published
every minute.”
- Luke Sullivan,
aka @HeyWhipple

13. One view of Twitter:
“Twitter is my personal submarine
and periscope to the ocean of the
World Wide Web...defined by my
relationships to people and ideas.”
- J.P. Rangaswami

14. One view of Twitter:
“How the narcissistic keep
in touch with the feckless.”
- The Ad Contrarian

15. What is Twitter?
• “Microblogging” service; messages limited
to 140 characters.
• Ability to share links, photos, files, audio
and video to those who follow you.
• Determine the community you choose to
“follow.”
• Lets you follow people, news or events in
real time.
• “What do you want to share right now?”

16. Twitter stats:
• 300,000 new users join daily.
• 8% of American adults use Twitter, 2%
use it daily (6 million).
• 32% of users have 0 - 5 followers,
more than 50% have <100.
• Only 29% of “tweets” generate any
kind of action (RT, reply).
(Source: Nielson, December 2010)

17. The obligatory Twitter
usage chart.

18. How can
your business use
Twitter?

19. Follow industry leaders
and publications.

20. Build a reputation as a
“Thought Leader.”

21. Make time-sensitive
announcements or offers.

22. Provide customer support.

23. Conduct a real-time search.

24. Expose original content
to a wider audience.

25. Aggregate great content.

26. Add a social component to
an event or conference.

27. Additional outlet for Social
Media content.

28. Provide/discover a
unique voice.

29. Getting started:
• Set up your account (fill out
profile, select “handle,” set password,
choose a background, upload a profile
picture.
• Listen (follow people, companies,
publications or industry leaders you
like).
• Contribute (original content or
RT).
• Attract followers (online/offline
media, reciprocation, quality content).

30. Tools that can help
you make you a Twitter
black belt:

31. http://www.business.twitter.com

32. A Social Media Dashboard.
(Hootsuite,Tweetdeck)

33. Monitor conversation feeds.

34. Aggregates Social Media profiles.
Built-in analytics and link shortener.

35. Twitter Search (advanced)

36. Social Media analytics.

37. Community manager.
(www.tweetbig.com)

38. Recommended Best Practices.
• Give attribution.
• Thank people who mention you.
• <120 characters makes it easy to RT.
• Quality, not quantity.
• Solve, don’t sell.
• No “spamming.”
• Converse/Participate.

39. Resources:
• http://www.quisenblog.com/2009/10 (Social
Media month)
• http://www.business.twitter.com
• http://www.mashable.com/guidebook/twitter

40. Questions?

41. Contact info:
Email: mickey@quisenberry.net
Twitter: @MickeyLonchar
Blog: http://www.quisenblog.com
Web: http://www.quisenberry.net
For a PDF of this deck, email me at
mickey@quisenberry.net.