How the Sharing Economy Creates Travel Industry Opportunities - Cedric Giorgi

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The sharing economy is creating opportunities for the travel industry by allowing people to share, barter, and rent products and services through peer-to-peer marketplaces. This document discusses how the sharing economy impacts travel planning, experiences while traveling, and hosting visitors through services like home sharing. The sharing economy challenges traditional tourism industries by redistributing value through these new C2C and P2P models. It also enables new, smaller travel experiences and makes traveling more affordable and accessible to more people.

Education Travel Business

How the Sharing Economy
Creates Travel Industry
Opportunities
Cédric Giorgi
@cgiorgi

Cédric Giorgi
•
•
•
•
•

French. Foodie. Traveler.
Co-Founder of Cookening
Ex Tech-Blogger (Techcrunch France, cedricgiorgi.com)
Previously: Scoop.it, Seesmic
LeWeb & Digital Food-lab conference co-organizer

A definition by Rachel Botsman
“Collaborative Consumption describes the rapid explosion
in swapping, sharing, bartering, trading and renting being
reinvented through the latest technologies and peer-to‐
peer marketplaces inways and on a scale never possible
before.”

3 main categories

Product Service Systems

Redistribution Markets

Collaborative Lifestyles

Why now?
•
•
•
•
•

Internet as a platform
Social Media
Crisis
Environmental, social values
Generation Y

More?
•
•
•
•
•

OuiShare.net
Shareable.net
Collaborativeconsumption.com
Meshing.it
Peers.org

A meal is the first offline social media,
a perfect platform for sharing

Travel & tourism industries
challenged
• C2C and P2P redistribute value
• New experiences are possible
• Small but high-quality trips, experiences can
emerge
• It’s cheaper than ever to travel => more travel

Biggest Impact of the Sharing
Economy in the Travel world?

The sharing economy brings us back to habits
we had when we all used to live in villages

The Sharing Economy Connects
People and Cultures

Different Social Classes

Different Social Classes

Different Ages

http://www.flickr.com/photos/groovnick/

Different Origins
Different
Origins
http://www.flickr.com/photos/62215550@N03/

« Ignorance of each other’s ways and lives has been a common
cause, throughout the history of mankind, of that suspicion and
mistrust between the peoples of the world through which their
differences have all too often broken into war »
Unesco Constitution

Thanks
Cédric Giorgi
cedric@cookening.com
@cgiorgi

You may have noticed the terms ‘sharing economy’, ‘ peer economy’, ‘collaborative economy’ and ‘collaborative consumption’ being used synonymously. Do these terms have different meanings? Yes. Are their common core ideas that explain the overlap? Absolutely. In this presentation, we have defined and visualized the terms and core ideas that connect the likes of Airbnb, Taskrabbit, Lyft and Zipcar.

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Crowd Companies | Chief Catalyst Jeremiah is the Chief Catalyst and Founder of Crowd Companies, which focuses on how large companies tap the collaborative economy, maker movement, and customer collaboration. Prior, he was a founding partner at Altimeter Group and an industry analyst at Forrester Research covering social computing. He focuses on how disruptive Web technologies—such as social media, the collaborative economy, and interactive marketing—impact the relevance of corporations to customers today and in the future. He is well recognized by both the tech industry and the media for his grounded approach to deriving astute insights through rigorous research. His blog, “Web Strategy” is one of the premier blogs on how corporations connect with their customers using Web technologies. Jeremiah is frequently quoted in top-tier publications, such as The Wall Street Journal, The New York Times, and USA Today. Previously, Jeremiah was a founding partner at the Altimeter Group, worked at Forrester and at Hitachi, where he launched the company’s first social program. He was featured in the “Who’s Who” in the Silicon Valley Business Journal, and his Twitter feed was named one of the top feeds by Time. Talk: From AirBnb, Etsy, TaskRabbit, Sidecar, to Lyft, the the sharing economy is on the rise. Organizations can benefit from this movement by tapping into the crowd by enabling them to better utilize your own resources, and to create new business opportunities that reduce capital expenditures and operating costs. Our research will share how corporations can not just stay relevant, but lead the charge in their own community. This presentation will share three ways corporations must shift their business (and marketing) to adopt to the collaborative economy. Find out how companies can activate these technologies to make goods and services available on demand, reducing waste. Find out how companies can tap into marketplaces to help them motivate sharing of used goods and products. Finally, find out how top organizations can tap into the crowd into every business function, reducing costs and increasing innovation. In this presentation, you will find out how this movement enables the clean web: What’s causing this sharing movement Which verticals are being impacted the most What are the driving forces --and opposing forces to sharing What is the impact to corporations What companies and marketers must do now to overcome this disruption.

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How the Sharing Economy Creates Travel Industry Opportunities - Cedric Giorgi

1. How the Sharing Economy Creates Travel Industry Opportunities Cédric Giorgi @cgiorgi

2. Cédric Giorgi • • • • • French. Foodie. Traveler. Co-Founder of Cookening Ex Tech-Blogger (Techcrunch France, cedricgiorgi.com) Previously: Scoop.it, Seesmic LeWeb & Digital Food-lab conference co-organizer

3. Sharing Economy?

4. A definition by Rachel Botsman “Collaborative Consumption describes the rapid explosion in swapping, sharing, bartering, trading and renting being reinvented through the latest technologies and peer-to‐ peer marketplaces inways and on a scale never possible before.”

5. 3 main categories Product Service Systems Redistribution Markets Collaborative Lifestyles

6. Why now? • • • • • Internet as a platform Social Media Crisis Environmental, social values Generation Y

7. More? • • • • • OuiShare.net Shareable.net Collaborativeconsumption.com Meshing.it Peers.org

8. The new way to travel

9. Planning

10.

11.

12.

13.

14. Traveling

15.

16.

17.

18.

19.

20. Hosting

21.

22.

23.

24.

25.

26. Enjoying different experiences

27.

28.

29.

30.

31.

32.

33.

35. A meal is the first offline social media, a perfect platform for sharing

36. Travel & tourism industries challenged • C2C and P2P redistribute value • New experiences are possible • Small but high-quality trips, experiences can emerge • It’s cheaper than ever to travel => more travel

37. Biggest Impact of the Sharing Economy in the Travel world?

38. The sharing economy brings us back to habits we had when we all used to live in villages

39. Environmental

40. Economical

41. Social

42. We live in Silos

43. School Work Family Hobbies

44. The Sharing Economy Connects People and Cultures

45. Different Social Classes Different Social Classes

46. Different Ages http://www.flickr.com/photos/groovnick/

47. Different Origins Different Origins http://www.flickr.com/photos/62215550@N03/

48. The sharing economy is a unique chance

49. « Ignorance of each other’s ways and lives has been a common cause, throughout the history of mankind, of that suspicion and mistrust between the peoples of the world through which their differences have all too often broken into war » Unesco Constitution

50. Thanks Cédric Giorgi cedric@cookening.com @cgiorgi

Editor's Notes

{"39":"Ressource Optmisation Environment\n","40":" - Money Sparing and Gaining - (Won't go intro details of this one, complicated one)\n","41":"Connecting People\n"}

How the Sharing Economy Creates Travel Industry Opportunities - Cedric Giorgi

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How the Sharing Economy Creates Travel Industry Opportunities - Cedric Giorgi

Editor's Notes