The role of virtual currency in MoSoSo applications

Reconciling Social and Economic Development: the role of virtual currency in mobile social applications Giuseppe Lugano [email_address] Corporate R&D TeliaSonera Finland Social ICT - Human Dimensions Research Group University of Jyväskylä (Finland) Budapest (Hungary), 26.9.2008

The challenges of globalization: a context for action ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The challenges of globalization: a context for action

The challenges of globalization: a context for action ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The challenges of globalization: a context for action ,[object Object],[object Object],[object Object]

The challenges of globalization: a context for action ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The role of ICT ,[object Object],[object Object],[object Object],[object Object],[object Object]

Why the mobile? ,[object Object],[object Object],[object Object]

Conceptual framework: Digital Communities ,[object Object],[object Object],Digital community Online Mobile Mobile virtual community Ubiquitous Virtual community Ubiquitous Online social network Virtual community Mobile social network Ubiquitous social network

Conceptual framework: Social ICT ,[object Object],[object Object],Mobile – Internet of humans and Internet of Things Mobile – Emerged with convergence between media, computer and mobile networks. So far, MoSoSo just as entertainment gadget Static – all social uses of the Internet, including formal and informal interactions Static – social uses of computer networks (LAN, Internet) for formal interactions (working, learning) Groupware Social Software Mobile Social Software Ubiquitous Social Software

Mobile Social Software (MoSoSo) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Virtual currency in MoSoSo ,[object Object],[object Object],[object Object],[object Object],[object Object]

From real to virtual currency ,[object Object],[object Object],[object Object],[object Object],$ 1,5 billion spent on virtual items every year (TechCrunch, 20.6.07) $ 34,5 million spent on Facebook virtual goods in 2008 (Cnet News, 20.9.08) 1 st Virtual goods summit held in 2007 at Stanford 2 nd VG Summit in a few days (10.10) in San Francisco

Sustainable use of fictional currency ,[object Object],[object Object],[object Object]

Virtual currency in MoSoSo ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Virtual currency in MoSoSo ,[object Object],[object Object],[object Object]

Virtual currency in MoSoSo ,[object Object],A three-layer approach to MoSoSo design (Lugano, 2006)

Conclusion ,[object Object],[object Object],[object Object],[object Object],[object Object]

Thanks for your attention! Questions / Comments? [email_address]

The role of virtual currency in MoSoSo applications

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