This document provides an overview of the sharing economy. It begins by discussing how sharing and collaboration have been part of human civilization for millennia. However, the rise of consumerism in the 20th century reduced sharing behaviors. Now, factors like the financial crisis, urbanization, and technology are fueling renewed interest in collaborative consumption through sharing platforms. Theories of the sharing economy involve sharing products, redistributing used goods, and sharing less tangible assets like time and skills. For a sharing business to succeed, it must offer shareable products and use technology to connect providers and users. People participate in the sharing economy due to curiosity, convenience, social and environmental motivations, but saving money is a key driver.
THE SHARING ECONOMY LACKS A SHARED DEFINITION: GIVING MEANING TO THE TERMSCollaborative Lab
You may have noticed the terms ‘sharing economy’, ‘ peer economy’, ‘collaborative economy’ and ‘collaborative consumption’ being used synonymously. Do these terms have different meanings? Yes. Are their common core ideas that explain the overlap? Absolutely.
In this presentation, we have defined and visualized the terms and core ideas that connect the likes of Airbnb, Taskrabbit, Lyft and Zipcar.
Building Shareable Cities: Canada Roadshow Tour with SiG and Cities for PeopleCollaborative Lab
From 10 – 14 February, Collaborative Lab's Chief Strategy Officer April Rinne travelled with Tim Draimin, SiG National's Executive Director, and One Earth's Executive Director Vanessa Timmer on a collaborative economy tour across Canada, co-sponsored by SiG and Cities for People. Speaking with community and government leaders in Montreal, Toronto, Calgary and Vancouver, the tour was a great insight into collaborative consumption activity in Canada and the potential for shareable cities in North America.
Moving from a Sharing Economy to a Shared EconomyChelsea Rustrum
The sharing economy is great, but how do we integrate sharing into the very fabric of business? How can we build communities that are also companies? How can we distribute value in the form of ownership and governance to users, members, providers, participants, etc.? Using new age finance models, business structures, and current thinking, we can create hybrids that do just that!
THE SHARING ECONOMY LACKS A SHARED DEFINITION: GIVING MEANING TO THE TERMSCollaborative Lab
You may have noticed the terms ‘sharing economy’, ‘ peer economy’, ‘collaborative economy’ and ‘collaborative consumption’ being used synonymously. Do these terms have different meanings? Yes. Are their common core ideas that explain the overlap? Absolutely.
In this presentation, we have defined and visualized the terms and core ideas that connect the likes of Airbnb, Taskrabbit, Lyft and Zipcar.
Building Shareable Cities: Canada Roadshow Tour with SiG and Cities for PeopleCollaborative Lab
From 10 – 14 February, Collaborative Lab's Chief Strategy Officer April Rinne travelled with Tim Draimin, SiG National's Executive Director, and One Earth's Executive Director Vanessa Timmer on a collaborative economy tour across Canada, co-sponsored by SiG and Cities for People. Speaking with community and government leaders in Montreal, Toronto, Calgary and Vancouver, the tour was a great insight into collaborative consumption activity in Canada and the potential for shareable cities in North America.
Moving from a Sharing Economy to a Shared EconomyChelsea Rustrum
The sharing economy is great, but how do we integrate sharing into the very fabric of business? How can we build communities that are also companies? How can we distribute value in the form of ownership and governance to users, members, providers, participants, etc.? Using new age finance models, business structures, and current thinking, we can create hybrids that do just that!
SharingEconomy: The Buzzword of the MomentSimone Cicero
This presentation covers the diversity behind the so called sharingeconomy: a word that lately and increasingly is being used as a buzzword without the necessary understanding of the complexity and meaning that it represents.
This presentation and talk was given in Pisa, during the Internet Festival on October the 10th 2013.
This presentation is an updated and diluted version of an earlier slides deck (see http://bit.ly/2pbw2M8).
Is it really "sharing"?
Presentation of the so-called "Sharing" Economy, for a lecture about service innovation at Linköping University (LiU), during a course in Service Management and Marketing.
I talk about Unicorns; collaborative... consumption-production-finance-learning-governance; “platform cooperativism” and my research focus on shared mobility.
The real sharing economy; chelsea rustum @ year of the roosterYear of the X
We need to integrate sharing into the fabric of business and interaction. There are some emerging paradigm technology examples that flip venture funding, crowd funding, value distribution, ownership, and governance on it’s side. A few examples: the DAO fund, funding 100% on the blockchain, Peerby, which crowdfunded $2 million from users, and a whole host […]
Is it really "sharing"?
Presentation of the so-called "Sharing" Economy, for a lecture about service innovation at Linköping University (LiU), during a course in Service Management and Marketing.
I talk about Unicorns; collaborative... consumption-production-finance-learning-governance; “platform cooperativism” and my research focus on shared mobility.
- First upload: 11 March 2016 (v.2016)
- Update: 20 March 2017 (v.2017)
- Update: 14 March 2018 (v.2018 ~ http://bit.ly/2GtkxIk)
Collaborative Tourism is already a market of 40K dollars and growing fast. How traditional enterprises (hotels, travel agencies, guides,..) could understand this phenomenon and trying to integrate into their strategic management?
Presentation on the trends and developments in the Dutch Hospitality Industry for board of Maitre Andre, food producers. Utrecht, The Netherlands. January 2016.
Key note/trends session to the Advisory Board of Dutch Flower Industry Organization "Flora Holland" on the roadmap to Society30. Sassenheim, The Netherlands. January 2016. In collaboration with Fresh Forward.
Trust - The Fuel That Powers The Sharing EconomyRaghu Ramanujam
This is the talk that I gave at the Social Media Week in Bangalore earlier this week on how trust was powering the sharing economy and "Social" being a key driver for building trust
PoolCircle is a carpool network with a strong emphasis on safety. We leverage the users corporate and social set of connections, or Circle, to provide a safe platform.
We see increased trust leading to more user engagement on the platform and firmly believe that a unified, transferable credit score that "travels" with an individual can be a strong driver for user to leverage their reputation in one platform, to others
SharingEconomy: The Buzzword of the MomentSimone Cicero
This presentation covers the diversity behind the so called sharingeconomy: a word that lately and increasingly is being used as a buzzword without the necessary understanding of the complexity and meaning that it represents.
This presentation and talk was given in Pisa, during the Internet Festival on October the 10th 2013.
This presentation is an updated and diluted version of an earlier slides deck (see http://bit.ly/2pbw2M8).
Is it really "sharing"?
Presentation of the so-called "Sharing" Economy, for a lecture about service innovation at Linköping University (LiU), during a course in Service Management and Marketing.
I talk about Unicorns; collaborative... consumption-production-finance-learning-governance; “platform cooperativism” and my research focus on shared mobility.
The real sharing economy; chelsea rustum @ year of the roosterYear of the X
We need to integrate sharing into the fabric of business and interaction. There are some emerging paradigm technology examples that flip venture funding, crowd funding, value distribution, ownership, and governance on it’s side. A few examples: the DAO fund, funding 100% on the blockchain, Peerby, which crowdfunded $2 million from users, and a whole host […]
Is it really "sharing"?
Presentation of the so-called "Sharing" Economy, for a lecture about service innovation at Linköping University (LiU), during a course in Service Management and Marketing.
I talk about Unicorns; collaborative... consumption-production-finance-learning-governance; “platform cooperativism” and my research focus on shared mobility.
- First upload: 11 March 2016 (v.2016)
- Update: 20 March 2017 (v.2017)
- Update: 14 March 2018 (v.2018 ~ http://bit.ly/2GtkxIk)
Collaborative Tourism is already a market of 40K dollars and growing fast. How traditional enterprises (hotels, travel agencies, guides,..) could understand this phenomenon and trying to integrate into their strategic management?
Presentation on the trends and developments in the Dutch Hospitality Industry for board of Maitre Andre, food producers. Utrecht, The Netherlands. January 2016.
Key note/trends session to the Advisory Board of Dutch Flower Industry Organization "Flora Holland" on the roadmap to Society30. Sassenheim, The Netherlands. January 2016. In collaboration with Fresh Forward.
Trust - The Fuel That Powers The Sharing EconomyRaghu Ramanujam
This is the talk that I gave at the Social Media Week in Bangalore earlier this week on how trust was powering the sharing economy and "Social" being a key driver for building trust
PoolCircle is a carpool network with a strong emphasis on safety. We leverage the users corporate and social set of connections, or Circle, to provide a safe platform.
We see increased trust leading to more user engagement on the platform and firmly believe that a unified, transferable credit score that "travels" with an individual can be a strong driver for user to leverage their reputation in one platform, to others
Sharing economy based on mobile activity in Healthcare is applicable in developing and develop countries. The only differences the tools and the applications.
The Borderless Workplace: The critical 4 capabilities for the new world of workChristopher Crosby
What exactly has caused some organizations to fail while others have thrived?
This ebook provides insights into how and why the workplace is evolving and advice to help you, your team and organization realize the benefits of the borderless workplace.
EXPLORE AND DOWNLOAD
Bongo R&D – инновации для дилерских центров. Павел ГужиковPavel Guzhikov
Платформа Bongo R&D для автодилеров.
+ развитие продаж
+ рост контактной базы
+ новый канал коммуникации
+ широкие возможности для развития персонализированного сервиса
Павел Гужиков
C’eshte mjedisi? Mjedisi është burimi kryesor i jetës në Tokë dhe për këtë arsye duhet ruajtur dhe përdorur me kujdes. Mjedisi sot përdoret në mënyrë të pabarabartë në vende të ndryshme të botës dhe kërcënohet nga faktorë të shumtë. Mbrojtja e tij është një domosdoshmëri jo vetëm për brezat e sotëm, por edhe për brezat e ardhshëm. Mjedisi apo ambienti, është tërësia e rrethanave përreth një organizmi ose shume organizmave, kombinimin I kushteve atmosferike me jeten e gjallesave, zhvillimin, dhe mbijetesën e organizmave. Mjedisi mund te perkufizohet edhe si teresia e elementeve biotike dhe abiotike ne Toke. Lidhja e njeriut me natyren Lidhjet e njeriut me natyren jane mijeravjecare, dhe se fundi roli i mjedisit ne jeten e individit eshte me teper i karakerit ekonomiko-social, se sa i karakterit fizik qe ka qene shekuj me pare. Mjedisi dhe burimet natyrore jane aspekte shume te rendesishme per paqen, pasi kur burimet natyrore behen te pamjaftueshme atehere ne luftojme per to.Dhe kjo lloj lufte per te kompensuar pamjaftueshmerine ekonomiko-sociale te mjedisit ka dy rruge: grabitjen me force te pasurive natyrore te te tjereve dhe shtimin ne menyre te natyrshme te tyre, ne ato raste kur eshte e mundur nje gje e tille. Shtimi i gjelberimit nepermjet mbjelljeve te reja dhe ruajtja e gjendjes natyrore te vendeve turistike jane nje aspekt i shtimit ne menyre te natyrshme te pasurive natyrore dhe permiresimit te klimes mjedisore ne pergjithesi. Por, edhe lufta per te grabitur pasurite e te tjereve mund te konsiderohet nje veprim jo dhe aq cnjerezor sa shkaterrimi dhe shperfillja brutale e avantazheve mjedisore qe te ka falur natyra. Por ne kohet e sotshme njerzit nuk dine ta mirembajne mjedisin.Njeriu duhet te jetoje ne mjedis te paster e jo te ndotur nga mbeturinat.Ne mjedis ajri eshte kryesor dhe nese ai eshte i ndotur nuk e kemi shendetin e mire.
1 shkolla dhe vlerat edukimit nutricional prezantimBleon Qesaraku
Shëndeti krijohet dhe jetohet nga njerëzit brenda mjediseve të jetesës së tyre të përditshme, ku ata:
mësojnë,
punojnë,
luajnë dhe dashurojnë”
Në lidhje me rolin e rëndësishëm të ushqyerjes, shëndetit dhe edukimit për një shoqëri aktive, ndërhyrjet që i adresohen këtyre faktorëve jo vetëm janë urgjente, por ato gjithashtu kanë potencialin të japin një kontribut madhor në zhvillimin e përgjithshëm social dhe ekonomik të një vendi.
Edukimi nutricional i pajis nxënësit:
me njohuri,
aftësi dhe motivim
për të bërë zgjedhje të zgjuara mbi dietën dhe stilin e jetesës,
duke ndërtuar kështu një bazë të fortë për një jetë të shëndetshme dhe aktive.
Shkollat janë MJEDISE natyrale për edukimin nutricional.
SHKOLLA eshte një nga kontekstet kryesore sociale në të cilat zhvillohen stilet e jetesës.
Fëmijët e moshës shkollore zhvillojnë sjellje nëpërmjet ndërveprimit me nxënësit e tjerë, mësuesit, të afërmit, moshatarët dhe grupet bashkëmoshatare.
Shkolla është pjesë e një rrjeti ndikimesh që i jep formë modeleve dhe qëndrimeve ndaj të ngrënit.
Nxënësit qëndrojnë në shkollë për një numër vitesh, mbi baza të rregullta.
Shkolla kanë detyrim të udhëheqin të rinjtë drejt pjekurisë. Në lidhje me rolin jetësor të ushqyerjes në një jetë plotësisht të shëndetshme, edukimi shëndetësor është pjesë e kësaj përgjegjësie.
Personel mësimdhënës të trajnuar për të dhënë mësim dhe për të drejtuar.
Nxënësit arsimohen në një kohë kur po formohen zakonet e të ngrënit dhe qëndrimet ndaj tij.
Sigurohet mundësia për të praktikuar ushqyerjen e shëndetshme dhe sigurinë ushqimore në programet e ushqyerjes në shkollë .
Politikat dhe praktikat shkollore– për shembull, lehtësirat sanitare,rregullat për larjen e duarve- që mund të përmirësojnë shëndetin dhe ushqyerjen.
Shkolla vend për ndërgjegjsim shumëpalësh duke përfshirë familjet në edukimin nutricional të fëmijëve të tyre.
Përfshirja e komunitetit në shkollë për shembull nëpërmjet projekteve kurrikulare në bazë shkolle si edhe nëpërmjet komuniteteve ndërsektorale lokale.
Shkollat janë mjedise veçanërisht të përshtatshme për të praktikuar edukimin nutricional në kontekstin promocional.
Të gjitha aktivitetet e zhvilluara në shkollë, të lidhuara me ushqyerjen e shëndetshme gjithashtu do të jenë pjesë e kurrikulës të edukimit shëndetësor duke vendosur një përqasje të promocionit shëndetësor brenda veprimtarisë edukative të të gjithë shkollës
Jashtë klasës,programet e ushqyerjes dhe të ushqimit,politikat shkollore dhe rregullat e shkollës janë më të dukshme dhe më të drejtpërdrejta.
Vlera e shtuar e përqasjes së promocionit shëndetësor është që të gjitha këto janë të integruara në një qëllim të përgjithshëm të ushqyerjes së sh
Collaborative Consumption: The 7 Key Business ModelsCollaborative Lab
Companies such as Airbnb, Lyft, Taskrabbit, Zipcar are all examples of thriving Collaborative Consumption businesses that balance profits with a clear sharing purpose. But what are the business models behind these ideas? In this deck, Collaborative Lab maps out the seven key models used.
The Sharing Economy: Where We Go From HereLeo Burnett
The above is a report compiled by Leo Burnett aimed at uncovering the unspoken realities of the American sharing economy. Visit humansbeing.leoburnett.com for more information.
- -
PRESS RELEASE
NEW RESEARCH GETS INTO THE UNDERBELLY OF THE SHARING ECONOMY
A U.S. Study by Leo Burnett Decodes What Brands Need to Know About the Future of American Entrepreneurship
CHICAGO – A new study by global advertising agency Leo Burnett, “The Sharing Economy: Where We Go From Here,” reveals the surprising and unspoken realities of the sharing economy in America and what’s truly happening in it. The research provides insights into how people perceive, and participate in, the sharing economy.
“The sharing economy is taking on a life of its own, but it is much more nuanced than we realized,” said Chief Strategy Officer Mick McCabe, Leo Burnett USA. “Our research reveals the psychology and the behaviors of sharers that can help guide brands including why people share and why they do not.”
Sharing has more texture than what’s largely reported in the media. People are chiefly motivated by practical needs, convenience and the ability to save or make money. A nominal 35 percent of people are primarily motivated to share by altruism, community and the environment.
About Humans Being
Inspired by Leo Burnett’s HumanKind philosophy, Humans Being is a thought leadership series and ongoing exploration that pieces together the story of us. It’s a study on the changing face of humanity in culture, society, emotion, values and the human condition. We explore the intersection of where cultural trends become norms and ultimately mores. Humans Being “Sharing” follows the “Relationships” and “Technology” editions that explore the cultural and technological influences on relationships and the changing role of technology in society. Visit humansbeing.leoburnett.com for more information.
About Leo Burnett
Leo Burnett Worldwide operates with a simple and singular approach: put a brand’s purpose at the center of communications to truly connect with people. Part of the Publicis Groupe, Leo Burnett Worldwide embraces a HumanKind approach to marketing and is one of the world’s largest agency networks with 85 offices and nearly 9,000 employees. The global agency works with some of the world’s most valued brands including Coca-Cola, Fiat, Kellogg’s, McDonald’s, Nintendo, P&G, Samsung and Tata among others. For the past four years, Leo Burnett has been ranked #1 in "New World Thinking" by The Gunn Report. In 2014, Leo Burnett was named "Network of the Year" at the International ANDY Awards, ADC Awards, MENA Cristal Festival and at the inaugural Cannes Health Lions. To learn more about Leo Burnett Worldwide and its rich, 80-year history of creating iconic brands, visit our site, Facebook page and follow us via @leoburnett.
###
World Economic Forum Young Global Leaders Sharing Economy Position Paper June...Collaborative Lab
This paper seeks to place the sharing economy on the global agenda for companies, governments, communities and entrepreneurs alike. It is presented by the WEF YGL Sharing Economy Working Group which is part of the Circular Economy Innovation and New Business Models Initiative.
The goal of this paper is to explain what the sharing economy is and why it holds potential, focusing on key principles, drivers, trends and models. It maps out critical factors and conditions required for access-based business models to scale up, and identifies both opportunities and possible challenges to their success. It also embeds the sharing economy within a larger context and movement focused on resource efficiency, sustainability, changing demographics and user behaviors.
The sharing economy represents one of several substantive investigations by the WEF community into new disruptive business models that are impacting industries, value chains and systems around the world. It is intended to serve as an input to future WEF summits, sessions and engagements focused on the future of business, cities, technology, demographic shifts and a variety of sector-specific verticals.
Brand innovations, creative strategies, interactive communication media / mediums, or even über marketing efforts of today are not enough to satisfy the individual desires of tomorrow’s consumers. The creation of a hybrid brand ecology is the revolution needed to fuel the consumerism of 7.1 billion people. Considering all the above, here are my predictions on creating a ‘brand tomorrow.’
Este es un movimiento que aboga por abrir los ojos de la humanidad a un nuevo y mejor mundo más equilibrado donde no existan la mayoría de los problemas más serios que existen hoy en día.
Museum Commons: A professional interaction (Museums and the Web 2010, Michael...Michael Edson
This paper was developed as a discussion guide for a "professional interaction" at teh 2010 Museums and The Web conference, http://www.archimuse.com/mw2010/index.html
There has been an exciting surge of interest in the museum sector in expanding access to museum data through the classic idea of creating a commons. A Web-based multi-institutional museum commons could open up public access to collections, deepening contextual knowledge of objects and helping museum professionals recognize the unseen value of their own collections. For example, collections items that seem orphaned or fragmentary in one institution may enjoy a rich life on-line, once reunited with relevant collections and data from other institutions in an on-line commons environment. Commons-oriented intellectual property policies should also enable content sharing for educational and other non-commercial uses, or they may be used to facilitate new innovations or for-profit businesses beyond the scope of traditional rights-and-reproductions activities.
The Smithsonian Institution and the Balboa Park on-line Collaborative (BPOC) are both large, multi-part organizations with diverse research and outreach missions: together they provide a unique opportunity to explore the potential of the commons model.
Equity Workshop: Equity in international environmental lawIIED
A presentation by Elisa Morgera, Annalisa Savaresi, Elsa Tsioumani and Louisa Parks, Edinburgh Law School and the University of Lincoln.
This presentation was given at the Expert Workshop on Equity, Justice and Well-being in Ecosystem Governance, held at the International Institute for Environment and Development (IIED) in London, March, 2015.
A comprehensive exploration of an operating next-generation organization.
Core founding assumptions
Vision & Values
Culture is key .. wirearchy as opposed to hierarchy
Practical operational aspects
Handout for Museum Commons: A Professional InteractionMichael Edson
Created as a discussion starter for a "professional interaction" at Museums and the Web 2010. See paper written with Rich Cherry from the Balboa Park Online Collaborative at http://www.slideshare.net/edsonm/museum-commons-a-professional-interaction-museums-and-the-web-2010-michael-edson-and-rich-cherry (slideshare) and http://www.archimuse.com/mw2010/papers/edson-cherry/edson-cherry.html (conference site)
Handout for Museum Commons: A Professional Interaction
SharingEconomy
1. THE SHARING
ECONOMY
F R A N K G A B R I E L H O C E S W U L F F
M . S C E C O N O M I C S A N D B U S I N E S S
A D M I NI S T R A T I O N
2. AGENDA
1. Introduction
2. Background (origins, disintegration, and the rise)
3. Theories (key models)
4. A ”mesh” business (sharing company)
5. Factors for participating in the Sharing Economy
3. 1. INTRODUCTION
“…COLLABORATION AND SHARING HAVE BEEN AROUND SINCE THE BEGINNING OF
CIVILIZATION… A TRADITION THAT CONTINUES TODAY… ALONE OR TOGETHE R,
WE ARE HARD-WIRED TO SHARE” - OWYANG (2014)
• TIME magazine (2011) accredited the “Sharing Economy” to be one of ten ideas that will
change the world!
• Hard to define, not matured into an economic system. However,
– Sharing resources (tangible and intagible), time, space, skills, money – ”sharing the economy”
(deleøkonomi)
– System that dictates access over ownership (contrary to our traditional economic system)
– Based on two market players, the provider/supplier (of the products) and the user/consumer (of
the products)
– Seeks to optimize underutilized assets (e.g. guitar, camara, car, lawnmover, trailer, boat,
expensive clother, machines, etc.) and redistribute it elsewhere
• Would othwerwise just collect dust – idling capacity
• It has been estimated that roughly 80% of the items people own are used less than once in a
month!
• Have you ever questioned yourself how many hours they are unused, or for that sake used?
Was it worth the purchase? How would you feel if you could access them whenever needed
4. • PwC estimates the Sharing Economy will become a US$ 335 billion industry by
2025 on a global scale, compared with the 2013 US$ 15 billion industry, hence
referring to this as a “megatrend”
5. 2. BACKGROUND
• Ex. Paleolithic ancestors gathered into tribes of twenty-five to one hundred
people to collect plants and hunt wild animals. Subsequent to a kill, the meat
was shared with everyone. Land and other resources were, likewise, equally
shared. This “cooperative principle” keeps repeating itself throughout history
– Took a more sophisticated turn Romans viewed sharing as res publica (things
set aside for public use, e.g. roads, library, parks and public facilities) and res
communis (things common to all, e.g. water, nature, wildlife, even language and
public knowledge – considered common heritage to mankind)
“Clearly, sharing is a primitive concept. We've been bartering and cooperating since the
beginning of time. If we didn't have money, we have traded time, meals, favors, or
personal belongings, and many cultures still do the same” – TechRepublic
6. BUT…IN THE 21ST CENTURY
4 dominant forces were responsible for disintigrating the ”sharing” mindset,
pushing us to become a (hyper)consumer
1. Power of Persuasion (Edward Bernays – ”father of PR” – ”the inventor of
modern consumerism”) – manipulated the consumers’ psychology and
emotions (e.g. got women to smoke, taboo before in time, invest in stocks,
eat the ”traditional” eggs and bacon breakfast)
2. The buy now, pay later (the unafforable became ”affordable” fuelled
unhealthy spending habits)
3. The law of lifecyles (planned obsolescence and perceived obsolescence) –
ensures repetitive purchases
4. The ”Just One More” factor (idiom: ”Keep up with the Joneses” now ”Call and
Raise the Joneses” i.e. be better than your neighbour, certain
competitiveness)
7. TODAY…
The Sharing Economy catalysts:
1. Financial recession (change in standard of living – new consumer habits were
formed)
– Re-evaluate their relationship with ownership!
– No coincidence many mesh startups were founded between 2008-2010 e.g. Airbnb,
Car2Go, TaskRabbit, etc.
2. Population growth and urban density (pressurizing cities infrastructure, changing
how community members interact with each other) – fertile ground for mesh
businesses (easy access to resources)
3. Climate change and sustainability (finite resources, infinite demand) S.E. a
system that advocates to use resources more efficiently
4. Consumer distrust (especially towards global institutes, means people are more
open for new business models, systems, brands and lifestyles)
5. The Internet and mobile technologies (today we are connected to more people
than ever before) – social media helped to ”re-discover” our love for ”sharing”
(e.g. pictures, comments, experiences, videos, etc.)
“Collaborative Consumption is based on natural behavioral instincts around sharing and
exchanging that have in fact been suppressed by hyper-consumerism but are innate to
us, it has the potential to grow notably fast” – Botsman & Rogers (2010; 213)
8. 3. THEORETICAL FRAMEWORK
Collaborative Consumption focuses on consuming
goods and services (i.e. resources) – collaboratively
shared resources/economy
1. Product Service System
The product is “shared” (e.g. Netflix or Car2Go)
– We don’t want the DVD, but rather the movie it carries (
access economy)
2. Redistribution Market
Think eBay, pre-owned goods are redistributed (sold
on) - secondhand store too
3. Collaborative Lifestyle
Similar interests and/or needs meet to share less-
tangible assets (time, space, skills, money)
GoMore (carpooling), Airbnb (space), Gym
“The shared use of a good or service by a group. Collaborative consumption differs from standard
commercial consumption in that the cost of purchasing the good or service is not borne by one individual,
but instead is divided across a larger group as the purchase price is recouped through renting or
exchanging”
10. • The Sharing Economy is
growing, expanding and
evolving – all fast!
• MEGA-trend (PwC)
• March 2016
• 2014: only 6 industries!
11. MESH ”SWEET SPOT”
NOT EVERYTHING CAN BE SHARED IN THE SHARING ECONOMY!
e.g. flashlight
e.g. toothbrush e.g. smartphones
e.g. cars
Can be used for
marketing
campaigns e.g.
SEM, Content
Marketing, display
ads, etc.
12. NOTE!
• Why some people are resistant to
share (US data)
• Nordea (2014) found that 7 out of
10 Danes do not participate in the
S.E. as it has not been relevant for
them
personalizati
on
13. ”…resources which been digitalized
can be shared, and once they are
shareable they become accessible” -
Nielsen (2015)
- Digitalization is favorable/vital for
the Sharing Economy optimizes
the idling capacity!
Ex. A carpool ride uploaded on
GoMore’s website (carpooling site)
makes it accessible for others
DIGITALIZATION
14. 4. CHARACTERISTICS – ”MESH” BUSINESSES
(B2C)
1. Offer something ”shareable” (and
preferrable durable – many people)
2. Internet and mobile tech are used to
track and access these shareable
products (e.g. Apps showing car
proximity)
3. Focus on physical goods and services
(due to the trust barrier)
4. Rely heavily on WOM and social
networks
NOTE: Mesh businesses may not satisfy
all elements strive in that direction
”In the future, we’re not going to sell a thousand BMWs. We’re going to sell one BMW a
thousand times”
15.
16. 5. FACTORS FOR
PARTICIPATING IN THE
SHARING ECONOMYDependents on the type of sharing services!
(e.g. Airbnb hosts tend to be female, while
GoMore drivers tend to be male)
However, the 5 sharing motives:
1. Curiousness (products available)
2. Practical (subscribe when they needed X
product)
3. Social (enjoyment from sharing, helping or
being helped) – ”human relatedness”
4. Environmental (ironically, is less dominant –
though, showing consideration for the
scarce resources and climate change)
5. Financial (one of the most dominant forces,
according to more than 50% of the