day 5 of the ICT Marketing presentation to the Master in International Business (MIB) classes at Paris Dauphine. The presentation is a condensed version of a 360° analysis of ICT marketing. This version now includes a comprehensive review of Marketing 2.0 and Social Media applied to big business.
day 6 Tof the ICT Marketing presentation to the Master in International Business (MIB) classes at Paris Dauphine. The presentation is a condensed version of a 360° analysis of ICT marketing. This version now includes a comprehensive review of Marketing 2.0 and Social Media applied to big business.
[En] HEC Paris - Web 2.0 - reinventing marketingYann Gourvennec
agenda
- backgrounder
- marketing 2.0, reinventing marketing
- web 2.0, social media, buzzwords and hindsight
- how to create some solution-based addictive content
nb: those slides which are based on personal research have been clearly marked with a different background.
- using experience to build the new momentum
[En] Why Big Business Needs Social Media ... under what conditionsYann Gourvennec
This is the presentation which I delivered at the Digital Marketing Forum in Budapest on May 5, 2009. This presentation is CC 2009 - Orange Business Services
How do you create community or build a business in this socially saturated world? This presentation walks through the basics for those how simply want to have a glimpse into social media
In this presentation, held on multiple occasions, I present the history of the web (web1), the ciurrent status of the marketing hype web2, the future refered to as web3 and an extrapolation of trends (web4). Some theory is included but fundamental trend theory is excluded. Resulting in an easy to read presentation.
day 6 Tof the ICT Marketing presentation to the Master in International Business (MIB) classes at Paris Dauphine. The presentation is a condensed version of a 360° analysis of ICT marketing. This version now includes a comprehensive review of Marketing 2.0 and Social Media applied to big business.
[En] HEC Paris - Web 2.0 - reinventing marketingYann Gourvennec
agenda
- backgrounder
- marketing 2.0, reinventing marketing
- web 2.0, social media, buzzwords and hindsight
- how to create some solution-based addictive content
nb: those slides which are based on personal research have been clearly marked with a different background.
- using experience to build the new momentum
[En] Why Big Business Needs Social Media ... under what conditionsYann Gourvennec
This is the presentation which I delivered at the Digital Marketing Forum in Budapest on May 5, 2009. This presentation is CC 2009 - Orange Business Services
How do you create community or build a business in this socially saturated world? This presentation walks through the basics for those how simply want to have a glimpse into social media
In this presentation, held on multiple occasions, I present the history of the web (web1), the ciurrent status of the marketing hype web2, the future refered to as web3 and an extrapolation of trends (web4). Some theory is included but fundamental trend theory is excluded. Resulting in an easy to read presentation.
day 3 of the ICT Marketing presentation to the Master in International Business (MIB) classes at Paris Dauphine. The presentation is a condensed version of a 360° analysis of ICT marketing. This version now includes a comprehensive review of Marketing 2.0 and Social Media applied to big business.
Here is the presentation which presented at BlogWell in Atlanta on Nov 10, 2009. See a transcript of the presentation at this URL: http://www.socialmedia.org/blog/orange-business-services-succeeding-in-social-media-initiatives-live-from-blogwell/
day 4 of the ICT Marketing presentation to the Master in International Business (MIB) classes at Paris Dauphine. The presentation is a condensed version of a 360° analysis of ICT marketing. This version now includes a comprehensive review of Marketing 2.0 and Social Media applied to big business.
[En] how social media changed our (your) livesYann Gourvennec
a presentation I gave to a client recently about how social media changed our professional lives, talking about the impact on organisations, the way we do business, how hierarchies are impacted ... and how employees can help their companies by becoming user-producers with UGC.
[EN] scenarios for the future of social mediaOrange
this presentation describes my thoughts as to the paths that social media innovation could take in the next few months/years in the ares of 1) Marketing 2) CRM and 3) Enterprise Social Networks
Yann GOURVENNEC - ORANGE BUSINESS SERVICES - Conference Media Aces Juin 2010A Mon Boss
Presentation effectuee par Yann GOURVENNEC (Head of Internet and Digital ORANGE BUSINESS SERVICES) lors de la conference Media Aces de juin 2010 a l'Ecole Nationale d'Architecture
BlogWell Atlanta Social Media Case Study: Orange Business Services, presented...SocialMedia.org
In his BlogWell Atlanta case study presentation, "Succeeding in Social Media Initiatives," Orange Business Services' Head of Internet & Digital Media, Yann Gourvennec, explained how they're finding success in social media as a business-to-business brand.
Yann's case study covered how they're finding passionate buyers online that advertising can't reach, how they're using video, and how they've used social media feedback to improve their products.
---
BlogWell is the only conference where social media executives from large companies come together to share their case studies, offer practical how-to advice, and answer your questions.
To learn more about BlogWell, visit gaspedal.com/blogwell/
BlogWell is produced by GasPedal and the Social Media Business Council.
Learn More: http://gaspedal.com and http://socialmedia.org
day 2 of the ICT Marketing presentation to the Master in International Business (MIB) classes at Paris Dauphine. The presentation is a condensed version of a 360° analysis of ICT marketing. This version now includes a comprehensive review of Marketing 2.0 and Social Media applied to big business.
I have put this presentation together for the "conference on Cyberspace" event in Budapest in which I will represent Orange tomorrow.
http://www.cyberbudapest2012.hu/
Audience Evolution How Does The Audience Find Your Media? – Online Marketing ...Michael Pranikoff
Audience Evolution How Does The Audience Find Your Media? Presentation given by PR Newswire Global Director of Emerging Media, Michael Pranikoff, at the Online Marketing Summit 2/7/12 in San Diego.
Les tendances du marketing en 2021 -#inspirationsmarketing - Commundi x Strat...Yann Gourvennec
Annonce de la conférence inspirations marketing de Commundi x Stratégies à l'occasion d'une interview de Yann Gourvennec de Visionary Marketing pour le compte du mag des compétences de Comundi.
day 3 of the ICT Marketing presentation to the Master in International Business (MIB) classes at Paris Dauphine. The presentation is a condensed version of a 360° analysis of ICT marketing. This version now includes a comprehensive review of Marketing 2.0 and Social Media applied to big business.
Here is the presentation which presented at BlogWell in Atlanta on Nov 10, 2009. See a transcript of the presentation at this URL: http://www.socialmedia.org/blog/orange-business-services-succeeding-in-social-media-initiatives-live-from-blogwell/
day 4 of the ICT Marketing presentation to the Master in International Business (MIB) classes at Paris Dauphine. The presentation is a condensed version of a 360° analysis of ICT marketing. This version now includes a comprehensive review of Marketing 2.0 and Social Media applied to big business.
[En] how social media changed our (your) livesYann Gourvennec
a presentation I gave to a client recently about how social media changed our professional lives, talking about the impact on organisations, the way we do business, how hierarchies are impacted ... and how employees can help their companies by becoming user-producers with UGC.
[EN] scenarios for the future of social mediaOrange
this presentation describes my thoughts as to the paths that social media innovation could take in the next few months/years in the ares of 1) Marketing 2) CRM and 3) Enterprise Social Networks
Yann GOURVENNEC - ORANGE BUSINESS SERVICES - Conference Media Aces Juin 2010A Mon Boss
Presentation effectuee par Yann GOURVENNEC (Head of Internet and Digital ORANGE BUSINESS SERVICES) lors de la conference Media Aces de juin 2010 a l'Ecole Nationale d'Architecture
BlogWell Atlanta Social Media Case Study: Orange Business Services, presented...SocialMedia.org
In his BlogWell Atlanta case study presentation, "Succeeding in Social Media Initiatives," Orange Business Services' Head of Internet & Digital Media, Yann Gourvennec, explained how they're finding success in social media as a business-to-business brand.
Yann's case study covered how they're finding passionate buyers online that advertising can't reach, how they're using video, and how they've used social media feedback to improve their products.
---
BlogWell is the only conference where social media executives from large companies come together to share their case studies, offer practical how-to advice, and answer your questions.
To learn more about BlogWell, visit gaspedal.com/blogwell/
BlogWell is produced by GasPedal and the Social Media Business Council.
Learn More: http://gaspedal.com and http://socialmedia.org
day 2 of the ICT Marketing presentation to the Master in International Business (MIB) classes at Paris Dauphine. The presentation is a condensed version of a 360° analysis of ICT marketing. This version now includes a comprehensive review of Marketing 2.0 and Social Media applied to big business.
I have put this presentation together for the "conference on Cyberspace" event in Budapest in which I will represent Orange tomorrow.
http://www.cyberbudapest2012.hu/
Audience Evolution How Does The Audience Find Your Media? – Online Marketing ...Michael Pranikoff
Audience Evolution How Does The Audience Find Your Media? Presentation given by PR Newswire Global Director of Emerging Media, Michael Pranikoff, at the Online Marketing Summit 2/7/12 in San Diego.
Les tendances du marketing en 2021 -#inspirationsmarketing - Commundi x Strat...Yann Gourvennec
Annonce de la conférence inspirations marketing de Commundi x Stratégies à l'occasion d'une interview de Yann Gourvennec de Visionary Marketing pour le compte du mag des compétences de Comundi.
Visionary Marketing Business Cases - 2014-2020Yann Gourvennec
A list of our most significant business cases since our inception in 2014 up until early 2020. With success stories in WOMM and social media and content marketing as well as marketing strategy.
Perspectives - livre blanc - numero 1 - un autre regard sur le digitalYann Gourvennec
Perspectives sur le digital par Visionary Marketing - numéro 1
Depuis 2004 nous avons pour ambition de jeter un regard avisé sur la technologie, sans la déifier ni la diaboliser. Notre but est de vous donner les clés pour décoder l’innovation avec un maximum de données tangibles et de références précises. Cette nouvelle série est publiée en partenariat avec leslivresblancs.fr
[GEM] Advanced Master's Digital Business Strategy - 2019-2020 presentationYann Gourvennec
This is the standard presentation for the Advanced Master's in Digital Business Strategy of Grenoble Ecole de Management. It is an international program located in Paris in the heart of Europe.
[Fr] le marketing client sur le grill - extrait - WEBER Stephen FranceYann Gourvennec
Weber Stephen France publie les résultats d'une étude exclusive sur le marketing client : faut-il acquérir ou fidéliser ses clients. Une enquête réalisée sur 3223 marketeurs. Avec le point de vue d'Arnaud Le Roux, CDO d'Open
La grande enquête sur la vague des technologies marketing (livre blanc Mapp)Yann Gourvennec
Quand marketing et publicité seront pilotés par la donnée, serez-vous bien préparé ?
Voici quelques questions pour le savoir :
> Comment vont évoluer les métiers du marketing ?
> La guerre entre le marketing et la publicité aura-t-elle lieu ?
> Faut-il supprimer les silos au sein de l’entreprise ?
> Comment garder le contrôle de vos données ?
> Quelles étapes à suivre pour faire converger toutes vos données ?
Sherlock Holmes a voulu répondre à ces questions, et a mené l’enquête sur le futur du marketing.
Marketing d’influence : enseignements sur la beauté par TraackrYann Gourvennec
Le rapport Traackr sur l'influence dans la beauté. Ca rapport est incontournable en 2018. Je le partage notamment pour ses implications dans le domaine de la transparence. Il fournit
[Fr] (Extrait) observatoire commerce mobile juin 2017 - MMAYann Gourvennec
La MMA (Mobile Marketing Association) nous a partagé ce document fort intéressant sur l'état du commerce mobile et de l'écosystème M-commerce en France et dans le monde
[Fr] méthodologie - le rapport du martien - audit de votre capital digitalYann Gourvennec
Une de nos méthodologies phares est celle que nous avons nommée, au fil du temps et des missions, le rapport du martien. Elle permet de se faire une idée rapide de son capital digital sans investir dans des audits coûteux, tout en offrant des pistes correctives et concrètes de mise en œuvre sur le terrain, en combinant l'approche stratégique et opérationnelle, dans le but de revoir sa stratégie ou sa stratégie de contenu.
[Fr] Rapport d'étude simplifié Opinionway sur le content marketing en B2BYann Gourvennec
Opinionway a interviewé fin 2016 environ 300 entreprises du B2B sur leur vision du marketing de contenu (content marketing). en voici le rapport simplifié.
[Fr] Square d'Orléans, la nouvelle Athènes romantique - demeure parisienne de...Yann Gourvennec
Histoire du Square d’Orléans au 80 rue Taitbout à Paris, haut lieu du romantisme du début du 19ème siècle, lieu de résidence de Frédéric Chopin et George Sand et de bien d’autres artistes.
[En] 5 key success factors for content marketing in 2017 and beyondYann Gourvennec
Content marketing has been on everyone's agenda since 2014 (and ours since 1996!). Yet, the question is shifting from "how to produce content" to "how to differentiate with content". Here are 5 key success factors in content marketing derived from a keynote presentation delivered for eZ Systems in late 2016
This is an infographic about infographics. We see them everywhere on the web. There is a lot of interesting facts to discover about this type of content.
Read more on http://visionarymarketing.com/en/blog
Social Media Listening : du bruit au signal (Livre Blanc)Yann Gourvennec
Le social media listening, consistant à réaliser une étude d'opinion via les médias sociaux, existe depuis les début des réseaux sociaux et est utilisé par de nombreuses entreprises. Pourtant, cette pratique est biaisée pour plusieurs raisons que nous aborderons dans ce livre blanc. Aussi, nous avancerons des idées d'amélioration pour élaborer une écoute des médias sociaux qui soit la plus pertinente possible.
Nous avons développer une charte graphique pour ceux d'entre vous qui souhaitent nous envoyer des billets que nous publierons sur notre blog Visionary Marketing
[Fr] Usage du mail au travail Sondage visionary marketing thalesalenia spaceYann Gourvennec
Ce sondage exclusif Visionary Marketing a été mené sur un échantillon aléatoire de 130 cadres de ThalesAlenia Space en juin 2016. Son sujet est l'usage du mail au travail.
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Welcome to the first live UiPath Community Day Dubai! Join us for this unique occasion to meet our local and global UiPath Community and leaders. You will get a full view of the MEA region's automation landscape and the AI Powered automation technology capabilities of UiPath. Also, hosted by our local partners Marc Ellis, you will enjoy a half-day packed with industry insights and automation peers networking.
📕 Curious on our agenda? Wait no more!
10:00 Welcome note - UiPath Community in Dubai
Lovely Sinha, UiPath Community Chapter Leader, UiPath MVPx3, Hyper-automation Consultant, First Abu Dhabi Bank
10:20 A UiPath cross-region MEA overview
Ashraf El Zarka, VP and Managing Director MEA, UiPath
10:35: Customer Success Journey
Deepthi Deepak, Head of Intelligent Automation CoE, First Abu Dhabi Bank
11:15 The UiPath approach to GenAI with our three principles: improve accuracy, supercharge productivity, and automate more
Boris Krumrey, Global VP, Automation Innovation, UiPath
12:15 To discover how Marc Ellis leverages tech-driven solutions in recruitment and managed services.
Brendan Lingam, Director of Sales and Business Development, Marc Ellis
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionAggregage
Join Maher Hanafi, VP of Engineering at Betterworks, in this new session where he'll share a practical framework to transform Gen AI prototypes into impactful products! He'll delve into the complexities of data collection and management, model selection and optimization, and ensuring security, scalability, and responsible use.
Enhancing Performance with Globus and the Science DMZGlobus
ESnet has led the way in helping national facilities—and many other institutions in the research community—configure Science DMZs and troubleshoot network issues to maximize data transfer performance. In this talk we will present a summary of approaches and tips for getting the most out of your network infrastructure using Globus Connect Server.
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...SOFTTECHHUB
The choice of an operating system plays a pivotal role in shaping our computing experience. For decades, Microsoft's Windows has dominated the market, offering a familiar and widely adopted platform for personal and professional use. However, as technological advancements continue to push the boundaries of innovation, alternative operating systems have emerged, challenging the status quo and offering users a fresh perspective on computing.
One such alternative that has garnered significant attention and acclaim is Nitrux Linux 3.5.0, a sleek, powerful, and user-friendly Linux distribution that promises to redefine the way we interact with our devices. With its focus on performance, security, and customization, Nitrux Linux presents a compelling case for those seeking to break free from the constraints of proprietary software and embrace the freedom and flexibility of open-source computing.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
The Art of the Pitch: WordPress Relationships and Sales
[En] MIB Dauphine - ICT5
1. 3
information and communications
technology (ICT) products and
services
online marketing innovation
day five
Paris, 2011
some rights reserved - CC 2011 - visionarymarketing.com - Yann A. Gourvennec
2. Internet marketing only for experts?
"60% of French marketing
departments will be reshuffled in the
course of 2011 because of the
Internet"
source: Beijaflore, 2011 seminar
2 some rights reserved - CC 2011 - visionarymarketing.com - Yann A. Gourvennec Paris, 2011
3. copyright notice
•This presentation is made available to all the
registered readers of visionarymarketing.com
•This work is licensed under the Creative
Commons Attribution-Noncommercial-Share Alike
3.0 License. To view a copy of this license, visit
http://creativecommons.org/licenses/by-nc-
sa/3.0/ or send a letter to Creative
Commons, 543 Howard Street, 5th Floor, San
Francisco, California, 94105, USA.
•You are allowed to use one or all the
slides/images contained within this presentation
provided you quote the author and the source of
this information (http://visionarymarketing.com)
•You are also welcome to recommend this
website to your friends and colleagues and to
invite them to register to our free newsletter
(http://visionarymarketing.com/listbot.html)
3 some rights reserved - CC 2011 - visionarymarketing.com - Yann A. Gourvennec Paris, 2011
4. my personal research online… since 1995
• http://visionarymarketing.com
• http://visionary.wordpress.com
a French Web 2.0 website
4 some rights reserved - CC 2011 - visionarymarketing.com - Yann A. Gourvennec Paris, 2011
5. a few thoughts …
social media is information content created
by people using highly accessible and scalable
publishing technologies. […]
also referred to as user-generated content (UGC)
some rights reserved - 2010 - cc - Yann A Gourvennec - Orange Business Services
6. making things happen
“ inventors, creators, and leaders‟
[vocabularies lean] heavily on words like
problem, experiment, solve, exploration, cha
nge, risk and prototype.
And more to the point, they care less about
being innovative than they do about
”
making things.
>> why innovation is overrated, HBR blogs, Scott Berkun
6 some rights reserved - cc 2010 - visionarymarketing.com - Yann A. Gourvennec june 2010
7. 2 main publications in 2011
http://precommerce.com http://amonboss.com
some rights reserved - cc- Yann A Gourvennec - Orange Business Services
13. 3 phases in a social media project
effort
STRUCTU 3
RE industrialise
make official
professionalise
DEVELOP
2
show results
prove efficiency
TRIGGER convince and develop
1
evaluate pertinence
measure opportunity
get buy in
results
14. eating one‟s own dog-food
• http://amonboss.com/slides
> 1 month
> 65 embeds
> ~9000 views
> ~81000 Google results
(http://bit.ly/bosssearch2)
~1000 copies sold by
word of mouth
Feb 1-15
15. online marketing innovation - part
one
3.1 what‟s new online
Paris, 2011
some rights reserved - CC 2011 - visionarymarketing.com - Yann A. Gourvennec
16. it‟s here for real
but maybe not really new
18 some rights reserved - CC 2011 - visionarymarketing.com - Yann A. Gourvennec Paris, 2011
17. of networks and men
19 some rights reserved - CC 2011 - visionarymarketing.com - Yann A. Gourvennec Paris, 2011
18. the house of leaves: the advent of hypertext literature
20 some rights reserved - CC 2011 - visionarymarketing.com - Yann A. Gourvennec Paris, 2011
19. the end of thought leadership (as we knew it)
http://www.businessweek.com/innovate/content/apr2007/id20070409_372598.htm
21 some rights reserved - CC 2011 - visionarymarketing.com - Yann A. Gourvennec Paris, 2011
20. the Internet reinforced cross-organisational communication
top-down bottom-up network
(participation)
•is it „new‟ (De Rosnay, 76)?
•deep behavioural changes at stake too
•collaboration is also about „quid pro quo‟
•http://www.visionarymarketing.com/articles/ofnetworksandmen0.html
22 some rights reserved - CC 2011 - visionarymarketing.com - Yann A. Gourvennec Paris, 2011
21. a (very) brief history of IT
the network is the computer
the content is the computer
people are the content
23 some rights reserved - CC 2011 - visionarymarketing.com - Yann A. Gourvennec Paris, 2011
22. a strong signal
(webconferencing) taken over by Cisco (03/07) for US$ 3.2 bn
> i.e. > 8 * 2006 revenues: US$ 380 m
> 2006 CAGR: +50% (2005 ~ US$ 250 m)
> 2007: took over social networks five across + Utah Street
24 some rights reserved - cc 2010 - visionarymarketing.com - Yann A. Gourvennec june 2010
23. mass collaboration: 2006-2010
•http://www.techxav.com/2010/03/19/if-facebook-were-a-country/
•source: http://telephonyonline.com/iptv and comments by Lynnette Webb on flickr
25 some rights reserved - cc 2010 - visionarymarketing.com - Yann A. Gourvennec june 2010
24. wikinomics: the FON example
• spanish startup, founded by argentinian entrepreneur
Martin Varsavsky
26 some rights reserved - cc 2010 - visionarymarketing.com - Yann A. Gourvennec june 2010
25. Fon: european coverage (as of march 17, 2007)
madrid, paris, london
27 some rights reserved - cc 2010 - visionarymarketing.com - Yann A. Gourvennec june 2010
26. Fon: Paris coverage (2007 vs2010)
june 2010 some rights reserved - cc 2010 - visionarymarketing.com - Yann A. Gourvennec 28
27. user types
source: ubiquitous network society under participative governance, november 9, 2007 tokyo summit
29 some rights reserved - cc 2010 - visionarymarketing.com - Yann A. Gourvennec june 2010
28. how a small village community deployed wi-fi before the Capital city
• http://fon.blanquefort.net/
• total cost: €15k
30 some rights reserved - cc 2010 - visionarymarketing.com - Yann A. Gourvennec june 2010
29. 1,000 hotspots in 2008 and then … nothing
• activation issues
• partial coverage
• cooperation is difficult
31 some rights reserved - cc 2010 - visionarymarketing.com - Yann A. Gourvennec june 2010
30. concepts and tools
• collective intelligence, collaboration and cooperation are
concepts with real applications
> tools collaboration? or is it collaboration tools?
• deep economic changes at stake
• Offshoring / nearshoring
• home working, hot-desking, mobility
• employee expectations
• management methods
• globalisation and virtual organisations
> … deep and long-lasting changes but regional variations
• you will inevitably come across these concepts & tools
32 some rights reserved - CC 2011 - visionarymarketing.com - Yann A. Gourvennec Paris, 2011
31. cooperation & collaboration
•cooperate
>emphasis on result (latin
oper, opus opera)
•collaborate
>emphasis on process
(laborare, „to work, to toil‟ )
source: http://www.cooperatique.com
33 some rights reserved - CC 2011 - visionarymarketing.com - Yann A. Gourvennec Paris, 2011
32. IRL
co … (l)laborate: working … with
„ I like your idea of a wiki and the
fact you‟re sharing your stuff with
all and sundry but I don‟t feel
quite comfortable with this. If it‟s
yours I can‟t take it from you I
guess… ‟
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33. a 3-way cross fertilisation
neo-capitalism?
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34. “some WEB 2.0 experts end up believing in their own wildest dreams”
Daniel Kaplan
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35. circumventing the issue
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36. getting back to basics
• social networks really are
catching like wildfire
•however, cooperation is hard
>not just a tool issue
>businesses in catch up mode
• hindsight
>groupware (90)
>videoconferencing 1st wav (90‟s)
>KM (2000)
>blogs & wikis (beyond blogs?)
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37. a few examples of collaboration at Orange
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38. online marketing innovation - part
two
3.2. from web 2.0 to social media
Paris, 2011
some rights reserved - CC 2011 - visionarymarketing.com - Yann A. Gourvennec
39. introductory video: the wikipedia saga
cbs news
•the good and bad of wikipedia
•march 2007
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40. reminder
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41. no longer anoraks
• 1996 AOL UK flyer
•today: (new) Internet as role
model for „collective intelligence‟
ok, but is it really new?
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42. web 2.0 definitions
•Tim O‟Reilly
>coined the web 2.0 concept
>created the web 2.0 summit
(2004)
• http://www.web2con.com
>founding article at oreilly.net
>websquare (2010)
http://www.oreillynet.com/pub/a/oreilly/tim/news/2005/09/30/what-is-web-20.html
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43. O‟Reilly‟s meme map
http://visionarymarketing.wordpress.com/?s=Memes
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44. in a few words: cooperation
thin
clients
the user
-
producer
collective
intelligen
ce
2.0
the web
as a
platform
rss
syndicati
on
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45. bubble 2.0 meme map
bubble20.blogspot.com
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46. risks 2.0: the Kryptonite blogstorm
•what response to public wikis
information posted about your news
blogs
brand, products/services, company feeds
performance…?
usenet forums
multi- online
media news
portals
reputation
management
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47. from web2.0 to social media: why bother?
http://www.flickr.com/photos/fredcavazza/2564571564/sizes/o/
http://visionarymarketing.wordpress.com/2008/06/09/social-media/
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48. about Yann Gourvennec
•since 2008, head of internet, orange business services
•2005-06/2007, innovation principal, orange business
services
•2003-06/2005, alliance partner manager, france telecom
•1999 – 2002 - director e-business: france telecom
teleconferencing services
•1997 - 1999 – consultant, Internet, marketing &
information systems, cap gemini
•1995-1997 – internet marketing consultant, unisys europe
•1992-1995 – business systems manager, unisys europe
•1988-1992 – business systems manager, unisys france
•1985-1988 – account executive, philips France
my research is available online at:
http://visionarymarketing.com/
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Editor's Notes
source de l’image : galeried’images Microsoft officielle