Presentation given at the first Greek Blogger Camp, at Ios on June 3rd, 2007. Presented by Panos Sambrakos, of OgilvyOne Worldwide -- Athens, this is a case study of a web 2.0, blogging campaign done in Greece for the launch of the new Toyota Auris. It concerns the challenges being met by marketing managers in today's "consumer in control" era, and a way to approach this change.
Presentation given at the first Greek Blogger Camp, at Ios on June 3rd, 2007. Presented by Panos Sambrakos, of OgilvyOne Worldwide -- Athens, this is a case study of a web 2.0, blogging campaign done in Greece for the launch of the new Toyota Auris. It concerns the challenges being met by marketing managers in today's "consumer in control" era, and a way to approach this change.
As an initial public effort of the newly minted Social Impact Team here at Zago, we have reached out to contacts that work in the social good sphere to know what they think about design, whether they use it and how. Here are the results.
Leandro herrero employee engagement and change 1Leandro Herrero
Six models of Employee Engagement and how each of them has different social life. The area is conceptually messy and often misleading as if there was one single model, usually reduced to a number in a scale. Some models are better than others to create true change-ability in the organisation
As an initial public effort of the newly minted Social Impact Team here at Zago, we have reached out to contacts that work in the social good sphere to know what they think about design, whether they use it and how. Here are the results.
Leandro herrero employee engagement and change 1Leandro Herrero
Six models of Employee Engagement and how each of them has different social life. The area is conceptually messy and often misleading as if there was one single model, usually reduced to a number in a scale. Some models are better than others to create true change-ability in the organisation
A presentation I did for the Turkish advertising association in Istanbul, November 2006. It looks at the various societal changes that have meant the rise of new ways of communication and gives examples and cases of how to use digital media to conduct your marketing communications.
This month we have invited Edmund Lee CEO & Founder of k-martix Hong Kong. Edmund is in charging the overall company direction and development. Over 10 years experiences on digital intelligence development. He earned his Computer Science degree in Hong Kong Polytechnic University.
k-matrix is a digital intelligence solution company based in Hong Kong. Their objective is to enable and to provide best and cutting edge digital intelligence solutions which assist companies in adapting the new version of the Internet and gain the most digital communication and marketing benefits and insights from the fast growing e-community.
k-matrix also established development team in Shenzhen since 2007. The team is currently focusing in software development and support for both China and Hong Kong customers and partners.
Exploring opportunities of social media in Marketing and EducationSander Janssens
Presentation exploring opportunities of social media in Marketing and Education with examples of social media developments and use in marketing.research, product development and communication.
Presented during a study conference at the school of business and economics Windesheim university of applied science
For our lecture on 6 November 2014, a copy of the PPT slides from Chapter 10's discussion. NOTE: These are the PPT slides for Section 001 only (TR, 11:30 am to 12:45 pm), shared due to technological issues in class during that day's lecture. Enjoy!
I sell words and ideas to fund my adventures on and off the bike.
To define things in the more traditional sense I am a sports journalist and marketer, handling roles such as Head of Media & PR and Olympic Test Event Media Manager, through to Copy Writer, Project Manager and Producer.
In my personal time I am a cyclist, no matter the wheel size, having raced downhill to a national level, my biggest achievement was qualifying for the 2012 BMX World Championships. In 2013 it's all change as I look to take on the challenge of triathlon.
www.jcornford.com
6. Who
W to talk to?
What to provide?
W
Which arenas?
W
Where to find you?
W
7.
8. Problem Solution
• Too many cyclists are killed or • Don’t tell people that their eyes play tricks
seriously injured on London's on them … prove it.
roads.
• In order to make people experience the
• The key insight was in the phenomenon we created a unique and
realisation that the reasons we miss high impact ad that only needed to be
cyclists are scientific. Our field of viewed once. In this way we were able to
vision is extremely narrow and our give people new information and a new
brains fill in the gaps. way of looking at an everyday situation.
• This allowed us to step away from • The ad appeared in a limited number of
blaming drivers or cyclists – and slots on TV before a specially created
allowed us to talk equally to both microsite, www.dothetest.com, containing
audiences the ad was seeded on blogs and forums
online to maximise impact.
18. Results
In only 2 weeks of activity the ad received:
• 4.4million views online
• 1,500 comments video sharing sites
• circa 34,000 Google hits for dothetest
• 4 fan groups on Facebook
• Page 1 on reddit & digg
• 6th Most Viewed Youtube film in the UK that month
To date over 8m have now seen the ad with online seeding achieving £252k worth of
coverage despite a spend of only £20k giving us an ROI of 1,100%.
The same amount (£20k) spent in on-line advertising achieved just over 1,000 views.
