The Fitness Industry Is Going Through Tremendous Change. Health Clubs Are Going Through Market Bifurcation As All Other Consumer Oriented Businesses. Consumers are Trading Up and Down While the Emerging Health Care Crisis Is Creating Greater Opportunities.
Urban clap the facility to get everything done with a clap from beauty to salon to fitness or guitar classes, repairing or servicing and what not and all of that delivered at your footsteps.
Urban clap the facility to get everything done with a clap from beauty to salon to fitness or guitar classes, repairing or servicing and what not and all of that delivered at your footsteps.
These slides use concepts from my (Jeff Funk) course entitled Biz Models for Hi-Tech Products to analyze the business model for Uber’s taxi service. Uber’s service enables anyone to provide taxi services and it provides dynamic pricing for better matching of supply and demand. Its value proposition for potential drivers is the opportunity to work as driver on their own hours. Its value proposition for user to lower taxi fares during most times of the day and a higher supply of taxis (and higher prices) during peak demand. The customers are tech-savvy and smart phone users who value their time. Uber receives payments directly from customers and keeps a percentage of these payments as its income. Uber’s patents for a demand-price algorithm represent a barrier of entry and thus a method of strategic control.
Uber in China: What's next? (Study from DDIM 10 class)Alessio Mascolo
DDIM 10
Uber entered in the chinese market in 2013. They have launched in the market Uber Black, UberX, People's Uber (a non for profit private car sharing) and other customized products such as UberGreen. Despite all the money they spent, today Uber has only 8,2% of the market in China and its major competitor DidiKuaidi owns more than 78% of the market share. Our work is focused on the analysis of the various options, the selection of the best one according to cost criteria and results in terms of level of competiton. Then we build a 10-years action plan. Slide are available on slideshare.com
A short presentation presented by me and 5 of my friends as a final project, on the business policies, marketing strategies, and functioning of Zomato.
AEGON Religare Life Insurance, a new player in Indian insurance market, is dedicated to build a firm future, both for customers and employees by balancing a local approach with the power of an expanding global operation. A new entrant in the insurance industry, the company needed to target and capture significant market share. To help achieve its goal, the company required a robust, integrated customer relationship management solution. With help from Religare Technova, a Microsoft® Certified Gold Partner, it opted to deploy Microsoft® Dynamics™ CRM 4.0. The implementation has aligned the company’s sales and customer services strategies. It has also resulted in increase in efficiency of business processes across branches.
Zomato is a restaurant search and discovery service founded in 2008 by Deepinder Goyal and Pankaj Chaddah. It currently operates in 23 countries, including India, Australia and the United States.[3] It features restaurant information such as scanned menus and photos sourced by local street teams, as well as user reviews and ratings. The company also provides cashless payment, online ordering, white-label apps, table reservation, and point-of-sale systems
It is a comprehensive view about the major Talent management practices inside Unilever and a very brief view about their CSR activities which is widely acclaimed worldwide.
Impact of technology on fitness industry - IHRSA 2010Bryan K. O'Rourke
IHRSA 2010 presentation on the impact of technology on the fitness industry showing key trends in technology, business model evolution, innovation and predictions for the future
These slides use concepts from my (Jeff Funk) course entitled Biz Models for Hi-Tech Products to analyze the business model for Uber’s taxi service. Uber’s service enables anyone to provide taxi services and it provides dynamic pricing for better matching of supply and demand. Its value proposition for potential drivers is the opportunity to work as driver on their own hours. Its value proposition for user to lower taxi fares during most times of the day and a higher supply of taxis (and higher prices) during peak demand. The customers are tech-savvy and smart phone users who value their time. Uber receives payments directly from customers and keeps a percentage of these payments as its income. Uber’s patents for a demand-price algorithm represent a barrier of entry and thus a method of strategic control.
Uber in China: What's next? (Study from DDIM 10 class)Alessio Mascolo
DDIM 10
Uber entered in the chinese market in 2013. They have launched in the market Uber Black, UberX, People's Uber (a non for profit private car sharing) and other customized products such as UberGreen. Despite all the money they spent, today Uber has only 8,2% of the market in China and its major competitor DidiKuaidi owns more than 78% of the market share. Our work is focused on the analysis of the various options, the selection of the best one according to cost criteria and results in terms of level of competiton. Then we build a 10-years action plan. Slide are available on slideshare.com
A short presentation presented by me and 5 of my friends as a final project, on the business policies, marketing strategies, and functioning of Zomato.
AEGON Religare Life Insurance, a new player in Indian insurance market, is dedicated to build a firm future, both for customers and employees by balancing a local approach with the power of an expanding global operation. A new entrant in the insurance industry, the company needed to target and capture significant market share. To help achieve its goal, the company required a robust, integrated customer relationship management solution. With help from Religare Technova, a Microsoft® Certified Gold Partner, it opted to deploy Microsoft® Dynamics™ CRM 4.0. The implementation has aligned the company’s sales and customer services strategies. It has also resulted in increase in efficiency of business processes across branches.
Zomato is a restaurant search and discovery service founded in 2008 by Deepinder Goyal and Pankaj Chaddah. It currently operates in 23 countries, including India, Australia and the United States.[3] It features restaurant information such as scanned menus and photos sourced by local street teams, as well as user reviews and ratings. The company also provides cashless payment, online ordering, white-label apps, table reservation, and point-of-sale systems
It is a comprehensive view about the major Talent management practices inside Unilever and a very brief view about their CSR activities which is widely acclaimed worldwide.
Impact of technology on fitness industry - IHRSA 2010Bryan K. O'Rourke
IHRSA 2010 presentation on the impact of technology on the fitness industry showing key trends in technology, business model evolution, innovation and predictions for the future
European Health and Fitness Market Study 2016 presented by Karsten Hollasch, Deloitte.
Fitness strengthens its position as the #1 European sports activity – over 52 million members in Europe in 2015
• European health and fitness club memberships grew by 3.9% to 52.4 million in 2015 versus 2014
• Total fitness club revenues increased by 4.9% to €26.7 billion in 2015 versus 2014
• The top 30 European fitness operators account for approximately 11 million members, representing 20.9% of all memberships
• The top 10 operators increased revenues by 4.2% to €2.8 billion, representing 10.3% of the total European market
• Merger and acquisition activity remained high in 2015 with 19 transactions, including the first European fitness IPO in 13 years
Technologies Impact On The Fitness Industry - Bryan O'RourkeBryan K. O'Rourke
This content on the impact of technology on the fitness industry was presented at the 2011 Orlando, Florida Athletic Business Convention by Bryan O'Rourke. It addresses key trends that will create a new future for the fitness business.
2016 FIT-C Fitness Industry Technology Trend Report Bryan K. O'Rourke
The Fitness Industry Technology Council Shares Its Annual Report On Key Trends Impacting The Fitness Industry As They Pertain To Technology. Please Join Us At www.fittechcouncil.org.
The Health Club Industry - Poised For Growth IHRSA 2017 - Bryan O'RourkeBryan K. O'Rourke
Bryan O'Rourke presented this content to demonstrate how the global health club industry will expand by 300% by 2025 . The presentation was made at IHRSA 2017 in Los Angeles. Key trends, business models and other factors are outlined along with videos and data to establish the growth potential for health clubs and fitness in general around the globe.
One in five US adults have some type of wearable technology and 77% want wearable tech to help them exercise smarter. 56% of US adults believe monitoring of vital signs will extend life expectancy by 10 years. Welcome to the #futureofhealth.
Besoin de perdre quelques kilos ? Inscrivez-vous chez Amazonia. Salles de sport implantés sur tout le territoire français, Amazonia c’est des équipements dédiés selon vos besoins ! Niveau débutant ou déjà pratiquant, vous aurez la possibilité de choisir la formule que vous souhaitez selon votre niveau pour ensuite progresser. N’hésitez pas à vous rendre dans le club de sport Amazonia le plus proche de chez vous! Une séance gratuite est proposée pour ceux qui souhaitent découvrir les avantages Amazonia.
Cross Sector Collaboration & The Co-operative Decade, AACUL, 8.1.13NFCACoops
The 6th Principle of Co-operation recognizes that co-operatives serve their members most effectively and strengthen the co-operative movement by working together through local, regional, national and international structures. And yet, credit unions and other co-ops rarely take advantage of opportunities to work together across sectors to grow our businesses, benefit our members, and influence policy makers. Presentation by Erbin Crowell, Neighboring Food Co-op Association Executive Director, and Jon Reske, VP of Marketing at UMASS Five College Federal Credit Union.
Lori Peterson, CEO & Founder of Collaborative Consulting, presented about the nature of disruption and the rise in non-traditional competition for community-based organizations (CBOs).
Relationships beyond memberships seminar Daniel Nasr
Learn more with Les Mills Med about the current key trends and drivers in the industry, which will give you some strategies to turn these into opportunities for your club to grow into a more profitable, resilient business.
Earlier this year, my company had asked me to present Value-Based Care at our all employee meeting. I created this Jeopardy like template in powerpoint with sound, hyperlinks. Don’t try to create yourself, let me save you lots of time, just message me cjfulton259@hotmail.com and I'll send it over. Great tool for engaging healthcare audience or training.
Overcoming mental health and addictions within community and the workplace is not easy. Learn simple tools that community and workplace leaders can use to combat common mental health and addiction issues.
How world's companies act on corporate social responsibilityGrant Thornton LLP
Business as usual doesn’t cut it anymore for many companies around the world. They are becoming environmentally and socially responsible citizens, and demand the same from their vendors. Data from the Grant Thornton International Business Report reveals what’s driving this change and how it’s playing out across the globe.
Based on more than 2,500 interviews with business leaders, this infographic shows how the U.S. and 33 other countries stack up in their race for claiming responsible corporate citizenship.
See more at: http://gt-us.co/ZLFN4u
Marking the sixth installment in McKinley Advisors' ongoing benchmarking series, the 2013 EIA study provides a glimpse of the current perceptions within our sector as well as clear illustrations of trending data that becomes so valuable in looking at the impact of changes over time.
A content intelligence analysis of the content topics making the biggest impact on the market and current opportunities for content marketers in the healthcare space.
Similar to How the fitness industry is changing and what to do about it (20)
AI And User Experience In Fitness FITC Webinar 2023Bryan K. O'Rourke
Bryan O'Rourke and Ian Houghton from Shosabi share insights on the impact of AI on User Experience in the Fitness space. The presentation recording can be found on Bryan's Fitness + Technology Podcast as well and addresses examples of AI tools and the impact this is having on UX for the fitness industry. From Netflix to Wexer and from Uber to Amazon, AI is already impacting our user experience. In health clubs, gyms and other fitness facilities this impact will continue to evolve in the years ahead as AI serves to address the keys to great UX including hyper-personalization as well as addressing the means to execute great UX.
Bryan O'Rourke outlines what is next for the future of fitness at the 2023 IHRSA Convention. From trends in consumers and technology to AI and demographics. Bryan O'Rourke touches on the key drivers of the future of fitness and health.
FUTURE OF FITNESS - PORTO PORTUGAL 2022 - BRYAN O'ROURKE KEYNOTEBryan K. O'Rourke
In his Keynote address, Bryan O'Rourke shares the future of fitness with the team from SC Fitness in Porto Portugal in 2022. His trend overview for health and fitness includes digital health trends, technology trends and strategies for health clubs, and consumer and prosumer trends for health and fitness. Included in this presentation are references to research from Nielsen, Deloitte, Europe Active, IHRSA, and the Fitness Industry Technology Council. His exploration of the merging of the physical and digital worlds and the implications of associated technologies including recent buzz words like the Metaverse, Web 3.0, and others are included. Bryan is an author, Chairman of the private equity firm Vedere Ventures, and Keynote speaker and business executive with a track record of identifying trends before they become mainstream.
Accelerating Into The Future Of Fitness - IHRSA 2021 Fitness ConnectedBryan K. O'Rourke
From the Jack LaLane to the met-averse; fitness has been accelerated by the convergence of trends. The future looks bright for the industry of health and fitness as technology, demography, economics, and sustainability will continue to fuel an acceleration in new and different ways.
Technology Trends Will Continue To Impact Health And Fitness POST COVID19. Bryan O'Rourke covers the key technology trend drivers and the implications for health and fitness business models and user experience.
The Fitness industry was dramatically impacted around the glob by the CORONA VIRUS. This accelerated many aspects of change creating great adverse impacts while also enabling fantastic opportunities. Bryan O'Rourke explores the future in this presentation.
The Future Of Personal Training and Health Coaching In Europe In 2021 And BeyondBryan K. O'Rourke
COVID created a painful impact on the over 70,000 personal trainers in much of Europe. Many trainers innovated using technology platforms like Instagram to serve clients. With mega-trends of technology, chronic disease, demographics. and big tech in the health care marketplace, health coach services combining knowledgable professionals armed with tech tools will be a great opportunity in the years ahead.
The Impact Of Big Technology Companies On The Health And Fitness Industry 2020Bryan K. O'Rourke
Bryan O'Rourke shares his thoughts on the impact of big technology companies on the health and fitness industry. He shares strategies to deal with digitization and competition from big technology companies for health clubs and gym brands.
The Apple Impact On Health And Fitness In 2020 And BeyondBryan K. O'Rourke
Bryan O'Rourke outlines Apple's impact on health and fitness . Apple along with other BIG TECHNOLOGY companies like Google, Samsung, and Amazon, are all entering the health and fitness industry category as one of the remaining huge growth markets for their services business. How can the fitness industry like health club and gyms react and survive through this change ? The market will grow overall as a result of the entry of big technology into this industry space.
2020 Fitness Industry Technology Council Trend ReportBryan K. O'Rourke
The Fitness Industry Technology Council and its board of directors share their views about the impact of technology on the fitness industry in 2020 and for the next decade.
Bryan O'Rourke offered this keynote to the Legend Club Management Software team at their October 2019 event in Birmingham, UK. The keynote touched on 2020 beyond and key trends impacting the leisure industry.
Virtuagym Fitnation 2019 Keynote : Fitness Wellbeing 2020 and Beyond Bryan OR...Bryan K. O'Rourke
Bryan ORourke Keynotes Virtuagym Fitnation in Amsterdam 2019 Covering Key Trends And A Bright Future With Many Challenges Ahead For Competitors In The Health Club And Gym Industry
2020 Fitness Betterment 2020 and Beyond Keynote SIBEC NA 2019Bryan K. O'Rourke
Bryan O'Rourke keynote at SIBEC 2019 in Miami addresses fitness wellbeing and betterment trends for 2020 and beyond. To learn more visit www.bryankorourke.com . Also watch the video playlist here https://www.youtube.com/playlist?list=PLEzUGKmmTLr1GJZ5yMDtio-D_vs_Z-CAq
5 Drivers Of Competitive Advantage IHRSA 2019 Bryan K. O'RourkeBryan K. O'Rourke
The world is changing fast and competing in the fitness, gym, and health club business requires better strategy and thoughtful awareness of the marketplace. Bryan O'Rourke addresses 5 key elements of competitive advantage in the industry today at IHRSA 2019.
Forum Club 2019 Bologna Italy 2019 Go Digital Stay HumanBryan K. O'Rourke
Bryan O;'Rourke shares his views of what is happening in the global fitness industry with Italian colleagues in Bologna at the Forum Club's 20th event.
Human Capital In The Fitness and Active Leisure Sector : The Future is Alread...Bryan K. O'Rourke
Bryan O'Rourke presented his vision of the future of Human Capital in the Fitness and Active Leisure Industry at the 6th Annual Congresso da Fitness Tribe in Lisbon Portugal in January of 2019 before almost 2,000 fitness professionals. You can locate video content at this link http://bit.ly/ORourkeVideoLisbon2019 .
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
2. Bryan K. O’Rourke, MBA
Bryankorourke@me.com - Fitness Professional & Club Owner
connect with me @
Strategist, technologist, entrepreneur and club owner with thirty years of proven results in a
wide range of roles and industries.
His background includes serving as CFO of Al Copeland Investments former owner of Popeye’s
Fried Chicken and Church’s Fried Chicken brands; CFO and shareholder of Smoothie King
Franchises; and CEO of Applied Realtime Systems, a technology innovation company, among
other roles where he has help build national and global brands.
Bryan advises governmental agencies, non-profits and for-profits both domestically and
internationally and is active in the Mary Bird Perkins Cancer Foundation. He serves as the
Medical Fitness Association’s education committee chairperson and is an author & speaker.
His education includes a BS in Finance from the University of New Orleans, an MBA from SELU
and received the Crescent City Scholarship for the pursuit of a Ph.D. in Financial Economics.
He has focused on fitness and wellness during past 12 years and is a shareholder and executive
in The Health Club for Women, Fitmarc, Integerus, and the Flywheel group..
2
3. change across all industries How is the Fitness
the fitness industry is no exception
change is not just cyclical its also fundamental Industry is Changing ?
3
4. <3>
demography technology
globalism
many industries experiencing change
4
5. Check Out This DVD For More
Information on Technology’s Impact
technology
5
12. Emerging Consumer Factors
Health club consumer & PRIZM profiles
In 2009 IHRSA’s completed a nationwide survey of U.S. households. A total of 15,013 individual
and 26,487 household surveys were completed to create reliable profiles of members including
PRIZM segmentation.
PRIZM means “Potential
Rating Index for Zip
Marketers”
2009 Health Club Consumer Report
12
13. Emerging Consumer Factors
Health club consumer & PRIZM profiles
Report Includes:
•Trends in Club Membership
•Attendance
•Activity Participation
•Member Profiles
•Typical Consumers
•Profiles By Club
•Profiles By Activity
•Club Fees
•Cluster Analysis
•PRIZM Profiles
2009 Health Club Consumer Report
13
14. Emerging Consumer Factors
Health club consumer & PRIZM profiles
•PRIZM is a geodemographic profiling
system developed by Claritas. Each PRIZM
divides the U.S. consumer into 14 different
groups and 66 different segments. As the
classification is household based, we can
compare different areas according to the
likelihood of joining a health club. For
example, the highest indexed PRIZM
segment is “Blue Blood Estates,” so we can
target “Blue Blood Estates” households
within the health club’s immediate vicinity to
recruit likely members.
•PRIZM analysis is more valuable than
generic demographic data and provides
more meaningful insights into membership
profiles.
14
17. Emerging Consumer Factors
Share of Current US Health Club Market
Urban Uptown
Elite Suburbs
Affluentials
33% 11% Landed Gentry
Country Comfort
Middleburbs
13% All Eight Others
7% 10% 6 of 14 Segments
11% 14% Represent 67%
of the Market
2009 Health Club Consumer Report
17
18. Emerging Consumer Factors
Share of current US health club market
Penetration Rates = 17% Overall
50.00%
41.70% Combined 6 of 14 Segments
37.50%
Represent 67% of the Market
25.00%
25.10% 25.50%
23.20%
20.70%
16.40%
12.50%
10.77%
0%
Urban Uptown Elite Suburbs Affluentials Landed Gentry Country Comfort Middleburbs All Eight Others
moving this would have big impact
2009 Health Club Consumer Report 18
20. Emerging Consumer Factors
“Price” is main objection or “perception of value”
Too expensive 61
Exercise elsewhere 52
Feel out of place 18
No available club 13
Don't exercise 16
Too crowded 12
Don’t know anybody 12
0 17.5 35.0 52.5 70.0
2009 Health Club Consumer Report
20
21. Emerging Consumer Factors - Existing Customers
Report ID’s 5 key clusters
Predominantly Male:
Focus on strength & resistance - 84% Male
Mixed Low Use:
59% use club less than 1 time a week - Less affluent
25% non-members - Even male female mix
Predominantly 50+:
Slightly more female - most affluent - 60% over 50 years of age
Super Avid Hi Spend User:
67% female - Highest participation especially group exercise
Female Low Spend:
80% female - 67% participate in group exercise
2009 Health Club Consumer Report
21
22. Emerging Economic Factors
Mixed low usage largest market share of members
11%
18% Male Strength
7%
Mixed Low Usage
50+ Group
22% Super Avid High Spend
Female Low Spend
42%
largest group of existing consumers
least affluent and least participative
2009 Profiles of Success
22
23. Emerging Consumer Factors - Michael Silverstein
Treasure Hunt - Inside the Mind of the New Consumer
Compa nies will thrive ,
Silverstein a rgues, by
catering to the penny-
pinching impulses of
consumers, or by "spanning
the poles" and appealing to
both the high and low ends
while avoiding anything else-
there's only "death in the
middle."
23
24. Emerging Consumer Factors - Michael Silverstein
Treasure Hunt - Inside the Mind of the New Consumer
The “New Consumer” Seen in All Industries.
Important to Understand “Value”
24
25. Emerging Consumer Factors
Alternative fitness options - digital technologies
Consumers are getting accustomed to the
“long tail” affect - anytime, anyplace, anywhere.
Estimate 2 million in US utilize some type.
25
26. Emerging Consumer Factors
Prevention - monetizing the wellness
The emerging health care mess is creating new customer needs
to reduce costs of traditional care via prevention
26
27. Emerging Consumer Factors
Consumer’s don’t trust advertising
The Days of Traditional “Sales” and “Marketing”
in Health Clubs is Coming to An End
27
28. Trends - Emerging Economic Factors
Profiles of Success 2009
2009 Profiles of Success
28
29. Emerging Economic Factors
National growth has stalled for several years now
2009 Stagnant As Well
2009 $19.9 Billion
2009 45.3 Million Members
2008 $19.1 Billion
2008 45.5 Million Members
Related to economic factors
Limited supply increase
Restricted financial
environment
2009 Profiles of Success
29
30. Emerging Economic Factors
Customer retention key to revenue sustainability
Attrition Rates
Lifetime 38.20%
TSI 39.60%
Profiles of Success 30.60%
15.00% 21.25% 27.50% 33.75% 40.00%
30
31. Emerging Economic Factors
What are customers telling us ?
24% Left the Industry
50,000
46,668 45,570
37,500
25,000
12,500
10,268
0
-11,386
-12,500
-25,000
Total 2007 New 2008 Left 2008 Total 2008
2009 Health Club Consumer Report
31
32. Michael Silverstein
Treasure Hunt - Market “Bifurcation”
“I have seen that
consumers will always
trade down and buy the
cheapest product in a
category if suppliers fail
to deliver a stream of
innovation and build
loyalty based on product
superiority.”
32
35. Business Models & Trends - Growth Scenario
US facilities - rapid growth since early 90’s
35
36. Business Models & Trends - Growth Scenario
Facility growth has slowed
2009 Profiles of Success 36
37. Business Models & Trends - Growth Scenario
Growth mostly in top MSA’s & Sun Belt - Regional
37
38. Business Models & Trends - Core Economics
Average membership dues flat since 1980
Today = $49.95
1980 = About $40.00
2009 Profiles of Success 38
39. Business Models & Trends - Core Economics
Average membership dues fairly flat since 1980
Car Today = $28,400 | Car 1980 = $7,210
39
40. Business Models & Trends - Core Economics
Development & operating costs nearly quadrupled
since 1980
40
41. Business Models & Trends - Core Economics
ROI in the “average” model under pressure
What drives growth in any industry are ROI’s
that sustain growth and attract capital
The “average” is feeling most pressure
this is driving “bifurcation trend”
41
42. Business Models & Trends - Core Economics
Economics has driven discounting for certain brands
capacity strategy
42
43. Business Models and Trends - Competitive Landscape
Face Off of Top 100 Clubs - Club Industry - July 2010
http://clubindustry.com/
forprofits/top-100-health-clubs/
index.html
Club Industry July 2010
By Editor Pamela Kufahl 43
44. Business Models and Trends - Competitive Landscape
Prevalent Business Models & Trends
1 $1.4 Billion 4 $812 Million
2 $1.0 Billion 5 $485 Million
3 $837 Million 6 $344 Million
Club Industry July 2010 By
Editor Pamela Kufahl 44
45. Business Models and Trends - Competitive Landscape
Prevalent Business Models & Trends
7 $134 Million
8 $130 Million
9 $110 Million
Club Industry July 2010 By
Editor Pamela Kufahl 45
46. Business Models and Trends - Competitive Landscape
Bifurcation of the market - Ray Algar Model
http://www.oxygen-consulting.co.uk/
46
47. Prevalent Business Models & Trends - Emerging
Ray Algar - UK Budget Market
http://www.oxygen-consulting.co.uk/
47
48. Business Models and Trends - Competitive Landscape
Bifurcation of the market - Ray Algar Model
http://www.oxygen-consulting.co.uk/
48
53. Prevalent Business Models & Trends - Emerging
On line retail continues surge - fitness models follow
"People are just shifting their dollars to the
Web," said Sucharita Mulpuru, vice president and
principal analyst for Forrester Research Inc.
Online retail sales will grow 10% a year for the
next five years, accounting for 53% of all U.S.
retail sales by 2014, according to Forrester
Research.
53
54. Prevalent Business Models & Trends
Wellness Model - potential to dwarf extant fitness
•Huge $2.7 Trillion Opportunity
•Health care spending is
unsustainable.
•Prevention as a strategic position
for employers and ultimately
governments is inevitable.
•Key is outcomes and integration.
54
55. Prevalent Business Models & Trends
Growth - new emerging niches and models
requiring new ways of doing things....
55
57. Recap Of Trends
Consumers:
•Value perception is key barrier to increased membership
•Most affluent & educated have greatest penetration levels
•Low user cluster is largest segment - they are least affluent & least engaged
•Consumers increasingly trading up and down
•Consumers are becoming accustomed to digital delivery
•Advertising is distrusted by most consumers
•Wellness is growing need
Business models:
•Several large well financed competitors continue expansion
•Over 20% of market controlled by 9 key players nationally
•Top 30 MSA’s are key expansion markets - regions vary
•Discounting widely being applied in market
•Average ROI pressure - prices stagnant while costs increase
•Market is “bifurcating” moving upward and downward along value scale
•Emergence of budget model, hi-end and medical niches
•Technologies providing increasing options
•Requiring existing players to do new and different things to compete
57
58. What are your going
to do about it ?
#3 Evaluating Your
Competitive Position - Think Strategically
58
59. 3 Evaluating Your
Competitive Position
•SWOT
•Internal - capabilities and
resources
•External - market
opportunities and threats
59
60. Evaluating Your Competitive Position
Conduct a SWOT analysis of your club business
Internal Review:
•Current position
•KPI’S - member execution
•What is your niche?
•What is your technology
platform ?
•How are you marketing ?
60
61. Evaluating Your Competitive Position - Internal SWOT
What is your niche ? Where are you positioned now ?
•Price
•Features
•Competitive abilities
•Wellness Option
61
62. Evaluating Your Competitive Position - Internal SWOT
Compare numbers to industry figures - benchmark
2009 Profiles of Success
62
63. Evaluating Your Competitive Position - Internal SWOT
What is your technology platform ? customer focus !
Technology Platform:
•CRM or just billing ?
•Cloud based ?
•Web site integrated ?
•Mobility ?
2009 Profiles of Success
63
64. Evaluating Your Competitive Position - Internal SWOT
How do you market ? Social media !
The “NEW” Marketing:
•Social media strategy ?
•What is your spend ?
•Campaign effectiveness ?
2009 Profiles of Success
64
65. Evaluating Your Competitive Position
Conduct a SWOT analysis of your club business
External Review:
•Calculate Demand
•Calculate Supply
•Evaluate Pricing
•Review Existing Members
65
66. Evaluating Your Competitive Position - External SWOT
Determine Demand - www.sitereports.com
Eliminate your “gut” - quantify !
66
67. Evaluating Your Competitive Position - External SWOT
Drive time psychographics - www.sitereports.com
Forget “radius” use drive time !
67
68. Evaluating Your Competitive Position - External SWOT
Market assessment drive time - www.sitereports.com
Drive Times
Run 10 minutes
Might want to adjust
68
70. Evaluating Your Competitive Position - External SWOT
Estimate Market Demand - Use IHRSA research !
Fictional Trade Area
Households
Estimated
Urban % of HH National % IHRSA % 2009 Households HH Demand
U1 - Urban Uptown 6.81% 8.30% 25.10% 7,000 1,757
U2 - Midtown Mix 21.37% 4.33% 16.90% 5,000 845
U3 - Urban Cores 25.46% 4.96% 7.10% 3,000 213
Total Urbans 53.64% 4.96% 17.40% 15,000 2,610
2nd City
Use the IHRSA 2009 Consumer C1 - 2nd City Society 6.24% 4.63% 30.10% 15,000 4,515
C2 - 2nd City Centers 7.04% 7.85% 11.70% 7,000 819
Report to calculate estimated C3 - Micro City Blues 4.16% 6.64% 9.00% 3,000 270
demand Total Second City 17.44% 19.12% 15.59% 25,000 3,898
Suburbs
This provides you a good S1 - Elites 2.60% 5.21% 41.70% 8,000 3,336
estimate for your market S2 - Affluentials
S3 - Middleburbs
6.86% 7.71% 23.20% 7,000 1,624
7.23% 6.15% 20.70% 4,000 828
potential S4 - Inner Suburbs 12.21% 4.53% 8.50% 2,000 170
Total Suburbs 28.90% 23.60% 32.76% 21,000 6,880
Total Estimated Market 13,387
70
71. Evaluating Your Competitive Position - External SWOT
Estimate Market Supply - Under-serviced ? Change ?
Shop the Competition
Web Research
Estimate Memberships
Evaluate Offering
Demand = 13,387
Supply = 5,075
GROWTH POTENTIAL !
Brand Location Estimated HH Percentage of Adjusted Trade Estimated
Trade Share
24 Hour ABC Drive 2,645 50.00% 1,323 26.06%
Anytime Sierra Lane 820 75.00% 615 12.12%
Anytime Veterans Blvd 735 50.00% 368 7.24%
Snap Fitness Jone Road 640 50.00% 320 6.31%
Bally’s Laredo Ave 1,300 50.00% 650 12.81%
Jane’s PT Studio MPT 300 100.00% 300 5.91%
Your Club Your Club 1,500 100.00% 1,500 29.56%
Total Total 5,075
71
72. Evaluating Your Competitive Position - Internal SWOT
Who are your existing members ? PRIZM
Membership Mix by Psychographic Segments
by uploading household addresses
U! Urban Uptown 170
U2 Midtown Mix 80
U3 Urban Cores 75
S! Elite Suburbs 497
S2 Affluentials 249
S3 Middleburbs 107
S4 Inner Suburbs 104
C1 Second City 397
C2 City Centers 127
C3 Micro-City Blues 25
T1 Landed Gentry 80
T2 Country Comfort 12
T3 Middle America 8
T4 Rustic Living 6
0 125 250 375 500
2009 Profiles of Success
72
73. Evaluating Your Competitive Position - Internal SWOT
Who are your existing members ? PRIZM
Membership Gains & Losses by Psychographic Segments
by uploading household addresses
U! Urban Uptown
U2 Midtown Mix
U3 Urban Cores
S! Elite Suburbs
S2 Affluentials
S3 Middleburbs
S4 Inner Suburbs
C1 Second City
C2 City Centers
C3 Micro-City Blues
T1 Landed Gentry
T2 Country Comfort
T3 Middle America
T4 Rustic Living
-15.00% -11.25% -7.50% -3.75% 0% 3.75% 7.50%
2009 Profiles of Success
73
75. 4 Plan Your Course
of Action
•Develop Your Plan
•Resource & Execute
75
76. Plan Your Course of Action
SWOT gives many answers
If you decide to
reposition doing it and
SWOT Delivers This executing it is hardest
76
77. Plan Your Course of Action - Where do you want to be ?
What must you add or take away ? Analyze ROI
•Proforma
•Capital
•Realignment
•Expertise
77
78. Plan Your Course of Action
R=G - Prahalad - Use global resources
There are a large number of
experts, products, services and
solutions from vendors able to
support and advise
you on your fitness business.
“Executives are constrained not by
resources, but by their imagination.”
-CK Prahalad, Ph.D.
78
79. Plan Your Course of Action
Seek guidance from experienced professionals
79
80. Recap - What to Do About The Changing Market
Evaluate Your Competitive Position:
•Use SWOT approach
•Use IHRSA, RMA, FDD, SEC and other resources to benchmark
•Evaluate your current market offering including pricing, features, service
•Assess your technology platform - customer facing & integrated
•Assess marketing practices - spend, return and the “new” methods
•Calculate market demand in trade area using IHRSA and PRIZM
•Calculate market supply in trade area
•Evaluate current base of membership and changes
•Think strategically
Plan & Act:
•SWOT generates road map
•Conduct in-depth proforma analysis
•Prioritize actions - do nothing or reposition
•SEEK HELP - IHRSA, global vendor pool, expertise
•Implement and execute
80
81. In Closing - Our Industry Holds Great Promise
“Without change there is no innovation,
creativity, or incentive for improvement. Those
who initiate change will have a better
opportunity to manage the change that is
inevitable.”
C. William Pollard
““Learning and innovation go hand in hand. The
arrogance of success is to think that what you
did yesterday will be sufficient for tomorrow.””
C. William Pollard
81
82. Thank You
Bryan K. O’Rourke, MBA
Bryankorourke@me.com
www.bryankorourke.com
82