The document provides an overview of a financial wellness project. It discusses the need for financial wellness programs to reduce stress and distractions. An industry and market analysis is presented, analyzing competitors and their offerings. NelNet is analyzed using a SWOT framework. Learning styles and gamification concepts are reviewed. Recommendations include partnering with single offering companies, utilizing gamification, and expanding NelNet's scope to leverage its "cradle to grave" business model.

1. Ryan Willett & Kai Hong Yeung
Financial Wellness Project

2. Agenda
Financial Wellness Project
Project Overview
The Need for Financial Wellness
Industry & Market Analysis
NelNet Analysis
Learning & Gamification
Recommendation
Q & A

3. Project Overview
22 Articles
22
3
5
10
30
5
3 Textbooks
5 Gamification
Platforms
10 Financial
Wellness
Companies
30 Single
Offering
Companies
5 Companies
with
Gamification

4. The need of
Financial Wellness
Programs: To
reduce stress and
distractions

5. Need For Financial Wellness
70% 81% 39%
Said that personal financial
problems have a large
impact on employees
performance.
HR
Professionals
Feel that they are somewhat
responsible for employees
financial wellness.
Company
Managers
Spend 3 or more hours a
week dealing with financial
issues.
Employee
Individual

6. Reason for All the Stress
70% 24%
Live paycheck by paycheck.
American
Individual
Is used to pay for non-
mortgage debt.
$$$
Take-Home Income

7. Industry Analysis

8. Five Forces – Financial Wellness Industry
Intensity of competitive rivalry is HIGH. Many options within each section of financial wellness and several companies that try to bring everything together.
Intensity of
Competitive
Rivalry
Bargaining
Power of
Suppliers
Threat of
New
Entrants
Threat of
Substitute
Products
Bargaining
Power of
Buyers
Low
There is a large pool of supplier such as
insurance companies, banks, investment
firms to dilutes the bargaining power.
Moderately Low
Buyers have a variety of options.
However, not many companies offer one-
stop-shop service.
High
Little to no barriers for entry. The initial
startup cost is low.
Relatively High
Several companies with single offerings.

9. Let’s look at some
companies that
offer
Financial Wellness
Program

10. Offerings
80%
Strengths
70%
Weaknesses
30%
FinFit
Provide innovative and comprehensive
financial wellness solutions to workforce.
Offerings
90%
Strengths
80%
Weaknesses
40%
LearnVest
We believe financial planning should be
affordable, accessible, and even delightful.
Offerings
80%
Strengths
90%
Weaknesses
50%
HelloWallet
They offer high-quality, individualized
financial advice to all Americans.
Offerings
50%
Strengths
70%
Weaknesses
60%
Smart Dollar
They give each participant action steps to
build a strong financial foundation.
Market Analysis
Financial Wellness Program

11. Offerings
30%
Strengths
40%
Weaknesses
60%
McGrawHill Federal Credit
Union
They exceed member's' expectations while
building lifelong relationship.
Offerings
40%
Strengths
50%
Weaknesses
50%
Heartland Institute
They provide a unique, dynamic learning
opportunity in financial education.
Offerings
90%
Strengths
90%
Weaknesses
30%
Financial Finesse
They provide customized financial wellness
programs that they can implement as an
employee benefit.
Offerings
100%
Strengths
90%
Weaknesses
20%
Single Offering Companies
They offer all aspects of a Financial Wellness Program.
Market Analysis
Financial Wellness Program

12. “Best” in Class – Financial Wellness
Investment Student Loans
• Vanguard Group
• JP Morgan
• SoFi
• Citizens Bank
• ADP
• Fidelity Investments
• State Farm
• MetLife
Insurance Retirement
01
02
03
04

13. “Best” in Class – Financial Wellness
Financial Planning Mortgage
• Morgan Stanley
• Merrill Lynch
• Caliber Home Loans
• AmeriSave
• Ally Bank
• Bank 5
• Chase
• American Express
Credit Card Banking
05
06
07
08

14. Here is the analysis
of NelNet in
financial wellness

15. SWOT Analysis
S W
TO
Strengths
• “Cradle to Grave” business
model in place currently.
• Innovative mind set.
• Strong connection with local
community.
• Agility: Easy to adjust to the
change of environment.
Opportunities
• Currently, programs available are
under supporting individuals
who learn through kinesthetic.
• Programs today do not reach out
to younger markets.
• There is a need for more
financial wellness.
Weaknesses
• Limited scope of knowledge
within personal finance.
• Limited reach directly to
consumers.
Threats
• Low barriers for entry and a high need
for the product have created a
competitive market.
• Without a niche product offerings
within a financial wellness program are
easily imitated.
• Companies in the market currently have
a lot of experience and name
recognition.

16. Learning &
Gamification

17. VARK Learning
Kinesthetic
Touching, Practicing,
Roleplay.
Reading/Writing
Written Instructions,
Manuals, Reports,
PowerPoint.
Visual
Video, Graphics, Pictures,
Diagrams, Maps.
Aural
Listening, Speaking, Music.

18. Retention Learning
Learning Pyramid
Lecture
Reading
Audiovisual
Demonstration
Discussion
Practice Doing
Teach Others

19. Gamification is the process of engaging and incentivizing individuals in non-game context by using game mechanics.
Defining Gamification
Game
Mechanics
Human Desires
Reward Status Achievement
Self
Expression Competition Altruism
Points     
Levels   
Challenges      
Virtual Goods     
Leaderboards    
Giving & Charity    

20. Utilizing Gamification
In Financial Wellness
Basic games using point
system only without a game
structure.
Pre-made gamification
platform.
Internally developed simple
interactive game.
Internally developed
advanced game.
Option 1
Option 2
Option 3
Option 4
$
$$
$$$
$$$$

21. Recommendations

22. Recommendations
NelNet
Financial
Wellness
Partnering with
Single Offering
Companies.
Utilizing
Gamification
Elements.
Brought in the
Scope to Take
Advantage of
Cradle to Grave
Philosophy.

23. Q & A