Mahindra & Mahindra faced increasing competition in the Indian jeep market but sought to expand globally through export policies and trade fair participation. It began manufacturing diesel engines with a French company and aimed to export 2500 jeeps annually to Australia. While opportunities existed through globalization and liberalization, threats included lower prices from competitors and changing customer tastes towards newer designs. Mahindra learned to develop new products and diversify while adapting its strategy in response to challenges and opportunities.

2. TITLE
“SUSTAINIBILITY
&
RISING OF MAHINDRA &
MAHINDRA IN EMERGING
WORLD”

3. PROTAGONIST
MAHINDRA & MAHINDRA

4. BRIEF DESCRIPTION
• In India because of its considerable hold on jeep market it was
ranked 6th in 2004 which was up from 10th rank.
• However as we know that the world is leading towards globalization
many new opportunities & threats are coming with it.
• M & M has faced a cut throat competition in its jeep market in price
size because TATA jeeps & tempo are providing same quality jeeps
at low price.
• To the above point M & M felt that it has to grow & maintain its
position in India as well as in world so it generate export policies
also to participation in trade fairs abroad so as to be known
globally.

5. • It also started manufacturing diesel engine’s in collaboration with
foreign company that is Peugeot of France.
• It also decided to extent its segment in various countries like
Australia , Denmark , Italy ,Norway, Sweden etc.
• However there also it faced competitions from Japanese
companies. But government liberalization policy helped him in
many way to expand its business.
• So it estimated to export around 2500 jeeps annually to Australia.

6. OPPORTUNITIES
• Mahindra & Mahindra made a decision to grow world wide
(formulate the export policy)
• Strategic planning for the growth of the company in future.
• As it is an globalised era many opportunities are there that is
Mahindra & Mahindra took participation in trade fares organized
in abroad that help to popularize its vehicle in other countries.
• Mahindra & Mahindra also get an opportunity by the government
on the liberalization policy that helps to expand its business.

7. THREATS
• Price rise
• Sluggish market for jeeps in India
• Better quality at low price provided by other companies.
• Possible shift of customers taste due to substitute vehicles.
• Modern design provided by other company of the world.

8. LESSON LEARNT
From the above case study we come to conclusion
that that Mahindra & Mahindra has given its best in
terms of product development and diversification
and the also change their strategy according to
present era i.e FACING CHALLENGES AND
OPPERTUNITIES thus becoming a dynamic
automobile company so far