Emily Sarver, Social Media & Marketing Manager at JBCStyle & JCBconnect Marisa Meiskin, Social Media & Marketing Manager at JBCStyle & JBCconnect Angie Dierikx, Senior Account Executive, Search and Staffing at Glassdoor

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How Staffing Firms Utilize Glassdoor
Glassdoor is a registered trademark of Glassdoor Inc.

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Featured Speakers
Marisa Meiskin
Social Media and Marketing Manager at
JBCStyle &JBCconnect
Angie Dierikx
Senior Account Executive, Search and
Staffing at Glassdoor
Emily Sarver
Social Media and Marketing Manager at
JBCStyle & JBCconnect

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agenda
today’s candidates and their decision making process
how job seekers use Glassdoor
how staffing firms use Glassdoor
conversation spotlight: JBCStyle & JBCconnect
Q&A

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Inavero, 2015Retailing Today, 2013

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• Social Engagement
• Relevant Content
• Transparent Culture
• Fast Feedback

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Glassdoor User Survey, 2014

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Innovation and the Earned Brand, Edelman, 2015

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Source: Glassdoor U.S. Site survey, October 2014

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agenda
today’s candidates and their decision making process
how job seekers use Glassdoor
how staffing firms use Glassdoor
conversation spotlight: JBCStyle & JBCconnect
Q&A

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15. © Glassdoor, Inc. 2016
Brandon Hall Group Report, Understanding the Impact of Employer Brand, November 2014

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Glassdoor U.S. Site Survey, January 2016

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Edelman Global Trust Barometer Survey, 2015

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Edelman Trust Barometer, 2014

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agenda
today’s candidates and their decision making process
how job seekers use Glassdoor
how staffing firms use Glassdoor
conversation spotlight: JBCStyle & JBCconnect
Q&A

21. © Glassdoor, Inc. 2016

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A recruiting platform to recruit top talent to your organization
A place to showcase your reviews, photos, etc. from "
people you’ve placed to impress prospective clients
1
2

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For job seekers, ask at these milestones:
After an interview
1 Upon hire
2 At contract end
3

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• Utilize Company Updates
Measure impressions, clicks and engagement
• Tout Awards and "
Product Announcements
• Featured Reviews

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Employee Sentiment vs. Competitors*
*only available in certain packages
Brand Awareness vs. Competitors* Rating Trends vs. Competitors*
Employee and Candidate Rating TrendsCandidate demographics

27. © Glassdoor, Inc. 2016
agenda
today’s candidates and their decision making process
how job seekers use Glassdoor
how staffing firms use Glassdoor
conversation spotlight: JBCStyle & JBCconnect
Q&A

28. © Glassdoor, Inc. 2016

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Why Great Company Culture Matters
• Sets the tone with how a company "
interacts with its employees/customers
• Showcases the company’s values
• Gives an inside look into the "
workspace/people
• Incentivizes employees to come to "
work motivated
• Makes employees feel valued
• Helps employees grow professionally

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Expressing Our Company Culture
How do we do it?
• Glassdoor Updates/Photos
• Social Media
• Employee advocacy online
• Open Office Spaces
• Internal Events (Holidays, Happy Hours etc.)
• Summer Fridays and Yoga Wednesdays

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Tailor Your Approach
How do we differentiate "
ourselves in the world of "
social media for recruiting?
• Make it personal
• We make real-time updates
• Involve our recruiters
• Utilize several online outlets

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Showcase Your Brand

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Marisa Meiskin
Social Media and Marketing Manager at
JBCStyle &JBCconnect
Angie Dierikx
Senior Account Executive, Search and
Staffing at Glassdoor
Emily Sarver
Social Media and Marketing Manager at
JBCStyle & JBCconnect

34. © Glassdoor, Inc. 2016