Data Defeats Truman – SXSW Panelpicker Pitch
•
1 like•854 views
The document discusses how email marketing and customer relationship management (CRM) will play a large role in determining the next US president. It notes that candidates in recent elections who spent the most money won, and that President Obama's 2012 campaign was highly successful at driving donations through emails. The organization analyzing thousands of campaign emails being sent leading up to the March 2016 Super Tuesday primaries to understand what makes effective political email strategy. They will share their findings at SXSW about the state of the 2016 election and impacts of emails on candidate performance.
Report
Share
Report
Share
Download to read offline
Recommended
Magellan Strategies Colorado Voter Segmentation Overview 052114
This presentation explains a predictive data modeling project that segmented Colorado's 3.5 million voters into 11 groups. The segmentation enables campaign decision makers the ability to understand and target voters beyond data that is is available on a Colorado voter file.
Do social signals actually play a part in search rankings (Presented at Searc...
This presentation aims to put an end to the constant speculation about whether social signals have a direct influence on achieving high search rankings within Google. Stickyeyes’ Creative Communications Director, Heather Healy will demonstrate where it does and doesn’t matter to be active across social media in relation to Google rankings as well as delving into competitive sector examples.
How to use graphs to identify credit card thieves?
Graph technologies like Neo4j and Linkurious can help spot credit card thieves. How? Read this use case to learn!
Fraud detection, whiplash for cash scheme and Neo4j
A brief overview of how to use graph technologies to identify insurance scams. Read to learn how to use Neo4j and graph analytics to find criminals.
How will GDPR affect Direct Mail Marketing?
One of the biggest news stories to hit the headlines recently is GDPR. Everyone seems to be talking about it and with penalties of up to 4% of worldwide revenue for failing to comply, it’s clear that businesses in the UK will be substantially affected. What the issue is at the moment, is that guides and resources on the matter seem to be creating more questions than answers.
Recommended
Magellan Strategies Colorado Voter Segmentation Overview 052114
This presentation explains a predictive data modeling project that segmented Colorado's 3.5 million voters into 11 groups. The segmentation enables campaign decision makers the ability to understand and target voters beyond data that is is available on a Colorado voter file.
Do social signals actually play a part in search rankings (Presented at Searc...
This presentation aims to put an end to the constant speculation about whether social signals have a direct influence on achieving high search rankings within Google. Stickyeyes’ Creative Communications Director, Heather Healy will demonstrate where it does and doesn’t matter to be active across social media in relation to Google rankings as well as delving into competitive sector examples.
How to use graphs to identify credit card thieves?
Graph technologies like Neo4j and Linkurious can help spot credit card thieves. How? Read this use case to learn!
Fraud detection, whiplash for cash scheme and Neo4j
A brief overview of how to use graph technologies to identify insurance scams. Read to learn how to use Neo4j and graph analytics to find criminals.
How will GDPR affect Direct Mail Marketing?
One of the biggest news stories to hit the headlines recently is GDPR. Everyone seems to be talking about it and with penalties of up to 4% of worldwide revenue for failing to comply, it’s clear that businesses in the UK will be substantially affected. What the issue is at the moment, is that guides and resources on the matter seem to be creating more questions than answers.
Productos químicos de alta calidad Ronald Vera
Productos Químicos de Alta Calidad
Actividad a la que se dedica la empresa
Nuestra empresa se dedica a la producción y distribución de productos de limpieza a través de concentrados químico obtenidos como materia prima para obtener el producto final.
Misión
Producir y distribuir productos químicos comoblanqueadores, ceras emulsionadas, ambientadores, jabones líquidos, antibacterianos, desinfectantes, limpia vidrios y de belleza. Utilizando tecnología de vanguardia para satisfacer a los clientes con nuestros productos. Enfocándonos en la importancia que tiene nuestra comercialización de productos
Visión
Ser una empresa líder a nivel nacional en la producción y distribución productos químicos como blanqueadores, ceras emulsionadas, ambientadores, jabones líquidos, antibacterianos, desinfectantes, limpia vidrios y de belleza. Buscando satisfacer a los clientes con una gama de productos de óptima calidad. Comprometiéndonos con nuestro trabajo y el crecimiento personal dando un enfoque a la importancia que tiene nuestro personal
Shodh yatra report compressed copy
Personal Travel Log of my 3rd Shodh Yatra in Wardha, Maharashtra in May 2013
85 Gnarly Local SEO Tips for Auto Dealers
Presented as a DealerOn Webinar on August 27, 2015.
If you're an auto dealer, you don't want to miss these incredible slides - I share 85 tips about Local SEO. Local SEO is different from traditional SEO, and since Google treats car dealers as local businesses, it's incredibly important that they include Local SEO in their marketing plans.
Learn how Local SEO is different, and which signals matter most for local rankings. I even walk through exactly how to optimize each signal, so your dealership will know how to push out the best local relevancy signals possible.
If you use an SEO provider, I'll show you several easy ways to spot the shady vendors who don't really do anything to help you. If you do your own SEO, you'll learn exactly what to do to boost your local visibility.
Sticking with the "85 tips" theme, this deck is filled to the brim with movie references from the 1980s... In fact, I've included 186 movie references!
Risk based monitoring presentation by triumph research intelligence january 2014
Risk based monitoring presentation by triumph research intelligence january 2014Triumph Consultancy Services
Moving the Needle with Social Media
This presentation accompanied the live webinar "Moving the Needle with Social Media" presented on June 23, 2010 by Jason Falls of the Social Media Explorer and Ryan Deutsch of StrongMail.
The following is the description from the webinar, which is now archived here: http://www.strongmail.com/resources/webevents/webinars.php
Engagement is only the first step in social media marketing. You eventually need to move from conversations to conversions – because engagement alone doesn't ring the cash register. Unless you are able to drive measurable, bottom-line benefits from social media, your organization's social media efforts are ultimately doomed to fail.
In this on-demand webinar, social media marketing pioneer Jason Falls will show you how to drive your customers to act, convert and purchase without violating their trust. Learn proven strategies for leveraging popular social networks like Twitter and Facebook to increase sales, newsletter subscriptions and other key business objectives. Plus, get insight from detailed case studies and an extensive Q&A session.
Key things you will learn:
• How to set clear goals and measurable objectives for social media
• Effective strategies based on your consumer's social needs
• Tactics for motivating customers to act, convert and purchase
• Case studies showcasing how to drive revenue and customer satisfaction
• Tools for managing and measuring social media campaigns
Unit Testing - The Whys, Whens and Hows
Slides from my talk at the Toronto Node.js meetup, October 11, 2016.
Token statt Cookies dank JWT - #ETKA16
Slides zum Vortrag https://entwicklertag.de/karlsruhe/2016/token-statt-cookies
Im Zeitalter von Microservices und Applikationen, die sich aus vielen verteilten Komponenten zusammensetzen und CSRF und CORS Aspekte abdecken müssen sind Session-Cookies nicht mehr praktikabel.
Token versprechen die heilvolle Alternative zu sein und mit JWT (JSON Web Token) liegt der Entwurf für einen Standard vor, der die Verwendung von Tokens innerhalb einer Applikationslandschaft vereinfachen soll.
Der Talk zeigt, ob Tokens ihr versprechen halten und Webapplikationen auch ohne Kekse ein Genuss bleiben.
Blue moon - abstract acrylic painting
Acrylic painting on canvas 80 x 80 cm, Abstract Art Collection 2013, Prague, www.veratataro.com
Respond to EACH post (3 total) 150 words each and using at least T.docx
Respond to EACH post (3 total) 150 words each and using at least TWO reference sources EACH (not the same ones for each). Write whether or not you agree and why. How informative the post was, etc. THANKS
POST ONE
Using a reasonable person standard, one might assume that millions of dollars in campaign contributions have a deleterious effect on a candidate’s behavior, given that the money has to come from someone’s pocket and there is no such thing as a free lunch. Looking back over the past 14 years, the pattern of change in presidential elections and midterm elections is the same – growth. Worse still, those who achieved victory in the House of Representatives outspent those who lost their bid by almost 3-to-1, and the delta between the costliest campaign and the most frugal was a whopping 101-to-1. (Center for Responsive Politics n.d.)
OpenSecrets.org
The aggregate cost of the 2012 elections exceeded 6 billion dollars. With nine zeros to the right of the significant digit, this is money from very deep pockets. In 2012, the top five Political Action Committees (PACs) contributed 16.8 million dollars. As significant as that may appear, the top five individual donors contributed 173.3 million dollars, and unlike the PACs who spread the funds between parties, the individual donors were monolithic in one direction or the other. (Center for Responsive Politics n.d.)
Lee Drutman, writing in The Washington Post, posits that no one is really trying to “buy” a candidate so much as they are establishing a foundation of understanding from which to establish a “relationship” with the elected official. For the small player or non-contributor in the process that is politics today, there is no “relationship” built on massive campaign contributions, leaving one to question just whom the elected official is representing when decisions are being made. (Drutman 2014)
Regardless of the aggregate cost of running a political campaign, unless someone has devised a mechanism to turn money into votes, purchasing an election is a fiction. It is a fiction sold to the public with the same carelessness displayed by the use of the term, “assault rifle” which may be an attempt to make the public think there are selectable-fire military weapons in use or the journalist is simply ignorant. (Pamer 2015)
Granted, in the 2012 elections in the House of Representative, losers only outspent winners in 25 races, but just as there are states and there are swing states, there is a similar nature reflected in political districts. For example, in California District 12, incumbent Nancy Pelosi (D) outspent challenger John Dennis (R) by a 4-to-1 margin ($2,001,648 to $480,226). When the winner was nearly a foregone conclusion, as was the case of the Democratic incumbent receiving 85% of the votes in a district containing the city of San Francisco, the fact that most of the money went to the favored candidate is only logical. (Center for Responsive Politics n.d.)
Ac ...
Math in the News: Issue 67
In this issue of Math in the News, we look at statistics for the recent Presidential election. For more math resources go to www.media4math.com.
Campaign assignmentAfter 11 years as a police officer and 4 as a.docx
Campaign assignment
After 11 years as a police officer and 4 as a county constable, Steve Radack was elected to represent Precinct 3 on Harris County Commissioners' Court in 1988, and has served there ever since. On the last day for candidates to file in December, 2019, Commissioner Radack announced he would not seek reelection, setting off a scramble of candidates for one of the most powerful positions in government.
The voters of Precinct 3 have leaned Republican over the past 30 years or so, but growth in the area's minority population combined with the unpopularity of President Donald Trump among suburban and exurban voters have made this a competitive seat in a general election. Republican Donald Trump carried this area in 2016, despite losing Harris County, but Democrat Beto O'Rourke carried it in the 2018 senate race.
Before even getting to the general election, though, candidates have to compete in party primary elections to become their party's nominee.
For this assignment. You are now the virtual campaign manager for a candidate for Harris County Commissioner, Precinct 3. If your client is a Republican, they're trying to win the Republican Primary. If your client is a Democrat, they're trying to win the Democratic Primary. Don't worry about the November election yet. If you were in charge, what would you do to help your client get elected to this office?
Choose one of the candidates and design a campaign to win the primary election.
Write this assignment as a 2 - 5 page
memorandum (memo)
(with cited sources) from you, the campaign manager, to your candidate. Outline the race for them, how much money you think they need to raise, how you will raise it for them, what you propose to spend it on, what issues they should talk about, how you want to deliver their message, etc.
Some things to keep in mind:
Remember, party primaries are only for that party's voters. If your candidate's a Republican, you're only campaigning to Republican voters. If your candidate's a Democrat, you're only campaigning to Democratic voters.
Precinct 3 is huge - geographically and demographically. At 1.2 million, it has more people than Montana.
Nearly half the population is not in the city limits of any city, meaning county government is the only source of many government services like law enforcement, parks, libraries and code enforcement.
If nobody in your primary race gets a majority (50% plus one) of the vote, the top two finishers will go to a runoff election on May 26. Will any voters still be paying attention on May 26?
Not everybody who lives in Precinct 3 will vote in this election. Some are under 18 years old, or they're not U.S. citizens. Some simply won't register or show up. Some voters just don't vote in party primaries. How do you target people who are going to vote in this election?
What sort of people live in your candidate's district. What motivates them?
What is your candidate's background and experience? What will be his or.
Trump vs Clinton - Polling Opinions: How the polls were wrong and how to fix...
The polls in the 2016 election were wrong. Why? Did they underestimate Trump? Over value Hillary Clinton's lead? Not use modern technology? Not accept the facts in front of them? This presentation is designed to help pollsters in future elections to better their predictive powers. We cover social media, search engines, main stream media sources, Wikileaks in more in our investigation.
Online Constituent Engagement & Campaign Management Tool
A Web Presence & Engagement Management Solution For Party Organizations and Candidates
More Related Content
Viewers also liked
Productos químicos de alta calidad Ronald Vera
Productos Químicos de Alta Calidad
Actividad a la que se dedica la empresa
Nuestra empresa se dedica a la producción y distribución de productos de limpieza a través de concentrados químico obtenidos como materia prima para obtener el producto final.
Misión
Producir y distribuir productos químicos comoblanqueadores, ceras emulsionadas, ambientadores, jabones líquidos, antibacterianos, desinfectantes, limpia vidrios y de belleza. Utilizando tecnología de vanguardia para satisfacer a los clientes con nuestros productos. Enfocándonos en la importancia que tiene nuestra comercialización de productos
Visión
Ser una empresa líder a nivel nacional en la producción y distribución productos químicos como blanqueadores, ceras emulsionadas, ambientadores, jabones líquidos, antibacterianos, desinfectantes, limpia vidrios y de belleza. Buscando satisfacer a los clientes con una gama de productos de óptima calidad. Comprometiéndonos con nuestro trabajo y el crecimiento personal dando un enfoque a la importancia que tiene nuestro personal
Shodh yatra report compressed copy
Personal Travel Log of my 3rd Shodh Yatra in Wardha, Maharashtra in May 2013
85 Gnarly Local SEO Tips for Auto Dealers
Presented as a DealerOn Webinar on August 27, 2015.
If you're an auto dealer, you don't want to miss these incredible slides - I share 85 tips about Local SEO. Local SEO is different from traditional SEO, and since Google treats car dealers as local businesses, it's incredibly important that they include Local SEO in their marketing plans.
Learn how Local SEO is different, and which signals matter most for local rankings. I even walk through exactly how to optimize each signal, so your dealership will know how to push out the best local relevancy signals possible.
If you use an SEO provider, I'll show you several easy ways to spot the shady vendors who don't really do anything to help you. If you do your own SEO, you'll learn exactly what to do to boost your local visibility.
Sticking with the "85 tips" theme, this deck is filled to the brim with movie references from the 1980s... In fact, I've included 186 movie references!
Risk based monitoring presentation by triumph research intelligence january 2014
Risk based monitoring presentation by triumph research intelligence january 2014Triumph Consultancy Services
Moving the Needle with Social Media
This presentation accompanied the live webinar "Moving the Needle with Social Media" presented on June 23, 2010 by Jason Falls of the Social Media Explorer and Ryan Deutsch of StrongMail.
The following is the description from the webinar, which is now archived here: http://www.strongmail.com/resources/webevents/webinars.php
Engagement is only the first step in social media marketing. You eventually need to move from conversations to conversions – because engagement alone doesn't ring the cash register. Unless you are able to drive measurable, bottom-line benefits from social media, your organization's social media efforts are ultimately doomed to fail.
In this on-demand webinar, social media marketing pioneer Jason Falls will show you how to drive your customers to act, convert and purchase without violating their trust. Learn proven strategies for leveraging popular social networks like Twitter and Facebook to increase sales, newsletter subscriptions and other key business objectives. Plus, get insight from detailed case studies and an extensive Q&A session.
Key things you will learn:
• How to set clear goals and measurable objectives for social media
• Effective strategies based on your consumer's social needs
• Tactics for motivating customers to act, convert and purchase
• Case studies showcasing how to drive revenue and customer satisfaction
• Tools for managing and measuring social media campaigns
Unit Testing - The Whys, Whens and Hows
Slides from my talk at the Toronto Node.js meetup, October 11, 2016.
Token statt Cookies dank JWT - #ETKA16
Slides zum Vortrag https://entwicklertag.de/karlsruhe/2016/token-statt-cookies
Im Zeitalter von Microservices und Applikationen, die sich aus vielen verteilten Komponenten zusammensetzen und CSRF und CORS Aspekte abdecken müssen sind Session-Cookies nicht mehr praktikabel.
Token versprechen die heilvolle Alternative zu sein und mit JWT (JSON Web Token) liegt der Entwurf für einen Standard vor, der die Verwendung von Tokens innerhalb einer Applikationslandschaft vereinfachen soll.
Der Talk zeigt, ob Tokens ihr versprechen halten und Webapplikationen auch ohne Kekse ein Genuss bleiben.
Blue moon - abstract acrylic painting
Acrylic painting on canvas 80 x 80 cm, Abstract Art Collection 2013, Prague, www.veratataro.com
Viewers also liked (17)
Risk based monitoring presentation by triumph research intelligence january 2014
Risk based monitoring presentation by triumph research intelligence january 2014
Similar to Data Defeats Truman – SXSW Panelpicker Pitch
Respond to EACH post (3 total) 150 words each and using at least T.docx
Respond to EACH post (3 total) 150 words each and using at least TWO reference sources EACH (not the same ones for each). Write whether or not you agree and why. How informative the post was, etc. THANKS
POST ONE
Using a reasonable person standard, one might assume that millions of dollars in campaign contributions have a deleterious effect on a candidate’s behavior, given that the money has to come from someone’s pocket and there is no such thing as a free lunch. Looking back over the past 14 years, the pattern of change in presidential elections and midterm elections is the same – growth. Worse still, those who achieved victory in the House of Representatives outspent those who lost their bid by almost 3-to-1, and the delta between the costliest campaign and the most frugal was a whopping 101-to-1. (Center for Responsive Politics n.d.)
OpenSecrets.org
The aggregate cost of the 2012 elections exceeded 6 billion dollars. With nine zeros to the right of the significant digit, this is money from very deep pockets. In 2012, the top five Political Action Committees (PACs) contributed 16.8 million dollars. As significant as that may appear, the top five individual donors contributed 173.3 million dollars, and unlike the PACs who spread the funds between parties, the individual donors were monolithic in one direction or the other. (Center for Responsive Politics n.d.)
Lee Drutman, writing in The Washington Post, posits that no one is really trying to “buy” a candidate so much as they are establishing a foundation of understanding from which to establish a “relationship” with the elected official. For the small player or non-contributor in the process that is politics today, there is no “relationship” built on massive campaign contributions, leaving one to question just whom the elected official is representing when decisions are being made. (Drutman 2014)
Regardless of the aggregate cost of running a political campaign, unless someone has devised a mechanism to turn money into votes, purchasing an election is a fiction. It is a fiction sold to the public with the same carelessness displayed by the use of the term, “assault rifle” which may be an attempt to make the public think there are selectable-fire military weapons in use or the journalist is simply ignorant. (Pamer 2015)
Granted, in the 2012 elections in the House of Representative, losers only outspent winners in 25 races, but just as there are states and there are swing states, there is a similar nature reflected in political districts. For example, in California District 12, incumbent Nancy Pelosi (D) outspent challenger John Dennis (R) by a 4-to-1 margin ($2,001,648 to $480,226). When the winner was nearly a foregone conclusion, as was the case of the Democratic incumbent receiving 85% of the votes in a district containing the city of San Francisco, the fact that most of the money went to the favored candidate is only logical. (Center for Responsive Politics n.d.)
Ac ...
Math in the News: Issue 67
In this issue of Math in the News, we look at statistics for the recent Presidential election. For more math resources go to www.media4math.com.
Campaign assignmentAfter 11 years as a police officer and 4 as a.docx
Campaign assignment
After 11 years as a police officer and 4 as a county constable, Steve Radack was elected to represent Precinct 3 on Harris County Commissioners' Court in 1988, and has served there ever since. On the last day for candidates to file in December, 2019, Commissioner Radack announced he would not seek reelection, setting off a scramble of candidates for one of the most powerful positions in government.
The voters of Precinct 3 have leaned Republican over the past 30 years or so, but growth in the area's minority population combined with the unpopularity of President Donald Trump among suburban and exurban voters have made this a competitive seat in a general election. Republican Donald Trump carried this area in 2016, despite losing Harris County, but Democrat Beto O'Rourke carried it in the 2018 senate race.
Before even getting to the general election, though, candidates have to compete in party primary elections to become their party's nominee.
For this assignment. You are now the virtual campaign manager for a candidate for Harris County Commissioner, Precinct 3. If your client is a Republican, they're trying to win the Republican Primary. If your client is a Democrat, they're trying to win the Democratic Primary. Don't worry about the November election yet. If you were in charge, what would you do to help your client get elected to this office?
Choose one of the candidates and design a campaign to win the primary election.
Write this assignment as a 2 - 5 page
memorandum (memo)
(with cited sources) from you, the campaign manager, to your candidate. Outline the race for them, how much money you think they need to raise, how you will raise it for them, what you propose to spend it on, what issues they should talk about, how you want to deliver their message, etc.
Some things to keep in mind:
Remember, party primaries are only for that party's voters. If your candidate's a Republican, you're only campaigning to Republican voters. If your candidate's a Democrat, you're only campaigning to Democratic voters.
Precinct 3 is huge - geographically and demographically. At 1.2 million, it has more people than Montana.
Nearly half the population is not in the city limits of any city, meaning county government is the only source of many government services like law enforcement, parks, libraries and code enforcement.
If nobody in your primary race gets a majority (50% plus one) of the vote, the top two finishers will go to a runoff election on May 26. Will any voters still be paying attention on May 26?
Not everybody who lives in Precinct 3 will vote in this election. Some are under 18 years old, or they're not U.S. citizens. Some simply won't register or show up. Some voters just don't vote in party primaries. How do you target people who are going to vote in this election?
What sort of people live in your candidate's district. What motivates them?
What is your candidate's background and experience? What will be his or.
Trump vs Clinton - Polling Opinions: How the polls were wrong and how to fix...
The polls in the 2016 election were wrong. Why? Did they underestimate Trump? Over value Hillary Clinton's lead? Not use modern technology? Not accept the facts in front of them? This presentation is designed to help pollsters in future elections to better their predictive powers. We cover social media, search engines, main stream media sources, Wikileaks in more in our investigation.
Online Constituent Engagement & Campaign Management Tool
A Web Presence & Engagement Management Solution For Party Organizations and Candidates
Vote.org 2016 Impact Report
Vote.org is proud of our 2016 work. This report captures not only the actions we took, but the impact our actions had.
2020 Campaign Coverage: Beyond the Horse Race – ONA19
Offering tips, techniques and models to better inform citizens about what they need to know, this deeply-reported session on political journalism will provide insights into how "horse-race" reporting shortchanges voters and why issues journalism can productively shape reporting on the 2020 campaign.
Digital Media - US Elections
A brief overview of impact of Digital marketing and media on the minds of consumers and subsequent results - Case Analysis - Barack Obama - US Elections \'08
Twitter Based Sentiment Analysis of Each Presidential Candidate Using Long Sh...
In the era of technology and internet, people use online social media services like Twitter, Instagram, Facebook, Reddit, etc. to express their emotions. The idea behind this paper is to understand people’s emotion on Twitter and their opinion towards Presidential Election 2020. We collected 1.2 million tweets in total with keyword like “RealDonaldTrump”, “JoeBiden”, “Election2020” and other election related keywords using Twitter API and then processed them with natural language processing toolkit. A Bidirectional Long Short-Term Memory (BiLSTM) model has been trained and we have achieved 93.45% accuracy on our test dataset. We then used our trained model to perform sentiment analysis on the rest of our dataset. With the sentiment analysis results and comparison with 2016 Presidential Election, we have made predictions on who could win the US Presidential Election in 2020 with pre-election twitter data. We have also analyzed the impact of COVID-19 on people’s sentiment about the election.
How Political Figures Are Utilizing Text Advertising With Success
http://textmessage-marketing.biz - Get the latest information on Mobile Marketing systems, approaches and technology
Obama & Social Media
This presentation explains the reason behind the success of Obama in winning the second term.It talks about how social media can be fully utilized to promote a product or a service.
Similar to Data Defeats Truman – SXSW Panelpicker Pitch (20)
Respond to EACH post (3 total) 150 words each and using at least T.docx
Respond to EACH post (3 total) 150 words each and using at least T.docx
Campaign assignmentAfter 11 years as a police officer and 4 as a.docx
Campaign assignmentAfter 11 years as a police officer and 4 as a.docx
Trump vs Clinton - Polling Opinions: How the polls were wrong and how to fix...
Trump vs Clinton - Polling Opinions: How the polls were wrong and how to fix...
Online Constituent Engagement & Campaign Management Tool
Online Constituent Engagement & Campaign Management Tool
2020 Campaign Coverage: Beyond the Horse Race – ONA19
2020 Campaign Coverage: Beyond the Horse Race – ONA19
Twitter Based Sentiment Analysis of Each Presidential Candidate Using Long Sh...
Twitter Based Sentiment Analysis of Each Presidential Candidate Using Long Sh...
How Political Figures Are Utilizing Text Advertising With Success
How Political Figures Are Utilizing Text Advertising With Success
Cloudcroft-S Persuasion and the Presidency PREDICT402-56 W2015
Cloudcroft-S Persuasion and the Presidency PREDICT402-56 W2015
Political Campaigns & Predictive Analytics- Changing how to campaign
Political Campaigns & Predictive Analytics- Changing how to campaign
Recently uploaded
Generative AI - Unleash Creative Opportunity - Peter Weltman
Generative AI - Unleash Creative Opportunity - Peter WeltmanDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.Core Web Vitals SEO Workshop - improve your performance [pdf]
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Your Path to Profits - The Game-Changing Power of a Marketing - Daniel Bussius
Your Path to Profits - The Game-Changing Power of a Marketing - Daniel BussiusDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.SEO Master Class - Steve Wiideman, Wiideman Consulting Group
SEO Master Class - Steve Wiideman, Wiideman Consulting GroupDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performanceHow to Use AI to Write a High-Quality Article that Ranks
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Turn Digital Reputation Threats into Offense Tactics - Daniel LeminDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recoverWinning local SEO in the Age of AI - Dennis Yu
Winning local SEO in the Age of AI - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User Journeys
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Coca Cola Branding Strategy and strategic marketing plan
A group presentation of BBA students, University of Okara, Punjab, Pakistan.
Digital Marketing Trends - Experts Insights on How
Digital Marketing Trends - Experts Insights on HowDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.Email Marketing Master Class - Chris Ferris
Email Marketing Master Class - Chris FerrisDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closerYour Path to Profits - The Game-Changing Power of a Marketing OS for Your Bus...
Your Path to Profits - The Game-Changing Power of a Marketing OS for Your Bus...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.15 ideas and frameworks on the art of storytelling
Shaan Puri and David Perell break down the art of storytelling with frameworks, ideas, and best practices.
5 Big Bets for 2024 - Jamie A. Lee, Stripes Co
5 Big Bets for 2024 - Jamie A. Lee, Stripes CoDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business ModelsTurn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Turn Digital Reputation Threats into Offense Tactics - Daniel LeminDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recoverSEO as the Backbone of Digital Marketing
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
How to Run Landing Page Tests On and Off Paid Social Platforms
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
The What, Why & How of 3D and AR in Digital Commerce
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Monthly Social Media News Update May 2024
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Marketing as a Primary Revenue Driver - Lee Levitt
Marketing as a Primary Revenue Driver - Lee LevittDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.Recently uploaded (20)
Generative AI - Unleash Creative Opportunity - Peter Weltman
Generative AI - Unleash Creative Opportunity - Peter Weltman
Core Web Vitals SEO Workshop - improve your performance [pdf]
Core Web Vitals SEO Workshop - improve your performance [pdf]
Your Path to Profits - The Game-Changing Power of a Marketing - Daniel Bussius
Your Path to Profits - The Game-Changing Power of a Marketing - Daniel Bussius
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
How to Use AI to Write a High-Quality Article that Ranks
How to Use AI to Write a High-Quality Article that Ranks
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User Journeys
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User Journeys
Coca Cola Branding Strategy and strategic marketing plan
Coca Cola Branding Strategy and strategic marketing plan
Digital Marketing Trends - Experts Insights on How
Digital Marketing Trends - Experts Insights on How
Your Path to Profits - The Game-Changing Power of a Marketing OS for Your Bus...
Your Path to Profits - The Game-Changing Power of a Marketing OS for Your Bus...
15 ideas and frameworks on the art of storytelling
15 ideas and frameworks on the art of storytelling
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
How to Run Landing Page Tests On and Off Paid Social Platforms
How to Run Landing Page Tests On and Off Paid Social Platforms
The What, Why & How of 3D and AR in Digital Commerce
The What, Why & How of 3D and AR in Digital Commerce
Marketing as a Primary Revenue Driver - Lee Levitt
Marketing as a Primary Revenue Driver - Lee Levitt
Data Defeats Truman – SXSW Panelpicker Pitch
- 2. Since 1968 elections have been won by the candidate who spent the most money. http://www.theawl.com/ 2012/11/presidential- fundraising-adjusted-for- inflation 10 of the 12
- 3. In 2008 and 2012, most of President Obama’s individual campaign contributions were driven through email. In 2012 he received just over 60 million votes. He had 30 million email addresses. https://www.marketingsherpa.com/ article/case-study/obama-email- campaign-testing
- 4. Based on their role in donation solicitation & advocacy, CRM & Email Marketing will play an enormous role in deciding who our next President is.
- 5. At Havas helia, we have already begun collecting CRM communications for every major party candidate and are analyzing them based on key factors for CRM success.
- 6. On March 1, 2016, just 10 days before SXSW, 12 states have their primary elections on what is called “Super Tuesday.” The lead up to these votes will result in over 1 billion emails sent on behalf of these candidates.
- 7. At SXSW we will share our thoughts around the state of the 2016 Presidential election, anchored by our analysis of thousands of emails leading up to Super Tuesday and their impact on the performance of the candidates. We will also share what makes great email strategy for politicians, marketers, and non-profits based on these highly targeted and successful campaigns.
- 8. Kyle J. Britt – @kylejbritt Senior Digital Strategist CRM Subject Matter Expert Former Political Talk Show Host Michael Kinstlinger – @MKinstlinger Email Marketing Manager Email Subject Matter Expert Former Corporate Executive Board Email Leader // Thank You // DataDefeatsTruman.com