Social Media for Travel and Tourism
The document discusses changing consumer behaviour and increasing internet usage while traveling. Some key points: - People are more engaged on social media - updating status, commenting online, writing blogs, following others, sharing links and photos. - 61% expect internet access while traveling in Australia and 38% expect WiFi to be included in accommodation costs. - 35% check Facebook and social media sites while on holiday in Australia. - Brand funnels are changing from pre-holiday awareness and consideration to engagement during and after holidays through comments and connections on social media. - Tips for companies include getting organized, measuring social media engagement, joining online conversations, and creating great experiences both online and offline.
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Social Media for Travel and Tourism
- 5. Updating SN Commenting Writing own status online blog 8% 13% 3% We are Following on Sharing Sharing growing as microblog 15% 3% 8% links photos a nation of Checking Commenting Micro Influencers SN in SN 9% 10% 10% blogging 2011 vs. 2010
- 6. We’re spending much more time 61% connected when we travel expect to be able to access the internet when travelling in Australia
- 7. We’re spending much more time 38% connected when we travel expect WiFi to be included in my accommodation costs when travelling in Australia
- 8. We’re spending much more time 35% connected when we travel check Facebook/ other social networking sites while on holiday in Australia
- 9. We’re spending much more 23% time connected when we travel 27% post updates onto Social Networking Sites, 23% upload photos
- 10. PRE-HOLIDAY POST HOLIDAY Classic Brand Funnel
- 11. Awareness Consideration Purchase Intent Comment Connect PRE-HOLIDAY DURING/POST HOLIDAY Modern Brand Funnel
- 12. Awareness Consideration Purchase Intent Comment Connect PRE-HOLIDAY DURING/POST HOLIDAY Modern Brand Funnel Create products and experiences people want to talk about
- 14. Get Organised
- 16. Free Paid
- 29. create great experiences in the real world too!
- 30. be brave! be creative! think content!
- 31. Let’s connect. @ferguskibble http://au.linkedin.com/in/ferguskibble fkibble@hillandknowlton.com.au