The document provides best practices for using Glassdoor, emphasizing its role in transparency and job seeker engagement. It outlines how job seekers utilize the platform for researching companies, applying for jobs, and preparing for interviews. Additionally, it covers steps for employers to enhance their Glassdoor profile and recruiting strategies, including responding to reviews and gathering competitive intelligence.

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Glassdoor 101: Best Practices and Beyond

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Webinar Tips for Attendees

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Featured Speaker
Alicia Garibaldi
Associate Director of Marketing, Glassdoor
@albagaribaldi

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agenda
get to know Glassdoor
how job seekers use Glassdoor
using Glassdoor for free
Glassdoor as part of your hiring strategy
Q&A

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Get to Know Glassdoor

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Leveling the Playing Field with Transparency
Helping people find a company "
and a job they love
Mission:

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EMPLOYEES:"
Current and former
employees share deeper
insights into the company
EMPLOYERS:"
Recruit highly engaged,
best-fit candidates
Looking at Both Sides

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How Job Seekers Use Glassdoor

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Research
Prospective
Employers
Source: Inavero, 2015

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Read & Write Reviews
Learn Basic Information
Look at Photos

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Upload resumes for easy "
apply starts
Use company information to "
tailor cover letters
Research salary information "
to ensure compensation is "
a good fit
Apply for Jobs

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Use company information to "
learn the basics
Learn about the interview experience "
to set expectations
Read interview questions and "
research interview ratings
Prepare for Job Interviews

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7 in 10 job seekers said salary and
compensation are among their top
considerations before accepting a job
3 in 5 job seekers said benefits and
perks were among their top considerations
before accepting a job
Exploring Salaries and Benefits
Source:Harris, 2015

15. Using Glassdoor for Free

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Step 1: Claim Your FEA
Go to Glassdoor.com
Click ‘Employers’ on "
the menu bar
Select ‘Get Free "
Employer Account’

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Update all company
information
Update company logo
Identify your CEO
Add company photos
Add a company update
Step 2: Update Your Glassdoor Profile

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BEST PRACTICES
Don’t procrastinate
Say thank you
Be authentic
Delegate responding to the appropriate leader
Take it offline
Step 3: Respond to Reviews

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Step 4: Collect Competitive Intelligence
Employee Sentiment vs. Competitors*
Candidate Experience vs. Competitors*
Brand Awareness vs. Competitors*
Rating Trends vs. Competitors*
*only available in certain packages

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Learn about candidates
Dig deeper into job titles"
and descriptions
Try Job Slots
Step 5: Recruit
Candidate Demographics

21. Glassdoor as Part of Your"
Hiring Strategy

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Build Your Best Profile—Prevent ‘Buyers’ Remorse

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1/3 of all online activity "
is spent watching video
Video
Source: Insivia, 2015

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Target up to 5 companies that compete for the same talent
Prevent other employers from being able to advertise to "
visitors on your profile
Benchmark against competitors to asses ratings gaps
Get an Edge on the Competition

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Make candidates aware
Target the right candidates
Save money per hire
Leveraging Job Ads

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Segment by industry, location
and competitor profiles
Follow job seekers beyond
Glassdoor
Customize criteria to meet "
specific needs
Display
Job Focused
Brand Focused

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AREAS TO ANALYZE:
Am I attracting the right audience with my brand message?
Is brand awareness growing among job seekers?
What is our brand reputation?
Where does our brand stack up to our competition?
Keeping Tabs on Your Results

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3 Things to Do Right Now
Look at Your Jobs
Respond to Reviews
Post a Company Update
2
1
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Alicia Garibaldi
Associate Director of Marketing, Glassdoor
@albagaribaldi