This document discusses the rise of social media and its impact on marketing and communication strategies. It notes that credibility on the internet now belongs to all participants, challenging conventional media. It outlines three rules from the Cluetrain Manifesto about markets being conversations between human beings. It also discusses how brands must shift from messaging to conversations and promoting value to creating added value in this new environment.
special setting : fullscreen+scrolling - -- FEED, A great report based on a 2008 survey (around 1,000 “connected” consumers (a coveted group who spend money online and have access to broadband)).
special setting : fullscreen+scrolling - -- FEED, A great report based on a 2008 survey (around 1,000 “connected” consumers (a coveted group who spend money online and have access to broadband)).
차세대 쇼셜 네트워크 서비스에 대한 발표자료로서 2009년 2월 26일 KRnet 이다.
KRnet이란 'korea Internet Conference'로서 그 중 'Track : Convergence Promotion Services'에서 'Track : Convergence Promotion Services'의 발표자료이다. 발표제목은 'Next Social Network Service'이며 내용은 다음과 같다.
소셜네트워크 서비스란 쉽게 말해 ‘나의 프로필을 네트워크에 공유하여, 구인/구직에 실질적인 도움을 주는 웹 서비스의 일종이다. 그러나 쇼셜 네트워크란 아날로적 인맥망에서부터 시작하여 디지털 인맥망으로, 사회학에서부터 소프트웨어 개발학으로까지, 구인/구직의 연결망에서 관계의 매듭을 열어가는 연결망으로 발전 중에 있다. 본 강연은 네트워크 이론에 의한 수렴과 확산의 상호질서를 바
탕으로 소셜 서비스의 발전 과정과 그 의의를 진단한다. 특히 단문 서비스 중심의 소셜 서비스인 트위터(twitter), 이미지 기반의 소셜 서비스인 플리커(flickr), 동영상 맥락의 소셜 서비스인 유튜브(youtube), 프로필 중심의 소셜 서비스인 마이스페이스(myspace) 등이 각 매체의 허브로서 역할하며 어떻게 사회, 문화, 비즈니스적인 변화를 주는지를 소개한다. 강연을 통해 소셜 서비스의 각 허브들이 상
호작용하여 수렴되는 쇼셜 네트워크에서의 아이텐티가 어떻게 개인을 설명해주고 신뢰해주는 메커니즘을 가지는지를 분석할 예정이다. 즉 소셜 서비스란 개인과 집단의 신뢰의 증진을 위한 관계 맺기 서비스이다.
Artículo de portada de la revista "BussinesWeek" donde se describe el méteodo de trabajo de la empresa IDEO. Pueden consultar el original y bajarlo de la págia de la revsita mencionada.
Game design for web designers: IXDA'09 TalkNadya Direkova
What's in a game? How can web interaction designers apply game design technique to drive engagement in their products?
This talk was presented at IXDA'09
Creative Academy @ Golden Drum: Social Currency fuels Braveness & CreativityKris Hoet
We've learned that being creative helps us to create work that gets talked about. With social currency the need to be creative & brand becomes even bigger. You need to provoke conversations to create social currency and so the need for creativity and thus the opportunity for creatives has never been bigger.
http://www.goldendrum.com/program/program-schedule/creative-academy-by-duval-guillaume-social-currency-fuels-braveness-creativity/
Paul is the president and he wants to improve the bottom line. He can cut in expenses or put in place a well-structured revision and improvement of working methods in Marketing and Sales to increase revenues and profits.
Can he do it alone?
Ten observations, provocations, and questions on design and innovation - a presentation by Tim Leberecht of frog design, from Re:Publica in Berlin from April 15, 2010.
Creative Workshop: Author's Talk at SxSWiDavid Sherwin
This is an author's talk about "Creative Workshop: 80 Challenges to Sharpen Your Design Skills," delivered at South by Southwest Interactive festival on Friday, March 11th, 2011.
In this slide deck, you can learn about the next disruptive waves in your market, how to build disruptive growth strategies and how to prepare your organization for disruptive growth. Produced by Thaesis @oukearts and powered by trendwatching.com @trendwatching.
This e-book is an accompaniment to the book "Creative Workshop: 80 Challenges to Sharpen Your Design Skills," more details here: http://www.davidsherwin.com/creative
"Creative Workshop" contains 80 creative challenges that will help any designer reach a breadth of stronger design solutions, in various media, within any set time period. Exercises range from creating a typeface in an hour, to designing a paper robot in an afternoon, to designing web pages and other interactive experiences. Each exercise includes compelling visual solutions from other designers and background stories to help designers increase their capacity to innovate.
Before the book, however, there was a quarter-long class where design students had to complete 80 projects in just 11 weeks. This Teacher's Guide describes the pedagogical methods behind the book, how to create your own Creative Workshop class or workshop series, as well as how to utilize challenges from the book most effectively in a classroom setting. This text is intended for teachers of design and creative thinking, but it may also be helpful for designers and creative managers.
Better Ideas Faster: How to Brainstorm More EffectivelyDavid Sherwin
Use these practical methods to help you brainstorm better, smarter, and more effectively, no matter the timeline. Using these methods, you can approach a design problem with the right questions so you can focus your creative energy on finding solutions.
Marketers and brands have always had conversations, but at a much slower pace and mediated by professional parties. That's no longer the case. Conversation 2.0, that is, the web 2.0-enabled conversation, shifts places and times; it is ubiquitous and doesn't pause -- it is, in all senses of the meaning, a "never ending conversation."
Fallon strategic planners Aki Spicer (Aki Octagon) and Avin Narasimhan (Desi Stoneage) have come back from the future to offer their POV about Virtuality and it’s implications for brands.
One of the hottest debates in marketing circles today is the viability of virtual worlds like Second Life. What are they? What do people do there Why? What’s in it for me—if anything? We’ve seen companies flooding these worlds, and some are finding it difficult to translate their virtual world presence into real world gains.
The truth is, we traverse virtual dimensions every day without even thinking about it. From financial transactions, to games, to our daily Facebook interactions with friends, Virtuality is a new normal and it impacts many facets of our lives. It is through this lens that we explore what Virtuality means now and in the future, and what our agency needs to know to extract the most from it.
*Brainfood is an monthly digest of Fallon Planner’s strategic intelligence and bridges the gap between trends, business issues, and actionable opportunities for the agency and clients.
The presentation I gave at the Burlington Social Media breakfast on 2/1/10. The theme is around the idea that social media marketing doesn't take advantage of the real promise of social technology.
차세대 쇼셜 네트워크 서비스에 대한 발표자료로서 2009년 2월 26일 KRnet 이다.
KRnet이란 'korea Internet Conference'로서 그 중 'Track : Convergence Promotion Services'에서 'Track : Convergence Promotion Services'의 발표자료이다. 발표제목은 'Next Social Network Service'이며 내용은 다음과 같다.
소셜네트워크 서비스란 쉽게 말해 ‘나의 프로필을 네트워크에 공유하여, 구인/구직에 실질적인 도움을 주는 웹 서비스의 일종이다. 그러나 쇼셜 네트워크란 아날로적 인맥망에서부터 시작하여 디지털 인맥망으로, 사회학에서부터 소프트웨어 개발학으로까지, 구인/구직의 연결망에서 관계의 매듭을 열어가는 연결망으로 발전 중에 있다. 본 강연은 네트워크 이론에 의한 수렴과 확산의 상호질서를 바
탕으로 소셜 서비스의 발전 과정과 그 의의를 진단한다. 특히 단문 서비스 중심의 소셜 서비스인 트위터(twitter), 이미지 기반의 소셜 서비스인 플리커(flickr), 동영상 맥락의 소셜 서비스인 유튜브(youtube), 프로필 중심의 소셜 서비스인 마이스페이스(myspace) 등이 각 매체의 허브로서 역할하며 어떻게 사회, 문화, 비즈니스적인 변화를 주는지를 소개한다. 강연을 통해 소셜 서비스의 각 허브들이 상
호작용하여 수렴되는 쇼셜 네트워크에서의 아이텐티가 어떻게 개인을 설명해주고 신뢰해주는 메커니즘을 가지는지를 분석할 예정이다. 즉 소셜 서비스란 개인과 집단의 신뢰의 증진을 위한 관계 맺기 서비스이다.
Artículo de portada de la revista "BussinesWeek" donde se describe el méteodo de trabajo de la empresa IDEO. Pueden consultar el original y bajarlo de la págia de la revsita mencionada.
Game design for web designers: IXDA'09 TalkNadya Direkova
What's in a game? How can web interaction designers apply game design technique to drive engagement in their products?
This talk was presented at IXDA'09
Creative Academy @ Golden Drum: Social Currency fuels Braveness & CreativityKris Hoet
We've learned that being creative helps us to create work that gets talked about. With social currency the need to be creative & brand becomes even bigger. You need to provoke conversations to create social currency and so the need for creativity and thus the opportunity for creatives has never been bigger.
http://www.goldendrum.com/program/program-schedule/creative-academy-by-duval-guillaume-social-currency-fuels-braveness-creativity/
Paul is the president and he wants to improve the bottom line. He can cut in expenses or put in place a well-structured revision and improvement of working methods in Marketing and Sales to increase revenues and profits.
Can he do it alone?
Ten observations, provocations, and questions on design and innovation - a presentation by Tim Leberecht of frog design, from Re:Publica in Berlin from April 15, 2010.
Creative Workshop: Author's Talk at SxSWiDavid Sherwin
This is an author's talk about "Creative Workshop: 80 Challenges to Sharpen Your Design Skills," delivered at South by Southwest Interactive festival on Friday, March 11th, 2011.
In this slide deck, you can learn about the next disruptive waves in your market, how to build disruptive growth strategies and how to prepare your organization for disruptive growth. Produced by Thaesis @oukearts and powered by trendwatching.com @trendwatching.
This e-book is an accompaniment to the book "Creative Workshop: 80 Challenges to Sharpen Your Design Skills," more details here: http://www.davidsherwin.com/creative
"Creative Workshop" contains 80 creative challenges that will help any designer reach a breadth of stronger design solutions, in various media, within any set time period. Exercises range from creating a typeface in an hour, to designing a paper robot in an afternoon, to designing web pages and other interactive experiences. Each exercise includes compelling visual solutions from other designers and background stories to help designers increase their capacity to innovate.
Before the book, however, there was a quarter-long class where design students had to complete 80 projects in just 11 weeks. This Teacher's Guide describes the pedagogical methods behind the book, how to create your own Creative Workshop class or workshop series, as well as how to utilize challenges from the book most effectively in a classroom setting. This text is intended for teachers of design and creative thinking, but it may also be helpful for designers and creative managers.
Better Ideas Faster: How to Brainstorm More EffectivelyDavid Sherwin
Use these practical methods to help you brainstorm better, smarter, and more effectively, no matter the timeline. Using these methods, you can approach a design problem with the right questions so you can focus your creative energy on finding solutions.
Marketers and brands have always had conversations, but at a much slower pace and mediated by professional parties. That's no longer the case. Conversation 2.0, that is, the web 2.0-enabled conversation, shifts places and times; it is ubiquitous and doesn't pause -- it is, in all senses of the meaning, a "never ending conversation."
Fallon strategic planners Aki Spicer (Aki Octagon) and Avin Narasimhan (Desi Stoneage) have come back from the future to offer their POV about Virtuality and it’s implications for brands.
One of the hottest debates in marketing circles today is the viability of virtual worlds like Second Life. What are they? What do people do there Why? What’s in it for me—if anything? We’ve seen companies flooding these worlds, and some are finding it difficult to translate their virtual world presence into real world gains.
The truth is, we traverse virtual dimensions every day without even thinking about it. From financial transactions, to games, to our daily Facebook interactions with friends, Virtuality is a new normal and it impacts many facets of our lives. It is through this lens that we explore what Virtuality means now and in the future, and what our agency needs to know to extract the most from it.
*Brainfood is an monthly digest of Fallon Planner’s strategic intelligence and bridges the gap between trends, business issues, and actionable opportunities for the agency and clients.
The presentation I gave at the Burlington Social Media breakfast on 2/1/10. The theme is around the idea that social media marketing doesn't take advantage of the real promise of social technology.
Social Media & Executive Communications: Disruption or Opportunityjdragoon
Social Media and Executive Communications: Disruption or Opportunity. My recent presentation at the Ragan Speechwriter and Executive Communication Conference. A first hand experience from the point of view of a CMO.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
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(i.e., industry structure in the language of economics).
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VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.