The document discusses how financial services companies can effectively use social media. It begins by noting that while many large brands are using platforms like Twitter, YouTube and Facebook, financial services have been slow to adopt social media. It then covers how social media has changed communications by allowing two-way interactions and user generated content. The key aspects financial services should focus on are gaining permission from customers first before promoting products, listening to conversations, building communities, managing crises and creating valuable content to drive word of mouth. The document provides advice on developing a social media strategy including content marketing, community building and crisis management.
Keynote Presentation given by Scot McKee, Managing Director, Birddog, at Technology for Marketing & Advertising (TFM&A), London, 2013 – Social Media Theatre. McKee explains how, in the rush to 'be social', individuals have moved faster than their B2B organizations and brands. Why has that happened and what are the techniques available to bring brands and business back up to speed with social media? McKee is joined onstage by Gareth Case, Head of Marketing for Xchanging Technology Services and the Xuber Insurance Software brand, who presents a case study in support of the key themes. A video of the full presentation is available at: http://www.birddog.co.uk McKee’s books on the subject of Creative B2B Branding and Business Marketing are available from Amazon - http://is.gd/mckeebooks
Dan Martin, www.BusinessZone.co.uk editor, on how to use social media tools like Twitter, Facebook and Cover It Live to boost marketing and drive up profits.
The document discusses lessons from an entrepreneur about starting a business. It encourages taking risks and action over just dreaming. It emphasizes the importance of building a strong founding team of friends you trust, focusing on customers first, and persisting through challenges with optimism. Successful entrepreneurs create value, jobs, and economic growth for many others.
The document discusses effective strategies for evangelism and using social media for business. It emphasizes that evangelism is about genuinely sharing why something is worth following rather than just reciting points. Effective social media use involves building real relationships with customers through engagement and sharing what you're passionate about to invite others into your space. Several experts provide tips like asking customers where they're online and using various social platforms to interact and provide value to customers.
Final 2c -building a bloody good content calendar-rachel grocottCharityComms
Rachel Grocott, social media consultant, Happy Social
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
- Greg Stewart was introduced to MLM many years ago and was attracted by the concept of leverage - being able to earn money through the efforts of others sponsoring downlines.
- While Greg still loves the leverage opportunity, he notes that social media and internet saturation has made prospecting more difficult today compared to pre-internet days. Many people have already heard of opportunities due to oversharing on social media.
- However, Greg has found an opportunity with Glissandra that he believes can still work well today. Glissandra is an older company, over 24 years, that few people have heard of. It also has clinical studies and university backing of its anti-aging products, not just testimonials.
My presentation during Search Marketing Day 15th June 2011 in Poznan, Poland.
This presenation is about Link Bait, Social Bait and how it works together with SEO
Keynote Presentation given by Scot McKee, Managing Director, Birddog, at Technology for Marketing & Advertising (TFM&A), London, 2013 – Social Media Theatre. McKee explains how, in the rush to 'be social', individuals have moved faster than their B2B organizations and brands. Why has that happened and what are the techniques available to bring brands and business back up to speed with social media? McKee is joined onstage by Gareth Case, Head of Marketing for Xchanging Technology Services and the Xuber Insurance Software brand, who presents a case study in support of the key themes. A video of the full presentation is available at: http://www.birddog.co.uk McKee’s books on the subject of Creative B2B Branding and Business Marketing are available from Amazon - http://is.gd/mckeebooks
Dan Martin, www.BusinessZone.co.uk editor, on how to use social media tools like Twitter, Facebook and Cover It Live to boost marketing and drive up profits.
The document discusses lessons from an entrepreneur about starting a business. It encourages taking risks and action over just dreaming. It emphasizes the importance of building a strong founding team of friends you trust, focusing on customers first, and persisting through challenges with optimism. Successful entrepreneurs create value, jobs, and economic growth for many others.
The document discusses effective strategies for evangelism and using social media for business. It emphasizes that evangelism is about genuinely sharing why something is worth following rather than just reciting points. Effective social media use involves building real relationships with customers through engagement and sharing what you're passionate about to invite others into your space. Several experts provide tips like asking customers where they're online and using various social platforms to interact and provide value to customers.
Final 2c -building a bloody good content calendar-rachel grocottCharityComms
Rachel Grocott, social media consultant, Happy Social
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
- Greg Stewart was introduced to MLM many years ago and was attracted by the concept of leverage - being able to earn money through the efforts of others sponsoring downlines.
- While Greg still loves the leverage opportunity, he notes that social media and internet saturation has made prospecting more difficult today compared to pre-internet days. Many people have already heard of opportunities due to oversharing on social media.
- However, Greg has found an opportunity with Glissandra that he believes can still work well today. Glissandra is an older company, over 24 years, that few people have heard of. It also has clinical studies and university backing of its anti-aging products, not just testimonials.
My presentation during Search Marketing Day 15th June 2011 in Poznan, Poland.
This presenation is about Link Bait, Social Bait and how it works together with SEO
Presented by Paul Thomas and Richard Brooks at the CBI Monday Summit.
The Digital CEO. What are your senior teams not telling you. Scaling up the mid-market.
#MSBMonday
SignaTweet is a platform that facilitates a showcase of soft-skills recommendations from users' Twitter network. It Tweets a question asking for recommendations, then takes the answers and turn them into a rotating, embeddable and shareable GIF of testimonials.
The document discusses ways that individuals and companies can benefit from using LinkedIn, including using it to be found by potential contacts and employers, gaining visibility for a company, finding new contacts through extended connections, getting testimonials, researching companies and topics through groups and questions/answers, participating in polls and events, and staying up to date on industry news and discussions. It also provides contact information for a Mary Thomas to learn more about using LinkedIn.
This document summarizes a presentation by Terri Trespicio on speaking up. Some key points include:
- Trespicio discusses why people do not speak up more often, such as feeling unqualified, worrying about criticism, or thinking someone else will contribute their idea.
- She cites research finding that feeling psychologically safe is the most important factor for high-performing teams, allowing people to contribute freely without fear.
- The presentation encourages expanding one's comfort zone, rather than going far outside it, to contribute ideas more openly. Speaking up is framed as a way to serve the team rather than to stand out individually.
- Trespicio advocates shifting one's mind
How to make your brand shine (Plunder Design 2021)Terri Trespicio
The document discusses how to build a brand through content and marketing. It explains that branding is about communicating who you are and what problem you solve for others. Content is the conversation that happens through sharing stories and experiences. Different types of content can take various forms like videos, podcasts, or written posts. Marketing is the strategy for finding an audience and generating interest in the content. By focusing on a target community and their interests, an owner can scale their message through owned channels like an email list or social media. The key is to regularly share content that starts conversations.
From Core Values to Critical Conversations: What your brand really means (2021)Terri Trespicio
Got a name? Check. Got a logo? Check. Congrats! You have a brand. The question is whether anyone knows what your brand means. Sometimes all those assets, logos, family crests, whatever, can get in the way of you saying anything different, anything original...anything that sounds like you.
In this presentation, given at the Barron’s Independent Advisors Summit 2021, brand advisor Terri Trespicio walks you through the ways the financial services industry has been hamstrung by outmoded ideas of brand—and the three ways to UNbrand yourself so that you can start connecting in ways that matter.
For more, visit territrespicio.com
5 things your business must do to succeed on TwitterKim Siever
It seems like every company is joining Twitter these days. I can’t blame them; it’s a great tool for engaging with people. If you’re thinking about jumping on the Twitter train, however, here are 5 tips to keep in mind before taking the leap.
Growing your channels and engagement on a budgetCharityComms
Shirin Zaid, digital communications manager, Young Minds
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Victoria MacLean is the co-founder of BeauCoo, a body positive community app for women, and VP of Resourcing at Decoder. She has extensive experience in startups in Calgary, having co-founded AcceleratorYYC and previously worked as president of Startup Calgary. BeauCoo has raised $1.2 million in funding and launched on iPhone in 2012 and Android in 2013, matching women based on body dimensions to share clothing brand and style recommendations. Throughout her career, MacLean has focused on community building and emphasizes the importance of networking and helping other women in technology fields.
Wellbeing in the world of digital communications: top tips and discussionsCharityComms
Kirsty Marrins, copywriter, trainer and consultant, freelance and Helen Breakwell, qualified counsellor and founder, Wellspring
Therapy Service
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Be a social CEO. Share your stories on Linkedin.Slides That Rock
The document encourages CEOs to be more active on social media by sharing stories about their company, colleagues, and customers, like Richard Branson and Andy Barratt do. It argues that having an active CEO presence online helps humanize the brand and builds connections with customers, which can translate to increased sales. The document suggests CEOs commit to sharing three stories on topics related to their company, colleagues, and customers to start becoming a more "social CEO".
The document lists resources and steps for a successful job search. It includes recommended books on topics like maintaining a positive attitude, discovering personal strengths, networking, and interview skills. The steps guide the reader through aspects of the job search process from spiritual guidance to researching employers to developing social connections. Recommended resources cover a wide range of job search and career development topics.
Social media for small business. How to Increase Your Visibility in 21 daysCatherine Marsden MS, PMP
This document discusses how social media can help small businesses grow by finding and keeping customers. It notes that many small business owners are struggling because 60-70% of customer buying decisions now happen online before engaging with businesses. The document then provides an overview of different social media platforms like Facebook, LinkedIn, Twitter, and Google+ that small businesses can use to build their online presence and engage with customers. It emphasizes identifying goals and metrics to ensure social media marketing efforts are effective.
Effective Blogger Relations: Debunking Myths, Discovering RealityGeben Communication
Delivered to Central Ohio PRSA's blogger relations conference, this presentation is designed to help PR pros understand the realities of blogger relations and the value of incorporating blogger outreach into PR strategies.
The document is a newsletter from the PRSSA chapter at the University of Miami. It includes a welcome message from the PRSSA President welcoming new and returning members. It encourages members to get involved in the organization and take advantage of opportunities to enhance their skills and network. It also previews some upcoming events from various committees including a piece on social media platforms that have declined and a comparison between P.T. Barnum's publicity tactics and those of Donald Trump.
Ending the top down mindset of PR. PR in the digital age conference, 3 Decemb...CharityComms
Ben Caspersz, founder and MD, Claremont
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
These are slides for my Sept. 1-3 class at Kirkwood Community College, Using Social Media for Business. I dropped quotes from my blog (http://bit.ly/4sDsr6) into screen shots from the people sharing advice about using social media. I will us the first nine slides in the first class, focusing on Twitter. The rest of the slides will lead off the second class, an overview of social media tools, with a deeper dive on Facebook and Twitter.
For small businesses, social media is a "means to an end." I give you 6 reasons on how social media can help you achieve your objectives. I also provide the 5 most common excuses why small businesses aren't using SM and my responses to them. Enjoy!
Unmute Yourself: A Women's History Month Event at L'OrealTerri Trespicio
The document discusses strategies for speaking up effectively in meetings and conversations. It begins by explaining that seeing yourself as "interrupting" assumes you are not part of the conversation, as conversations disrupt themselves naturally. It then provides several strategies for speaking up without interrupting, such as popping in with praise for another speaker's comment before adding your own thoughts, or passing the mic by inviting someone else to speak and then contributing your perspective. The document emphasizes creating a psychologically safe environment that allows all voices to be heard.
Trabajo conjunto de Investigación-Acción realizado por Androniki Papavasileiou y Jocelyn Hernández dentro del programa de "Formación de Profesores de Lengua y Cultura 2010"
Social Media for Businesses: Join the ConversationCOLAB
The document discusses using social media for businesses. It explains that social media supplements traditional marketing and allows businesses to engage in dialogue with customers by telling their story. The document outlines the key elements of storytelling for businesses and provides tips for identifying characters, engaging audiences, monitoring social media, and creating a social salesforce to share content virally. The overall message is that social media is about conversation and businesses should listen to their audience to tell their unique story through creative engagement.
Presented by Paul Thomas and Richard Brooks at the CBI Monday Summit.
The Digital CEO. What are your senior teams not telling you. Scaling up the mid-market.
#MSBMonday
SignaTweet is a platform that facilitates a showcase of soft-skills recommendations from users' Twitter network. It Tweets a question asking for recommendations, then takes the answers and turn them into a rotating, embeddable and shareable GIF of testimonials.
The document discusses ways that individuals and companies can benefit from using LinkedIn, including using it to be found by potential contacts and employers, gaining visibility for a company, finding new contacts through extended connections, getting testimonials, researching companies and topics through groups and questions/answers, participating in polls and events, and staying up to date on industry news and discussions. It also provides contact information for a Mary Thomas to learn more about using LinkedIn.
This document summarizes a presentation by Terri Trespicio on speaking up. Some key points include:
- Trespicio discusses why people do not speak up more often, such as feeling unqualified, worrying about criticism, or thinking someone else will contribute their idea.
- She cites research finding that feeling psychologically safe is the most important factor for high-performing teams, allowing people to contribute freely without fear.
- The presentation encourages expanding one's comfort zone, rather than going far outside it, to contribute ideas more openly. Speaking up is framed as a way to serve the team rather than to stand out individually.
- Trespicio advocates shifting one's mind
How to make your brand shine (Plunder Design 2021)Terri Trespicio
The document discusses how to build a brand through content and marketing. It explains that branding is about communicating who you are and what problem you solve for others. Content is the conversation that happens through sharing stories and experiences. Different types of content can take various forms like videos, podcasts, or written posts. Marketing is the strategy for finding an audience and generating interest in the content. By focusing on a target community and their interests, an owner can scale their message through owned channels like an email list or social media. The key is to regularly share content that starts conversations.
From Core Values to Critical Conversations: What your brand really means (2021)Terri Trespicio
Got a name? Check. Got a logo? Check. Congrats! You have a brand. The question is whether anyone knows what your brand means. Sometimes all those assets, logos, family crests, whatever, can get in the way of you saying anything different, anything original...anything that sounds like you.
In this presentation, given at the Barron’s Independent Advisors Summit 2021, brand advisor Terri Trespicio walks you through the ways the financial services industry has been hamstrung by outmoded ideas of brand—and the three ways to UNbrand yourself so that you can start connecting in ways that matter.
For more, visit territrespicio.com
5 things your business must do to succeed on TwitterKim Siever
It seems like every company is joining Twitter these days. I can’t blame them; it’s a great tool for engaging with people. If you’re thinking about jumping on the Twitter train, however, here are 5 tips to keep in mind before taking the leap.
Growing your channels and engagement on a budgetCharityComms
Shirin Zaid, digital communications manager, Young Minds
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Victoria MacLean is the co-founder of BeauCoo, a body positive community app for women, and VP of Resourcing at Decoder. She has extensive experience in startups in Calgary, having co-founded AcceleratorYYC and previously worked as president of Startup Calgary. BeauCoo has raised $1.2 million in funding and launched on iPhone in 2012 and Android in 2013, matching women based on body dimensions to share clothing brand and style recommendations. Throughout her career, MacLean has focused on community building and emphasizes the importance of networking and helping other women in technology fields.
Wellbeing in the world of digital communications: top tips and discussionsCharityComms
Kirsty Marrins, copywriter, trainer and consultant, freelance and Helen Breakwell, qualified counsellor and founder, Wellspring
Therapy Service
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Be a social CEO. Share your stories on Linkedin.Slides That Rock
The document encourages CEOs to be more active on social media by sharing stories about their company, colleagues, and customers, like Richard Branson and Andy Barratt do. It argues that having an active CEO presence online helps humanize the brand and builds connections with customers, which can translate to increased sales. The document suggests CEOs commit to sharing three stories on topics related to their company, colleagues, and customers to start becoming a more "social CEO".
The document lists resources and steps for a successful job search. It includes recommended books on topics like maintaining a positive attitude, discovering personal strengths, networking, and interview skills. The steps guide the reader through aspects of the job search process from spiritual guidance to researching employers to developing social connections. Recommended resources cover a wide range of job search and career development topics.
Social media for small business. How to Increase Your Visibility in 21 daysCatherine Marsden MS, PMP
This document discusses how social media can help small businesses grow by finding and keeping customers. It notes that many small business owners are struggling because 60-70% of customer buying decisions now happen online before engaging with businesses. The document then provides an overview of different social media platforms like Facebook, LinkedIn, Twitter, and Google+ that small businesses can use to build their online presence and engage with customers. It emphasizes identifying goals and metrics to ensure social media marketing efforts are effective.
Effective Blogger Relations: Debunking Myths, Discovering RealityGeben Communication
Delivered to Central Ohio PRSA's blogger relations conference, this presentation is designed to help PR pros understand the realities of blogger relations and the value of incorporating blogger outreach into PR strategies.
The document is a newsletter from the PRSSA chapter at the University of Miami. It includes a welcome message from the PRSSA President welcoming new and returning members. It encourages members to get involved in the organization and take advantage of opportunities to enhance their skills and network. It also previews some upcoming events from various committees including a piece on social media platforms that have declined and a comparison between P.T. Barnum's publicity tactics and those of Donald Trump.
Ending the top down mindset of PR. PR in the digital age conference, 3 Decemb...CharityComms
Ben Caspersz, founder and MD, Claremont
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
These are slides for my Sept. 1-3 class at Kirkwood Community College, Using Social Media for Business. I dropped quotes from my blog (http://bit.ly/4sDsr6) into screen shots from the people sharing advice about using social media. I will us the first nine slides in the first class, focusing on Twitter. The rest of the slides will lead off the second class, an overview of social media tools, with a deeper dive on Facebook and Twitter.
For small businesses, social media is a "means to an end." I give you 6 reasons on how social media can help you achieve your objectives. I also provide the 5 most common excuses why small businesses aren't using SM and my responses to them. Enjoy!
Unmute Yourself: A Women's History Month Event at L'OrealTerri Trespicio
The document discusses strategies for speaking up effectively in meetings and conversations. It begins by explaining that seeing yourself as "interrupting" assumes you are not part of the conversation, as conversations disrupt themselves naturally. It then provides several strategies for speaking up without interrupting, such as popping in with praise for another speaker's comment before adding your own thoughts, or passing the mic by inviting someone else to speak and then contributing your perspective. The document emphasizes creating a psychologically safe environment that allows all voices to be heard.
Trabajo conjunto de Investigación-Acción realizado por Androniki Papavasileiou y Jocelyn Hernández dentro del programa de "Formación de Profesores de Lengua y Cultura 2010"
Social Media for Businesses: Join the ConversationCOLAB
The document discusses using social media for businesses. It explains that social media supplements traditional marketing and allows businesses to engage in dialogue with customers by telling their story. The document outlines the key elements of storytelling for businesses and provides tips for identifying characters, engaging audiences, monitoring social media, and creating a social salesforce to share content virally. The overall message is that social media is about conversation and businesses should listen to their audience to tell their unique story through creative engagement.
Chicago AMA presents Social Media - Beyond the Chaos with presentations from IBM, Motorola Mobility, Zocal Group, and, American Family Insurance. http://chicagoama.org/home
Webinar Preview: Achieving Paper-free Accounts PayableEsker, Inc.
Join in the webinar as we explore: the ins and outs of how an AP automation solution works, deploying AP automation across multiple ERP systems, benefits of consolidating workflow into the cloud, and best practices of invoice-to-pay automation.
El documento presenta información sobre las pruebas de competencias ciudadanas aplicadas por el ICFES para 5° grado. Incluye una advertencia sobre el proceso de construcción de las preguntas y una lista de las personas a cargo de la aplicación, elaboración y revisión de las pruebas. También presenta los términos y condiciones para el uso de las publicaciones del ICFES.
This document outlines an online branding and reputation management presentation by Brad Smith. The presentation covers the importance of online branding, key elements of an online brand like websites and social media presence. It provides guidance on creating effective website content focused on customers, generating blog content, using social media platforms like LinkedIn, Facebook and Twitter, dealing with online reviews, and monitoring online mentions. The document includes examples and recommendations for each topic.
New+presentation+final+ +new+april+updated+-+mlsp+mastermind+edition.pptxGuy Taylor
This document provides tips and strategies for using various social media platforms to market a business. It discusses using Facebook, Twitter, LinkedIn, YouTube, and Google+ for engagement, lead generation, and promoting brands. Specific tactics mentioned include posting engaging content like questions, quotes and images to get interactions on Facebook, asking followers to retweet on Twitter, using LinkedIn for professional networking and lead generation, creating short simple videos for YouTube, and using Google+ as a social layer across Google properties. The overall message is that combining social media strategies with identifying the "one thing" that all successful clients have in common can provide unlimited potential customers.
This document summarizes a workshop on digital marketing and social media strategy. It discusses how smartphones have become the preferred way for new customers to discover brands and how they are used to organize people's lives. It also covers understanding digital identity, communicating on social platforms, and creating an effective social media strategy to position yourself as your own digital agency. The document provides statistics on smartphone penetration and mobile usage. It discusses different types of social media content like owned, bought, and earned media. It addresses some side effects of social media use and challenges of communicating in online fragments.
This presentation was part of a social media measurement and awareness training day held by Lynchpin Analytics and Pangaea Digital in Edinburgh, April 2010
The document provides an overview of a masterclass on using Twitter effectively. It discusses understanding the language of Twitter, engaging in conversations on the platform, and using it to build social capital. It notes that as of the last 24 months, smartphone penetration in the UK is at 78% and mobile/tablet is the preferred way for new customers to discover brands. It also discusses some side effects of social media like decreased ability to concentrate and remember information as people rely on crowdsourcing answers.
This document provides an overview of a presentation on digital tools for personal brands. It discusses understanding personal brands and digital identity, appreciating social capital and trust, applying brand knowledge to online identities, and tools for establishing a personal brand such as Followerwonk and Canva. It also covers finding your voice, storytelling with words and pictures on social media, and tips for taking better photos with smartphones and selfies.
This document provides an overview of social media and how businesses can leverage various social platforms. It discusses the evolution from Web 1.0 to Web 2.0 and how people are now actively engaging in online communities through sites like Facebook, YouTube, and blogs. The presentation recommends that all companies establish profiles on LinkedIn and utilize other tools like SlideShare, Delicious and Wikipedia. It also provides examples of how both small and large brands can develop strategies to participate in relevant online conversations.
Mark Hillary social media workshop in DhakaIT Decisions
Mark Hillary, CEO of IT Decisions in São Paulo, Brazil, travelled to Bangladesh in November 2011 as part of a BASIS mission funded by the UN International Trade Centre. In addition to speaking at the BASIS outsourcing conference and the eAsia event, Mark also delivered a workshop on ideas for using social media for smaller companies...
Social Media Bingo Emakina Nl Paul De GooijerKoepon Holding
Social media can be used effectively for business purposes if done strategically and with realistic expectations. KLM created online clubs and communities on platforms like LinkedIn to expand their brand experience beyond flights and connect business travelers from different countries. Unilever launched a women-focused community site called Yunomi to connect with consumers in a meaningful way aligned with their values by sharing real stories. Both cases showed measurable business results by building engaged audiences and generating exposure for their brands in an authentic way.
Twitter Networking Secrets with Elizabeth Quintanilla - Insider Secrets to Mu...Elizabeth Quintanilla, MBA
Twitter for Business - How to use it to leverage yourself and organization. You can use Twitter as part of your Product Marketing Strategy, to <listen> several conversations at once. We are all now customer support, PR, and marketers with Twitter!
Social Media Marketing for Small Business 101Matt Granfield
An overview of how the marketing landscape has changed and a series of case studies on how social media marketing has been beneficial for a range of Australian small, medium and large businesses.
Social media has revolutionized communication by allowing anyone to report news and connect with others. Key metrics show massive growth in social media platforms like Facebook, Twitter, and LinkedIn. Companies must build relationships and engage customers through social media rather than just promoting themselves. Effective social media strategies include using online communities for PR, focusing on Facebook, using Twitter to share content and listen, responding to customer feedback, and leveraging links between social media platforms and other marketing.
The document discusses the importance of having a social media strategy and presence for businesses. It highlights the need to listen to customers, engage in conversations, and build communities online. It also stresses being open, honest and authentic in social media interactions.
How Chartered Accountants (and other professionals ) can use Social Media for find new business oportunties. Presentation has reference to relevant case studies
Richard Silver is a top-ranked real estate salesperson and director with the Toronto Real Estate Board. He has 30 years of experience in real estate and believes that one is never too old to reinvent themselves. Silver is an early adopter of technology and social media, using various online platforms like his website, blog, Twitter, Facebook, LinkedIn and YouTube to market himself and stay connected with his network. He gives a presentation on utilizing different social media tools for real estate professionals and how to establish an online brand and presence.
Similar to How financial services can hit their social media sweetspots (20)
zkStudyClub - LatticeFold: A Lattice-based Folding Scheme and its Application...Alex Pruden
Folding is a recent technique for building efficient recursive SNARKs. Several elegant folding protocols have been proposed, such as Nova, Supernova, Hypernova, Protostar, and others. However, all of them rely on an additively homomorphic commitment scheme based on discrete log, and are therefore not post-quantum secure. In this work we present LatticeFold, the first lattice-based folding protocol based on the Module SIS problem. This folding protocol naturally leads to an efficient recursive lattice-based SNARK and an efficient PCD scheme. LatticeFold supports folding low-degree relations, such as R1CS, as well as high-degree relations, such as CCS. The key challenge is to construct a secure folding protocol that works with the Ajtai commitment scheme. The difficulty, is ensuring that extracted witnesses are low norm through many rounds of folding. We present a novel technique using the sumcheck protocol to ensure that extracted witnesses are always low norm no matter how many rounds of folding are used. Our evaluation of the final proof system suggests that it is as performant as Hypernova, while providing post-quantum security.
Paper Link: https://eprint.iacr.org/2024/257
TrustArc Webinar - 2024 Global Privacy SurveyTrustArc
How does your privacy program stack up against your peers? What challenges are privacy teams tackling and prioritizing in 2024?
In the fifth annual Global Privacy Benchmarks Survey, we asked over 1,800 global privacy professionals and business executives to share their perspectives on the current state of privacy inside and outside of their organizations. This year’s report focused on emerging areas of importance for privacy and compliance professionals, including considerations and implications of Artificial Intelligence (AI) technologies, building brand trust, and different approaches for achieving higher privacy competence scores.
See how organizational priorities and strategic approaches to data security and privacy are evolving around the globe.
This webinar will review:
- The top 10 privacy insights from the fifth annual Global Privacy Benchmarks Survey
- The top challenges for privacy leaders, practitioners, and organizations in 2024
- Key themes to consider in developing and maintaining your privacy program
Ivanti’s Patch Tuesday breakdown goes beyond patching your applications and brings you the intelligence and guidance needed to prioritize where to focus your attention first. Catch early analysis on our Ivanti blog, then join industry expert Chris Goettl for the Patch Tuesday Webinar Event. There we’ll do a deep dive into each of the bulletins and give guidance on the risks associated with the newly-identified vulnerabilities.
Have you ever been confused by the myriad of choices offered by AWS for hosting a website or an API?
Lambda, Elastic Beanstalk, Lightsail, Amplify, S3 (and more!) can each host websites + APIs. But which one should we choose?
Which one is cheapest? Which one is fastest? Which one will scale to meet our needs?
Join me in this session as we dive into each AWS hosting service to determine which one is best for your scenario and explain why!
Programming Foundation Models with DSPy - Meetup SlidesZilliz
Prompting language models is hard, while programming language models is easy. In this talk, I will discuss the state-of-the-art framework DSPy for programming foundation models with its powerful optimizers and runtime constraint system.
Trusted Execution Environment for Decentralized Process MiningLucaBarbaro3
Presentation of the paper "Trusted Execution Environment for Decentralized Process Mining" given during the CAiSE 2024 Conference in Cyprus on June 7, 2024.
Freshworks Rethinks NoSQL for Rapid Scaling & Cost-EfficiencyScyllaDB
Freshworks creates AI-boosted business software that helps employees work more efficiently and effectively. Managing data across multiple RDBMS and NoSQL databases was already a challenge at their current scale. To prepare for 10X growth, they knew it was time to rethink their database strategy. Learn how they architected a solution that would simplify scaling while keeping costs under control.
For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/06/temporal-event-neural-networks-a-more-efficient-alternative-to-the-transformer-a-presentation-from-brainchip/
Chris Jones, Director of Product Management at BrainChip , presents the “Temporal Event Neural Networks: A More Efficient Alternative to the Transformer” tutorial at the May 2024 Embedded Vision Summit.
The expansion of AI services necessitates enhanced computational capabilities on edge devices. Temporal Event Neural Networks (TENNs), developed by BrainChip, represent a novel and highly efficient state-space network. TENNs demonstrate exceptional proficiency in handling multi-dimensional streaming data, facilitating advancements in object detection, action recognition, speech enhancement and language model/sequence generation. Through the utilization of polynomial-based continuous convolutions, TENNs streamline models, expedite training processes and significantly diminish memory requirements, achieving notable reductions of up to 50x in parameters and 5,000x in energy consumption compared to prevailing methodologies like transformers.
Integration with BrainChip’s Akida neuromorphic hardware IP further enhances TENNs’ capabilities, enabling the realization of highly capable, portable and passively cooled edge devices. This presentation delves into the technical innovations underlying TENNs, presents real-world benchmarks, and elucidates how this cutting-edge approach is positioned to revolutionize edge AI across diverse applications.
Best 20 SEO Techniques To Improve Website Visibility In SERPPixlogix Infotech
Boost your website's visibility with proven SEO techniques! Our latest blog dives into essential strategies to enhance your online presence, increase traffic, and rank higher on search engines. From keyword optimization to quality content creation, learn how to make your site stand out in the crowded digital landscape. Discover actionable tips and expert insights to elevate your SEO game.
Dandelion Hashtable: beyond billion requests per second on a commodity serverAntonios Katsarakis
This slide deck presents DLHT, a concurrent in-memory hashtable. Despite efforts to optimize hashtables, that go as far as sacrificing core functionality, state-of-the-art designs still incur multiple memory accesses per request and block request processing in three cases. First, most hashtables block while waiting for data to be retrieved from memory. Second, open-addressing designs, which represent the current state-of-the-art, either cannot free index slots on deletes or must block all requests to do so. Third, index resizes block every request until all objects are copied to the new index. Defying folklore wisdom, DLHT forgoes open-addressing and adopts a fully-featured and memory-aware closed-addressing design based on bounded cache-line-chaining. This design offers lock-free index operations and deletes that free slots instantly, (2) completes most requests with a single memory access, (3) utilizes software prefetching to hide memory latencies, and (4) employs a novel non-blocking and parallel resizing. In a commodity server and a memory-resident workload, DLHT surpasses 1.6B requests per second and provides 3.5x (12x) the throughput of the state-of-the-art closed-addressing (open-addressing) resizable hashtable on Gets (Deletes).
GraphRAG for Life Science to increase LLM accuracyTomaz Bratanic
GraphRAG for life science domain, where you retriever information from biomedical knowledge graphs using LLMs to increase the accuracy and performance of generated answers
Digital Marketing Trends in 2024 | Guide for Staying AheadWask
https://www.wask.co/ebooks/digital-marketing-trends-in-2024
Feeling lost in the digital marketing whirlwind of 2024? Technology is changing, consumer habits are evolving, and staying ahead of the curve feels like a never-ending pursuit. This e-book is your compass. Dive into actionable insights to handle the complexities of modern marketing. From hyper-personalization to the power of user-generated content, learn how to build long-term relationships with your audience and unlock the secrets to success in the ever-shifting digital landscape.
Driving Business Innovation: Latest Generative AI Advancements & Success StorySafe Software
Are you ready to revolutionize how you handle data? Join us for a webinar where we’ll bring you up to speed with the latest advancements in Generative AI technology and discover how leveraging FME with tools from giants like Google Gemini, Amazon, and Microsoft OpenAI can supercharge your workflow efficiency.
During the hour, we’ll take you through:
Guest Speaker Segment with Hannah Barrington: Dive into the world of dynamic real estate marketing with Hannah, the Marketing Manager at Workspace Group. Hear firsthand how their team generates engaging descriptions for thousands of office units by integrating diverse data sources—from PDF floorplans to web pages—using FME transformers, like OpenAIVisionConnector and AnthropicVisionConnector. This use case will show you how GenAI can streamline content creation for marketing across the board.
Ollama Use Case: Learn how Scenario Specialist Dmitri Bagh has utilized Ollama within FME to input data, create custom models, and enhance security protocols. This segment will include demos to illustrate the full capabilities of FME in AI-driven processes.
Custom AI Models: Discover how to leverage FME to build personalized AI models using your data. Whether it’s populating a model with local data for added security or integrating public AI tools, find out how FME facilitates a versatile and secure approach to AI.
We’ll wrap up with a live Q&A session where you can engage with our experts on your specific use cases, and learn more about optimizing your data workflows with AI.
This webinar is ideal for professionals seeking to harness the power of AI within their data management systems while ensuring high levels of customization and security. Whether you're a novice or an expert, gain actionable insights and strategies to elevate your data processes. Join us to see how FME and AI can revolutionize how you work with data!
5th LF Energy Power Grid Model Meet-up SlidesDanBrown980551
5th Power Grid Model Meet-up
It is with great pleasure that we extend to you an invitation to the 5th Power Grid Model Meet-up, scheduled for 6th June 2024. This event will adopt a hybrid format, allowing participants to join us either through an online Mircosoft Teams session or in person at TU/e located at Den Dolech 2, Eindhoven, Netherlands. The meet-up will be hosted by Eindhoven University of Technology (TU/e), a research university specializing in engineering science & technology.
Power Grid Model
The global energy transition is placing new and unprecedented demands on Distribution System Operators (DSOs). Alongside upgrades to grid capacity, processes such as digitization, capacity optimization, and congestion management are becoming vital for delivering reliable services.
Power Grid Model is an open source project from Linux Foundation Energy and provides a calculation engine that is increasingly essential for DSOs. It offers a standards-based foundation enabling real-time power systems analysis, simulations of electrical power grids, and sophisticated what-if analysis. In addition, it enables in-depth studies and analysis of the electrical power grid’s behavior and performance. This comprehensive model incorporates essential factors such as power generation capacity, electrical losses, voltage levels, power flows, and system stability.
Power Grid Model is currently being applied in a wide variety of use cases, including grid planning, expansion, reliability, and congestion studies. It can also help in analyzing the impact of renewable energy integration, assessing the effects of disturbances or faults, and developing strategies for grid control and optimization.
What to expect
For the upcoming meetup we are organizing, we have an exciting lineup of activities planned:
-Insightful presentations covering two practical applications of the Power Grid Model.
-An update on the latest advancements in Power Grid -Model technology during the first and second quarters of 2024.
-An interactive brainstorming session to discuss and propose new feature requests.
-An opportunity to connect with fellow Power Grid Model enthusiasts and users.
3. Suddenly, everyone is talking about Twitter,
YouTube, LinkedIn, Facebook and the rest.
4. Suddenly, everyone is talking about Twitter,
YouTube, LinkedIn, Facebook and the rest.
The UK’s biggest and best brands are
selling their wares, promoting
themselves and conducting customer
services on the social web.
5. Suddenly, everyone is talking about Twitter,
YouTube, LinkedIn, Facebook and the rest.
The UK’s biggest and best brands are
selling their wares, promoting
themselves and conducting customer
services on the social web.
But what about financial services?
A bank, insurer, adviser or fund manager
tweeting? Wouldn’t that be a bit like...
6. Suddenly, everyone is talking about Twitter,
YouTube, LinkedIn, Facebook and the rest.
The UK’s biggest and best brands are
selling their wares, promoting
themselves and conducting customer
services on the social web.
But what about financial services?
A bank, insurer, adviser or fund manager
tweeting? Wouldn’t that be a bit like......
...watching your dad dance?
8. Then there are these issues
1. Compliance
2. Financial services are boring
9. To work out how to hit your sweetspot, you need
to understand:
10. To work out how to hit your sweetspot, you need
to understand:
1. Where social media came from, what it has
changed and why that matters;
2. How to join the conversations that could affect
your business or maybe already are;
3. How to influence those taking part;
4. And how to check if your efforts are working for
you...
11. To work out how to hit your sweetspot, you need
to understand:
1. Where social media came from, what it has
changed and why that matters;
2. How to join the conversations that could affect
your business or maybe already are;
3. How to influence those taking part;
4. And how to check if your efforts are working for
you...without looking like a dancing dad.
20. People soon realised that if they could talk to the company, then
they could complain, review and ask inconvenient questions.
So marketers removed ‘unhelpful comments’. Which led to
people questioning the point of engaging with a company that
censored real conversation, when you could interact with peers
instead?
22. The social web is about multi-faceted
communication where you follow
people, and people follow you. And
every user is at the centre of a network
of people and ideas that that are
relevant to him or her.
The reason people went online in the
past was so that they could see things,
experience things, and search for things.
The reason people go online today is
to be a part of other people's
communication. To be connected, to be
there, to be available, to join the
conversation.
24. 26m active users (42% of pop.)
5m active users
17m active users
4m active users
UK social media usage by numbers
25. ?
IT’S RUBBISH
ONCE YOU
GET THE
PACKAGING
OFF!
!!!
!
OUR PRODUCT IS
BRILLIANT, LOOK AT
THE PACKAGING!
It means you can’t dress up poor
products in shiny packaging
anymore
26. So how do you
sell your financial services
on the
social web?
29. That means you don’t always talk about yourself…
...you help others and share
content that will be useful to them
30. And when you are talking about your
products, you don’t market them…
31. And when you are talking about your
products, you don’t market them…
...you share them
32. Start by listening...to find out
• What people are saying about you,
your competitors and your industry
• Who the influencers are in those
conversations
• Where they ‘hang out’ on the social
web
33. Why? So you can...
• Join the communities that
matter to you
• Identify critics and turn them
into advocates
• Identify advocates and turn
them into evangelists
• Generate sales leads
• Gather feedback
• Spot threats before they
become crises
• Defend your reputation by
responding to negative feedback
43. We’re digital natives who
know the rules of
engagement...we’ll help you
• Feed the beast
• Promote your community and their stuff
• Engage in realtime
51. Attribution
All images used under Creative Commons licence:
SLIDES 1, 9,10, 11: Sweet Sunday Afternoon by Mankamundo
SLIDE 6: Dancing Dad by MrManc
SLIDE 7: No Entry Painted1 by Satguru
SLIDE 8: Yawn! by QuinnAnya
SLIDES 12, 13: Blue Marble (Planet Earth) by Nasa Goddard Flight Centre
SLIDE 15: Reading the newspaper by pedrosimoes7
SLIDE 16: Television Desert Dream by canthc
SLIDE 17: Radio by…
SLIDE 18: One Way Ewell2 by SatGuru
SLIDES 32, 33: Ear by Menage a Moi
SLIDE 35: Arsat Fisheye Test by The Nige
SLIDE 42: Overflowing Ants by Jaxxon
SLIDE 43: Attendees of the 1898 Indian Congress [Afraid of Eagle, Sioux] by Boston Public Library
SLIDE 44: Licorne2 by Pierre J
SLIDE 46: I don't think you have washed this bit by Eleda
SLIDE: 49: Day 163 – Happy Birthday by Christophe Verdier
Editor's Notes
Twenty years ago, marketing was a one way street. A company created something that they thought they could sell, and then spent (sometimes huge amount of) money on ads in newspapers, magazine, billboards, and on TV.
Because this was the only way to get mass information, it kind of worked. We were impressed by fancy full page ads with cute images, or huge billboards.
But, the problem was that there was no communication. You could see the ads, but you could not respond to them. You couldn't provide feedback. It was sometimes like watching a really boring art show.
Then came the internet.
But, the problem was that there was no communication. You could see the ads, but you could not respond to them. You couldn't provide feedback. It was sometimes like watching a really boring art show.
Then came the internet.
But, the problem was that there was no communication. You could see the ads, but you could not respond to them. You couldn't provide feedback. It was sometimes like watching a really boring art show.
Then came the internet.
But, the problem was that there was no communication. You could see the ads, but you could not respond to them. You couldn't provide feedback. It was sometimes like watching a really boring art show.
Then came the internet.
Twenty years ago, marketing was a one way street. A company created something that they thought they could sell, and then spent (sometimes huge amount of) money on ads in newspapers, magazine, billboards, and on TV.
Because this was the only way to get mass information, it kind of worked. We were impressed by fancy full page ads with cute images, or huge billboards.
Twenty years ago, marketing was a one way street. A company created something that they thought they could sell, and then spent (sometimes huge amount of) money on ads in newspapers, magazine, billboards, and on TV.
Because this was the only way to get mass information, it kind of worked. We were impressed by fancy full page ads with cute images, or huge billboards.
The internet changed how people experienced communication. In the past it was one way, or controlled via external points (like company websites). The social web is about now about multi-faceted communication. Where you follow people, and people follow you. And you sit in the middle of this incredible network of people and ideas that matters to you.
In summary, the second stage of the revolution created this difference. The reason people went online in the past was so that they could see things, experience things, and search for things. The reason people go online today is to be a part of other people's communication. To be connected, to be there, to be available, to join the conversation.
In summary, the second stage of the revolution created this difference. The reason people went online in the past was so that they could see things, experience things, and search for things. The reason people go online today is to be a part of other people's communication. To be connected, to be there, to be available, to join the conversation.
This is an incredible shift in mass communication. Because in the past it was about the message, the format, and the product. Now it's not about that at all. Marketing is no longer about things. It's about people, and how it brings people together. People have taken over completely. Companies, and their products, don't have a central place in it. We’ve gone from companies being in control of the message, to not even be a part of the message itself.
While traditional marketing is a disaster in the social world, the social web itself is actually the best thing that has ever happened. If you forget about traditional and do it right, then it becomes the most powerful and influential tool you ever had.
The social web is cheaper, faster, much bigger, more powerful, direct, up-close, and far quicker than anything in the past. The social web is filled with people talking about companies and products. 20% of all discussions are brand related.
The big question is then, how do you do it right? How do you become a part of people’s conversations. How do you connect?
And the answer is very simple…
That means...
You are not a company that sells a product, but a group of talented individuals. Who are creating something remarkable! Because the world need something better, more stylish, and more affordable.
Something that makes you happy, and gives you that really good feeling inside your stomach.
That means...
You are not a company that sells a product, but a group of talented individuals. Who are creating something remarkable! Because the world need something better, more stylish, and more affordable.
Something that makes you happy, and gives you that really good feeling inside your stomach.
That means...
You are not a company that sells a product, but a group of talented individuals. Who are creating something remarkable! Because the world need something better, more stylish, and more affordable.
Something that makes you happy, and gives you that really good feeling inside your stomach.
That means...
You are not a company that sells a product, but a group of talented individuals. Who are creating something remarkable! Because the world need something better, more stylish, and more affordable.
Something that makes you happy, and gives you that really good feeling inside your stomach.
And you share what people are doing with them. You make your fans remarkable!
You help them do things better, provide tips and ideas. You tell them about what inspired you, and continues to inspire you!
That means...
You are not a company that sells a product, but a group of talented individuals. Who are creating something remarkable! Because the world need something better, more stylish, and more affordable.
Something that makes you happy, and gives you that really good feeling inside your stomach.
1. Prepare content ‘to go’ so that consumers of it can consume it off the website – this means making it available in ways that don’t necessarily involve consumers visiting the corporate website, such as RSS, podcasts, widgets.
2. Think in ‘bite sizes’ – this means splitting up long-form content, such as reports or market analyses so that it is packaged in ways more suited to the social sites on which Legg Mason’s audience is already gathering, such as blogs, YouTube and Flickr. This will secure the broadest distribution and usage. That means...
You are not a company that sells a product, but a group of talented individuals. Who are creating something remarkable! Because the world need something better, more stylish, and more affordable.
Something that makes you happy, and gives you that really good feeling inside your stomach.
1. Prepare content ‘to go’ so that consumers of it can consume it off the website – this means making it available in ways that don’t necessarily involve consumers visiting the corporate website, such as RSS, podcasts, widgets.
2. Think in ‘bite sizes’ – this means splitting up long-form content, such as reports or market analyses so that it is packaged in ways more suited to the social sites on which Legg Mason’s audience is already gathering, such as blogs, YouTube and Flickr. This will secure the broadest distribution and usage. That means...
You are not a company that sells a product, but a group of talented individuals. Who are creating something remarkable! Because the world need something better, more stylish, and more affordable.
Something that makes you happy, and gives you that really good feeling inside your stomach.
1. Prepare content ‘to go’ so that consumers of it can consume it off the website – this means making it available in ways that don’t necessarily involve consumers visiting the corporate website, such as RSS, podcasts, widgets.
2. Think in ‘bite sizes’ – this means splitting up long-form content, such as reports or market analyses so that it is packaged in ways more suited to the social sites on which Legg Mason’s audience is already gathering, such as blogs, YouTube and Flickr. This will secure the broadest distribution and usage. That means...
You are not a company that sells a product, but a group of talented individuals. Who are creating something remarkable! Because the world need something better, more stylish, and more affordable.
Something that makes you happy, and gives you that really good feeling inside your stomach.
1. Prepare content ‘to go’ so that consumers of it can consume it off the website – this means making it available in ways that don’t necessarily involve consumers visiting the corporate website, such as RSS, podcasts, widgets.
2. Think in ‘bite sizes’ – this means splitting up long-form content, such as reports or market analyses so that it is packaged in ways more suited to the social sites on which Legg Mason’s audience is already gathering, such as blogs, YouTube and Flickr. This will secure the broadest distribution and usage. That means...
You are not a company that sells a product, but a group of talented individuals. Who are creating something remarkable! Because the world need something better, more stylish, and more affordable.
Something that makes you happy, and gives you that really good feeling inside your stomach.
1. Prepare content ‘to go’ so that consumers of it can consume it off the website – this means making it available in ways that don’t necessarily involve consumers visiting the corporate website, such as RSS, podcasts, widgets.
2. Think in ‘bite sizes’ – this means splitting up long-form content, such as reports or market analyses so that it is packaged in ways more suited to the social sites on which Legg Mason’s audience is already gathering, such as blogs, YouTube and Flickr. This will secure the broadest distribution and usage. That means...
You are not a company that sells a product, but a group of talented individuals. Who are creating something remarkable! Because the world need something better, more stylish, and more affordable.
Something that makes you happy, and gives you that really good feeling inside your stomach.
1. Prepare content ‘to go’ so that consumers of it can consume it off the website – this means making it available in ways that don’t necessarily involve consumers visiting the corporate website, such as RSS, podcasts, widgets.
2. Think in ‘bite sizes’ – this means splitting up long-form content, such as reports or market analyses so that it is packaged in ways more suited to the social sites on which Legg Mason’s audience is already gathering, such as blogs, YouTube and Flickr. This will secure the broadest distribution and usage. That means...
You are not a company that sells a product, but a group of talented individuals. Who are creating something remarkable! Because the world need something better, more stylish, and more affordable.
Something that makes you happy, and gives you that really good feeling inside your stomach.
1. Prepare content ‘to go’ so that consumers of it can consume it off the website – this means making it available in ways that don’t necessarily involve consumers visiting the corporate website, such as RSS, podcasts, widgets.
2. Think in ‘bite sizes’ – this means splitting up long-form content, such as reports or market analyses so that it is packaged in ways more suited to the social sites on which Legg Mason’s audience is already gathering, such as blogs, YouTube and Flickr. This will secure the broadest distribution and usage. That means...
You are not a company that sells a product, but a group of talented individuals. Who are creating something remarkable! Because the world need something better, more stylish, and more affordable.
Something that makes you happy, and gives you that really good feeling inside your stomach.
1. Prepare content ‘to go’ so that consumers of it can consume it off the website – this means making it available in ways that don’t necessarily involve consumers visiting the corporate website, such as RSS, podcasts, widgets.
2. Think in ‘bite sizes’ – this means splitting up long-form content, such as reports or market analyses so that it is packaged in ways more suited to the social sites on which Legg Mason’s audience is already gathering, such as blogs, YouTube and Flickr. This will secure the broadest distribution and usage. That means...
You are not a company that sells a product, but a group of talented individuals. Who are creating something remarkable! Because the world need something better, more stylish, and more affordable.
Something that makes you happy, and gives you that really good feeling inside your stomach.
1. Prepare content ‘to go’ so that consumers of it can consume it off the website – this means making it available in ways that don’t necessarily involve consumers visiting the corporate website, such as RSS, podcasts, widgets.
2. Think in ‘bite sizes’ – this means splitting up long-form content, such as reports or market analyses so that it is packaged in ways more suited to the social sites on which Legg Mason’s audience is already gathering, such as blogs, YouTube and Flickr. This will secure the broadest distribution and usage. That means...
You are not a company that sells a product, but a group of talented individuals. Who are creating something remarkable! Because the world need something better, more stylish, and more affordable.
Something that makes you happy, and gives you that really good feeling inside your stomach.