For small businesses, social media is a "means to an end." I give you 6 reasons on how social media can help you achieve your objectives. I also provide the 5 most common excuses why small businesses aren't using SM and my responses to them. Enjoy!

1. Keeping Up with
Social Media
A Plan for Business Owners
@BrianMoran
Founder & CEO
Brian Moran & Associates

2. Social Media Overload

3. What is Social Media &
Why Should Business
Owners Care About It?
#PRSMS @brianmoran

4. Social Media is a
“Means to an End.”
#PRSMS @brianmoran

5. What’s Your Plan?

6. Milwaukee to Lubbock, TX
 1,224 Miles Using Google Maps
 36 Separate Steps
 Shortest = 404 Feet; Longest = 378 Miles
 20 Hours 23 Minutes to Get There
 10 Volunteers
 Who gets there first? Why?

7. Six Reasons To Use
Social Media
 Lead Generation
 Customer Service
 Market Research
 Competitive Analysis
 Networking
 PR

8. The Big Three

9. Top 5 Excuses
 I’m Late to the Party
 There’s Too Much to Learn
 I Don’t Have the Time
 Social Media is Constantly Changing
 I Don’t Need It to Run My Business

10. My Responses
 Social Media is Like College. You Can’t Take
128 Credits in One Semester
 If You Can’t Find the Time to Do Something
Right; When Will You Find the Time to Do It
Over?
 The Horse Has Left the Barn.
 Make the Investment.

11. 10 Suggestions
Twitter
 Tweet, Retweet & Reply
 Be Consistent
 Avoid Politics, Religion & Tweeting After Midnight

12. 10 Suggestions (cont’d)
LinkedIn
 Make Connections
 Give & Get Recommendations
 Join Groups:
 Ask Questions; Give Answers

13. 10 Suggestions (cont’d)
Other
 Use Google Alerts
 Engage with Industry Communities
 Get Employees Involved, But Make Sure
They Know the Rules

14. Thank You