Richard Silver is a top-ranked real estate salesperson and director with the Toronto Real Estate Board. He has 30 years of experience in real estate and believes that one is never too old to reinvent themselves. Silver is an early adopter of technology and social media, using various online platforms like his website, blog, Twitter, Facebook, LinkedIn and YouTube to market himself and stay connected with his network. He gives a presentation on utilizing different social media tools for real estate professionals and how to establish an online brand and presence.

1. A Social Media Primer Richard Silver

2. Technology: 1980’s Style!

3. 1970’s Marketing Madge: “You are soaking in it” Palmolive: Jan Miner 2010 Marketing Word-of-Mouth Trumps Traditional Advertising

4. Who is the Authority in 2010? Vs.

5. Who am I and Where am I NOW? Richard Silver is a top-ranked Salesperson, an early adopter of Technology, Web 2.0 and presently sits as a Director-at-Large with the Toronto Real Estate Board. He is a member of the MLS and Technology Council at the Canadian Real Estate Association. A 30 year veteran, he feels “you are never too old to re-invent yourself”. Website: www.RichardSilver.com, Blog: www.Torontoism.com, Breaking News: www.DowntownTorontoNews.com Follow on Twitter, Facebook, LinkedIn and YouTube.

6. Where are you now? MySpace Facebook LinkedIn Twitter YouTube Blogging

7. A 10,000 Foot View

8. Facebook Stories

9. Who is Gary Vaynerchuk (AKA Gary Vee) and why is he important to our discussion? “Gary has leveraged his family wine business through Social Media and now his online Brand (WineLibrary.tv) is more valuable than the business (wine distribution and sales) that he started the online program to promote.” “Get off the “Bus Benches” and establish your Internet Brand.”

10. Gary Vaynerchuk Strikes Again! http://torontoism.com/2009/09/04/social-media-gary-vaynerchuk-strikes-again/

11. A Great Read The Digital Handshake By Paul Chaney Lays out the Social Media Landscape for Marketing!

12. What’s new about Social Media? What is Social Media? Web 1.0 vs. Web 2.0? What is the Demographic using Social Media? Will I be Successful?

13. What is Your BRAND? What differentiates you from the crowd? Location, Demographic, Personality, Buyer Agent, Seller Agent, PTA, Baseball Coach Is your offline Persona related to your online Persona? If you “suck” at networking offline, can you be successful online?? What is the strongest BRAND for a REALTOR®?

14. Who is your Consumer? Age Demographic Location Language Work related Common Interests

15. What is the ROI? Return on Investment?

16. Google Analytics for www.Torontoism.com

17. Google Analytics for www.RichardSilver.com

18. Why should you commit to Social Media and Blogging? Is there a ROI (Return on Investment)? Can you Monetize it? How can I judge it? Google Analytics... Visits vs. Bounce Rate The concept of the long tail…The tail becomes bigger and longer in new markets (depicted in red). In other words, whereas traditional retailers have focused on the area to the left of the chart, online bookstores derive more sales from the area to the right. (Courtesy of Wikipedia) Traditional Advertising Non Traditional

19. How do you contact your clients? Have you asked them how they connect or want to be connected with? Do you provide options? Your email signatures and your Business Cards... Upload your Database to Facebook and LinkedIn and see who is already on.

20. What is the Consumer Saying.... about You? Have you GOOGLED yourself? Step Reps, Google Alerts and Yelp.ca Houston Area Realtors and their ratings program...www.HAR.com Are you ready to be rated?

21. Today’s Options

22. Your Avatar...not the movie!

23. www.Xobni.com

24. Are you ready to reinvent yourself using Social Media? Committing to the time? Being Transparent: What do you share? What are the restrictions? Do Not Call/Contact, Privacy, Competition, RECO Advertising Guidelines Plagiarism... The right media 4 U: Writing? Audio? Video? Be Ubiquitous!

25. Transparency is key!

26. What are the Tools? LinkedIn: Business to Business Facebook: Facebook/Marketplace, Fan Pages Twitter: www.Tweetdeck.com, The Little Birdie YouTube: Video and Video Channels Flickr: Photos: The Community Photographer Xobni: Add on to Microsoft Outlook Ping.fm: Syndication SlideShare: Share pdfs and Presentations

27. Your Web Site: First and Foremost

28. Answering the Questions: What is available for Sale? What is your home worth? What is the Real Estate Market doing? What is happening in your community?

29. What is Search Engine Optimization?

30. www.LinkedIn.com

31. LinkedIn Groups: Join the Discussion!

32. www.Facebook.com

33. www.Facebook.com/marketplace

34. Facebook Fan Pages

35. Facebook Fan Pages

36. Facebook Community Groups

37. www.Twitter.com

38. www.Twitterpinch.com

39. www.Tweetdeck.com

40. What’s a Blog? When do you have time? Do you write it yourself? How long should a Blog be? How do I get started? What do I write about? How often do you post a Blog? Photos? Video? Audio?

41. The Real Estate Tomato

42. Video Cameras Kodak Zi8 Flip Mino HD Creative Labs VadoHD

43. Adding Video

44. Real Estate Blog www.Ian Watt.ca

45. www.Youtube.com/channels

46. www.SlideShare.net

47. Adding Content: Content is King!

48. Breaking News Sites www.DowntownTorontoNews.com

49. Real Estate Shows and OBEO www.OBEO.com RealEstateShows.com/469189

50. RSS Feeds (Really Simple Syndication) Does your web site and Blog encourage RSS Feeds? (www.Feedburner.com)

51. My Social Media World

52. What’s to Come? Go MOBILE: Get Mobilized

53. Next Steps: Read lots of Blogs Read Active Rain and Start Blogging Spend ½ hour a day on one Tool, then next month add a second tool... Wordpress.com, The Real Estate Tomato, Blogger, Follow Seth Godin, Gary Vaynerchuk, Stefan Swanepoel and others....

54. Learn and Share Inman News and Inman Real Estate Connect REALTORQuest NAR National Association of REALTORS® REBarCamp.com Meetups and Tweetups!

55. Stefan Swanepoel’s Rules of Engagement in Social Media 1. Give More Than You Take 2. Respect Your Online Friends3. Listen to What They Say4. Respond Frequently and where Appropriate5. Build Relationships 6. Be Authentic and Transparent7. Do Not Become a Nuisance8. Collaborate with Your Online Friends9. Add Value as Frequently as you Can10. Consider Opportunities in the Long Tail www.RealEstateBooks.org

56. NAR Social Media Guidelines Available at REALTOR.org

57. QUESTIONS? For a copy of today’s presentation visit http://www.linkedin.com/in/risilver http://www.slideshare.net/richardsilver Richard Silver is a top-ranked Salesperson, an early adopter of Technology, Web 2.0 and presently sits as a Director-at-Large with the Toronto Real Estate Board. He is a member of the MLS and Technology Council at the Canadian Real Estate Association. A 30 year veteran, he feels “you are never too old to re-invent yourself”. His website is www.RichardSilver.com, Blog is www.Torontoism.com, and you can follow him on Twitter, Facebook, LinkedIn and YouTube.