This document discusses effective promotion strategies across various social media platforms and traditional media for a music video, digipak, and poster. It recommends that Facebook and Twitter would be most beneficial for distributing the music video due to sharing capabilities. It also suggests that Facebook, Twitter, and Instagram could promote the digipak and poster through sponsored links and exclusive video clips. Finally, it notes that magazines like NME would be a good traditional media outlet for the poster due to targeting a similar music-interested audience.