Bulmer and katz
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Bulmer and Katz theory proposes four categories for understanding media consumption: diversion, personal relationships, personal identity, and surveillance. Diversion refers to using media to escape everyday life. Personal relationships involve using media for companionship and connecting with others who share interests. Personal identity explores how media reflects aspects of oneself. Surveillance means using media to learn about events happening around you.
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Bulmler and katz
Bulmer and Katz's theory proposes four categories for understanding media usage: diversion, personal relationships, personal identity, and surveillance. Diversion refers to using media to escape everyday life. Personal relationships involve using media for companionship and forming connections with others. Personal identity explores how media can help people learn about themselves. Surveillance means using media to learn about one's surrounding environment.
Blumer and katz
Blumer and Katz's theory proposes that media use serves four functions: diversion from everyday life, fulfilling personal relationships, establishing personal identity, and surveillance of one's environment. The document discusses how a hypothetical music magazine aligns with these four categories by allowing readers to relax and learn about celebrity lives for diversion, connect with others online over shared interests for relationships, attract subscribers interested in indie music for identity, and provide updates on celebrities and music news for surveillance.
Blumler and katz (1974)
The Uses and Gratification Theory proposed by Blumler and Katz suggests that people use various media forms to satisfy four basic needs: 1) the need to escape from everyday life, 2) the need to gather information about people and events, 3) the need to form relationships with like-minded people, and 4) the need to develop a sense of personal identity. Magazines and other media can provide escapism from readers' daily lives by immersing them in celebrity stories. They also supply information about people and events readers are interested in. Forums allow readers to bond with others over shared interests and opinions. Identifying with particular artists or genres helps readers define their personality.
Evaluation question 4
The target audience for the media product is 15-30 year olds in the UK who enjoy rock music and are interested in learning about new artists and album production. Specifically, the audience would be mostly middle-class individuals in higher education who have a strong independent spirit and want to learn more about bands and the music industry through posters, charts, and behind-the-scenes features in the magazine.
Q4
The target audience for the media product would be people with an indie/rock style who enjoy rock music. This is evident from the photo referenced, which depicts individuals wearing casual clothes like Converse shoes, skinny jeans, leather jackets and sunglasses, with medium to long hairstyles. These attributes suggest an audience that embraces rock aesthetics and may play musical instruments themselves.
Evaluation question5part3
The document discusses how the author appealed to their target audience of 15-25 year olds interested in indie music and culture for a magazine they produced. They used stereotypical colors associated with indie like red, white, and black. Models were dressed in natural, casual clothing stereotypical of indie like leather jackets that would appeal to younger audiences. The models were also portrayed as if they were indie bands or solo artists to represent the genre consistently with how real indie magazines feature artists. Overall, the use of color, clothing styles, and models helped the magazine clearly represent and appeal to its intended indie audience.
Target audience
The target audience for the media product is people between the ages of 13-30 who enjoy rock and metal music. This is a large audience that spans different ages and appeals to both men and women equally. Stereotypically, the target audience dresses in styles associated with rock music such as beanies, skinny jeans, t-shirts, hoodies, and shoes like Vans. The man pictured represents the target audience through his tattoos, hat, and hoodie, which convey a style typical of rock fans.
Uses and gratifications theory
The document discusses Uses and Gratifications Theory, which focuses on what audiences do with media rather than what media does to people. It provides examples of how readers may use a magazine to fulfill information needs, develop personal identity, enable social interaction and entertainment gratifications. Specifically, readers could learn exclusive details about celebrities, develop opinions of role models, find topics for discussion, and escape from problems by indulging in others' lives.
Recommended
Bulmler and katz
Bulmer and Katz's theory proposes four categories for understanding media usage: diversion, personal relationships, personal identity, and surveillance. Diversion refers to using media to escape everyday life. Personal relationships involve using media for companionship and forming connections with others. Personal identity explores how media can help people learn about themselves. Surveillance means using media to learn about one's surrounding environment.
Blumer and katz
Blumer and Katz's theory proposes that media use serves four functions: diversion from everyday life, fulfilling personal relationships, establishing personal identity, and surveillance of one's environment. The document discusses how a hypothetical music magazine aligns with these four categories by allowing readers to relax and learn about celebrity lives for diversion, connect with others online over shared interests for relationships, attract subscribers interested in indie music for identity, and provide updates on celebrities and music news for surveillance.
Blumler and katz (1974)
The Uses and Gratification Theory proposed by Blumler and Katz suggests that people use various media forms to satisfy four basic needs: 1) the need to escape from everyday life, 2) the need to gather information about people and events, 3) the need to form relationships with like-minded people, and 4) the need to develop a sense of personal identity. Magazines and other media can provide escapism from readers' daily lives by immersing them in celebrity stories. They also supply information about people and events readers are interested in. Forums allow readers to bond with others over shared interests and opinions. Identifying with particular artists or genres helps readers define their personality.
Evaluation question 4
The target audience for the media product is 15-30 year olds in the UK who enjoy rock music and are interested in learning about new artists and album production. Specifically, the audience would be mostly middle-class individuals in higher education who have a strong independent spirit and want to learn more about bands and the music industry through posters, charts, and behind-the-scenes features in the magazine.
Q4
The target audience for the media product would be people with an indie/rock style who enjoy rock music. This is evident from the photo referenced, which depicts individuals wearing casual clothes like Converse shoes, skinny jeans, leather jackets and sunglasses, with medium to long hairstyles. These attributes suggest an audience that embraces rock aesthetics and may play musical instruments themselves.
Evaluation question5part3
The document discusses how the author appealed to their target audience of 15-25 year olds interested in indie music and culture for a magazine they produced. They used stereotypical colors associated with indie like red, white, and black. Models were dressed in natural, casual clothing stereotypical of indie like leather jackets that would appeal to younger audiences. The models were also portrayed as if they were indie bands or solo artists to represent the genre consistently with how real indie magazines feature artists. Overall, the use of color, clothing styles, and models helped the magazine clearly represent and appeal to its intended indie audience.
Target audience
The target audience for the media product is people between the ages of 13-30 who enjoy rock and metal music. This is a large audience that spans different ages and appeals to both men and women equally. Stereotypically, the target audience dresses in styles associated with rock music such as beanies, skinny jeans, t-shirts, hoodies, and shoes like Vans. The man pictured represents the target audience through his tattoos, hat, and hoodie, which convey a style typical of rock fans.
Uses and gratifications theory
The document discusses Uses and Gratifications Theory, which focuses on what audiences do with media rather than what media does to people. It provides examples of how readers may use a magazine to fulfill information needs, develop personal identity, enable social interaction and entertainment gratifications. Specifically, readers could learn exclusive details about celebrities, develop opinions of role models, find topics for discussion, and escape from problems by indulging in others' lives.
Uses and gratifications theory
The document discusses Uses and Gratifications Theory, which focuses on what audiences do with media rather than what media does to people. It provides examples of how readers may use a magazine to fulfill information needs, develop personal identity, enable social interaction and entertainment gratifications. Specifically, readers could learn exclusive details about celebrities, develop opinions of role models, find topics for conversation, and escape from problems by indulging in others' lives.
Uses and gratifications theory
The uses and gratifications theory suggests that media users actively select media sources that satisfy specific needs. There are four main needs addressed: diversion, which involves escaping reality through media; personal relationships, which involves using media for companionship and socializing; personal identity, which involves using media to learn about oneself and identify with social groups; and surveillance, which involves using media to learn about events and other people. The document then provides examples of how magazines may satisfy these needs through content on celebrities, gossip, and discussion forums, in order to attract and engage readers.
Evaluation question 5
The document discusses how the author attracted their target audience for a magazine cover. They used gold in the color scheme and masthead to stand out and link to hip-hop themes of wealth. The target audience of black males could relate to themes of "hustling". They also placed the main image in red in the center of the cover to make it stand out from the other colors, and used an informal, conversational tone to make readers feel comfortable with the magazine.
How does your media product represent particular social groups?
My magazine aims to represent various social groups including ages 17-25 through an informal writing style. It focuses on the working and middle classes by keeping the price reasonable and featuring artists from similar backgrounds. While more feminine aspects like colors are included, masculine colors and a male model balance the representation of gender. The models and artists featured are currently all white British by coincidence rather than design, as the goal is a multicultural representation regardless of ethnicity. Individuals are targeted rather than specific social groups to attract a wider range of music tastes.
Uses and gratification theory
The uses and gratification theory suggests that consumers actively seek out media to fulfill certain needs. There are four main needs that drive media consumption: diversion or escape from everyday life, personal relationships to feel connected to others, personal identity to learn about oneself, and surveillance or staying informed about events. This document analyzes how a music magazine contents page could fulfill consumers' needs, particularly their need for personal identity, as the magazine presents a youthful and creative voice that readers may relate to.
Evaluation question 4
The target audience for the media product is teenagers aged 15-25 who enjoy the hardcore music scene. The magazine is primarily aimed at male fans of hardcore bands. While most of the bands featured are up-and-coming, including some bigger bands could make the magazine appeal to more people. Market research found that £2.50-£3.50 would be an acceptable price range, so the magazine is priced at £3 to hit the average and compete with similar magazines priced at £3.99.
Evaluation Q5
The document discusses how an indie rock magazine attracts its target audience. It uses bold headlines and striking cover images featuring instruments like guitars typically associated with indie rock. The masthead and prominent inclusion of indie rock band names are intended to catch readers' attention. The magazine's use of black, white and green colors, which were identified by the target audience as conveying indie rock, also aims to appeal to fans of the genre.
Audience profile emily vaughan
The target audience for this rock music magazine is primarily British males aged 17-24 living in London. They enjoy rock and indie music and are likely to attend rock concerts. They wear brands like Vans and prefer dark, ripped jeans. Most readers have middle-to-high income jobs in management, healthcare, or education. According to uses and gratifications theory, readers use the magazine to build relationships with other fans and bands. It also provides entertainment through competitions. Per Maslow's hierarchy of needs, readers are influenced by social trends and seek to fit in by copying styles they see others wearing, like band t-shirts. Common stereotypes of this audience include tattoos, black clothing, and playing instruments like guitar.
Question 4
The document discusses determining the target audience for an indie/alternative magazine called "Lunamotion". The intended audience is 16-22 year old males and females who are interested in indie music, fashion, and culture. Specifically, the target audience shops at stores like Urban Outfitters and Topshop, and lives in the UK, especially London. Photographs for the magazine were taken in Shoreditch, London, a popular area for indie shops, music venues, and the target demographic. The low price point of £1.99 and local/indie focus are intended to appeal to and attract this audience to buy the magazine.
QUESTION 2- EVALUATION
This magazine aims to represent all music lovers regardless of gender or age by using a simple, bold font and design that is universally accessible. The specific issue focuses on the artist Luke Brewster and is likely to attract his young female fans between ages 10 and up who have supported his career from the beginning, though both male and female fans can still find it entertaining.
Audience research
The document discusses the target audience for a proposed jazz magazine. It will target both men and women over 30 who enjoy jazz music, as well as younger, passionate fans of the genre. The magazine aims to attract those who play musical instruments and appreciate jazz's variety of sounds. It also seeks to engage radicals and individualists who reject mainstream tastes and prefer to follow their own musical interests, as jazz is not a mainstream genre.
Camen eval q 4
My target audience is 18-year old George Cartwright from London, who enjoys classic hip hop artists like Wu-Tang Clan, Nas, and MF Doom. George fits the "Urbans" demographic category as he likes urban fashion and seeks out forgotten hip hop tracks. However, unlike most "Urbans", George prefers older, classic hip hop rather than discovering new artists. My magazine would also appeal to the "Stylers" tribe, known for partying and fashion, as it focuses on urban culture. It would be best distributed through online subscription or a paperback version sent to subscribers.
Question 2
The media product represents different social groups by featuring a band with members of diverse ethnicities, including an Asian lead to highlight the increasing diversity in rock music. The models were chosen to have mixed expressions and no clear facial expressions to appear mysterious. Though the shirt featured is from Hollister, a branded clothing company, it was used to potentially attract audiences interested in fashion from various genres and social groups. The main artists in the band are men to target a mainly male audience that could connect with male artists, and masculine text and colors were used to clearly signal the magazine's focus on male interests.
Evaluation
Aura magazine's target audience includes hipsters aged 17-23 who are inspired by urban and skater styles. They typically listen to indie, rock, hip-hop and alternative pop music and shop at stores like Topshop, Zara and Urban Outfitters. The target audience would want to buy Aura magazine because it relates to their interests in music, fashion and discussion topics and identifies with their subculture. The magazine also introduces new ideas and influences trends, allowing its readers to become trend starters.
Questions 4 &5
The document summarizes the target audience for an indie/alternative music magazine. The audience would be gender neutral, ranging from ages 12 to 25 who are interested in social media, attending concerts, and unique clothing styles. A survey was conducted and respondents preferred the masthead "Never Mind the Music." The magazine cover features Arctic Monkeys and Oasis to attract readers interested in current and classic indie bands, and offers a concert ticket discount to appeal to their interests.
Evaluation Points
This document discusses the target audience for a music magazine. The ideal target audience would be interested in chart music, R&B, celebrity gossip, social networking, fashion trends, up-and-coming artists, and YouTube videos of artist performances and interviews. The author chose this female target audience because magazines easily capture what women want - gossip, attractive images, and stories about popular male artists. There is a lack of music magazines targeting this specific niche age group, so the proposed magazine would fill that gap.
Evaluation question 4 updated
The document discusses the target audience for a proposed hardcore music magazine. The target audience is teenagers and young adults aged 15-25 who are interested in the hardcore music scene. The magazine would mainly appeal to male fans, as there are currently more male bands than female bands in hardcore music. The goal is to feature both established and up-and-coming hardcore bands, as well as price the magazine competitively at £3 to attract the target audience.
Questionnaire
This document contains a 9 question music magazine questionnaire asking about music preferences, purchasing habits, pricing, and design preferences. Questions include genres of music listened to, favorite music magazines, how much and how often respondents buy music magazines, age, images and promotions that would encourage purchase, preferred magazine design and layout, and reasons to purchase a magazine. The questionnaire is collecting research and planning data for a media studies portfolio project.
Question 4 and 5
The target audience for the music magazine is young female fans of pop music between 12-16 years old. This age group enjoys buying magazines with their pocket money and reading about their favorite boy bands and pop artists. The magazine will need to compete with existing popular music magazines like We Love Pop and Top of the Pops. It will include content like gossip, styles, reviews, quizzes and competitions that appeal to this audience. A questionnaire was used to help address the audience's preferences around price, design, and content for the magazine.
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Uses and gratifications theory
The document discusses Uses and Gratifications Theory, which focuses on what audiences do with media rather than what media does to people. It provides examples of how readers may use a magazine to fulfill information needs, develop personal identity, enable social interaction and entertainment gratifications. Specifically, readers could learn exclusive details about celebrities, develop opinions of role models, find topics for conversation, and escape from problems by indulging in others' lives.
Uses and gratifications theory
The uses and gratifications theory suggests that media users actively select media sources that satisfy specific needs. There are four main needs addressed: diversion, which involves escaping reality through media; personal relationships, which involves using media for companionship and socializing; personal identity, which involves using media to learn about oneself and identify with social groups; and surveillance, which involves using media to learn about events and other people. The document then provides examples of how magazines may satisfy these needs through content on celebrities, gossip, and discussion forums, in order to attract and engage readers.
Evaluation question 5
The document discusses how the author attracted their target audience for a magazine cover. They used gold in the color scheme and masthead to stand out and link to hip-hop themes of wealth. The target audience of black males could relate to themes of "hustling". They also placed the main image in red in the center of the cover to make it stand out from the other colors, and used an informal, conversational tone to make readers feel comfortable with the magazine.
How does your media product represent particular social groups?
My magazine aims to represent various social groups including ages 17-25 through an informal writing style. It focuses on the working and middle classes by keeping the price reasonable and featuring artists from similar backgrounds. While more feminine aspects like colors are included, masculine colors and a male model balance the representation of gender. The models and artists featured are currently all white British by coincidence rather than design, as the goal is a multicultural representation regardless of ethnicity. Individuals are targeted rather than specific social groups to attract a wider range of music tastes.
Uses and gratification theory
The uses and gratification theory suggests that consumers actively seek out media to fulfill certain needs. There are four main needs that drive media consumption: diversion or escape from everyday life, personal relationships to feel connected to others, personal identity to learn about oneself, and surveillance or staying informed about events. This document analyzes how a music magazine contents page could fulfill consumers' needs, particularly their need for personal identity, as the magazine presents a youthful and creative voice that readers may relate to.
Evaluation question 4
The target audience for the media product is teenagers aged 15-25 who enjoy the hardcore music scene. The magazine is primarily aimed at male fans of hardcore bands. While most of the bands featured are up-and-coming, including some bigger bands could make the magazine appeal to more people. Market research found that £2.50-£3.50 would be an acceptable price range, so the magazine is priced at £3 to hit the average and compete with similar magazines priced at £3.99.
Evaluation Q5
The document discusses how an indie rock magazine attracts its target audience. It uses bold headlines and striking cover images featuring instruments like guitars typically associated with indie rock. The masthead and prominent inclusion of indie rock band names are intended to catch readers' attention. The magazine's use of black, white and green colors, which were identified by the target audience as conveying indie rock, also aims to appeal to fans of the genre.
Audience profile emily vaughan
The target audience for this rock music magazine is primarily British males aged 17-24 living in London. They enjoy rock and indie music and are likely to attend rock concerts. They wear brands like Vans and prefer dark, ripped jeans. Most readers have middle-to-high income jobs in management, healthcare, or education. According to uses and gratifications theory, readers use the magazine to build relationships with other fans and bands. It also provides entertainment through competitions. Per Maslow's hierarchy of needs, readers are influenced by social trends and seek to fit in by copying styles they see others wearing, like band t-shirts. Common stereotypes of this audience include tattoos, black clothing, and playing instruments like guitar.
Question 4
The document discusses determining the target audience for an indie/alternative magazine called "Lunamotion". The intended audience is 16-22 year old males and females who are interested in indie music, fashion, and culture. Specifically, the target audience shops at stores like Urban Outfitters and Topshop, and lives in the UK, especially London. Photographs for the magazine were taken in Shoreditch, London, a popular area for indie shops, music venues, and the target demographic. The low price point of £1.99 and local/indie focus are intended to appeal to and attract this audience to buy the magazine.
QUESTION 2- EVALUATION
This magazine aims to represent all music lovers regardless of gender or age by using a simple, bold font and design that is universally accessible. The specific issue focuses on the artist Luke Brewster and is likely to attract his young female fans between ages 10 and up who have supported his career from the beginning, though both male and female fans can still find it entertaining.
Audience research
The document discusses the target audience for a proposed jazz magazine. It will target both men and women over 30 who enjoy jazz music, as well as younger, passionate fans of the genre. The magazine aims to attract those who play musical instruments and appreciate jazz's variety of sounds. It also seeks to engage radicals and individualists who reject mainstream tastes and prefer to follow their own musical interests, as jazz is not a mainstream genre.
Camen eval q 4
My target audience is 18-year old George Cartwright from London, who enjoys classic hip hop artists like Wu-Tang Clan, Nas, and MF Doom. George fits the "Urbans" demographic category as he likes urban fashion and seeks out forgotten hip hop tracks. However, unlike most "Urbans", George prefers older, classic hip hop rather than discovering new artists. My magazine would also appeal to the "Stylers" tribe, known for partying and fashion, as it focuses on urban culture. It would be best distributed through online subscription or a paperback version sent to subscribers.
Question 2
The media product represents different social groups by featuring a band with members of diverse ethnicities, including an Asian lead to highlight the increasing diversity in rock music. The models were chosen to have mixed expressions and no clear facial expressions to appear mysterious. Though the shirt featured is from Hollister, a branded clothing company, it was used to potentially attract audiences interested in fashion from various genres and social groups. The main artists in the band are men to target a mainly male audience that could connect with male artists, and masculine text and colors were used to clearly signal the magazine's focus on male interests.
Evaluation
Aura magazine's target audience includes hipsters aged 17-23 who are inspired by urban and skater styles. They typically listen to indie, rock, hip-hop and alternative pop music and shop at stores like Topshop, Zara and Urban Outfitters. The target audience would want to buy Aura magazine because it relates to their interests in music, fashion and discussion topics and identifies with their subculture. The magazine also introduces new ideas and influences trends, allowing its readers to become trend starters.
Questions 4 &5
The document summarizes the target audience for an indie/alternative music magazine. The audience would be gender neutral, ranging from ages 12 to 25 who are interested in social media, attending concerts, and unique clothing styles. A survey was conducted and respondents preferred the masthead "Never Mind the Music." The magazine cover features Arctic Monkeys and Oasis to attract readers interested in current and classic indie bands, and offers a concert ticket discount to appeal to their interests.
Evaluation Points
This document discusses the target audience for a music magazine. The ideal target audience would be interested in chart music, R&B, celebrity gossip, social networking, fashion trends, up-and-coming artists, and YouTube videos of artist performances and interviews. The author chose this female target audience because magazines easily capture what women want - gossip, attractive images, and stories about popular male artists. There is a lack of music magazines targeting this specific niche age group, so the proposed magazine would fill that gap.
Evaluation question 4 updated
The document discusses the target audience for a proposed hardcore music magazine. The target audience is teenagers and young adults aged 15-25 who are interested in the hardcore music scene. The magazine would mainly appeal to male fans, as there are currently more male bands than female bands in hardcore music. The goal is to feature both established and up-and-coming hardcore bands, as well as price the magazine competitively at £3 to attract the target audience.
Questionnaire
This document contains a 9 question music magazine questionnaire asking about music preferences, purchasing habits, pricing, and design preferences. Questions include genres of music listened to, favorite music magazines, how much and how often respondents buy music magazines, age, images and promotions that would encourage purchase, preferred magazine design and layout, and reasons to purchase a magazine. The questionnaire is collecting research and planning data for a media studies portfolio project.
Question 4 and 5
The target audience for the music magazine is young female fans of pop music between 12-16 years old. This age group enjoys buying magazines with their pocket money and reading about their favorite boy bands and pop artists. The magazine will need to compete with existing popular music magazines like We Love Pop and Top of the Pops. It will include content like gossip, styles, reviews, quizzes and competitions that appeal to this audience. A questionnaire was used to help address the audience's preferences around price, design, and content for the magazine.
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Uses and gratification
The uses and gratification theory suggests that media users actively select media to fulfill certain needs. There are four basic needs: diversion, personal relationships, personal identity, and surveillance. Diversion fulfills the need to relax and escape daily life. Personal relationships involve using media for companionship and social groups. Personal identity relates to learning about oneself through media portrayals. Surveillance satisfies the need to stay informed about events and celebrities. Magazines like Q can fulfill these needs for teenagers - diversion through celebrity gossip, personal relationships by staying up-to-date with friends, personal identity through featured opportunities, and surveillance of latest celebrity news.
Uses and Gratification
The document discusses the four main needs that audiences seek to fulfill through media consumption: diversion from everyday life through escapism, satisfying needs for companionship and relationships through media, exploring personal identity, and gaining information about surrounding events. Magazines like Q fulfill these needs by providing entertaining celebrity stories and new music for diversion, coverage of celebrity relationships for personal relationships, quizzes and games for personal identity exploration, and information on upcoming concerts and events for surveillance of one's environment.
Uses and gratifications
The uses and gratifications theory suggests that audiences actively seek out media to fulfill certain needs, including personal relationships, diversion, personal identity, and surveillance. It proposes that media are produced to satisfy these audience needs. Specifically, personal relationships refer to using media as a way to connect with others, diversion is using media for escapism and relaxation, personal identity is finding media that reflects oneself, and surveillance is keeping up with topics of interest. An example given is that people may read music magazines both to learn about their favorite bands (identity) and to have conversations with friends who also read it (relationships).
Evaluation Question 5
The document summarizes Katz and Bulmer's Uses and Gratification Theory, which explains that media consumers seek to fulfill their needs through media. The theory argues that audiences are not passive, but actively select media to fulfill five needs: entertainment, personal identity, surveillance, diversion, and social interaction. The document then provides examples of how a fictional rap magazine might fulfill these needs for its target 18-24 year old audience through its cover design, interviews, and discussion of artists.
Uses and gratifications theory
The document discusses Uses and Gratifications Theory, which focuses on what audiences do with media rather than what media does to people. It provides examples of how readers may use a magazine to fulfill information needs, develop personal identity, enable social interaction and entertainment gratifications. Specifically, readers could learn exclusive details about celebrities, develop opinions of role models, find topics for conversation, and escape from problems by indulging in others' lives.
How does your media product represent particular social groups?
This document discusses how the magazine represents different social groups. It first discusses digital natives, who have grown up with technology and see it as a natural part of life. It then discusses social networking and how the magazine encourages readers to follow it online. It also discusses fandoms and subcultures in music and how the magazine's featured artist Tyger could build a fanbase called "cubs". Finally, it discusses how the magazine appeals both to mainstream audiences but also subgroups through Tyger's and the band Pic 'n' Mix's unique styles.
Uses and gratifications
In this presentation, there are different definitions of words and how they are pursued in different magazines.
Evaluation Question 5
The document discusses the target audience and goals of a new music magazine. It aims to have a larger female readership between ages 15-25 to encourage more women in the male-dominated music industry. To attract female readers, an attractive young woman will be featured on the cover based on Naomi Wolf's theory that women aspire to look like attractive models. The cover model's facial expression will be "invitational" to suggest mystery and fit with the rebellious stereotype of rock music. The magazine also seeks to provide escape, information, opportunities for relationships, and means for readers to find identity through the lifestyle and stories featured.
Evaluation Question 5
The document discusses the target audience and goals of a new music magazine. It aims to have a larger female readership between ages 15-25 to encourage more women in the male-dominated music industry. To attract female readers, the magazine will feature an attractive young woman on the cover based on Naomi Wolf's theory that women aspire to look like models. The cover model's expression will be "invitational" to suggest mystery and fit with rock music's rebellious stereotype. The magazine also seeks to provide escape, information, a platform for relationships, and help readers develop a musical identity.
Sub cultures- coursework
This document discusses various topics related to identity, subcultures, fashion, and culture. It explores how individuals belong to groups that share common values and styles of dress, and how this helps shape identity. It also examines theories around self-concept and the public and private selves. Culture is discussed as the behaviors and beliefs particular to countries or societies. The document touches on different levels of culture and why some cultural products are seen as "low culture".
Audience theorists
David Gauntlett is a British sociologist who studies contemporary media audiences and how digital media like YouTube and Twitter enable self-expression and shape identity. He argues that new teaching methods are needed because traditional media studies fail to account for how audiences can now also be producers by creating and sharing content online. Through sites like YouTube, people have more freedom to explore and influence identity beyond traditional gender norms.
Question 2
The document discusses how a music magazine represents different social groups. It represents the subculture of pop music fandom, which is composed of fans who share a common interest in pop music. The target audience of the magazine would be teenage girls aged 13-16 from middle-income families who enjoy listening to music and going to concerts. The magazine focuses on Asian British people living in the UK and uses feminine colors and female models, making it targeted towards females. It may not be as appealing to people with disabilities who have a hard time attending concerts.
Q4 eval
The magazine is targeted towards mainly males ages 15-24, focusing on alternative rock bands that appeal more to stereotypical male demographics. While mainly attracting males, some female-oriented bands are also featured to broaden the demographic. The target audience aspires to be like the rock stars they admire, playing instruments themselves and posting videos online imitating their idols. They seek to stand out from crowds and avoid conformity through loud self-expression.
Question 5 evaluation
The document discusses the target audience and goals of a new music magazine. It aims to have a larger female readership between ages 15-25 to encourage more women in music. It plans to adopt Naomi Wolf's theory of using an attractive woman on the cover to appeal to women and inspire them to aspire to her look. The cover model's expression will be invitational to suggest mystery and fit with rock music's stereotype of rebellion. The magazine seeks to provide escape, information, social connections, and a sense of identity for its readers.
How does your magazine represent paticular social groups?
The magazine represents younger lower-middle class audiences and explores indie rock music. It features two male models on the cover - one wearing a scarf and the other wearing a denim jacket smoking - to depict both middle and working class styles. The magazine targets hipsters and indie music fans to engage those subcultures. It aims to demonstrate diversity by featuring people of various ethnicities and social classes while still appealing most to its lower middle class target readership.
Uses and gratification theory
The document discusses four uses and gratifications of media consumption: diversion, where people escape from everyday life by immersing themselves in media like magazines; personal relationships, where people use media to connect with others who enjoy similar music and activities; personal identity, where people learn about themselves by relating to how others are portrayed in media; and surveillance, where people use media to learn about events and topics of interest like bands' personal lives and tours.
Audience
Music magazines provide information to readers about new music, current hits, artists, albums and gossip in the industry. They include details of events to help readers feel connected to the music world. Magazines cater to specific genres and provide broader or more focused information accordingly. Magazines also encourage social interaction as readers discuss content and share views, spreading awareness of the magazine and artists. This engagement provides entertainment and escape for readers from their daily lives.
AS Media Studies - Evaluation - Question 2
1) The magazine targets teenagers ages 16-18 to maintain familiarity with readers and uses teenage models within that age range.
2) It aims to counter stereotypes of teenagers as anti-social or violent by profiling those interested in music careers and using education-focused articles and interviews.
3) The magazine incorporates both gender and ethnic diversity among its models to represent today's multicultural society and wider audience.
Audience responses
The document discusses several types of audience responses to media:
1. Preferred reading is when the audience fully understands and agrees with the message of a media product. An example is understanding the intended female audience of a Cosmopolitan magazine cover.
2. Negotiated reading is when the audience accepts the preferred reading but interprets it through their own experiences. A fan of Miley Cyrus may be drawn to her appearance on a Cosmopolitan cover compared to a non-fan.
3. Oppositional reading is the opposite interpretation based on one's own values, such as criticizing unrealistic beauty standards portrayed on magazine covers.
Audience responses
The document discusses several types of audience responses to media:
1. Preferred reading is when the audience fully understands and agrees with the message of a media product. An example is understanding the intended female audience of a Cosmopolitan magazine cover.
2. Negotiated reading is when the audience accepts the preferred reading but interprets it through their own interests and experiences. A fan of Miley Cyrus may be drawn to her appearance on a Cosmopolitan cover.
3. Oppositional reading is the opposite interpretation, depending on one's values. One may object to airbrushed images promoting unrealistic beauty standards.
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How does your media product represent particular social groups?
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How does your magazine represent paticular social groups?
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Music Video Analysis
The One Direction music video for "Perfect" was influenced by including a range of shots showing off the scenery of New York City through different camera techniques. These included panning and tilting shots to showcase the height of buildings, as well as long shots and time lapses to establish the location and passage of time. Positioning the sun behind the artists was also considered an important visual feature for the shots.
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This document discusses the creative choices made in producing a music video. It describes shooting a student character in Newcastle, England to establish the setting. Stereotypical shots of New York City were used to contrast with Newcastle and depict the lyrics about America. Close-ups of the character on his phone looking at New York photos conveyed homesickness. Transitions between buildings in the two cities built anticipation for the final scene of the character walking away as a plane takes off at night.
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Sarah Dick used several media technologies in the construction and evaluation of her music video and ancillary tasks. For the music video, she shot footage using a Canon 1200d DSLR camera and edited in iMovie. Photographs for the music poster and digital package were also taken with the Canon 1200d. Adobe Photoshop was used to edit the photographs together and ensure the correct file size for the digital package.
How effective is the combination of your main product and ancillary texts?
The document discusses how various social media platforms like Twitter, Facebook, and Instagram can be effective for promoting products and sharing information. It notes that Twitter allows retweeting and hashtags to spread information, Facebook enables sharing and commenting on posts, and Instagram is a way to share photos and videos that people can like and share. Overall social media has become a useful network for promotion globally.
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The DigiPak for Mumford and Sons album features a large image of the band standing in a shop window on the front cover in pastel greens. The band name and album title use the same fonts as other band merchandise. The back cover continues the pastel green background and centers the shop window, with the track list in the same black font. The inside folds out to show a large image of the band in the windows, with complementary colors between the image background and slip background.
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The document summarizes the key design elements of the front and back covers as well as the CD disk of Imagine Dragon's album "DigiPak". The front cover features the band's name in bold font against a purple background with a large edited image. The back cover has a dark background with the song titles in white using the same font as the front. The CD disk continues the purple color scheme with the band and album name on the inner circle.
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This document contains the results of a music video questionnaire that asked respondents about their age, gender, employment status, music preferences, how and how often they watch music videos, and how they find out about new music. The questionnaire collected data on topics like the most popular ways people watch music videos, their favorite music genres, and which websites and TV channels they use to access music videos.
Music Video Questionnaire – Charts
This document contains the results of a music video questionnaire that asked respondents about their age, gender, employment status, music preferences, how and how often they watch music videos, and how they find out about new music. The questionnaire collected data on topics like the most popular ways people watch music videos, their favorite music genres, and which websites and TV channels they use to access music videos.
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Question 4 contents page
The document evaluates how the contents page addresses its audience. It discusses how the thin, pretty females portrayed may contradict Naomi Wolf's theory by not showing diversity. It also analyzes the facial expressions of the models according to Marjorie Ferguson and Trevor Millum's theories. Ferguson focuses on female expressions like smiles of different intensities. Millum examines male expressions like serious, solemn, carefree and comic looks. The contents page features a variety of smiles and serious looks analyzed through these two theorists' lenses.
Front cover question 4
The front cover of the magazine exploits Naomi Wolf's theory from her book The Beauty Myth by photographing two thin, tall females who could be seen in a sexual way depending on the audience. The male model stands between and in front of the females, appearing more dominant to represent Wolf's idea that males have more authority than females. The facial expressions of the models on the cover take influence from Marjorie Ferguson's categories of "romantic" and Trevor Millum's category of "seductive," as the models look into the camera with small smiles or parted lips and straight faces.
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Bulmer and katz
- 1. Bulmer and Katz Sarah Dick
- 2. Theory Bulmer and Katz theory is made up of four categories; - Diversion - Personal identity - Personal relationships - Surveillance
- 3. Diversion The need to escape from everyday life. My magazine shows diversion as the articles allow you to relax and read something which gets you away from the audiences life and gives and insight into someone else's life i.e. a celebrity or their favourite artist/band
- 4. Personal Relationships People use the media to fulfil for companionship, and to form relationship with others My magazines gives people a chance to visit a website and also a chance to talk about it online via social media as it could be published when the magazine is released upon a facebook or twitter page. It also allows people with the same interests to come together and read the same magazine from around the world which could be contacted via a message board on the website.
- 5. Personal Identity We tend to sometimes use media to find out about yourselves, sometimes people that are presented, in some way reflect us. The alternative/ indie genre of the magazine attracts people who are interested in that type of music who will subscribe to the magazine so they are updated on the latest music, fashion, gigs.
- 6. Surveillance Using the media to find out what is going around us, for an example reading a magazine, which tells us what has been going on in the lives of our celebrities. The articles in my magazine aloud the audience to have an insight into someone else’s life which they could look up to and aspire to be like.