How Anthem Lights interacts through social media

1. Anthem Lights
Fandom and Audience
Engagement

2. About
• Formed in 2007 under Yellow Cavalier, they
are identified as a Christian pop group
• Their name was later changed to Anthem
Lights to reflect their intentions of producing
music that is bold and communicates a
message
• While they’ve released a few singles over the
years, their first album was released in 2011
and their second in 2014.

3. Social Media
• Anthem Lights has been using the social
media as a tool to develop a platform for
• Current media outlets:
– Facebook (the official website)
– YouTube
– Twitter
– Tumblr
– Instagram
– Google+

4. Online Communities
• Anthem Lights themselves can be considered a
community.
– Connecting to fans creates a stronger bond
– Creating profiles on various media outlets produces a
forum for people to engage with one another online
• Of their social media outlets, their most effective
form of interaction is through YouTube. The
audience can hear the music and see the group
instead of reading words on a screen. It’s a more
intimate way of interacting with their fans.

5. Online Communities
• A great way Anthem Lights encourages
community is through their support of other
artists. Like other struggling talents, they often
encourage their audience to try and support
other artists.

6. Online Communities
• Through different forms of listening to music,
such as apps, radio, online radio, and etc.
Anthem Lights is being represented and given
exposure to an audience
• Anthem Lights also takes part in a few
contests as well
– Tallenge.com held a covers contest in which
Anthem Lights entered into the finals

7. Audience
• The group has been able to reach their
audience. The current trend for pop music is
favoured more often by teenagers and young
adults. They have been able to take advantage
of the opportunity to reach them through
social media, where this audience is highly
capable

8. Post Meaningful, Shareable Content
• As mentioned before, the name Anthem
Lights is a reflection of the members’ desire to
share messages that move them
• By posting their videos online, not only are
they promoting themselves, they promote the
messages within their songs

9. Post Meaningful, Shareable Content
• Before the release of their latest album, they
created a “Behind the Song” video for each of
the songs in their album. By understanding
the meaning and intentions behind the songs,
they give us insight in how they think and why
they think they way they do.

10. Post Meaningful, Shareable Content
• Their posts often share their sentiments for
things that are happening around the world, such
sending prayers of healing to those in Japan.
Through this, they encourage their audience to
do the same to take a moment and think about
others
• More than just music, they would repost many
videos that have gone viral because of the
meanings they represent, or they would post
pictures that say more than words

11. Engaging Fans
• In the contest with Tallenge.com, they often
posted that they were in need of support and
to vote for their favourite artists
• They would also set a goal and when it was
reached, they would give a treat to everyone
that helped to reach that goal; an new cover,
for example. In this way, they are recognizing
their fans.

12. Engaging Fans
• Before the beginning of their current tour,
they would often post pictures of their
practices in anticipation of what can be
expected from the concerts
• The group does a great job of reposting
pictures of their tours and giving photo credits
to the photographer

13. Engaging Fans
• Suggestions for engagement:
– Links to their social media profiles are not
consistently included throughout their all profiles
– While Facebook is a great way to start their online
presence, it would be good to have an official and
more professional website that they call their own
and where fans can specifically look to learn more
about them

14. Connecting Digital and Physical Spaces
• Promotion for the concerts, including tour
dates, locations, and ticket details are all done
online, all of which encourage a physical
presence to see them
• The group also has an official store selling
merchandise which includes albums, band
shirts, and other products.

15. Posting Consistently
• As mentioned before, the group posts on a
regular basis in order to maintain their
engagement with their fans
• Keeping their fans up to date with their
projects and what they’re thinking about
creates a more intimate relationship
• It was said as well that the band tries to hype
up their audience for upcoming projects,
whether big or small