The document analyzes several music posters, noting their use of a single attention-grabbing image, large text identifying the artist, incorporation of social media details, and font choices that appeal to both niche fans and a broader audience. Key conventions highlighted include use of gaze theory to engage viewers, prominently listing the performance date, and including ways to purchase the promoted album both in stores and online. The posters are deemed effective at enticing audiences and creating buzz through following standard industry codes.

1. Magazine Poster Analysis
By Mitchell Turner

2. The Lumineers - Poster
One key image used in
the poster showing the
members of the band
which implements gaze
theory as the men in
the image will entice
women and vice versa.
The name of the band
is the biggest text on
the poster so that the
audience know who
the band are.
The use of iconography
with fedora hats in the
image which are
connected to the
folk/indie genre.
Social media added to
the bottom of the poster
as the audience of the
genre are going to be
young and therefore use
social media.
The date and location
of the show is the
second biggest text on
the screen as its the
second most important
information on the
poster.
Advertisement of the
new album and where
the consumers can
purchase the album
from, however it
doesn’t specify the
price of the album
which will mean the
audience will go the
website find other
products to purchase
as well as the album.

3. Florence + the Machine - Poster
Once again the use of
one key image as its
able to draw in the
audience with the use
of gaze theory.
The second biggest
font size on this poster is
the name of the artist,
this is good for enticing
consumers who are
not aware of the artist.
The imagery is able to
match the name of the
album very well which will
leave a lasting impression
on the audience.
This poster uses a very plain
and simple colour scheme
(contrasting colours)
which is effective because
it means that the text on
the poster can be easily
read.

4. Jessie J - Poster
Once more the poster uses
just one image, however its
an image which is able to
engage with the audience as
it draws you in and then after
you begin to look at the
information which it provides.
The style of the artists logo is
able to reflect the genre of
the artist as well. The gold
effect which has been
added reflects the pop star
lifestyle which this artist will be
living.
The information which is
displayed at the bottom
of the poster is very clear
and consice as the
audience of the poster
are not going to look at it
for very long.

5. My Magazine Poster
My magazine poster uses
the same image twice to
help show how the album
cover has been edited
and also the image which
it has been taken from.
My magazine also has
some reviews from two
well known music
magazines in form of Q &
NME.
By having the album
cover on the poster it
means that the audience
will know what they are
looking for when they go
to purchase the album
either in the shops or
online.
Social media is heavily
used by the target
audience of this genre so
the poster has a website
along with a hashtag
which will be used to
create a buzz online.
There is a clear difference
in font styles within the
poster, the font style of
the poster is sans serif and
the font of the album
cover is serif. This is
because the poster needs
to reflect mass culture
rather than just the niche
target audience of the
folk/indie genre and the
sans serif font style of the
poster will be able to do
that.

6. Does it follow codes and
conventions?
•
It does follow conventions of magazine posters as it
uses one key image which is able to grab the
attention of the target audience, whereas multiple
images would make it harder to entice the target
audience.
•
It also displays the release date as the biggest font
size on the poster so its made clear to the audience
when the product is going to be released.
•
The social media side of the poster will mean that
people will talk about it online which creates a buzz
and more sales.
•
Finally the style of the poster will appeal to both the
target audience of the Mumford & Sons genre.

7. Does it follow codes and
conventions?
•
It does follow conventions of magazine posters as it
uses one key image which is able to grab the
attention of the target audience, whereas multiple
images would make it harder to entice the target
audience.
•
It also displays the release date as the biggest font
size on the poster so its made clear to the audience
when the product is going to be released.
•
The social media side of the poster will mean that
people will talk about it online which creates a buzz
and more sales.
•
Finally the style of the poster will appeal to both the
target audience of the Mumford & Sons genre.