Q2 media evaluation. Chloe Tuvey.
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The document discusses the effectiveness of combining the main product (a music video) with ancillary texts (a magazine advertisement and digipak). Key points: - The same image is used on the magazine, digipak, and in close-up shots in the music video to create a consistent identity for the artist and emotional connection for audiences. - Color schemes, fonts, and conventions from other artists' materials were used to make the artist and products fit within current music industry standards. - Social media details on the materials allow audiences to interact directly with the artist online and promote the music through hashtags. - Overall, carrying design elements and the artist's image across products helps audiences easily recognize
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Diagramforevaluation2
The combination of the main product and ancillary texts is effective because they use consistent elements that relate to the genre of music by Tenacious D. The same font is used throughout, the album cover appears in the magazine advert, and symbols, colors, and themes across the digipack, advert, and music video all convey the genre and emotions expressed in the band's music.
Media evaluation question 2
The document summarizes how the author created related ancillary texts (a digipack and magazine advert) for a music video. Key elements were carried over between the media products to reinforce the band's identity and ensure continuity. These included using similar images of the band members, fonts, colors, and edited photographic styles. Links and reviews were included to appeal to the target audience and encourage purchasing. The goal was to strategically connect the materials and construct a cohesive "star image" of the band using a range of interrelated elements.
Media evaluation pt 2
The combination of the band's main album and ancillary texts is effective. A dark theme was maintained throughout different products, using black colors and dark lighting. The album cover featured on a magazine advert reinforces recognition of the band and album. Some similarities between the music video and ancillary texts help connect them, like lyrics printed on the album digi-pack. Shots from the music video were also used on the digi-pack to maintain consistency and allow connections between products without being directly told.
Comparing the Advert
The document discusses the creation of an advertisement for a music album or single. It examines various elements that make an effective advert, including size, imagery, text placement, font, logos, and social media integration. The author looked at many existing adverts as examples and analyzed two in particular. Key aspects taken into consideration were the use of color to represent themes and meanings from the music, and font choice to convey the intended feeling. The goal was to design an advert that would attract an audience and effectively promote the music through visual representation of the concepts and themes from the song and music video.
Media evaluation question 2
The document discusses how the author ensured their music video, magazine advert, and digipack were closely related. Images of the band and characters from the music video were used in both the digipack and magazine advert. Similar editing was applied to the images and the same fonts and colors were used for the band and album names across products. Reviews, social media links, and release dates were included in the magazine advert to appeal to the target audience and promote purchases. Costumes, lighting, and materials were chosen to create a consistent star image and fit within the indie genre across all media products.
Evaluation 2 - Bartek Wielblad
The document discusses the effectiveness of ancillary texts (a digipak and magazine poster) in promoting a main product (a music video). The ancillary texts were produced to promote the music video and apply uses and gratification theory. Specifically, the poster and digipak feature the artist to make them identifiable and provide identity gratification. While different layouts are used to distinguish the texts, they maintain similarities like font and color scheme to effectively promote the music video through synergy between the materials.
Diagram for media evaluation
Within their media project on the band Tenacious D, the document discusses how they maintained consistency across parts by using the same font throughout. It also notes that the album cover was used in a magazine advert to connect the two pieces. Additionally, all elements of the project related to the genre of Tenacious D through symbols, color schemes, and emotions expressed to properly represent the band's style even before hearing the music.
Evaluation Question Two
The student created three media texts - a music video, digital album cover (digipak), and advertising poster - for an electro-indie artist. They established a consistent brand identity across the texts by drawing inspiration from the artist Flume and keeping elements like fonts, colors, and mystery intact. Close-up images in the digipak and poster help identify the artist while maintaining some intrigue. Consistency between the texts is intended to clearly link them all to the same music and artist. The student believes their coordinated brand identity and effective combination of texts will help promote album sales and generate interest in the artist's back catalog.
Recommended
Diagramforevaluation2
The combination of the main product and ancillary texts is effective because they use consistent elements that relate to the genre of music by Tenacious D. The same font is used throughout, the album cover appears in the magazine advert, and symbols, colors, and themes across the digipack, advert, and music video all convey the genre and emotions expressed in the band's music.
Media evaluation question 2
The document summarizes how the author created related ancillary texts (a digipack and magazine advert) for a music video. Key elements were carried over between the media products to reinforce the band's identity and ensure continuity. These included using similar images of the band members, fonts, colors, and edited photographic styles. Links and reviews were included to appeal to the target audience and encourage purchasing. The goal was to strategically connect the materials and construct a cohesive "star image" of the band using a range of interrelated elements.
Media evaluation pt 2
The combination of the band's main album and ancillary texts is effective. A dark theme was maintained throughout different products, using black colors and dark lighting. The album cover featured on a magazine advert reinforces recognition of the band and album. Some similarities between the music video and ancillary texts help connect them, like lyrics printed on the album digi-pack. Shots from the music video were also used on the digi-pack to maintain consistency and allow connections between products without being directly told.
Comparing the Advert
The document discusses the creation of an advertisement for a music album or single. It examines various elements that make an effective advert, including size, imagery, text placement, font, logos, and social media integration. The author looked at many existing adverts as examples and analyzed two in particular. Key aspects taken into consideration were the use of color to represent themes and meanings from the music, and font choice to convey the intended feeling. The goal was to design an advert that would attract an audience and effectively promote the music through visual representation of the concepts and themes from the song and music video.
Media evaluation question 2
The document discusses how the author ensured their music video, magazine advert, and digipack were closely related. Images of the band and characters from the music video were used in both the digipack and magazine advert. Similar editing was applied to the images and the same fonts and colors were used for the band and album names across products. Reviews, social media links, and release dates were included in the magazine advert to appeal to the target audience and promote purchases. Costumes, lighting, and materials were chosen to create a consistent star image and fit within the indie genre across all media products.
Evaluation 2 - Bartek Wielblad
The document discusses the effectiveness of ancillary texts (a digipak and magazine poster) in promoting a main product (a music video). The ancillary texts were produced to promote the music video and apply uses and gratification theory. Specifically, the poster and digipak feature the artist to make them identifiable and provide identity gratification. While different layouts are used to distinguish the texts, they maintain similarities like font and color scheme to effectively promote the music video through synergy between the materials.
Diagram for media evaluation
Within their media project on the band Tenacious D, the document discusses how they maintained consistency across parts by using the same font throughout. It also notes that the album cover was used in a magazine advert to connect the two pieces. Additionally, all elements of the project related to the genre of Tenacious D through symbols, color schemes, and emotions expressed to properly represent the band's style even before hearing the music.
Evaluation Question Two
The student created three media texts - a music video, digital album cover (digipak), and advertising poster - for an electro-indie artist. They established a consistent brand identity across the texts by drawing inspiration from the artist Flume and keeping elements like fonts, colors, and mystery intact. Close-up images in the digipak and poster help identify the artist while maintaining some intrigue. Consistency between the texts is intended to clearly link them all to the same music and artist. The student believes their coordinated brand identity and effective combination of texts will help promote album sales and generate interest in the artist's back catalog.
Q2 a2 media
The document discusses how the author designed various media texts, including a music video, poster, and digipak, for an indie folk artist named Haux to be intertextual and meet genre conventions. Key elements like imagery, color schemes, typography, and locations were carried over across all the texts to clearly link them together and position the artist within the indie folk genre. Features included on the digipak and poster, such as social media icons, copyright information, and handwritten notes, were also discussed in terms of their functional and personalization purposes. In conclusion, the author believes the main product and ancillary texts are effectively interconnected and engage the target audience through consistent application of design elements.
Media question2
Our group created a music video for a pop rock song along with a digipack and poster to advertise the album. We researched other pop rock music videos to incorporate successful elements and appeal to a wide audience. For one ancillary task, I designed a magazine advertisement for the band's new poster. The poster features only the band name and tour dates, album title, and record label, but not the band's image or website to stand out from normal posters.
A2 Media Studies: Evaluation - Main Product and Ancillary Texts
The document summarizes a promotional package created for a band that includes a music video, digipak, and magazine advertisement. It discusses how the products are linked through a grayscale color scheme and similar photography style. While there is an effective overall connection between the products, the document notes one small inconsistency between the use of bright colors in the ad but not on the digipak. It also reflects on how the narrative of the music video and images in the digipak were designed to give fans a sense of accessing the band's personal lives and creative process.
Evaluation question 2 (media)
1. The document discusses how synergy and convergence were used across various promotional materials for a music product, including using the same fonts, images, and logos on a digipak and poster.
2. Social media promotion strategies are proposed, like using hashtags on Twitter and posting video clips on Instagram and Facebook to promote the music video virally.
3. Advertisements on radio, TV, billboards and magazines are suggested to further promote the product to both the target audience and secondary audiences.
Tumblr post
The document discusses social media strategy for an artist on Tumblr. It summarizes that the header, profile picture, and posts all use consistent images across other social media accounts to tie the accounts together and make the artist easily recognizable. The header also uses a pink background to appeal to the artist's younger female audience. Posts are made personal to enhance the relationship between the artist and fans and create a personal feel, which is a common strategy among modern pop artists on social media.
A2 Media Evaluation Q2
The student analyzed 4 music videos to help choose a song for their project, ultimately selecting "Titanium" by David Guetta. Their music video was in a narrative style unrelated to Guetta, instead telling the story of a teenage outcast. The student also studied 3 digipaks and was most influenced by those of Daft Punk and Black Eyed Peas. Their own digipak related to these and Guetta's through use of color and images from their video. The student studied 3 magazine ads and designed their own ad to relate their character, font, and color scheme across all their products.
Evaluation Question 2
The document discusses the effectiveness of combining the main product (a music album) with ancillary texts (additional promotional materials).
To ensure continuity across products, the author established a consistent color scheme, font, camera shots, and logo. This unified branding allows the target audience to easily recognize and associate all of the artist's products.
Specific design elements like costumes, camera angles, and rule of thirds composition techniques were used intentionally to portray the artist as confident, glamorous, and independent in a way that would appeal to the target demographic.
Some props from the music video were deliberately excluded from other materials to generate intrigue and encourage audiences to watch the full video. Overall, the interlinking iconic elements
Evaluation Question 2
This document discusses the design elements and links between a digipack, magazine advertisement, and music video created by the group. Similarities were created between the digipack and magazine ad to promote the album, using a black and white theme and red font. Links were also made between the digipack and music video to connect the projects. Social media links were added to the magazine ad to promote the artist online.
Evaluation question 2
The media products effectively link together through consistent use of the main artist's costume, props, poses, colors, fonts, and message across a music video, digipack, and magazine advert. Specifically, the artist wears the same hat in all pieces to create a distinctive image, holds a microphone in the same way, and features low-key lighting with a focus on the artist. The products also share a theme of success and use similar colors and fonts to visually connect the different texts.
Presentation evaluation 2
The document discusses the effectiveness of combining a music band's main product (music video) with ancillary tasks (album cover, back cover, insert). It notes that the colors, fonts, and features used in the music video and album covers are consistent and adhere to industry standards. This continuity and clear relationship between the products helps audiences identify the band and their music more easily. Individual photos and messages from band members in the insert also help promote the band and connect with fans on a personal level. The focus on a female character across products further aids audience recognition of the band.
Presentation evaluation 2
The document discusses the effectiveness of combining a music band's main product (music video) with ancillary tasks (album cover, back cover, insert). It notes that the products use consistent colors, fonts, and features to create continuity and allow audiences to easily identify the band. This helps advertise the band and push their "once niche based product...further up the long tail towards becoming a mass product." The products also focus on a female character to keep consistency and allow audiences to relate the products if they had seen the music video.
Evaluation Question 2
The document discusses the effectiveness of combining a main music product (album) with ancillary texts (magazine advertisement and digipak). It analyzes how the products work together using consistent imagery of the artist Nikki playing the piano. The font, color scheme, and emotional expression are carried through each product to effectively portray the acoustic genre and themes of loss/grief from the song "Flight". By focusing on the singer-songwriter and incorporating conventions of the genre like soft transitions, the products aim to get the target audience emotionally invested.
Evaluation question
The document discusses the effectiveness of ancillary products that were designed to accompany a main music video product. The ancillary products included a digipak album design and magazine advertisement. Both ancillary designs featured the same artistic style, textures, and photos as the main music video to create cohesion. Specifically, they featured photos of the artist playing guitar in the same clothing from the video. Together, the products work synergistically to promote the artist and album by reinforcing the style and narrative across formats.
Evaluation question
The document discusses the effectiveness of ancillary products that were designed to accompany a main music product. The ancillary products included a digipak and magazine advertisement for an album. Both ancillary products featured the same artistic style, textures, and photos as each other and linked back to the main music video. Specific details like the artist's red guitar were highlighted across all three products to strengthen their connection. Taken together, the synergy between the complementary designs of the ancillary products and their relationship to the music video helps promote the overall appeal of the artist and album to consumers.
Question 2
The document discusses the effectiveness of combining a main product and ancillary texts by maintaining consistency across products. Specifically, it maintains:
- A consistent color scheme, font, and camera shots to create continuity.
- A logo featured on all products to easily identify the artist and increase recognition.
- Medium and close-up shots on the artist to engage the target audience and reflect the artist's personality.
- Some props are deliberately excluded to intrigue audiences and encourage viewing the music video.
Overall, maintaining these consistent elements across the three products creates an interrelationship that effectively promotes the artist.
Hannah Hopgood Question two
1) The document discusses how brand identity can effectively link together a musician's main products and ancillary tasks through consistent visual elements like logo, colors, fonts, and imagery.
2) Research was conducted on indie artists like The Neighbourhood to understand how to represent a star image across different media.
3) A music video was created for the song "Mind Over Matter" that applied theories of star image and narrative structure while incorporating the musician's visual identity.
4) Ancillary products like a website, digital album, and promotional materials were designed using the established visual elements of logo, typography, geometric prints, and color palette to clearly link them to the music video and represent the musician's brand
Evaluation Question 2
The document discusses the creation of a digipak and advertisement for a music album. It describes using consistent fonts, logos, and colors across both items to maintain a cohesive style. The digipak features all band members' faces equally to show their importance. Colors were chosen to represent each member's personality and connect to themes in the music video. The advertisement uses an image from the video and claw marks in the band members' colors to intrigue audiences without revealing too much. The layouts keep things simple while including relevant information to effectively promote the album.
Q2
The document discusses the effectiveness of combining a music album with ancillary promotional materials like a music video, digipak, and magazine advert. It notes that these materials promote each other by drawing audience attention across the different products. For example, someone who enjoys the song on the magazine advert may then be tempted to buy the album. Together, the package of materials creates synergy by connecting the products so that success of one can benefit the others. The document concludes that the final products were well linked to promote each other, though a lyric booklet could have improved the connections further.
Question 3
The feedback from audiences showed that:
- The consistent color scheme across products communicated the serious theme.
- An image from the music video was an effective promotional element.
- Lack of continuity in color between one advert and other products made the connection unclear.
- The intended indie genre was identified from the style of the products.
However, one advert was also said to give an R&B vibe from the typography.
- Dark lighting on the main image made identifying the artist difficult.
Evaluation Question 2 - How effective is the combination of your main product...
Media A-Level A2 Coursework - G324 Evaluation Question #2 (How effective is the combination of your main product and ancillary texts?)
Evaluation question 2
The document discusses the inspiration, effectiveness, and synergy of combining a main music video product with ancillary tasks like a digipak and magazine ad. It analyzes how using consistent branding elements like color, typography, and characters across the products helps create a cohesive promotional package and wider audience reach. Traditional media like TV music channels and new media platforms are considered for exhibiting the music video.
Evaluation question 2
The document discusses the synergy between a music video, magazine advertisement, and digipak created to promote an artist and song. It explains that images of the artist, color scheme, fonts, and costume were consistently used across all three products to visually connect them. Feedback from the target audience was positive about the clear promotion of the artist as the central figure. While the products achieved the goal of synergy, the author notes one area that could be improved is including a smaller image from the digipak in the magazine ad for a more direct connection.
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Q2 a2 media
The document discusses how the author designed various media texts, including a music video, poster, and digipak, for an indie folk artist named Haux to be intertextual and meet genre conventions. Key elements like imagery, color schemes, typography, and locations were carried over across all the texts to clearly link them together and position the artist within the indie folk genre. Features included on the digipak and poster, such as social media icons, copyright information, and handwritten notes, were also discussed in terms of their functional and personalization purposes. In conclusion, the author believes the main product and ancillary texts are effectively interconnected and engage the target audience through consistent application of design elements.
Media question2
Our group created a music video for a pop rock song along with a digipack and poster to advertise the album. We researched other pop rock music videos to incorporate successful elements and appeal to a wide audience. For one ancillary task, I designed a magazine advertisement for the band's new poster. The poster features only the band name and tour dates, album title, and record label, but not the band's image or website to stand out from normal posters.
A2 Media Studies: Evaluation - Main Product and Ancillary Texts
The document summarizes a promotional package created for a band that includes a music video, digipak, and magazine advertisement. It discusses how the products are linked through a grayscale color scheme and similar photography style. While there is an effective overall connection between the products, the document notes one small inconsistency between the use of bright colors in the ad but not on the digipak. It also reflects on how the narrative of the music video and images in the digipak were designed to give fans a sense of accessing the band's personal lives and creative process.
Evaluation question 2 (media)
1. The document discusses how synergy and convergence were used across various promotional materials for a music product, including using the same fonts, images, and logos on a digipak and poster.
2. Social media promotion strategies are proposed, like using hashtags on Twitter and posting video clips on Instagram and Facebook to promote the music video virally.
3. Advertisements on radio, TV, billboards and magazines are suggested to further promote the product to both the target audience and secondary audiences.
Tumblr post
The document discusses social media strategy for an artist on Tumblr. It summarizes that the header, profile picture, and posts all use consistent images across other social media accounts to tie the accounts together and make the artist easily recognizable. The header also uses a pink background to appeal to the artist's younger female audience. Posts are made personal to enhance the relationship between the artist and fans and create a personal feel, which is a common strategy among modern pop artists on social media.
A2 Media Evaluation Q2
The student analyzed 4 music videos to help choose a song for their project, ultimately selecting "Titanium" by David Guetta. Their music video was in a narrative style unrelated to Guetta, instead telling the story of a teenage outcast. The student also studied 3 digipaks and was most influenced by those of Daft Punk and Black Eyed Peas. Their own digipak related to these and Guetta's through use of color and images from their video. The student studied 3 magazine ads and designed their own ad to relate their character, font, and color scheme across all their products.
Evaluation Question 2
The document discusses the effectiveness of combining the main product (a music album) with ancillary texts (additional promotional materials).
To ensure continuity across products, the author established a consistent color scheme, font, camera shots, and logo. This unified branding allows the target audience to easily recognize and associate all of the artist's products.
Specific design elements like costumes, camera angles, and rule of thirds composition techniques were used intentionally to portray the artist as confident, glamorous, and independent in a way that would appeal to the target demographic.
Some props from the music video were deliberately excluded from other materials to generate intrigue and encourage audiences to watch the full video. Overall, the interlinking iconic elements
Evaluation Question 2
This document discusses the design elements and links between a digipack, magazine advertisement, and music video created by the group. Similarities were created between the digipack and magazine ad to promote the album, using a black and white theme and red font. Links were also made between the digipack and music video to connect the projects. Social media links were added to the magazine ad to promote the artist online.
Evaluation question 2
The media products effectively link together through consistent use of the main artist's costume, props, poses, colors, fonts, and message across a music video, digipack, and magazine advert. Specifically, the artist wears the same hat in all pieces to create a distinctive image, holds a microphone in the same way, and features low-key lighting with a focus on the artist. The products also share a theme of success and use similar colors and fonts to visually connect the different texts.
Presentation evaluation 2
The document discusses the effectiveness of combining a music band's main product (music video) with ancillary tasks (album cover, back cover, insert). It notes that the colors, fonts, and features used in the music video and album covers are consistent and adhere to industry standards. This continuity and clear relationship between the products helps audiences identify the band and their music more easily. Individual photos and messages from band members in the insert also help promote the band and connect with fans on a personal level. The focus on a female character across products further aids audience recognition of the band.
Presentation evaluation 2
The document discusses the effectiveness of combining a music band's main product (music video) with ancillary tasks (album cover, back cover, insert). It notes that the products use consistent colors, fonts, and features to create continuity and allow audiences to easily identify the band. This helps advertise the band and push their "once niche based product...further up the long tail towards becoming a mass product." The products also focus on a female character to keep consistency and allow audiences to relate the products if they had seen the music video.
Evaluation Question 2
The document discusses the effectiveness of combining a main music product (album) with ancillary texts (magazine advertisement and digipak). It analyzes how the products work together using consistent imagery of the artist Nikki playing the piano. The font, color scheme, and emotional expression are carried through each product to effectively portray the acoustic genre and themes of loss/grief from the song "Flight". By focusing on the singer-songwriter and incorporating conventions of the genre like soft transitions, the products aim to get the target audience emotionally invested.
Evaluation question
The document discusses the effectiveness of ancillary products that were designed to accompany a main music video product. The ancillary products included a digipak album design and magazine advertisement. Both ancillary designs featured the same artistic style, textures, and photos as the main music video to create cohesion. Specifically, they featured photos of the artist playing guitar in the same clothing from the video. Together, the products work synergistically to promote the artist and album by reinforcing the style and narrative across formats.
Evaluation question
The document discusses the effectiveness of ancillary products that were designed to accompany a main music product. The ancillary products included a digipak and magazine advertisement for an album. Both ancillary products featured the same artistic style, textures, and photos as each other and linked back to the main music video. Specific details like the artist's red guitar were highlighted across all three products to strengthen their connection. Taken together, the synergy between the complementary designs of the ancillary products and their relationship to the music video helps promote the overall appeal of the artist and album to consumers.
Question 2
The document discusses the effectiveness of combining a main product and ancillary texts by maintaining consistency across products. Specifically, it maintains:
- A consistent color scheme, font, and camera shots to create continuity.
- A logo featured on all products to easily identify the artist and increase recognition.
- Medium and close-up shots on the artist to engage the target audience and reflect the artist's personality.
- Some props are deliberately excluded to intrigue audiences and encourage viewing the music video.
Overall, maintaining these consistent elements across the three products creates an interrelationship that effectively promotes the artist.
Hannah Hopgood Question two
1) The document discusses how brand identity can effectively link together a musician's main products and ancillary tasks through consistent visual elements like logo, colors, fonts, and imagery.
2) Research was conducted on indie artists like The Neighbourhood to understand how to represent a star image across different media.
3) A music video was created for the song "Mind Over Matter" that applied theories of star image and narrative structure while incorporating the musician's visual identity.
4) Ancillary products like a website, digital album, and promotional materials were designed using the established visual elements of logo, typography, geometric prints, and color palette to clearly link them to the music video and represent the musician's brand
Evaluation Question 2
The document discusses the creation of a digipak and advertisement for a music album. It describes using consistent fonts, logos, and colors across both items to maintain a cohesive style. The digipak features all band members' faces equally to show their importance. Colors were chosen to represent each member's personality and connect to themes in the music video. The advertisement uses an image from the video and claw marks in the band members' colors to intrigue audiences without revealing too much. The layouts keep things simple while including relevant information to effectively promote the album.
Q2
The document discusses the effectiveness of combining a music album with ancillary promotional materials like a music video, digipak, and magazine advert. It notes that these materials promote each other by drawing audience attention across the different products. For example, someone who enjoys the song on the magazine advert may then be tempted to buy the album. Together, the package of materials creates synergy by connecting the products so that success of one can benefit the others. The document concludes that the final products were well linked to promote each other, though a lyric booklet could have improved the connections further.
Question 3
The feedback from audiences showed that:
- The consistent color scheme across products communicated the serious theme.
- An image from the music video was an effective promotional element.
- Lack of continuity in color between one advert and other products made the connection unclear.
- The intended indie genre was identified from the style of the products.
However, one advert was also said to give an R&B vibe from the typography.
- Dark lighting on the main image made identifying the artist difficult.
Evaluation Question 2 - How effective is the combination of your main product...
Media A-Level A2 Coursework - G324 Evaluation Question #2 (How effective is the combination of your main product and ancillary texts?)
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A2 Media Studies: Evaluation - Main Product and Ancillary Texts
A2 Media Studies: Evaluation - Main Product and Ancillary Texts
Evaluation Question 2 - How effective is the combination of your main product...
Evaluation Question 2 - How effective is the combination of your main product...
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Evaluation question 2
The document discusses the inspiration, effectiveness, and synergy of combining a main music video product with ancillary tasks like a digipak and magazine ad. It analyzes how using consistent branding elements like color, typography, and characters across the products helps create a cohesive promotional package and wider audience reach. Traditional media like TV music channels and new media platforms are considered for exhibiting the music video.
Evaluation question 2
The document discusses the synergy between a music video, magazine advertisement, and digipak created to promote an artist and song. It explains that images of the artist, color scheme, fonts, and costume were consistently used across all three products to visually connect them. Feedback from the target audience was positive about the clear promotion of the artist as the central figure. While the products achieved the goal of synergy, the author notes one area that could be improved is including a smaller image from the digipak in the magazine ad for a more direct connection.
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1) The document discusses how the author created synergy between their main music video product and ancillary promotional products like a poster and digi-pack.
2) The author researched conventions of the singer-songwriter genre, looking at artists like Ed Sheeran, Ben Howard and Sam Smith. They incorporated conventions like natural lighting, casual clothing and melancholy themes into their own video and products.
3) Elements like fonts, logos, colors and motifs were carried over between the products to create familiarity and link them together as one promotional campaign. Researching what audiences respond to was important for achieving success.
A2 Media Evaluation
1) The document discusses how the author created synergy between their main music video product and ancillary promotional products like a poster and digi-pack.
2) The author researched conventions of the singer-songwriter genre, including themes of melancholy and the use of acoustic guitars. They incorporated these conventions into their own music video and promotional products.
3) Elements like natural lighting, casual clothing, and similar fonts and logos were used across the music video and promotional products to create familiarity and link the products together as part of a coherent brand.
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The document discusses the evaluation of Sarah Buttery's media product, which is a music magazine called AME.
It summarizes how the magazine follows conventions of real music magazines in its layout and design, including having a prominent image on the cover and using direct address. It also discusses how the magazine represents its target audience of 16-24 year old females interested in alternative music through its color scheme, content, and cover image.
Finally, it considers what type of media institution would be suitable to distribute the magazine, concluding that IPC Media and Bauer Media would be good choices as they both distribute similar music magazines and target the same demographic audience.
How effective is the combination of your main product and ancillary texts
The document discusses the effectiveness of linking a music video to ancillary texts like a magazine advertisement and digipak. It emphasizes using consistent branding across all products through shared elements like colors, fonts, logos and imagery to clearly connect them. Research of conventions for each genre and product informed the creative choices. Feedback confirmed the clear links between the products and that they fit the target genre of pop-rock.
Question 2 (2)
The combination of the main music video product and two ancillary texts (a digipak and advertisement) is effective when they are consistent and match the same theme. It is important that the audience can visually connect all three and understand they are related. The student ensured their music video, digipak, and advertisement used consistent fonts, colors, visual techniques, and featured the same character to clearly link all three together as a cohesive promotional package. Primary market research in the form of a questionnaire was conducted to gauge how effectively the audience could see the connection between all three pieces.
Question 2 (2)
The combination of the main music video product and two ancillary texts (a digipak and advertisement) is effective when they are consistent and match the same theme. It is important that the audience can visually connect all three and understand they are related. The student ensured their music video, digipak, and advertisement used consistent fonts, colors, visual techniques, and featured the same character to clearly link all three together as a cohesive promotional package. Primary market research in the form of a questionnaire was conducted to gauge how effectively the audience could see the connection between all three pieces.
Product Evaluation.
The document discusses the student's media product which is a music magazine. It covers how the product challenges conventions by using new software, how it represents social groups through imagery and language, and who the target audience would be.
The student learned about using Adobe InDesign and Photoshop for magazine design. While challenging to use at first, the student gained skills in layout, image editing, and exporting files for the final product. The process showed growth from the preliminary task to a more polished final product.
A2 media portfolio evaluation 2
The ancillary texts and main media product work together effectively to promote an image of the three artists as powerful, independent women. All of the texts use the same pink font and color scheme to attract a target female audience. They also portray consistent personalities for each artist through similar poses, expressions, and shots of the trio coming together. Links and references to social media in the magazine ad and music video further connect the pieces by creating entry points for the audience. The coordinated presentation across the texts helps make the artists and their message recognizable and relatable to teenage girls.
How effective is the combination of your main product and ancillary texts
The document discusses how synergy is used between the main music video product and ancillary texts like an album advert and CD digipak to increase popularity and link the products. Synergy is created through consistent use of fonts, colors, designs and imagery like graffiti across products. For example, a handwriting font and three color streaks are used in all products to reinforce the artist's name and create brand recognition. Placing related scenes in the music video and ancillary texts also builds synergy. The goal of these linking techniques is to clearly associate all of the artist's products with each other for mutual promotional benefit.
Evaluation Question 2
The artist conducted extensive research on brand identity by analyzing Ariana Grande's album and website as well as Lana Del Rey's album and advert. When looking at their own ancillary products together, the artist feels they have a strong sense of brand identity with the same font, scenery, and similar clothing used throughout. This brand identity anchors the representation of the artist and ensures the products are easily recognizable as belonging to the same artist. The combination of the artist's main product and ancillary texts is effective as it adopts conventions from previous products like bright colors and a conventionally attractive model, common in the pop genre.
Question 2 (1)
The document discusses branding and consistency across three products created for a music marketing campaign: a music video, digipak, and website. Key points:
1) A consistent "house style" was used including colors, fonts, and imagery to clearly brand the artist.
2) Locations featured in the music video focusing on an urban environment were also represented in the digipak and advert to maintain synergy across products.
3) Elements like the artist's name and album title were prominently featured in the same font and layout in all three products to further strengthen brand recognition.
Media a2 evaluation
The document is a media evaluation by Richard Tarbox of their A2 coursework which included producing a music video for Peter Gabriel's cover of "Flume" by Bon Iver, as well as a CD case and magazine advert. Tarbox discusses how their music video used and developed conventions of the folk music genre through elements like narrative focus, relationship between lyrics and visuals, and casting. Tarbox also evaluates how effective the combination of their main and ancillary texts was through consistent imagery and appealing to the folk audience. Feedback helped Tarbox address issues like lack of narrative. New media technologies played a key role in the research, planning, filming, and evaluation stages of Tarbox's project.
Similar to Q2 media evaluation. Chloe Tuvey. (20)
How effective is the combination of your main product and ancillary texts?
How effective is the combination of your main product and ancillary texts?
How effective is the combination of your main product and ancillary texts
How effective is the combination of your main product and ancillary texts
How effective is the combination of your main product and ancillary texts
How effective is the combination of your main product and ancillary texts
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Media q4 evaluation
The document discusses the use of various media technologies throughout the stages of constructing, researching, planning, and evaluating a music video project.
In the research stage, YouTube and Google were used to understand typical music video elements and research the artist Enrique. Planning involved creating an online storyboard. Construction used a camera, lighting, tripod, and phones for communication and photos.
Editing in post-production used Final Cut Pro and iDesign software. Photoshop was also used after watching tutorials. Evaluation presented responses using Windows Movie Maker, SlideShare, Final Cut Pro, and Live Type software. A variety of technologies were utilized at each stage of the project.
Enrique Iglesias
The song "Hero" expresses the singer's deep love and need for reassurance from his lover. He repeatedly asks her questions to confirm her love, commitment, and whether she would sacrifice for him. While declaring his willingness to be her "hero" and protect her, the song also highlights the singer's own doubts and insecurities in the relationship. It portrays a deep romantic love that hints at obsession and an unbalanced power dynamic between the two lovers.
Star construction
The document discusses how a music star's public image is constructed through various materials and media. It uses Madonna as an example of an artist who skillfully crafted her star image through her songs, album covers, music videos, live performances, and frequent reinvention of her style. Madonna gained popularity in the 1980s through music videos that promoted her hits and identified her with particular images. Her changing styles transformed her into a fashion icon and cultural influence, demonstrating how star construction can give an artist significant power and impact.
Planning Lighting Ideas
Dim lighting throughout the film's opening will evoke a sense of poverty and budget constraints to suggest the characters cannot afford much electricity, outlining their living conditions. The lighting will be realistic and effective alongside the mise-en-scene of a council flat, personifying Social Realism. A nighttime shot of the flat will create suspense and danger, adding reality to both the plot and what the audience experiences.
Planning – Props
The document discusses props, sets, and costumes for portraying the genre of social realism in a film. It lists potential props like a carrier bag of food, tins of food, a radio, a sink with a tap, and scattered beer cans to represent relative poverty and the characters' lifestyle. Additional basic kitchen appliances are also mentioned to contribute to the mise-en-scène and help the audience understand the narrative and genre of social realism.
Planning – Location Ideas.
This document provides location ideas for filming a social realism genre film. It suggests using a flat to film in, as the cramped space would fit the genre. Specifically, it recommends filming the opening scene in a basic, dark kitchen of a flat to convey the characters' poverty and social class through the mise en scene. The flat locations would help establish the chosen genre of social realism.
Planning – characters costumes
The document discusses costume choices for characters in a film aimed at portraying social realism. The female character will wear leggings and a top to symbolize her social class. The male character will wear a tracksuit and hoodie to portray him as troubled youth and represent his working class status. The costumes are chosen to accurately reflect the characters' social circumstances and fit within the social realism genre.
Social realism - style - research.
Social realism is a genre that aims to depict everyday life truthfully. It focuses on portraying ordinary people and the social problems they face in a realistic manner. Social realism artists wanted to bring attention to social issues like poverty, unemployment, and other societal problems through realistic depictions of life.
Research editing
The document discusses editing techniques used in the openings of Pride and Prejudice and Brokeback Mountain, including cut scenes, graphics/titles, music, and non-diegetic sound. It notes that the pacing of the Pride and Prejudice titles sets a peaceful mood. For their own film, the author wants to include montage, possibly voiceover, cut scenes, titles dissolving on/off screen at a readable pace, and diegetic/non-diegetic sound if needed.
Research titles
The document discusses factors to consider when choosing titles for a film genre of "traumatic romance". These factors include font, size, shape, color, and how they are presented on screen. The author believes a red font color would represent both danger and love, fitting the genre. White text on a dark background is suggested to look bold and catch the audience's attention. Capital letters in the title are proposed to convey trauma and danger.
Brief discussion as a group on what we
The document discusses potential elements for the opening of a film, including a montage, flashback, teenage actors, street and home settings, a theme of love, scenes depicting domestic abuse in black and white or greyscale to establish the past, and possible use of voiceover.
Chosen genre for film opening – ‘traumatic
The group chose the genre of "traumatic romance" for their film opening over horror. They believe traumatic romance will be more compelling to watch as they have discussed many aspects they want to include. The document defines romance as an expressive, pleasurable feeling of emotional attraction associated with love, while traumatic refers to an emotional wound or shock that causes lasting psychological damage or a distressing disruption.
Brief discussion as a group on what we
The document discusses potential elements for the opening of a film, including a montage, flashback, teenage actors, street and home settings, a theme of love, scenes depicting domestic abuse in black and white or greyscale to establish the past, and possible use of voiceover.
Chosen genre for film opening – ‘traumatic
The group chose the genre of "traumatic romance" for their film opening over horror. They believe traumatic romance will be more compelling to watch as they have discussed many aspects they want to include. The document defines romance as an expressive, pleasurable feeling of emotional attraction associated with love, while traumatic refers to an emotional wound or shock that causes lasting psychological damage or a distressing disruption.
Analysis 2 – art of the title ‘deadwood'
The opening montage of "Deadwood" uses fire and water alongside images of violence and blood to confuse the audience and set an ominous tone. Shots of a running horse are used repeatedly as a motif to represent the danger and death within the film. While the typography may be difficult to read against the dark background, the title "Deadwood" immediately implies death and creates a scared mood for viewers.
Dawn of the dead(2004) analysis
The opening titles of Dawn of the Dead set a scary and dangerous mood through the use of a black background and red writing. Montages are used throughout that show various horrific images like blood and violence to hint at the gruesome events of the film and generate tension. Bold red titles and scream sounds further convey danger and death, while chaotic scenes contribute to an unsettling atmosphere and signify the horror and violence to come.
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Q2 media evaluation. Chloe Tuvey.
- 1. Question 2 – 'How effective is the combination of your main product and ancillary texts?'
- 2. ● Firstly, I have noticeably combined both my ancillary texts by including the front album onto my magazine. This was influenced from artists such as Katy perry and Lana Del Rey. The reason for doing this was so that the audience were able to clearly identify and link both together.
- 3. Moreover, I have used the same picture featured on both my magazine advert and digipak. The synergy created through this image in my magazine advert and digipak ultimately makes it easier for the audience to identify a relation and similarity between these two media products.
- 4. The artist (Laurent) is posed as looking directly at the camera which is invasive and personal and also uses mode of address which therefore presents him as a typical ballad artist whom interacts with his audience.
- 5. This image which has been previously mentioned is a recurring theme as in the main product (music video) we have used many close up shots too, this helping create Laurent an identity as an artist and allowing the audience to feel emotionally connected to both his music and him as an artist.
- 6. In addition, in regards to the image used,whilst researching magazine adverts etc, it was made evident to me that a majority of artists in fact feature some of the most iconic scenes in their music video to images in their magazine advertisement/ digipak. I therefore applied this convention to my own products.
- 7. I have made sure that the colour scheme is the same throughout my media texts (magazine advertisement and digipak), this adding to the overall brand/artist awareness for the audience. To add, the process of both myself and my partner deciding the font for both texts was extremely important as when we both done research, we were informed that font style, size and colour varies depending on the artist.
- 8. With this in mind, I decided to research Enrique's magazine/digipak for some guidance. It could be said that our font has therefore been highly influenced from him.
- 9. ● Lastly, I have included Laurent's 'hyperreal' social media accounts/details, e.g. Twitter & Facebook so that the audience are able to interact with him. Due to the fast growth of social media in today's generation, this was extremely important and effective for us to include as many artists use this platform to help establish, promote and market themselves as artists and their music and clearly allows them to build up interaction with their adoring fans.
- 10. By implenting the famous 'hash-tag' # , it allows the audience to instantly link both the artist and Twitter together, this ultimately promoting him as an artist.
- 12. ● To conclude, I believe that the combination of my main product and my ancillary texts are very effective as I have implemented what I have researched in order to make my artist more realistic and to fit in to today's music world. To add, all details such as images, fonts, and colour schemes have all been used efficiently, this allowing the audience to link and recognise both the music video and ancillary texts which was our obvious goal.