- The document discusses how a media product represents particular social groups. Specifically, it is about a magazine targeting teenagers and young adults who listen to grime music.
- Grime music and its fans are often stereotyped as aggressive, using profanity, involved in gangs and crime. The magazine both reinforces and challenges some of these stereotypes.
- While it references violence and criminal behavior, it also features female grime artists and aims to portray the main artist as a role model in order to influence younger readers positively.
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INTRODUZIONE ALL'OTTIMIZZAZIONE STRUTTURALE
Ia parte
Lezione del 13 maggio 2014
Lecture of the Ph.D. Course on STRUCTURAL OPTIMIZATION
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Appunti del corso di dottorato:
INTRODUZIONE ALL'OTTIMIZZAZIONE STRUTTURALE
Ia parte
Lezione del 13 maggio 2014
Lecture of the Ph.D. Course on STRUCTURAL OPTIMIZATION
May, 13, 2014
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How does your media product represent particular social?
1. HOW DOES YOUR MEDIA
PRODUCT REPRESENT
PARTICULAR SOCIAL
GROUPS?
BY CHARLIE WILLIAMS
2. My audience range is between 14 and 22 therefore I am targeting teenagers/young adults.
Teenagers are commonly
Represented as aggressive and using profanity which matches the grime music style
stereotype. A massive perception
Of teens this age is that they are in gangs or associated to them and grime music too is
closely linked to gang culture.
3. My magazine partly backs this up with numerous references to violent “youths” for
Example one of the artist on the main cover has an article about him saying that
He was in prison and talks about his hard childhood (numerous references to council
Estates another thing which is heavily linked with grime music.
4. However I have challenged the stereotypes that grime music is just sung/rapped
By men with an exclusive label associated with the magazine that is just for women
Grime artists
5. The common conception of grime music is explicit language/profanity. Also there is a
View that grime music is usually involved or integrated with gangs. Drugs and crime are also
Highly linked with grime music. My magazine does follow some of these views e.g. drugs and
Crime however I wanted to challenge the view by not involving drugs into the magazine.
The reason for this is that I wanted to represent the main artist as successful and a role model
For people who have come from his position. Therefore I believed it would be a bad influence
For the younger readers of the magazine. Furthermore slang is used in grime music. So I
Decided to use words like “cool” “Down and dirty” and “buzz”
6. This is a typical grime music video
I used videos like this to plan my photos this image is very similar to my main image
Used on the front cover however I decided to have the artist with their hood up
As well
7. The artist on the front page has his hood up and is staring directly at the
Camera this is an attempt to create an intimidating figure
(someone with power) Furthermore the hoody in general is used as many
People associate it with youths. I used dark colours for my model to contrast
The bright vibrant colours I used for my masthead this is to emphasise that
They’ve been in the struggle but there is hope for them.
8. The stereotypical social group I have represented are teens who live in urban built up cities.
However they may live in lower accommodations than would be associated say with the rock
Scene. I decided these people as they are the people who listen to grime music and may have
Further interests in the genre. Despite their lack of disposable income I believe they are the only
Viable market for my product
9. As you can see from this image the dominant colours are green and gold
The reason for this is because that there is a view that people of this group
Are motivated by money and success. The green and gold are links to money
And this is another reason for me using these colours.
