The magazine represents young female musicians and indie music fans. It features an interview with 18-year-old musician Alice Donovan, challenging stereotypes of women in the music industry by portraying her as a hardworking and talented artist. Her indie music style appeals to fans of similar artists. Quotes from Donovan portray her as a down-to-earth musician rather than a celebrity. Images in the magazine feature Donovan as a typical teenage girl to relate to the target 16-24 audience. The colorful hair style makes the cover eye-catching to indie music fans.