The document discusses how a dance and festival music magazine represents the social group of new affluent workers. New affluent workers are described as young, between 14-30 years old, coming from working class backgrounds but now having sustainable jobs and incomes. They are socially and culturally active with interests in activities like sports, music gigs, and social media. Various elements of the magazine's design are analyzed, showing how they target this group - such as youthful images on the cover that portray an affluent lifestyle, content about artists and festivals, and a relaxed style throughout.

1. How does your
media product
represent
particular social
groups?By Emma Crystall

2. Social Group
NEW AFFLUENT WORKERS – this is social group in which I feel that my audience
fits into the best; this group fulfill the purpose of my dance and festival music
magazine most effectively.
New Affluent Workers are a young class group which are socially and culturally
active, with middling levels of economic capital.
According to the Great British Class Survey result, lots of people in this group:
• Are young – mainly between the ages of 14-30 years old (this is within my
target audience)
• Come from a working class background – have sustainable jobs and a good
income in order to meet the middle of all the class groups in terms of wealth
(will be able to afford the life style that my
magazine advertises e.g. holidays, clubbing,
festivals…)
• Have high scores for emerging culture,
such as watching sport, going to gigs and
using social media

3. Front Cover Analysis
The feature article
photograph offers a
view of two young
females, within the age
range of my
demographic (15-25),
giving the reader
someone to aspire to.
This also portrays an
affluent worker by their
youthful, powerful and
cultural image.
The title of my magazine,
which suggests an
overload of music,
culture and fun, links to
my social group as they
are socially and culturally
active.
“RED HOT IBIZA NEWS”
revels the true essence
of this social group.
Affluent workers don’t
usually participate in
highbrow culture events
and instead enjoy active,
outgoing events and the
party life style.
The pastel purple
background reflects
an affluent worker as
they are normally
quiet relaxed.
However the bright,
almost electric,
purple used for the
writing reflects their
wilder, party side.

4. Contents Analysis
I purposely designed my
layout this way due to new
affluent workers not being
a highbrow culture, I took
into account how they
study and read an article
and based the design of
my layout on that. From
my study I discovered that
they like to take their time
when reading an article
and they prefer simplicity
therefore I produced a
contents page which is
simple and easy to follow.
Throughout my contents
page I referred to many
different artists, DJ’s and
musicians to effectively
draw in this social group. I
choose artists that they
would be either familiar
with of interested in.
I purposely included an
image of a stage from a
festival as an affluent
worker would be interested
in this kind of activity. It also
reflects my genre of ‘dance
and festival music’.

5. Double Page Spread
Analysis
The house style of my double page spread reflects a magical, relaxed and chill theme,
conveying the relaxed attitude that an affluent worker may have and also conveying the
genre of my magazine. A typical new affluent worker would get drawn into this type of
style, due to their interest in emerging culture.
My article content is based on
an interview with my cover
stars. Affluent workers would
be interested in this article as
they are interested in new and
upcoming artists and keeping
up with new trends. I used
language and vocabulary
which I felt were easy to
understand and simple so that
affluent workers would be
able to understand and
connect with the article.