The document discusses strategies for attracting the target audience for a thriller film opening. It analyzes that the target audience is teenagers to middle-aged adults, as younger people tend to enjoy the genre more than older generations. Music and scenes are made dramatic and intense to appeal to younger viewers, but may scare younger children. Both female and male audiences enjoy thrillers for their suspense and mystery. The opening filmed without showing the antagonist's face or motives, and with minimal dialogue, to intrigue audiences and not give away the storyline. Camera angles were used to help audiences empathize with both the protagonist and feel discomfort towards the antagonist.

1. HOW DO YOU ATTRACT
YOUR AUDIENCE?
JASLEEN BATRA

2. WHAT IS OUR TARGET AUDIENCE?
SINCE OUR OPENING IS THE GENRE OF THRILLER, WE FOUND THAT OUR TARGET
AUDIENCE RANGES FROM A BIG VARIETY OF AGES:
FROM YOUNG TEENAGERS
TO MIDDLE AGED ADULTS
I THINK A YOUNGER GENERATION (15-19) WOULD ENJOY OUR FILM AS A THRILLER.
SINCE YOUNG PEOPLE ENJOY THRILLERS AND SUSPENSE THAN OTHER
GENERATIONS AND THEREFORE IT WOULD APPEAL TO THEM THE MOST.
THEY COULD WATCH IT AS:
A SOCIAL GATHERING
WITH FAMILY

3. I DON’T THINK OUR OPENING WOULD APPEAL TO AN OLDER GENERATION OR YOUNG
CHILDREN AS THEY DO NOT ENJOY WATCHING THRILLERS DUE TO THE CONVENTIONS:
JUMPY/SHOCKING SCENES
LOUD SOUNDS
FAST PACED MUSIC
VIOLENT/ACTION
YOUNG PEOPLE AND THE OLDER GENERATION MAY NOT ENJOY THIS AS MUCH AS ITS
NOT AS APPEALING TO THEM.

4. MUSIC
• OUR THRILLER MUSIC IS QUITE DRAMATIC AND GETS LOUD AT MOST TIMES TO
ADD TENSION, SUSPENSE AND THRILL, THEREFORE IT APPEALS TO A
YOUNGER AUDIENCE.
• ALSO SPECIFIC SCENES AND MUSIC COMBINED MAY NOT BE SUITABLE FOR A
YOUNGER GENERATION AS IT COULD SCARE THEM AND THEIR PERSPECTIVE
OF THE FILM MAY NOT BE THE SAME AS OF AN OLDER GENERATION.

5. GENDERS
• I FEEL THAT OUR FILM APPEALS TO BOTH TO A FEMALE AND MALE AUDIENCE.
AS I HAD DONE A SURVEY ASKING PEOPLE ABOUT THE THEIR FILM VIEWING
HABITS/EXPERIENCES; THE THRILLER GENRE WAS IN TOTAL FROM THE
GENDERS.
• MANY PEOPLE ENJOYED WATCHING THRILLERS DUE TO THE SUSPENSE
CREATED AND MYSTERY GIVEN IN OPENINGS. SOME PEOPLE SAID THAT IF THE
OPENING OF A THRILLER FILM HAD MYSTERY BUT DID NOT GIVE AWAY MUCH
OF THE FILM, MANY PEOPLE WOULD ENJOY THE FILM AND BE INTRIGUED AND
CURIOUS TO WATCH THE REST.

6. WHY WE FILMED THE WAY WE DID?
• AS A RESULT OF THE SURVEY, WE DECIDED NOT TO SHOW THE ANTAGONIST’S
FACE OR MOTIVES BEHIND HIS ACTIONS; SO THAT IT WOULD ADD QUESTIONS IN
THE AUDIENCES’ MIND “WHO IS THIS?”, “WHAT IS HE DOING?”, “WHY IS HE DOING
IT?”.
• WE ALSO DECIDED NOT ADD ANY DIALOGUE AND HAVE A SIMPLE OPENING WITH
THRILLER MUSIC. THIS THEREFORE DID NOT GIVE AWAY MOST OF THE
STORYLINE.
• THE USE OF BODY LANGUAGE, MUSIC AND CAMERA ANGLES/SHOTS WAS VERY
EFFECTIVE AS IT WILL HOOK THE AUDIENCE DUE TO THE SUSPENSE THAT IT
HAD CREATED.

7. AUDIENCE
• THE AUDIENCE SHOULD FEEL IN BOTH THE POINT OF VIEW OF THE ANTAGONIST
AND PROTAGONIST, AND THEREFORE WE INCLUDED SOME SHOTS SO THAT THE
AUDIENCE COULD EMPHASISE AND BE IN THE SHOES OF THE VICTIM AND THE
ANTAGONIST.
• CAMERA ANGLES PROVIDED THIS FOR US, AND WE WERE ABLE TO PLACE THE
AUDIENCE IN THE CHARACTERS’ SHOES.

8. From the point of view of the
protagonist making the audience
sympathise with the protagonist. This
allows them to bond a connection with
the protagonist as they are able to
see what is happening with the
protagonist and able to feel empathy
for them.
From the point of view of the
antagonist making them feel a sense
of discomfort and make them dislike
the villain from the start of the film.