The movie poster uses bold colors and text to catch viewers' attention and intrigue them about the film's plot. A large title in white stands out, while the slogan "Do not look back" and release date are in eye-catching red. The blurred image of a bloodied hammer and the protagonist's hooded, disturbed expression make viewers question the extent of violence and his character. Bold design choices and mysterious imagery are intended to attract and engage audiences for the thriller film.

1. Title is the biggest writing in white-
this catches the viewer’s attention
instantly.
Red writing on ‘Do not look back’-
adding this slogan in red writing and
in bold making this clearly stand out
from the rest of the poster and catch
the attention of the viewer. This
makes them more interested.
Fade of the
blooded
weapon in
the
hammer
highlights
the extent
of the
movie and
this is very
intriguing
for the
viewers
who ask
questions
to why
there is a
hammer.
This is
very
interesting
for the
audience.
Protagonist with hood up looks
disturbing and this intrigues the
viewers and brings the audience in
questioning why he looks disturbed.
He is looking straight at the audience-
includes them, adds drama.
The date is also in red, catching
the viewers attention to make
them know when it is coming out
and to bring the date to their
attention to go and watch the
film.
Use of sudden
red adds a
sense of
drama and
tension
(connotations
to red: danger,
blood, evil) all
elements to a
thriller film