The document discusses ways the filmmakers attracted and addressed their audience for their thriller film. They subverted conventions like having a strong female lead instead of male. They followed thriller conventions like having an isolated location, using mirrors to disorient viewers, and having a silent antagonist. They also had a female in turmoil instead of the typical "damsel in distress" relying on a male. Tension was built using music during scenes of the protagonist searching and being attacked. Social media platforms like YouTube, Facebook, and Twitter were used to interact with audiences and spread the film to a wider audience worldwide.

1. Evaluation 5-
How did you attract/address
your audience?

2. Similar Films
 SCREAM – In this film the main character is a female; having a strong
female lead attracts a wider audience from both genders. The main
character is Scream is Sidney. It subverts the convention that most
thrillers have a strong male lead and a female dependent on them.
 VANILLA SKY – Our film relates to this one as it’s a psychological thriller
in which the protagonists have undergone an event but don’t know
exactly what it was and have to go through the process of taking away
the layers of the original event to uncover the truth.
 I AM LEGEND – We related our thriller to Francis Lawrence’s 2007 sci-fi
thriller “I Am Legend” due to the protagonists. Will Smith plays Dr Robert
Neville, a scientist surviving the apocalypse. His character ultimately
sacrifices his own life for the wellbeing of a female character introduced
halfway through the film. This is stereotypical in the sense that [Male
protagonist = hero] whilst [female character is helpless without said male
character]. Our film subverts this, as the male’s sacrifice is in vain, and
just leaves the female character to fend for herself, essentially throwing
her in to a predicament that she has never experienced before without
any aid.

3. Genre Conventions
 One other way that we attracted our audience is by following the conventions of a thriller film. Certain
things are routinely found within thrillers that are generally accepted as being “acceptable.” These things
make the audience comfortable.
 ISOLATED LOCATION – One of these things was our location. Typically, locations within thriller films are
isolated, dark and more often than not, not a location that people would normally be. For example, a stand
out scene in the film “Taken” by Pierre Morel occurs in a dark and dank brothel. This is an effective place
due to the viewer’s unfamiliarity with such an environment, leaving them nervous due to it’s
unpredictability, thus building tension.
 REFLECTIONS – Another convention we stuck to was the use of mirrors. Mirrors are effective due to their
ability to disorientate the viewer. An example of this being used is in the film Contact (LINK
NEEDED), where the use of mirrors completely throws the viewer off guard, leaving them to question what
it was exactly they just saw. It’s a way of getting in to the viewers head and making the film more
interesting. We too used a mirror in our production in the form of a reflection on a camera phone for this
exact same purpose.
 SILENT ANTAGONIST – The presence of an antagonist that never actually speaks works wonders in creating
tension in films. The lack of dialogue gives the viewer no insight in to the character’s intentions or
motives, leaving them to question why they’re perpetrating the things that they are. Notable examples
include Michael Myers from the film Halloween, and Jason Voorhees from Friday the 13th. These characters
carry out awful murders, but we never learn why, leaving the audience to work it out themselves. Another
example is Kevin in the thriller “Sin City.” He’s noted as speaking to Cardinal Roark who describes him as
“having the voice of an angel”, however the audience never hear him. This then makes the audience
wonder why somebody with such an angelic voice could be so evil. By having our antagonist say nothing in
our thriller, we’re making the audience ask these questions, getting them more interested and less likely to
get disinterested early on.
 FEMALE IN TURMOIL – Finally, the classic damsel in distress. Throughout history, females have been
represented as weak, dependant characters. Whilst out female protagonist is in distress, she has no male to
rely on as her counterpart mysteriously disappears. This leaves us with a comfortable situation under
completely different circumstances to what the viewer is normally used to.

4. Music
 There is a tense build up where Sarah tries to find Michael
the first time; as she walks up towards the side of the
building. This is followed by a music spike; these pieces
were found from freeplaymusic.com. They fitted the piece
well, the sting was put in where Michael scared Sarah and
makes her jump. This creates tension and suspense
through the start of the opening clip.
 The sound effect of Alex slashing/hitting Sarah was found
on Sounddogs.com.
 All this music was from freeplaymusic.com because it was
non-copyrighted.
 By keeping a tense atmosphere throughout our thriller with
the use of music we’re keeping the audience interested and
making it them want to continue watching. A film with no
sound doesn’t effect behaviour within the audience because
it doesn’t set the mood.

5. Unique Selling Point
 This is a fresh take on the classic
abduction story line/theme because its
not just action and horror; its
psychological. Its sort of Bourne meets
Vanilla Sky; its action with a twist. Its
something that the audience will have
never seen before; the explorers and
strugglers of our target audience will want
to see something different and enticing
anyway.

6. Thriller Poster
This a picture of our main
protagonist, the female victim through
our thriller.
The titles is plain and simple with
a hard old looking edge. Its clear
and easy to read; in block capitals
because it stands out more.
Its black and white to make it creepy
and makes the dark and light stand
out; because its psychological its
almost as if there are shadows from
what we can see and we have to figure.
There is writing at the bottom just to
give details as to the production
process.

7. We used a range of social networks to interact with our audience
We used Facebook as a means to interact with close friends and family, mainly to
receive feedback as to how we could improve our final product. This allowed insight in
to our audiences interests and proved to be particularly helpful.
Social Networks
YouTube served as our primary distribution platform, allowing us to release our product to the mass
public in an easily accessible way. They could also leave feedback in the form of comments directly on
the video.
We also released exclusive behind the scenes footage on to the YouTube followers, including bloopers
and talks with the directors. Twitter allowed us to
expand beyond close
friends and reach out
to people all over the
world. By having our
friends share the
product in the form of
retweets, we managed
to push our video
beyond our primary
audience of people we
know locally and
spread it to those that
we didn’t. This
attracts viewers from
around the globe that
otherwise would never
have seen Delirium.