The document discusses how the film attracted its target audience through various techniques in the opening scene. It conducted a questionnaire that found audiences wanted tension and suspense. As a result, the opening scene showed knives on the floor to create questions and unease. Using teenage protagonists also made the film more relatable. Leaving questions unanswered about a character dressed in black further intrigued audiences. The unpredictable storyline and "camcorder effect" editing also attracted viewers by adding to the suspense and tension.