The document discusses how the creators of a psychological thriller film attracted their target audience of 16-20 year old males and females. They conducted a survey which found the target audience preferred titles over moving images, low key lighting, and a non-linear narrative. To attract this audience, the opening sequence incorporated these elements. It used low key lighting for night shots to set an eerie tone. It displayed titles over moving footage rather than black screens. And it employed a non-linear narrative cutting between two characters to reveal their relationship.

1. “ How did you attract/address your target audience?”

3. Analysing our Questionnaires… The image above was taken from our questionnaire we gave out to people in our target audience, asking them two different things. The results showed that they would like to see/hear: Titles over A MOVING IMAGE, Low Key Lighting and a Non-Linear Narrative. So we attempted to use this research and then convert it into our own opening sequence.