Gavin is a 15-20 year old male who enjoys spending time with friends going out on weekends and playing video games at home. He likes watching thriller movies such as The Revenant, The Stepfather, and Cabin in the Woods. His favorite genres are horror, thriller, action, and comedy. He listens to grime, rap, and rock music and wears branded clothes like Nike and Adidas when going out or comfortable tracksuits when at home.

1. Audience Research- Profile
Gavin
Aged between 15-20
Enjoys going out
with friends and
being social on
weekends.
Thrillers they enjoy
watching-
. The Revenant
. The Stepfather
. Cabin in the woods
Favourite Genre-
. Horror
. Thriller
. Action
. Comedy
Enjoys watching many Thrillers
such as Supernatural,
Psychological, Conspiracy and
Horror.
Going out to have a good
time such as playing
sports or going out to
parties and also when at
home playing video games
with friends.
Clothes would be branded
when going out at night to
parties such as wearing
Nike, Adidas, EA7 Armani
etc. When at home could
be wearing ordinary
comfortable clothes such
as a tracksuit.
Gender mostly
male however
some females
too.
Listens to-
. Grime
. Rap
. Rock
Many different types of
ethnicities.