Context is everything, from the clothing you choose in the morning to the dinner menu you plan based on available ingredients and time. The word on the street is that DITA maps are the express context designed to drive builds for particular deliverables and conditionality for DITA topics. That is partly true, but it is not the whole story. For one thing, maps are far more versatile than just as build directives. Moreover, DITA topic processing can get its cues from contexts other than maps. And therein hangs the premise of Going Mapless. To get our own context for this presentation, we start with a quick review of the original architectural definition of DITA and then trace the popular information architectures and tools that have grown up with the standard as we currently know it. Then Don introduces some scenarios where DITA could be useful if freed from the the prevailing map-driven processing paradigm, and he walks you through some available methods and solutions for using DITA in these unconventional ways. This presentation was given at Information Development World on October 2, 2015.