snowflake computing company report

1. Xinglian Liu
Oct. 17, 2018

2. The Problem
• Enterprises need a better solution to store and analyze their
diverse data
• Traditional data warehouses have limitations

3. The Product
• Snowflake: Cloud-based Data Warehouse Service
• Load diverse data
• Create virtual warehouses as needed

4. The Product – Load diverse data
• handles both structured and semi structured data
structured data
semi-structured data
Photo: Snowflake Computing Inc. All Rights reserved.

5. The Product – Create virtual warehouses
• Separate virtual warehouses created for different workload
• not competing for the computing resources
• Easily scale up and down
Photos: Snowflake Computing Inc. All Rights reserved.

6. The product – Do the query!
Photo: Snowflake Computing Inc. All Rights reserved.

7. Financial Info
• Snowflake is profitable!
• Growing exponentially!
• Valuation in 2018:
January
1.5 B
October
3.5 B

8. Business model
• Sell its data warehousing services
• Pay as you use
• Prepay with discount

9. History
• 2012 – Founded in San Mateo
• Oct. 2014 – Came out of stealth mode
• Jun. 2015 – generally available in AWS with ~80 customers
• Jan. 2018 – 1.5B unicorn valuation
• Sep. 2018 – generally available in Azure, 1000+ customers
• Oct. 2018 – 3.5 B pre-IPO valuation

10. Secret Sauce
• Its unique architecture
• Market demands for elasticity
• Cloud Computing

11. Competition
• Industry: data warehouse
• Role: mover and shaker

12. Competition
Amazon Redshift Google BigQuery Snowflake
On demand pricing
Time Travel
Support semi-structured
data with no transformation
Separate Storage and
Compute

13. My prediction
•Success!
•Advantageously Unique architecture
•Continuously Exponential growth

14. Reference
• https://resources.snowflake.net/
• https://www.snowflake.com/about/
• https://resources.snowflake.net/youtube-all-videos/snowflake-
introduction-demo
• https://www.wsj.com/articles/snowflake-more-than-doubles-valuation-in-
nine-months-1539252001
• https://en.wikipedia.org/wiki/Snowflake_Computing#Products
• https://www.snowflake.com/news/snowflake-announces-general-
availability-on-microsoft-azure/
• https://www.periscopedata.com/blog/interactive-analytics-redshift-
bigquery-snowflake
• https://fivetran.com/blog/warehouse-benchmark