The document discusses the importance of structured content, emphasizing its role in making content findable, scalable, and usable for customers. It outlines a methodology for identifying and improving content structure, including steps to select output types, compare samples, and determine input order. The focus is on optimizing content creation, management, and delivery processes.

1. The IN(put)S and
OUT(put)S of Structured
Content
Regina Lynn Preciado,
Senior Content Strategist
Content Rules, Inc.

2. Your customers need to find
what they need
when they need it
in the context of what they’re trying
to do

3. FINDABLE SCALABLE USABLE

4. Structured Content is how we get there
Changes the way you:
Create content
Store content
Manage content
Deliver content

5. It’s simple.

6. Inputs

7. Assembly

8. Outputs

9. Where to start

10. Activity:
Identify structure in
current content

11. Identify structure in existing content
1 Select one output type
• User guide
• Support article
• eLearning unit
• Help topic
2 Select one representative example
• Most recent release
• Epitome of the output type
• Highest quality
• Likely to migrate to structure
4 Compare with other samples
• Create comprehensive list of what
to include, in what order, in that
output type
3 Identify structure
• What inputs are included?
• In what order?

12. Quiz