The Value of Visual Content and the Simplified User Interface with Daniel Foster of TechSmith

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It can be difficult to onboard users to new and complex interfaces and workflows. New research shows that images and video enhance understanding and retention of complex information and tasks and can even increase productivity, but software often changes quickly and requires regular updates and localization. How can we leverage the power of visual communication without having to constantly localize new visual content? Simplified User Interface (SUI) helps you create powerful and useful images to help your users better understand your content while extending its shelf life and often eliminating the need for localization. Presented November 29, 2018, at Quadrus Conference Center for Information Development World 2018.

#LocWorld38
The Value of Visual Content
&
Simplified User Interface
Daniel Foster, Snagit strategy manager, TechSmith
@fosteronomo | @techsmith

@fosteronomo
Lorem ipsum dolor sit amet, consectetur adipiscing elit.
Vivamus ac sem neque. Nulla in pulvinar risus. Vivamus non
elit id magna tincidunt aliquet. Sed ut massa fringilla, tempor
urna et, tempus turpis. Aliquam dapibus ac leo non pharetra.
Donec finibus eros. Duis mattis eleifend sollicitudin. Nulla
intnon pretium ultricies Don’t settle. imperdietus. Curabitur
porta in lacus non efficitur. Mauris vel sollicitudin dolor.
Mauris ultrices ipsum nulla. Nulla facilisi. Praesent at nisi
rutrum, tristique est nec, molestie elit. Vitae rutrum et, fringilla
nec sem. Aenean viverra et justo vehicula tincidunt.
Curabitur semper nulla in tortor vehicula, in ornare ex

@fosteronomo
Visuals matter.
Get creative.

@fosteronomo
“Something is happening. We are
becoming a visually mediated society. For
many, understanding of the world is being
accomplished, not through words,
but by reading images.”
Paul Martin Lester
Professor of Communication, Cal State Fullerton

@fosteronomo
There were inklings of data …
60,000 X
80% vs 10% 6 in 10
94%

@fosteronomo
But there was nothing
comprehensive.

@fosteronomo
New Research:
The Value of Visuals

@fosteronomo
Opinion survey
4,500 workers
Communication
Wants & Needs

@fosteronomo
Scientific study
125 workers
Upload
post
Download
software
Fill expense
form
Text-only
Text +
screenshots
Video w/
voiceover
T A S K
INSTRUCTIONS
! ! !
! ! !
! ! !

@fosteronomo
Economic modeling
Scientific study
results
Economic
datax
$$$

@fosteronomo
Finding 1: Companies fail to
communicate in ways
people prefer.
(and it’s killing productivity)

@fosteronomo
Millennials
• Also known as workers under 40.
• Also also known as the world’s largest demographic.
• Also also also known as the largest portion of today’s workforce.

@fosteronomo
Finding 2: Visual content helps
people perform better.

@fosteronomo
Finding 3: Visual content saves
companies money.

@fosteronomo
…this isn’t an issue that is
going to go away. As
humans, we will always have
a more visceral reaction to
visuals than text.
—Dr. Alastair Goode,
Ph.D. in Cognitive Science
“
”

@fosteronomo
source:
Traditional development model
Servicing development model
!
!!!!!!!!!

@fosteronomo
...of companies surveyed create technical
communication deliverables in multiple
languages.56%
source:

@fosteronomo
A representation of an interface (or other visual
content) that focuses on the essentials by stripping
away temporarily or contextually unimportant elements.
Simplified User Interface graphic
Pronounced “sue-ee”

@fosteronomo
future-proof content
cut localization costs
focus viewer attention
Benefits of SUI graphics

@fosteronomo
Let’s talk!
Daniel Foster
@fosteronomo
d.foster@techsmith.com
Video/infographic/whitepaper:
techsmith.com/visual-communication-research

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The Value of Visual Content and the Simplified User Interface with Daniel Foster of TechSmith

1. @fosteronomo

2. #LocWorld38 The Value of Visual Content & Simplified User Interface Daniel Foster, Snagit strategy manager, TechSmith @fosteronomo | @techsmith

3. @fosteronomo

4. @fosteronomo

5. @fosteronomo Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vivamus ac sem neque. Nulla in pulvinar risus. Vivamus non elit id magna tincidunt aliquet. Sed ut massa fringilla, tempor urna et, tempus turpis. Aliquam dapibus ac leo non pharetra. Donec finibus eros. Duis mattis eleifend sollicitudin. Nulla intnon pretium ultricies Don’t settle. imperdietus. Curabitur porta in lacus non efficitur. Mauris vel sollicitudin dolor. Mauris ultrices ipsum nulla. Nulla facilisi. Praesent at nisi rutrum, tristique est nec, molestie elit. Vitae rutrum et, fringilla nec sem. Aenean viverra et justo vehicula tincidunt. Curabitur semper nulla in tortor vehicula, in ornare ex

6. @fosteronomo Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vivamus ac sem neque. Nulla in pulvinar risus. Vivamus non elit id magna tincidunt aliquet. Sed ut massa fringilla, tempor urna et, tempus turpis. Aliquam dapibus ac leo non pharetra. Donec finibus eros. Duis mattis eleifend sollicitudin. Nulla intnon pretium ultricies Don’t settle. imperdietus. Curabitur porta in lacus non efficitur. Mauris vel sollicitudin dolor. Mauris ultrices ipsum nulla. Nulla facilisi. Praesent at nisi rutrum, tristique est nec, molestie elit. Vitae rutrum et, fringilla nec sem. Aenean viverra et justo vehicula tincidunt. Curabitur semper nulla in tortor vehicula, in ornare ex

7. @fosteronomo Visuals matter. Get creative.

8. @fosteronomo “Something is happening. We are becoming a visually mediated society. For many, understanding of the world is being accomplished, not through words, but by reading images.” Paul Martin Lester Professor of Communication, Cal State Fullerton

9. @fosteronomo There were inklings of data … 60,000 X 80% vs 10% 6 in 10 94%

10. @fosteronomo But there was nothing comprehensive.

11. @fosteronomo New Research: The Value of Visuals

12. @fosteronomo Methodology

13. @fosteronomo Opinion survey 4,500 workers Communication Wants & Needs

14. @fosteronomo Scientific study 125 workers Upload post Download software Fill expense form Text-only Text + screenshots Video w/ voiceover T A S K INSTRUCTIONS ! ! ! ! ! ! ! ! !

15. @fosteronomo Scientific study 125 workers Upload post Download software Fill expense form Text-only Text + screenshots Video w/ voiceover T A S K INSTRUCTIONS !" !" !" !" !" !" !" !" !"

16. @fosteronomo Scientific study 125 workers Upload post Download software Fill expense form Text-only Text + screenshots Video w/ voiceover T A S K INSTRUCTIONS !"# !"# !"# !"# !"# !"# !"# !"# !"#

17. @fosteronomo Economic modeling Scientific study results Economic datax $$$

18. @fosteronomo 3 Big Findings

19. @fosteronomo Finding 1: Companies fail to communicate in ways people prefer. (and it’s killing productivity)

20. @fosteronomo

21. @fosteronomo Millennials • Also known as workers under 40. • Also also known as the world’s largest demographic. • Also also also known as the largest portion of today’s workforce.

22. @fosteronomo

23. @fosteronomo What about everyone else?

24. @fosteronomo

25. @fosteronomo Finding 2: Visual content helps people perform better.

26. @fosteronomo

27. @fosteronomo

28. @fosteronomo Finding 3: Visual content saves companies money.

29. @fosteronomo

30. @fosteronomo

31. @fosteronomo

32. @fosteronomo …this isn’t an issue that is going to go away. As humans, we will always have a more visceral reaction to visuals than text. —Dr. Alastair Goode, Ph.D. in Cognitive Science “ ”

33. @fosteronomo Visuals matter. Get creative.

34. @fosteronomo source:

35. @fosteronomo source: Traditional development model Servicing development model ! !!!!!!!!!

36. @fosteronomo ...of companies surveyed create technical communication deliverables in multiple languages.56% source:

37. @fosteronomo

38. @fosteronomo

39. @fosteronomo A representation of an interface (or other visual content) that focuses on the essentials by stripping away temporarily or contextually unimportant elements. Simplified User Interface graphic Pronounced “sue-ee”

40. @fosteronomo future-proof content cut localization costs focus viewer attention Benefits of SUI graphics

41. @fosteronomo

42. @fosteronomo

43. @fosteronomo

44. @fosteronomo Let’s talk! Daniel Foster @fosteronomo d.foster@techsmith.com Video/infographic/whitepaper: techsmith.com/visual-communication-research

The Value of Visual Content and the Simplified User Interface with Daniel Foster of TechSmith

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