How Brands OptimizeTheir Communications on Social Networks

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The document discusses how brands can optimize communications on social networks. It outlines various social media platforms and tools that facilitate interactions between groups. It also provides examples of what brands can do on social networks, such as using banners, sponsoring groups, social ads, profiles and applications. The document stresses that targeting audiences is not enough and brands should also consider co-creation and expanding their social graph. It also touches on potential social media metrics and key performance indicators brands can analyze.

Business Technology

BSI How Brands Optimize Their Communications on Social Networks

Marketing 2.0 Conference, Paris 2009

Join the conversation
MARKETING 2.0 CONFERENCE
www.marketing2conference.com

Social Networks in 2009

FredCavazza.net

Social Media?

"Internet- and mobile-based
tools that facilitates
conversations and interactions
between groups of people"

FredCavazza.net

What do you need to be social?

• Profils
• Friend lists
• Social features

FredCavazza.net

Every web site can be social

FredCavazza.net

Even old medias are social

FredCavazza.net

From social networks to social platforms
Expressing Networking

Social Social Games Casual Games

Platforms

Casual MMO MOG MMORPG

Sharing Gaming
FredCavazza.net

Beware of new comers

Growing Growing faster

FredCavazza.net

Think outside the browser

FredCavazza.net

Brands in social
networks

FredCavazza.net

What can brands do in social networks?

• Banners
• Group sponsoring
• Social ads
• Profils
• Applications

FredCavazza.net

Dive into the social web

FredCavazza.net

What about co-creation?

FredCavazza.net

Targeting is not enough

FredCavazza.net

Toward social analytics?

• Metrics
– # of friends / # of friends of friends
– # of RSS subscribers / Twitter followers
– # of Comments per post / tweet / video
– # of Shared links
– % of visits from SM web sites
– Share of voice per SM type
• Financial KPIs
– Cost per new subscriber
– Cost per post / tweet
• Engagement KPIs
– Friendship rate
– Participation rate
– Viewing rate
– Propagation rate

FredCavazza.net

Expending your social graph

?

FredCavazza.net

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Is Your Company Social?

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How Brands OptimizeTheir Communications on Social Networks

1. BSI How Brands Optimize Their Communications on Social Networks Marketing 2.0 Conference, Paris 2009

2. Join the conversation MARKETING 2.0 CONFERENCE www.marketing2conference.com

3. FredCavazza.net

4. Social Networks in 2009 FredCavazza.net

5. Social Media? "Internet- and mobile-based tools that facilitates conversations and interactions between groups of people" FredCavazza.net

6. What do you need to be social? • Profils • Friend lists • Social features FredCavazza.net

7. Every web site can be social FredCavazza.net

8. Even old medias are social FredCavazza.net

9. From social networks to social platforms Expressing Networking Social Social Games Casual Games Platforms Casual MMO MOG MMORPG Sharing Gaming FredCavazza.net

10. Beware of new comers Growing Growing faster FredCavazza.net

11. 有人說漢語? 200M +850M FredCavazza.net

12. Think outside the browser FredCavazza.net

13. Brands in social networks FredCavazza.net

14. What can brands do in social networks? • Banners • Group sponsoring • Social ads • Profils • Applications FredCavazza.net

15. Dive into the social web FredCavazza.net

16. What about co-creation? FredCavazza.net

17. Targeting is not enough FredCavazza.net

18. Toward social analytics? • Metrics – # of friends / # of friends of friends – # of RSS subscribers / Twitter followers – # of Comments per post / tweet / video – # of Shared links – % of visits from SM web sites – Share of voice per SM type • Financial KPIs – Cost per new subscriber – Cost per post / tweet • Engagement KPIs – Friendship rate – Participation rate – Viewing rate – Propagation rate FredCavazza.net

19. Expending your social graph ? FredCavazza.net

20. FredCavazza.net

How Brands OptimizeTheir Communications on Social Networks

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