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Indian Banking Sector Social Media Analysis
- 1. INDIAN BANKING SECTOR Social Media Analysis (Q4, 2016)
- 2. TOTAL MENTIONS Mentions 86,528 Mentions 73,868 Mentions 67,562 Mentions 53,539 Mentions 14,687 Mentions 5,433 Brand wise Mentions Duration 3 Months (Oct-Nov-Dec) Total Mentions Analysed 301,617 *Data from LocoBuzz (an analytics based integrated marketing platform)
- 3. SHARE OF VOICE ICICI Bank had the highest share of voice (29%) amongst the competition *Data from LocoBuzz (an analytics based integrated marketing platform) Axis Bank 24% Citibank India 22% HDFC Bank 18% ICICI Bank 29% Standard Chartered India 2% Kotak Mahindra Bank 5%
- 4. ICICI Bank generated maximum positive buzz followed by HDFC Bank Axis Bank had maximum negative buzz followed by HDFC Bank SENTIMENT ANALYSIS *Data from LocoBuzz (an analytics based integrated marketing platform) 3775 1861 5184 9276 611 1539 0 4000 8000 Axis Bank Citibank India HDFC Bank ICICI Bank Standard Chartered India Kotak Mahindra Bank Positive Mentions 22241 4147 10865 6167 437 4010 0 5000 10000 15000 20000 25000 Axis Bank Citibank India HDFC Bank ICICI Bank Standard Chartered India Kotak Mahindra Bank Negative Mentions
- 5. BRAND REPUTATION Positive buzz as compared to overall buzz Bank Positive buzz Standard Chartered India 11.25% ICICI Bank 10.72% Kotak Mahindra Bank 10.48% HDFC Bank 9.68% Axis Bank 5.11% Citibank India 2.75% Negative buzz as compared to overall buzz Bank Negative buzz Axis Bank 30.11% Kotak Mahindra Bank 27.30% HDFC Bank 20.29% Standard Chartered India 8.04% ICICI Bank 7.13% Citibank India 6.14% Standard Chartered India had the highest % of positive buzz. Citibank India had the least % of positive buzz as compared to overall buzz Citibank India had the lowest % of negative buzz as compared to overall buzz, followed by ICICI Bank
- 6. PLATFORM WISE BUZZ Platform wise all banks had maximum buzz on Twitter followed by Facebook. Citibank India had the highest buzz on Facebook *Data from LocoBuzz (an analytics based integrated marketing platform) 0 10000 20000 30000 40000 50000 60000 70000 80000 90000 Citibank India Axis Bank HDFC Bank ICICI Bank Kotak Mahindra Bank Standard Chartered India YouTube 1 604 211 292 29 4 News 370 8641 4877 7723 1427 274 Discussion Forums 627 2886 0 1919 1100 1145 Complaint Websites 83 595 829 844 239 84 Blogs 38 1626 1137 1919 484 209 Google+ 428 1464 1966 1149 178 21 Twitter 51253 53425 39068 66535 10338 2138 Facebook 14481 4038 2807 5770 810 1558
- 7. PRODUCT ANALYSIS (CREDIT CARDS) Citibank India credit cards generated the maximum buzz *Data from LocoBuzz (an analytics based integrated marketing platform) Axis Bank 6% Citibank India 56% HDFC Bank 17% ICICI Bank 11% Standard Chartered India 9% Kotak Mahindra Bank 1% Total Mentions on credit cards 0 100 200 300 400 500 600 700 Axis Bank Citibank India HDFC Bank ICICI Bank Standard Chartered India Kotak Mahindra Bank Mentions on Credit Cards Negative Positive
- 8. PRODUCT ANALYSIS (BRANCH) HDFC Bank branches garnered the maximum overall buzz & Kotak Mahindra Bank had the highest negative buzz *Data from LocoBuzz (an analytics based integrated marketing platform) 0 500 1000 1500 2000 2500 3000 Axis Bank Citibank India HDFC Bank ICICI Bank Standard Chartered India Kotak Mahindra Bank Mentions on Branch Negative Positive Overall
- 9. PRODUCT ANALYSIS (DEMONETIZATION) Axis Bank had the maximum negative buzz amongst the competition *Data from LocoBuzz (an analytics based integrated marketing platform) 0 5000 10000 15000 20000 25000 30000 Axis Bank Citibank India HDFC Bank ICICI Bank Standard Chartered India Kotak Mahindra Bank Mentions on Demonetization Total Positive Negative
- 10. PRODUCT ANALYSIS (ATM) HDFC ATMs had maximum negative buzz *Data from LocoBuzz (an analytics based integrated marketing platform) 0 1000 2000 3000 4000 5000 6000 Axis Bank Citibank India HDFC Bank ICICI Bank Standard Chartered India Kotak Mahindra Bank Mentions on ATM Total Positive Negative
- 11. CAMPAIGN ANALYSIS ( OVERALL BUZZ) Citibank India had the maximum buzz on campaigns followed by ICICI Bank *Data from LocoBuzz (an analytics based integrated marketing platform) 0 5000 10000 15000 20000 25000 30000 35000 40000 45000 Axis Bank Citibank India HDFC Bank ICICI Bank Standard Chartered India Kotak Mahindra Bank 7655 41322 8587 31555 768 186 Total Mentions
- 12. CAMPAIGN ANALYSIS ( POSITIVE & NEGATIVE MENTIONS) Citibank had maximum positive mentions and Axis Bank had maximum negative mentions on campaigns *Data from LocoBuzz (an analytics based integrated marketing platform) 34 1090 23 169 73 14 Axis Bank Citibank India HDFC Bank ICICI Bank Standard Chartered India Kotak Mahindra Bank 0 200 400 600 800 1000 1200 Positive Buzz Axis Bank Citibank India HDFC Bank ICICI Bank Standard Chartered India Kotak Mahindra Bank 0 50 100 150 200 250 Negative Buzz
- 13. KEY OBSERVATIONS ICICI Bank had the highest SOV i.e. 29%, amongst all the competition ICICI Bank generated maximum positive buzz & Axis Bank generated maximum negative buzz Standard Chartered India had the highest percentage of positive mentions & Citibank India had the lowest percentage of negative mentions as compared to their overall mentions Citibank India had the highest buzz on Facebook as compared to competition HDFC branches had maximum negative buzz Citibank India’s credit cards generated the maximum overall & negative buzz HDFC Bank’s ATMs had the highest negative buzz Axis Bank had maximum negative buzz on demonetization Citibank India’s campaigns had the highest buzz as compared to competition Citibank India generated maximum positive buzz and Axis Bank had maximum negative buzz on its campaigns amongst all the competition