Motivations to Follow a Brand on Twitter – A German and US Twitter Analysis

2,242 views

Published on

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
2,242
On SlideShare
0
From Embeds
0
Number of Embeds
398
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Motivations to Follow a Brand on Twitter – A German and US Twitter Analysis

  1. 1. BSI<br />Motivationsto Follow a Brand on Twitter – A German and US Twitter Analysis<br />Brand Science Institute, 29th August 2010<br />
  2. 2. BSI<br />Germans primarymotivetofollowbrands on Twitter isbased on interaction – Broadaccesstoexclusivecontentanddiscounts still missing in Germany<br />Recently<br />German Brand Follow Motivations<br />US Brand Follow Motivations<br />Stay informed about brand/company activities<br />Show support for the company and brand to others<br />To interact with the brand/company (share ideas, provide feedback)<br />To get updates on future products and services<br />For education about company topics and new introductions<br />To get access to exclusive content and brand information<br />To get updates on upcoming sales and promotions<br />For brand and company fun and entertainment purposes<br />Stay informed about brand/company activities<br />Show support for the company and brand to others<br />To interact with the brand/company (share ideas, provide feedback)<br />To get updates on future products and services<br />For education about company topics and new introductions<br />To get access to exclusive content and brand information<br />To get updates on upcoming sales and promotions<br />For brand and company fun and entertainment purposes<br />n = 430<br />n = 1500<br />Source: ExactTarget 2010 for US sample/ Brand Science Institute for German sample<br />

×