SlideShare a Scribd company logo
History //
    StreetWise, an award-winning social marketing agency, helps brands find a
    place within the online social environment where they can connect and engage with
    youth culture.


    Profile //
    •   Marketing agency in business 11+ years, based in Los Angeles.

    •   Founded in 1998 to build word-of-mouth for the band System Of A Down.

    •   Rooted in music; vast experience with video games, film, television and fortune 1000 brands.

    •   Highly skilled management team with substantial social marketing experience.

    •   Top-tier account management and performance with a focus on authenticity and credibility.




Word-of-Mouth          StreetWise.com                                   Custom Online         Social Marketing
                                                  Fortune 1000
 Marketing               Community                                       Communities              Agency
                                                     Clients


 1998                                                                                               TODAY



                                              1
Social Marketing Solution //
With the explosive growth of social networks, A-list brands turn to StreetWise for our
experience, creative thinking and methodology in building authentic relationships
between brands and youth culture.




         [ Your Needs ]                            [ StreetWise Delivers ]

      Ability to access a                        Knowledge and connection to
   community of influencers                           youth community


                                                    Experience in engaging
  Dialogue with target market
                                                       opinion leaders

                                                         Proven results
    Strategic interactive /
                                                   in word-of-mouth marketing
 social marketing campaigns                       and community development


                                                      In-depth metrics and
                ROI
                                                      qualitative reporting



                                   2
Social Marketing Agency //

StreetWise represents the premier agency to capitalize on rapidly growing trends.



                                                          Word-of-Mouth Marketing //
        Social Media Marketing //
                                                          • Grassroots + Field Marketing
        • Online Community Build +
          Management + Moderation                         • Events + Experiential
        • CRM + Loyalty Programs                          • Online Marketing + Blogger Outreach
        • Email Marketing + Database
          Management




        Interactive Marketing //                          Creative //
        • Website Builds + Hosting                        • Brand Identity
        • iPhone + Facebook Applications                  • Website Design
        • Promotions + Sweepstakes                        • Online Advertising + Rich Media
                                                          • POP Materials
                                                          • Marketing Collateral + Merchandise



        Brand Strategy + Consulting //
        • Research Panels




                                           3
Community Experience //

StreetWise’s platform* delivers a customized community experience for each client with an
emphasis on marketing activities.


            Technology //                                                Contribution //
            •   Layout Customization                                     •   User Generated Content

            •   Template Plug + Play                                     •   Surveys

            •   Secured Web Hosting                                      •   Polls + Trivia

            •   Client Sign-up Integration                               •   Marketing Challenges




            Engagement //                                                Interactivity //
            •   Blogs                                                    •   Message Boards

            •   RSS                                                      •   Private Messaging

            •   Downloads                                                •   Friend Connections

            •   News Updates                                             •   Newsletter Manager

            •   Video + Photo Galleries                                  •   Points + Rewards




* StreetWise can leverage 3rd party platforms for community management as needed.




                                                     4
Alice in Chains      Drunknmunky (FUBU)          Lionsgate         Radiohead
Atari                EB Games                    Lollapalooza      Rage Against the Machine
Blender Magazine     Epic Records                Lucas Film        Rise Against
Blue Note Records    Family Values Tour          Mattel            Skateboarder Magazine
Clear Channel        Fox                         Namco             Snickers
Columbia Pictures    Full Throttle               NC Soft           Sony Pictures
Columbia Records     Funimation                  New Line Cinema   Sony Connect
Cypress Hill         Fuse Television             Outkast           Sony Music
Dairy Queen          Hard Candy                  Ozzfest           Sony Playstation
Dave Matthews Band   Hurley                      PONY              Sprite
Declare Yourself     Interscope / Geffen / A&M   POWERade          System Of A Down
Deftones             Jack in the Box             Qdoba             Tab Energy
DreamWorks           Linkin Park                 Quiznos           Universal



                                       5
2008 Davey Awards
Gold Award Winner // Guitar Hero®: Aerosmith® Website



2008 Webby Awards
Official Honoree // Call Of Duty 4: Modern Warfare Online Community // CharlieOscarDelta.com



2008 MI6 Awards
Most Effective Attention Getters // Call Of Duty 4: Modern Warfare Online Community //
CharlieOscarDelta.com



2008 MI6 Awards
Most Clickable Website for a Product // Call Of Duty 4: Modern Warfare Online Community //
CharlieOscarDelta.com



2008 American Business Awards
Stevie Award Finalist // I Am Legend Movie Website // I-Am-Immune.com



2007 Interactive Media Awards
Best In Class – Movie/Film // I Am Legend Movie Website // I-Am-Immune.com



2007 Summit International Awards
Leader in Emerging Media
Call Of Duty 4: Modern Warfare Online Community // CharlieOscarDelta.com



2007 Interactive Media Awards
Outstanding Achievement – Marketing
Call Of Duty 4: Modern Warfare Online Community // CharlieOscarDelta.com




                       6
Activision // Call Of Duty 4: Modern Warfare (COD4)

Goal
Create buzz, raise awareness online and drive sales for COD4.


Solution
CharlieOscarDelta.com: The online destination for gamers to earn
exclusive content and access to the COD4 private beta, provide
product feedback, as well as participate in marketing campaigns
while earning rewards.


Results
•      12.5MM+ visits
•      106MM+ page views
•      750,000+ registered members


Services

       Social Media Marketing

       Word-of-Mouth Marketing

       Interactive Marketing

       Creative                                                    2008 MI6 Awards
                                                                   Most Effective Attention Getters



                                                                   2007 Summit International Awards
                                                                   Leader in Emerging Media


                                                                   2007 Interactive Marketing Awards
                                                                   Outstanding Achievement - Marketing



                                                7
Nokia // Nokia Unwired

Goal
Develop a youth communication strategy that would support Nokia
as a major player in the US mobile entertainment space.


Solution
Nokia Unwired: An online community and monthly newsletter
providing young consumers, ages 13-19, with exclusive editorial
content about music, fashion and culture, as well as mobile
downloads including free ringtones and wallpapers for their Nokia
phones.


Results
•      Subscriber base grew from 400k to over 1.5MM
•      Helped establish Nokia as a credible player in the US mobile
       entertainment marketplace



Services

       Social Media Marketing

       Word-of-Mouth Marketing

       Interactive Marketing

       Creative




                                                 8
Cold Stone Creamery // iMix America

Goal
Assist Cold Stone with identifying the right consumers to
participate in iMix America, a contest inviting young consumers
to create their own ice cream mix using Cold Stone’s signature
flavors and ingredients.


Solution
iMixAmerica.com:     A destination where interested parties could
fill out an entry form that revealed their social media prowess,
determining their value as a contestant.


Results
•      10,000+ applicants
•      4,400+ qualified contestants
•      950 participants hand-selected by StreetWise



Services

       Social Media Marketing

       Brand Strategy + Consulting

       Interactive Marketing
       Creative




                                               9
Activision // Guitar Hero®: Aerosmith®

Goal
Design and develop the global marketing site for Activision’s
Guitar Hero®: Aerosmith®.


Solution
Playing off the band’s hit song “Love in an Elevator,” an
elevator took the user on a journey through the multiple
venues featured in the game, delivering an experience that
captured the “larger than life” style and swagger of the band.


Results
•      6MM+ page views
•      500k+ unique visitors



Services

       Interactive Marketing

       Creative




                                                  10
FUEL TV // FUEL TV Crew

Goal
Build, integrate and manage a CRM program for FUEL TV within
their existing website, www.fuel.tv


Solution
FUEL TV Crew: An online community providing action sports
enthusiasts with insider access to the athletes they love and
exclusive content not available on TV.


Results
•      Crew impacted programming and marketing campaigns
•      Exclusive access for Crew members to FUEL TV events
•      Average 34% increase in monthly membership



Services

       Social Media Marketing

       Word-of-Mouth Marketing

       Interactive Marketing

       Creative




                                             11
Activision // Kung Fu Panda The Game

Goal
Design and build a website for Activision’s Kung Fu Panda;
a video game based on the movie from DreamWorks
Animation.


Solution
“Training Hall”: The centerpiece of the website where kids
could register as game characters and complete various
questions and challenges in order to win access to secret
content.


Results
•      260,000+ registered ‘training hall’ users
•      1MM+ unique site visitors



Services

       Interactive Marketing

       Creative




                                                   12
Ryan Okum
President


ryan@streetwise.com


StreetWise Concepts + Culture
9911 W. Pico Blvd Suite 350W
Los Angeles, CA 90035

tel: 310.657.3434
fax: 310.657.0310

streetwise.biz




                               13

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StreetWise Company Overview

  • 1.
  • 2. History // StreetWise, an award-winning social marketing agency, helps brands find a place within the online social environment where they can connect and engage with youth culture. Profile // • Marketing agency in business 11+ years, based in Los Angeles. • Founded in 1998 to build word-of-mouth for the band System Of A Down. • Rooted in music; vast experience with video games, film, television and fortune 1000 brands. • Highly skilled management team with substantial social marketing experience. • Top-tier account management and performance with a focus on authenticity and credibility. Word-of-Mouth StreetWise.com Custom Online Social Marketing Fortune 1000 Marketing Community Communities Agency Clients 1998 TODAY 1
  • 3. Social Marketing Solution // With the explosive growth of social networks, A-list brands turn to StreetWise for our experience, creative thinking and methodology in building authentic relationships between brands and youth culture. [ Your Needs ] [ StreetWise Delivers ] Ability to access a Knowledge and connection to community of influencers youth community Experience in engaging Dialogue with target market opinion leaders Proven results Strategic interactive / in word-of-mouth marketing social marketing campaigns and community development In-depth metrics and ROI qualitative reporting 2
  • 4. Social Marketing Agency // StreetWise represents the premier agency to capitalize on rapidly growing trends. Word-of-Mouth Marketing // Social Media Marketing // • Grassroots + Field Marketing • Online Community Build + Management + Moderation • Events + Experiential • CRM + Loyalty Programs • Online Marketing + Blogger Outreach • Email Marketing + Database Management Interactive Marketing // Creative // • Website Builds + Hosting • Brand Identity • iPhone + Facebook Applications • Website Design • Promotions + Sweepstakes • Online Advertising + Rich Media • POP Materials • Marketing Collateral + Merchandise Brand Strategy + Consulting // • Research Panels 3
  • 5. Community Experience // StreetWise’s platform* delivers a customized community experience for each client with an emphasis on marketing activities. Technology // Contribution // • Layout Customization • User Generated Content • Template Plug + Play • Surveys • Secured Web Hosting • Polls + Trivia • Client Sign-up Integration • Marketing Challenges Engagement // Interactivity // • Blogs • Message Boards • RSS • Private Messaging • Downloads • Friend Connections • News Updates • Newsletter Manager • Video + Photo Galleries • Points + Rewards * StreetWise can leverage 3rd party platforms for community management as needed. 4
  • 6. Alice in Chains Drunknmunky (FUBU) Lionsgate Radiohead Atari EB Games Lollapalooza Rage Against the Machine Blender Magazine Epic Records Lucas Film Rise Against Blue Note Records Family Values Tour Mattel Skateboarder Magazine Clear Channel Fox Namco Snickers Columbia Pictures Full Throttle NC Soft Sony Pictures Columbia Records Funimation New Line Cinema Sony Connect Cypress Hill Fuse Television Outkast Sony Music Dairy Queen Hard Candy Ozzfest Sony Playstation Dave Matthews Band Hurley PONY Sprite Declare Yourself Interscope / Geffen / A&M POWERade System Of A Down Deftones Jack in the Box Qdoba Tab Energy DreamWorks Linkin Park Quiznos Universal 5
  • 7. 2008 Davey Awards Gold Award Winner // Guitar Hero®: Aerosmith® Website 2008 Webby Awards Official Honoree // Call Of Duty 4: Modern Warfare Online Community // CharlieOscarDelta.com 2008 MI6 Awards Most Effective Attention Getters // Call Of Duty 4: Modern Warfare Online Community // CharlieOscarDelta.com 2008 MI6 Awards Most Clickable Website for a Product // Call Of Duty 4: Modern Warfare Online Community // CharlieOscarDelta.com 2008 American Business Awards Stevie Award Finalist // I Am Legend Movie Website // I-Am-Immune.com 2007 Interactive Media Awards Best In Class – Movie/Film // I Am Legend Movie Website // I-Am-Immune.com 2007 Summit International Awards Leader in Emerging Media Call Of Duty 4: Modern Warfare Online Community // CharlieOscarDelta.com 2007 Interactive Media Awards Outstanding Achievement – Marketing Call Of Duty 4: Modern Warfare Online Community // CharlieOscarDelta.com 6
  • 8. Activision // Call Of Duty 4: Modern Warfare (COD4) Goal Create buzz, raise awareness online and drive sales for COD4. Solution CharlieOscarDelta.com: The online destination for gamers to earn exclusive content and access to the COD4 private beta, provide product feedback, as well as participate in marketing campaigns while earning rewards. Results • 12.5MM+ visits • 106MM+ page views • 750,000+ registered members Services Social Media Marketing Word-of-Mouth Marketing Interactive Marketing Creative 2008 MI6 Awards Most Effective Attention Getters 2007 Summit International Awards Leader in Emerging Media 2007 Interactive Marketing Awards Outstanding Achievement - Marketing 7
  • 9. Nokia // Nokia Unwired Goal Develop a youth communication strategy that would support Nokia as a major player in the US mobile entertainment space. Solution Nokia Unwired: An online community and monthly newsletter providing young consumers, ages 13-19, with exclusive editorial content about music, fashion and culture, as well as mobile downloads including free ringtones and wallpapers for their Nokia phones. Results • Subscriber base grew from 400k to over 1.5MM • Helped establish Nokia as a credible player in the US mobile entertainment marketplace Services Social Media Marketing Word-of-Mouth Marketing Interactive Marketing Creative 8
  • 10. Cold Stone Creamery // iMix America Goal Assist Cold Stone with identifying the right consumers to participate in iMix America, a contest inviting young consumers to create their own ice cream mix using Cold Stone’s signature flavors and ingredients. Solution iMixAmerica.com: A destination where interested parties could fill out an entry form that revealed their social media prowess, determining their value as a contestant. Results • 10,000+ applicants • 4,400+ qualified contestants • 950 participants hand-selected by StreetWise Services Social Media Marketing Brand Strategy + Consulting Interactive Marketing Creative 9
  • 11. Activision // Guitar Hero®: Aerosmith® Goal Design and develop the global marketing site for Activision’s Guitar Hero®: Aerosmith®. Solution Playing off the band’s hit song “Love in an Elevator,” an elevator took the user on a journey through the multiple venues featured in the game, delivering an experience that captured the “larger than life” style and swagger of the band. Results • 6MM+ page views • 500k+ unique visitors Services Interactive Marketing Creative 10
  • 12. FUEL TV // FUEL TV Crew Goal Build, integrate and manage a CRM program for FUEL TV within their existing website, www.fuel.tv Solution FUEL TV Crew: An online community providing action sports enthusiasts with insider access to the athletes they love and exclusive content not available on TV. Results • Crew impacted programming and marketing campaigns • Exclusive access for Crew members to FUEL TV events • Average 34% increase in monthly membership Services Social Media Marketing Word-of-Mouth Marketing Interactive Marketing Creative 11
  • 13. Activision // Kung Fu Panda The Game Goal Design and build a website for Activision’s Kung Fu Panda; a video game based on the movie from DreamWorks Animation. Solution “Training Hall”: The centerpiece of the website where kids could register as game characters and complete various questions and challenges in order to win access to secret content. Results • 260,000+ registered ‘training hall’ users • 1MM+ unique site visitors Services Interactive Marketing Creative 12
  • 14. Ryan Okum President ryan@streetwise.com StreetWise Concepts + Culture 9911 W. Pico Blvd Suite 350W Los Angeles, CA 90035 tel: 310.657.3434 fax: 310.657.0310 streetwise.biz 13