Uploaded byZumio
1,473 views
CPA Branding Conference - Web 2.0 Presentation
The document discusses the convergence of Web 2.0 and social media engagement strategies, highlighting the importance of user-generated content and community interactions. It emphasizes the role of blogs as a source of embedded knowledge from non-professional journalists. Additionally, the document addresses the growth of social media in Australia and the implications for marketing strategies.
