The 2016 holiday season is right around the corner, which means holiday shopping is almost upon us. You know that capturing holiday spending and customer loyalty is critical to your business. What if you could listen directly to your customers as they describe their ideal experience and share meaningful insights on how holiday shopping could be improved? That is exactly what we did.
In this webinar, we cover several ways to build customer loyalty during the holiday shopping season. We share the results of adults who participated in a Digsite Brainstorming Sprint and discussed their holiday shopping experiences in-depth.
You'll gain insights on:
- The best and worst aspects of holiday shopping
- Crowdsourced ideas on how to make holiday shopping easier, faster, and more enjoyable
- What manufacturers and retailers can do to capture holiday spending and loyalty
- How apps can be optimized for holiday shopping
#IBMRetailMcr - The Boots Story, Martin Squires, BootsTony Whitelaw
Martin Squires, International Head of Customer Insight at Boots shares the story of how Boots have developed their customer programmes at the IBM Driving the Best in Retail Innovation event - 23rd Sept 2014, The Lowry, Manchester
Winners and losers along the digital path to purchase_TNSGabriella Bergaglio
Sappiamo che un numero crescente di consumatori naviga online per raccogliere informazioni funzionali ai propri acquisti.Ma non tutte le categorie hanno le stesse caratteristiche. Le marche devono analizzare attentamente i touchpoint pre-acquisto per gestire al meglio la comunicazione ed ottimizzare le conversioni.
Based on our understanding of the evolution of loyalty and learning from case studies and trends globally, how do we harvest loyal customers?
This presentation is an overview of what elements promote loyalty with consumers.
Digital retailing is capturing headlines and inspiring spirited debate as retailers plan how best to invest for future success. But beyond the headlines, physical stores remain the foundation of retailing, evidenced by the fact that 90 percent of all retail sales are transacted in stores and 95 percent of all retail sales are captured by retailers with a brick-and-mortar presence.
#IBMRetailMcr - The Boots Story, Martin Squires, BootsTony Whitelaw
Martin Squires, International Head of Customer Insight at Boots shares the story of how Boots have developed their customer programmes at the IBM Driving the Best in Retail Innovation event - 23rd Sept 2014, The Lowry, Manchester
Winners and losers along the digital path to purchase_TNSGabriella Bergaglio
Sappiamo che un numero crescente di consumatori naviga online per raccogliere informazioni funzionali ai propri acquisti.Ma non tutte le categorie hanno le stesse caratteristiche. Le marche devono analizzare attentamente i touchpoint pre-acquisto per gestire al meglio la comunicazione ed ottimizzare le conversioni.
Based on our understanding of the evolution of loyalty and learning from case studies and trends globally, how do we harvest loyal customers?
This presentation is an overview of what elements promote loyalty with consumers.
Digital retailing is capturing headlines and inspiring spirited debate as retailers plan how best to invest for future success. But beyond the headlines, physical stores remain the foundation of retailing, evidenced by the fact that 90 percent of all retail sales are transacted in stores and 95 percent of all retail sales are captured by retailers with a brick-and-mortar presence.
Negative Feedback: How to handle the inevitable criticism?SurveyCrest
It might seem like a bitter pill to swallow at first, but once you think about it you will realize it’s a chance to improve. Listening to customers helps narrow down any glaring issues in your sales, marketing, strategy, supply chain, pricing points, and operations. According to Harvard Business Review, a 10% rise in your Net Promoter Score can result in a 6%-7% jump in revenue. Bottom line is, be glad you have unhappy customers.
Here's how to handle negative sentiments or feedback.
Shoppers will be reluctant to go into stores for Xmas grocery shopping and gifts. We can tell you how they are shopping, what they are buying and why. Real-time shopper insight at point of purchase.
What are the new technology trends that will impact Black Friday? This Balboa Capital infographic shows you. Learn how new and evolving technologies are driving almost every step of the Black Friday shopping experience in brick-and-mortar stores. This Black Friday infographic also features historical shopping data for the busiest shopping day of the year.
Consumers are moving outside the purchasing funnel, changing the way they research and buy your products. If your marketing hasn’t changed in response, it should.
Capillary enables retail marketers to easily and quickly manage their customer data, gain insights and personalize interactions across multiple channels, driving a significant increase in sales and loyalty.
If you had not yet the opportunity to visit our store of the future in The Hague this is maybe a good start. Check out our presentation and as Always visit us!
This is a guide, shared by centricweb.co.uk, to mobile loyalty for small and medium businesses. It makes a case how SMEs can boost their sales and retain customer value using mobile loyalty programmes on their own branded apps.
Personalize Your Marketing - Your Customers and CFO Will Thank YouInsight Summit Series
Presentation by Amrit Kirpalani from Nectar Online Media & Matt Koppelman from Riddell at the Insight Summit Series: 2014 Digital Advertising + Marketing Summit
CONSUMERS PRECAUTIONS AND EXPERIENCES ABOUT ONLINE SHOPPING Pragya Bisht
This is a report on the precations taken by the consumer while online shopping and the level of trust the consumer have in online merchants. This report also analyses the level of satifications the online consumers.
Increase Conversion and Boost Revenues with Personalised RecommendationsNosto
Online retailers are spending increasing amounts of their marketing budget driving traffic to their stores but when customers get there, only a small percentage actually go on to buy anything. This is a huge opportunity lost and increasing numbers of retailers are turning to personalisation to help solve it.
In 30 minutes you will learn how to increase conversion rate, average order value and customer retention on your store by delivering your customers a personalised shopping experience.
Boost Brand & Product Discovery with a Paid Social Diversification StrategyTinuiti
When it comes to investing in a holiday social strategy, you’ll want to consider leveraging campaigns across each platform that reach your target audience. For a holistic holiday strategy, discover opportunities to reach audiences (sometimes at lower costs) on Pinterest, Snapchat, and TikTok.
Negative Feedback: How to handle the inevitable criticism?SurveyCrest
It might seem like a bitter pill to swallow at first, but once you think about it you will realize it’s a chance to improve. Listening to customers helps narrow down any glaring issues in your sales, marketing, strategy, supply chain, pricing points, and operations. According to Harvard Business Review, a 10% rise in your Net Promoter Score can result in a 6%-7% jump in revenue. Bottom line is, be glad you have unhappy customers.
Here's how to handle negative sentiments or feedback.
Shoppers will be reluctant to go into stores for Xmas grocery shopping and gifts. We can tell you how they are shopping, what they are buying and why. Real-time shopper insight at point of purchase.
What are the new technology trends that will impact Black Friday? This Balboa Capital infographic shows you. Learn how new and evolving technologies are driving almost every step of the Black Friday shopping experience in brick-and-mortar stores. This Black Friday infographic also features historical shopping data for the busiest shopping day of the year.
Consumers are moving outside the purchasing funnel, changing the way they research and buy your products. If your marketing hasn’t changed in response, it should.
Capillary enables retail marketers to easily and quickly manage their customer data, gain insights and personalize interactions across multiple channels, driving a significant increase in sales and loyalty.
If you had not yet the opportunity to visit our store of the future in The Hague this is maybe a good start. Check out our presentation and as Always visit us!
This is a guide, shared by centricweb.co.uk, to mobile loyalty for small and medium businesses. It makes a case how SMEs can boost their sales and retain customer value using mobile loyalty programmes on their own branded apps.
Personalize Your Marketing - Your Customers and CFO Will Thank YouInsight Summit Series
Presentation by Amrit Kirpalani from Nectar Online Media & Matt Koppelman from Riddell at the Insight Summit Series: 2014 Digital Advertising + Marketing Summit
CONSUMERS PRECAUTIONS AND EXPERIENCES ABOUT ONLINE SHOPPING Pragya Bisht
This is a report on the precations taken by the consumer while online shopping and the level of trust the consumer have in online merchants. This report also analyses the level of satifications the online consumers.
Increase Conversion and Boost Revenues with Personalised RecommendationsNosto
Online retailers are spending increasing amounts of their marketing budget driving traffic to their stores but when customers get there, only a small percentage actually go on to buy anything. This is a huge opportunity lost and increasing numbers of retailers are turning to personalisation to help solve it.
In 30 minutes you will learn how to increase conversion rate, average order value and customer retention on your store by delivering your customers a personalised shopping experience.
Boost Brand & Product Discovery with a Paid Social Diversification StrategyTinuiti
When it comes to investing in a holiday social strategy, you’ll want to consider leveraging campaigns across each platform that reach your target audience. For a holistic holiday strategy, discover opportunities to reach audiences (sometimes at lower costs) on Pinterest, Snapchat, and TikTok.
As Premier Google Partners, Google representatives visited 1SEO.com Digital Agency for a Partners Connect Event. Speaking on micro-moments, attendees learned about how to effectively market in today's mobile world.
Decoding Digital Week 3: Understanding Your CustomerSymphony3
In week three we focus on the customer. Any organisation with a successful digital strategy needs to have a clear understanding of who their customer is and how they interact with their brand throughout the entire purchase journey.
Coming Full-Circle: The Store As The Center Of The Omnichannel Shopping JourneyG3 Communications
A brand can travel with a shopper wherever she roams, from the couch to the car and into the mall. But it is the store that remains the most important part of her shopping journey. Today's smart retailers are embracing that journey by re-imaging their stores as a physical expression of their brand and the center of the omnichannel shopping journey by providing solutions and services that delight shoppers from the minute they enter the store through checkout and beyond.
This optimum experience can be facilitated through key strategies and solutions, around assisted selling in the store, omnichannel fulfillment and social monitoring following the transaction, encouraging the customer to visit the store more and more.
The experience may look something like this: Karen sees a special online and sets up an appointment to go to the store. At the store she is greeted by her personal shopper, who shows Karen the blouse she has chosen, but also presents accessories and shoes. Karen is delighted with the personalized service and easy shopping experience. The purchase, including upsell, is completed on the spot with mobile point of sales capabilities. But that's not the end of the story. After the sale, Karen receives special offers from the store, for herself and friends. They all return for more shopping…and live happily ever after.
Debbie Barnes is the Commercial Director of iVoucher and has over ten years of experience within digital marketing. iVoucher specialises in voucher marketing technology solutions and works with companies large and small including Sky, Trinity Mirror and Starbucks.
Learn about:
• The results of iVoucher's recent survey into consumer voucher usage
• Why vouchers have become such a popular form of marketing in recent years
• How we can expect vouchers to evolve in future
• Developing a voucher marketing strategy for your business
How to Keep the Holiday High Going for CustomersNarvar
Now that the Holiday madness is over, how do you keep riding that wave of enthusiasm to continue optimizing the entire customer experience and keep your seasonal shoppers coming back all year long? This SlideShare will help you learn how to champion your customers by continuing to deliver the best experiences across the board, inspire customer loyalty with a seamless holiday returns experience, build a community of fans using authentic post-holiday content and messaging across channels, and more.
Igniting Summer Sales: Marketing Strategies for a Successful SeasonKlaviyo
Summer’s right around the corner, and the competition for your customers’ attention is hotter than ever as brands increasingly shift their focus to ecommerce. Are you equipped to see record-high sales?
Join BigCommerce and Klaviyo as we unpack the latest trends in consumer behavior and what they mean for your brand’s summer sales strategy. You’ll explore ecommerce growth trends by vertical, email marketing engagement tactics practiced by top DTC brands, and the new state of relationship-building that consumers expect from ecommerce brands.
Plus you'll hear from Solo Stove, a global leader of portable stainless steel wood-burning stoves and fire pits. Tune in to discover the brand’s marketing game plan, and hear how they plan to drive sales all summer long.
Whether it's your main season or your makeup season, summer's the time to deliver unforgettable customer experiences.
Stronger together: The new reality of consumers, brands & retailers united |...Bazaarvoice
See how a top retailer opened up communication with brands and customers - and created a shopping experience to compete with online giants like Amazon.
Shopify Meetup Penang, Malaysia | November 2018Meekco.Asia
A digital economy insights about Malaysia and South East Asia, on how the modern eCommerce apps and services can help bringing up the game of the traditional brands and businesses from the competition.
Information for small business owners and brands looking for digital marketing trends in 2016. This presentation includes information about USA and Thailand statistics.
How to Conduct Successful Remote Research with Online Qual and Consumer React...Audrey Perelshtein
Two-part Digsite webinar series with Digsite CEO Monika Wingate and Expert Consultant Amy Elkes.
3/25/20
Part 1: How to Conduct Successful Remote Research with Online Qual
Part 2: Research Study on Consumer Reactions to COVID-19 Control Measures
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
2. If you experience technical issues
– Call us at 608.692.2191
– Email support@digsite.com
Before we begin:
We will send you a copy of the
slides and video after the webinar
5. 56%
Holiday shopping has become a true
hybrid of in-store and online
of holiday online searches were on smartphones or tablets
43% of holiday purchase decisions were made in-store
57% of shoppers ordered an item online for in-store pick-up
http://www.chainstoreage.com/article/how-can-retailers-improve-store-experience
https://nrf.com/resources/retail-library/2016-retail-holiday-planning-playbook
6. The retail industry has done research on
how to improve holiday shopping
Shoppers want stores to know more about how they shop online
so that they can improve service in-store
63% of holiday shoppers wanted help checking out more quickly in-
store
53% of mobile app users are looking for major improvements (prefer
the website to the mobile app)
22%
https://nrf.com/resources/retail-library/2016-retail-holiday-planning-playbook
http://www.chainstoreage.com/article/how-can-retailers-improve-store-experience
https://solvers.ups.com/assets/2016_UPS_Pulse_of_the_Online_Shopper.pdf
21. • Most of the top solutions focused on improving aspects of holiday
shopping they already liked (lists and bargain hunting)
• Participants didn’t have many ideas to solve many of the personal
challenges
Untapped Opportunities
Rude peopleHectic/stressful
store environments
Big crowds/long
lines
25. As the surveys said…
address crowds & lines
Lately, several grocery stores
near me allow you to do
curbside pickup. Since most
people mentioned waiting in
line and fighting crowds, this
would be great if more stores
had this option
I personally think that a
business should have No
waiting lines period during
the holiday season. Hire the
extra help…
http://www.psfk.com/2013/03/alerts-busy-stores.html
26. But more importantly, reduce frustration
Shopping would be more fun if
store offered…
• eggnog cinnamon coffee
• holiday cookies
• free door prizes
• free massages
• live carolers
People would have the old
fashion connection to people
again that is so missing today!
Premium Retail Outlets like Old Pasadena offer
pop-up activities, giveaways, and live
entertainment
27. Use apps and mapping technology to guide
shoppers through shopping processes
http://mashable.com/2010/11/22/aisle411/#d82WDMx8Gkq6
It would be nice to have self-
service kiosks available to check-
out items or help you locate
things you're looking for.
Aisle411
28. Help with gift suggestions and selection
Interactive Product Displays
http://mashable.com/2012/04/22/perch/#d82WDMx8Gkq6
https://www.pinterest.com/explore/holiday-shopping-ideas/
29. Tap into apps for finding/managing deals
It would be great to have a
service that you could add all the
products you want to buy, and it
looks and finds the best deals for
you.
https://www.giftster.com
30. Use agile research tools to get quick insights as
you build and optimize your plans
ü Improved speed to market
ü On-demand insights at all
stages of development
ü Engagement anywhere, any
time, on any device
ü Ability to adapt questions as
you learn, over days or weeks
ü Real-time results
