Many retailers are using new technologies to enhance the customer experience for Black Friday shoppers in 2016. Nine in ten retailers believe technology will drive future customers, and over 40% of retailers are using technology like beacons, mobile apps, and virtual reality to provide digital shopping experiences both in-store and online. More shoppers are doing research online before shopping in physical stores. Data and analytics allow retailers to vary prices in real-time and better predict customer behavior. Online sales continue growing significantly while brick-and-mortar sales decline, with clicks defeating bricks.

1. HOW TECHNOLOGY
IS CHANGING
BLACK FRIDAY
TRENDS AND INSIGHTS FOR 2016
9 in 10Retailers believe the
customer of the future will
be driven by technology
41%Of retailers are using some
form of technology to enhance
the customer experience
46%Of shoppers will begin their
shopping journey online to
research products and prices
Technologies... In Store
Many retailers will provide holiday shoppers with
new digital shopping experiences this year.
Beacons that Send Offers
to Shoppers While
Browsing In Stores
Location-Specific
Guidance and
Shopping Advice
One-Click
Transactions
"Shop Ahead"
Services
Kiosks with Digital
Store Layouts and
Ordering Capabilities
Online Promotions
that are Honored
In-Store
Mobile-Driven
Customer Concierges
Virtual Reality to
Showcase Products
Data is Driving
Retail Decisions
Variable
Pricing
Prices can be changed based on real-time
demand, pricing trends, demographics and more
Persuasive
Analytics
Retailers can predict shoppers' actions by
analyzing their behavior and other related data
Digital
Strategies
Smartphone apps, browser extensions, online events,
email marketing and more will help drive sales
Clicks Defeat Bricks
$2.7 Billion
Amount shoppers spent
online on Black Friday, 2015
$1.7 Billion
Amount shoppers spent
online on Thanksgiving, 2015
{+14% over 2014}
{+25% over 2014}
1 in 3Online shoppers used their
mobile phones to make
purchases on Black Friday
and Thanksgiving, 2015
$583
Million
Amount of sales brought in
through mobile phones
on Black Friday, 2015
15%
Of online sales were
brought in through tablets
on Black Friday, 2015
$69.1
Billion
Total online commerce for the 2015 holiday season
{+13% over 2014}
Total retail spending on
Black Friday, 2015
$10.4 Billion
Total retail spending on
Thanksgiving Day, 2015
$1.8 Billion
Number of in-store shoppers
on Black Friday, 2015
74 Million
Ho-Hum Sales for
Brick-and-Mortar Retailers
{Down from $11.6 billion in 2014}
{Down from 86 million in 2014}
{Down from $2 billion in 2014}
$20.4 Billion
Total sales for brick-and-mortar retailers during
the four-day Black Friday weekend in 2015
{A 10.4% decrease from 2014}
Black Friday
Can account for
30%
of some retailers' annual sales
670,000
Estimated number of seasonal workers that
will be hired during the 2016 holiday season
5 in 10People aged 18-44 plan to
shop on Black Friday, 2016
Jolly Good Numbers
Sales/Special
Price Discounts
Quality of
Merchandise
Selection of
Merchandise
#1 #2 #3
Top 3 Factors for Bringing
in Shoppers on Black Friday
Black Friday Trends
6 in 10
Shoppers plan to take
advantage of sales on
Black Friday, 2016
$300
Average amount shoppers
will spend over the 2016
Black Friday weekend72%
Of shoppers will use
debit cards and/or credit
cards over the 2016
Black Friday weekend
24%
Will use cash
~ and ~
Sources: National Retail Federation, Advertising Age,
ShopperTrek, Fortune.com, US News & World Report, Digital
Trends. Forbes.com, comScore, Samsung
This infographic was produced by Balboa Capital, a leading
independent direct lender that specializes in equipment leasing,
small business loans, commercial financing, equipment dealer
financing and franchise financing.
Visit www.balboacapital.com today.