Information for small business owners and brands looking for digital marketing trends in 2016. This presentation includes information about USA and Thailand statistics.
Care about how to leverage 'Social And Search In 2015'?You will find this deck presented by Kavita Jhunjhunwala, Director, Web Spiders, Singapore, during Webinar for Digital Vidya. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.com/webinars/
ROI On Digital And Social Media MarketingSocial Samosa
Google Business Group (GBG) Mumbai had arranged for a unique session to talk about the techniques of measuring ROI on digital and social media marketing. There were three industry experts are presenting interesting cases studies over an interactive session at the event.
How many of you have feel confused, frustrated or overwhelmed by social media marketing?
How many of you have tried different ways to get customers or clients from social media marketing only to feel like it’s a waste of time?
Well, marketing your business on social media doesn’t have to be a painful or fruitless experience….. If you understand what it can do for your business and you have a plan!
Learn:
1) How to set yourself up for success on the top social media platforms.
2) goals of social media marketing
3) What kinds of content you should create
4) How to create a consistent and engaging brand across social media.
5) How to set up tools that automate a lot of your work and save your time.
This presentation outlines facts / figures involved with the power of marketing your business online. Connected Cafe can take care of everything you need, so you can concentrate on running your business.
Bringing User Generated Content into the Ecommerce Experience – Curalate Part...Curalate
Integrating user generated content into the ecommerce experience drives increased conversion rates, shopping cart sizes, and time-on-site. Our data proves it.
So, how can you bridge the gap between social and ecommerce, bring UGC onto your website, and leverage this growing trend before the 2014 holiday season? Find out.
Urban Outfitters’ Senior Marketing Manager Moira Gregonis shares how one of social's most innovative brands was able to get organization-wide approval to bring UGC on-site and make fans' photos shoppable.
Care about how to leverage 'Social And Search In 2015'?You will find this deck presented by Kavita Jhunjhunwala, Director, Web Spiders, Singapore, during Webinar for Digital Vidya. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.com/webinars/
ROI On Digital And Social Media MarketingSocial Samosa
Google Business Group (GBG) Mumbai had arranged for a unique session to talk about the techniques of measuring ROI on digital and social media marketing. There were three industry experts are presenting interesting cases studies over an interactive session at the event.
How many of you have feel confused, frustrated or overwhelmed by social media marketing?
How many of you have tried different ways to get customers or clients from social media marketing only to feel like it’s a waste of time?
Well, marketing your business on social media doesn’t have to be a painful or fruitless experience….. If you understand what it can do for your business and you have a plan!
Learn:
1) How to set yourself up for success on the top social media platforms.
2) goals of social media marketing
3) What kinds of content you should create
4) How to create a consistent and engaging brand across social media.
5) How to set up tools that automate a lot of your work and save your time.
This presentation outlines facts / figures involved with the power of marketing your business online. Connected Cafe can take care of everything you need, so you can concentrate on running your business.
Bringing User Generated Content into the Ecommerce Experience – Curalate Part...Curalate
Integrating user generated content into the ecommerce experience drives increased conversion rates, shopping cart sizes, and time-on-site. Our data proves it.
So, how can you bridge the gap between social and ecommerce, bring UGC onto your website, and leverage this growing trend before the 2014 holiday season? Find out.
Urban Outfitters’ Senior Marketing Manager Moira Gregonis shares how one of social's most innovative brands was able to get organization-wide approval to bring UGC on-site and make fans' photos shoppable.
Social Media and Content Marketing Strategy - An IntroductionThomas Webster
An introduction to Content Marketing Strategy and Social Media, the things that you need to take into account and some basic process steps to help you get started.
This comprehensive digital marketing plan outlines several social media strategies based on Glen Eden's current digital marketing trends. The plan includes several implementation samples of social media posts based on the overall strategy and digital goals outlined in the initial phase.
What do you need to succeed online with your business? Here it is... everything you need to know explained. The deck from BoxlessWorkshops.com's January Workshop.
Social Media can be crucial for digital business success if used strategically in a consumer-oriented way.
With increasing digitization in our lives, Digital Marketing becomes a key success factor for companies. Social Media occupies a very important place in this area as billions of customers use it to connect with each other and with companies.
To exploit the vast potential of Social Media for your business, it is not enough to simply engage. You have to proceed strategically as well.
A.T. Kearney’s Social Media Strategy Execution is part of the 10 Steps Digital Series. As a comprehensive how-to guide, this publication will lead your company to higher return rates in 10 strategic steps that cover all aspects of digital business success with Social Media.
You can order a free printed and bounded copy under the following link:
http://bit.ly/Social-Media-Strategy-Execution
2016 Predictions for Location-Based Marketing, Advertising & Commerce Localogy
At the end of 2015 we asked the industry what 2016 will hold for the location-based marketing, advertising and commerce space. Here are the 24 interesting predictions we received from a variety of experts representing companies such as Constant Contact, Dstillery, GoDaddy, Kenshoo, Placed, Yext and many more.
How to Optimise the Efficiency of Your Digital CommunicationLa French Tech
Discover 6 easy tips that will help you to get the maximum out of your digital communication. Optimize your paid media and owned media approach of the Internet in order to generate online visibility and improve your digital ROI.
Social Media and Content Marketing Strategy - An IntroductionThomas Webster
An introduction to Content Marketing Strategy and Social Media, the things that you need to take into account and some basic process steps to help you get started.
This comprehensive digital marketing plan outlines several social media strategies based on Glen Eden's current digital marketing trends. The plan includes several implementation samples of social media posts based on the overall strategy and digital goals outlined in the initial phase.
What do you need to succeed online with your business? Here it is... everything you need to know explained. The deck from BoxlessWorkshops.com's January Workshop.
Social Media can be crucial for digital business success if used strategically in a consumer-oriented way.
With increasing digitization in our lives, Digital Marketing becomes a key success factor for companies. Social Media occupies a very important place in this area as billions of customers use it to connect with each other and with companies.
To exploit the vast potential of Social Media for your business, it is not enough to simply engage. You have to proceed strategically as well.
A.T. Kearney’s Social Media Strategy Execution is part of the 10 Steps Digital Series. As a comprehensive how-to guide, this publication will lead your company to higher return rates in 10 strategic steps that cover all aspects of digital business success with Social Media.
You can order a free printed and bounded copy under the following link:
http://bit.ly/Social-Media-Strategy-Execution
2016 Predictions for Location-Based Marketing, Advertising & Commerce Localogy
At the end of 2015 we asked the industry what 2016 will hold for the location-based marketing, advertising and commerce space. Here are the 24 interesting predictions we received from a variety of experts representing companies such as Constant Contact, Dstillery, GoDaddy, Kenshoo, Placed, Yext and many more.
How to Optimise the Efficiency of Your Digital CommunicationLa French Tech
Discover 6 easy tips that will help you to get the maximum out of your digital communication. Optimize your paid media and owned media approach of the Internet in order to generate online visibility and improve your digital ROI.
Unique Identification Number database simulation project reportRachit Mishra
This is the project report for my DBMS project on developing a full-fledged database project for the UID system followed in India. The project also presents a basic prototype of a simulator developed for the same with the integration of ODBC/Java connectivity.
Slide 1:
- 10 years experience
- 5 years in digital marketing
- Run consultancy and marketing agency
- Merged business into Focus7
Slide 2:
- Attract and capture your ideal customers online
- Umbrella term for targeted, trackable and interactive marketing.
Slide 3:
- Allows you to find more leads online
- Supports and improve your sale cycle
- Not embracing digital marketing gives your competitors that are, an advantage
Slide 5:
- How many of you use digital marketing within your business or business you work for?
Slide 6:
- On average it takes 14 touches to convert a lead to sale
Slide 7:
- Sales agents give up after 3
Slide 8:
- Having a digital makes it more important to survive and thrive.
- Using automation technologies you have the ability to set lead nurture touches on autopilot.
Slide 9:
- Lets take a quick look at how this may look.
- Diagram provides a customer lifecycle journey,
- Using digital marketing and integrating it with Sales reps you can create the perfect recipe to growing sales.
Slide 10:
- How do create a digital presence
- Invite your customer to connect with you online.
- Facebook
- LinkedIn
Slide 11:
- Website is your online business front door
- its important to offer your visitor value in exchange for their contact details
- And/or encourage a sale
- Offer freebies like a subscription to your monthly office efficiency tips newsletter.
Slide 12:
- Here is a call-2-action example from Euro office
Slide 13:
- Do you communication to your customers via email
- Email is still one of the cheapest channels to increase sales
- Send regular email updates to customers
- Deliver value
- Provide offers
Slide 14:
- If you are not doing so already, advertising your business will help find your customers online
Petr Hovorka / Co je to Employer Branding a co HR marketing?Petr Hovorka
Co je to Employer Branding a co HR marketing?
Employer Brand zachycuje základní filozofii každé firmy (proč společnost existuje nad rámec vydělávání peněz, jakou má firemní kulturu a na čem stojí její nabídka zaměstnancům). Employer Brand "naplňuje názvy společností významem", se kterým se mohou lidé ztotožnit a spojit. Employer Branding (budování zaměstnavatelské značky) je pak skladbou promyšlených kroků, které mají za cíl budovat Employer Brand, tedy to, jak lidé společnosti na trhu práce vnímají.
HR marketing je souborem prostředků a aktivit, které představují společnosti jako zaměstnavatele nejen zaměstnancům, ale především svému okolí, kandidátům na trhu práce. HR marketing je aktivitou více taktickou, než strategickou. Častými nástroji jsou atraktivní náborové inzeráty, kariérní stránky, prezentace na veletrzích, náborové kampaně. V ideálním případě by měl HR marketing navazovat na strategii zaměstnavatelské značky.
Employer Branding společnosti a jejich firemní kultury formuje, zatímco HR marketing společnosti představuje.
Petr Hovorka, Employer Brand Baker / Managing Partner @ BrandBakers
Digisemestr - Budování brandu v sociálních médiích pro novou značku - worksho...Sun Marketing
Workshop Budování brandu v sociálních médiích pro novou značku byl určen pro studenty Digisemestru. Na workshopu jsme probrali teoretické základy o propojení značek a sociálních médií a provedly jsme studenty kreativním procesem od brainstormingu po tvorbu konkrétních příspěvků pro smyšlený energetický nápoj. Účastníci byli rozdělení do pěti týmů po třech a v těchto týmech pracovali celou dobu společně. Workshop byl veden interaktivní formou se zaměřením především na vyzkoušení tvorby kreativy v praxi.
We surveyed 2,604 talent acquisition leaders who work in a small or mid-sized corporate HR department in 35 different countries. All
respondents are at the manager level or higher and have some authority in their company’s recruitment solutions budget. These survey
respondents are LinkedIn members who were selected based on information in their LinkedIn profile and contacted via email.
In the presentation learn about how great looking websites get great traffic as well by optimizing it for search engine crawlers. The presentation holds relevance in the present scenario where SMBs and clients often do not understand the mechanics of driving meaningful relevant traffic to their website and hence end up exiting the digital medium.
Turning The Channel On - Online Marketing for SMBLinda Groendyke
online marketing overview for small and medium businesses that covers local search, websites, email and social media tools such as facebook and LinkedIn
There’s a demand for digital communications. That’s what makes digital marketing so important for your business – the majority of consumers are dropping brick-and-mortar shops and picking up laptops or smartphones instead.
Perfecting your digital marketing efforts may seem like an almighty challenge – juggling SEO, social media, content creation, email, and PPC is no mean feat – but it can be done if you follow our digital marketing tips and tricks of the trade.
For more info visit us: https://www.digitaltechnology.institute/
Learn from a group of LinkedIn experts about social advertising tips, tricks, and best practices to maximize campaign effectiveness of LinkedIn advertising.
With the twitch of the internet and explosion of social media, B2B marketing and lead generation has changed intensely in the last few years.
In this case study, we’ve defined what has changed in the recent years and additionally, a few B2B marketing strategies to increase lead generation.
15 Effective Social Media Strategies Should Be Following In 2023.pdfShantnuSingh7
When it comes to social media, it is more important for marketers to understand and stay ahead of the curve. Let’s have a look at some of the important trends that you need to ensure you have the right tool at your disposal, and up-to-date strategy, and the required skills to make the best use of social media.
https://www.ezrankings.com/blog/effective-social-media-strategies/
Mark Selmi Marketing Plan - Avanti Media - Mark Selmi, Marketing ConsultantMARK SELMI
Quest Nutrition strategic marketing plan - Mark Selmi
Avanti Media - Mark Selmi marketing consulting
I have been fortunate enough to achieve invaluable experience as a Chief Marketing Officer at a prestigious legislative law firm that brought cases before the Supreme Court & catered to an elite clientele, a CMO at a successful, mission-driven, marketing agency & as a Vice President of Marketing at an innovative eCommerce company.
I create unique branding value, while delivering a collaborative, supportive leadership style that mentors & develops team members to achieve their full potential. I am experienced in creating inspired digital strategic marketing & business development plans that leverage deep consumer insights that add value & connect with the customer on a deep, personal level that reflects their core ethical & cultural values.
I am skilled in the ability to address a comprehensive spectrum of marketing challenges, while striking the correct balance between creativity, strategy & execution. Extensive skill-sets in strategic planning, business development, lead generation, website design & conversion insight, SEO, SEM, SMM, all social media management, custom APP & chatbot development, remarketing & OTT ads, Native & display ads, newsletter campaigns, written content, earned media placement, video production, photography & editing.
I also have expertise in public relations & communication with a media list of over 300 reporters from every major national publication, TV & radio network - From the New York Times, to the Wall Street Journal & Washington Post, to all of the major networks. I've placed my clients on magazine covers, secured featured stories in the AP, to creating custom podcasts & webinars which helped bolster their reputation as authoritative thought leaders.
http://www.spiral16.com Social media ROI is tough to calculate because its a financial metric, and social media's value is not inherently financial. But the challenge isn't new -- finding ROI is difficult in other programs and campaigns as well. This presentation gives you 6 steps you can follow to measure an effective social media program.
Brand building workshop exploring the relationship between search, strategy and branding, including exercises for workshop. Presented to the Texas CEO Magazine Boot Camp Saturday, September 17, 2016.
Digital Marketing Strategy Workshop - Abed JrabAbed Jrab
This was a free digital marketing strategy workshop, this Digital Marketing Strategy workshop covered an overview of how to begin on digital channels. Before even starting any digital campaign or digital communication you must have a strategy in place which will define your activities, your target audience and the results you wish to achieve.
What it included:
● What is a Digital Marketing Strategy
● Why you need a digital marketing strategy
● Introducing RACE Planning System
● Developing personas
● Setting SMART objectives
● Online Value Proposition
● Free Ebook Giveaway (Blogging the smart way, Jeff Bullas)
● Many other resources to be shared
● Live examples
Content marketing is the process of planning, creating, sharing, and publishing the content through channels such as social media, blogs, websites, podcasts, apps, print publications, and more. The goal is to reach your target audience and increase brand awareness, sales, engagement, and loyalty.
Purpose: This Social Media Strategy is primarily a resource to sharpen the focus on current Social Media initiatives using customer-centric methodologies that can be seamlessly integrated back into products to achieve core business objectives. Ultimately stepping up the level of engagement by providing actionable insight into emerging trends in the customer experience. Proposing guidelines that can be used by Stakeholders (on all levels) when collaborating with Marketing to measure success and get the envisioned results from Social Media endeavors. This strategy is not intended as a proposal for a Community but as response to customer needs to give the enterprise a common approach in order to reach customers in a “Right Here, Right Now” society. Therefore recognizing the benefits of a convergence strategy that leverages people’s passion for our products and the ability to collaborate in the social spaces where people live online.
This ppt. is about advising clients on social media marketing, the advantages, what to do (and not to do!), as well as some simple strategies for efficient presence.
Creating Winning Content: How local businesses can tell their story and win b...Kara O'Halloran
White paper about the benefits of content marketing strategies for local businesses to tell your story and promote your brand. Time is one thing small businesses are not usually blessed with. Learn how to use the time you have to create engaging content that tells your story in a variety of media.
Similar to Digital Marketing 201 Presentation: SMB Strategy for Success (20)
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
2. INTRO
DAMALI
DIGITAL MARKETING
STRATEGIST
ANAYLTICS
DIGITAL STRATEGY
SEO
CONTENT CURATOR
GROWTH HACKING
12 years of experience working in Marketing, Sales and Public Relations, in various industries. I’ve
learned to work strategically and use cost effective marketing strategies that are geared towards
increasing brand awareness thus driving sales. I hold a Master’s in Business Degree from NYU in
Integrated Marketing
Today I will be discussing some important marketing tips and trends you need to pay attention to for
your business or brand .
AFFILATE MARKETING
3. WALK SPRINT RUN
Perfect for Start-
ups or Small
Businesses
looking to Set-up
Accounts and
Grow Followers.
The Most
Aggressive
Package to
Generate Leads,
Improve Search
Rankings and
Traffic
The Best Option for
Building Exposure.
Social Marketing
Package for
Growing Business
www.damalilelie.com
5. GOALS
The ultimate goal of marketing is to create a campaign that ends in a sale.
You want to make your business money.
Let’s start off by understanding your consumer and how can you help to
motivate an action at each stage of the buying process.
1. Problem/ Need
2. Information Search
3. Compare
4. Purchase decision
6. INTERNET
How did people first learn about
a product?
https://www.consumerbarometer.com/en/graph-
builder/?question=V1&filter=country:united_states,thailand
7. INTERNET
How do people use the Internet
to help make their purchase
decision?
https://www.consumerbarometer.com/en/graph-
builder/?question=V1&filter=country:united_states,thailand
8. WEBSITE AUDIT
Product/ service offerings, prices clearly stated
Q&A section
Staff background
Mobile Friendly
Directions/ Contact
Testimonials/ Reviews
Site Map
H1 and H2 Descriptive Headers with Keywords
10. “The secret to successful communication is about saying the right
thing in the right way, in the right place and moment. However, the
opportunities to do it right (and wrong) increase dramatically in the
more complex and individualistic world.
- Sue Elms, EVP/Head of Global Brands, Millward Brown
11. CONTENT MARKETING
Publishing fresh relevant content on a regular basis. It boosts brand
awareness and builds trust. You want your customer to take action,
producing content guides consumers through the buyer’s journey of
awareness, evaluation and ultimately a purchase.
Content marketing means consistently creating and distributing
information that is valuable and relevant to those people within your
target audience
12.
13.
14. CALENDARS
Content calendars are essential for
successfully planning content for
blog, social media accounts and
website.
• Organize thoughts
• Plan ahead
• Strategize themes
• Hashtags
• Keywords
• Track holidays & promotions
• Watch trends
Free Download: http://offers.hubspot.com/blog-editorial-calendar
15. Content Done Well Birch Box- Posts several short and to-the-
point articles each day
#EEEEEATS- @Infatuation, a restaurant
review site created a hashtag for foodies.
16. KEYS TO CONTENT
Look at the data, which posts received the highest likes, retweets, views.
Understand what your audience is responding to.
Keep your tone of voice consistent in each post across platforms. Is
your brand fun and romantic or serious and dramatic? Also tell your
brands story, why are you passionate about this product or service.
Get creative! How will you make your
message stand out from the clutter. Ask
questions, use info- graphics, videos and
editorial images.
Consistency is very important. Create a
content calendar for each platform
outlining the theme, message, image,
and links with times and dates.
18. Multi-Product Ads &
Dynamic ADs
Multi Product ads allow
you to advertise several
items in a stream at once.
Dynamic Ads have
recently been launched
that allow you to upload
your online product feed
so that it connects to your
ad account. You create
one ad and FB does the
rest.
19. FACEBOOK: Lead
Generation &Targeting
Lead Generation is a great low
cost way to gather emails.
Offer something that is valuable
and can grow lifetime value of
customers.
Think of e-books, look books, or
blog article.
The form pre-populates the
customers information so it is
easier to gather personal
information. Upcoming Birthday
Targeting for next 7
days. Wish them a
happy birthday and give
them a discount. –
2,700% ROI
20. VIDEO FACTS
01 02 03
04 92% of mobile video consumers
share videos with others,
according to Invodo.4
05 46% of users take some sort of
action after viewing a video ad,
according to Online publishers
association5
06 By 2017, video will account for 69%
of all consumer internet traffic,
according to Cisco.6
According to a report published
by Forrester, including video in an
email leads to a 200-300%
increase in click-through rate 1
If an image is worth 1,000 words,
Forrester researcher Dr. James
McQuivey estimates that one
minute of video is equal to 1.8
million words. 2
According to Online Publishers
Association, 80% of users recall a
video ad they viewed in the past
30 days. 3
Source:http://www.insivia.com/50-must-know-stats-about-video-
marketing-2016/#sthash.nWldzw1l.dpuf
21. YouTube in Thailand
True View is the best bet for paid video marketing on YouTube.
Look for people on YouTube that have their own channel and can
become collaborators, then support with paid advertising.
Source: http://syndacast.com/info graphic-online-
marketing-Thailand-the-state-of-social-media/:
22. VIDEO
Small brands may feel
like video is too
expensive.
Yet it can be an
inexpensive way to
showcase your
business.
If you have a camera
phone, you can shoot a
video, just a few
minutes about what
makes your brand
unique.
Source:https://vimeo.com/154903595
23. VIDEO TIPS
Highlight problem solving and providing new information
Host videos on your own domain, if not you are giving away credit.
Remember keywords in titles and descriptions. Use tag to be found on search results.
Video length should be longer enough to engage and deliver the message- 3 minutes or less.
Source:http://blog.hubspot.com/marketing/
25. MOBILE
Source:http://blog.hubspot.com/marketing/
Is Your Website Mobile-Friendly?
Take the Mobile- Friendly Test
A mobile-friendly website has become a critical part of
having an online presence.
• Simplify Design
• Don’t use Flash
• Don’t use pop-ups
• Design for fat fingers and
movement
28. HACKS
TIP 1 : CRM
TIP 2 :
#FOLLOWFORF
OLLOW
TIP 3 :
TRIGGERS
STEP 4 : ADS
STEP 5 : Social
Proof
Automate: add a drip-
campaign to remarket
each user after a sign up.
Welcome them and
encourage to make the
first purchase.
Follow back all new
followers. Un-follow
anyone who doesn’t
follow back within 3
days.
Add email triggers to
encourage other behaviors
-Abandoned Cart
Reminders
-Get Feedback on the
success of the product or
service
Invest in Social Media Ads
Strategically after posts are
tested with organic results
Add social proof to your
website, in the form of
reviews and testimonies-
let them know their friends
like it.
29. STEPS
PATIENCE PERSEVERANCE INTUITION UX CONNECT
01
02
03
04
05
Growing a successful
strategy takes time,
cultivating a message and
listening is a developed skill
Be diligent about checking
data, responding to
comments, and testing
methods
Make sure your customer
has the best possible buying
experience. 5 clicks from
home page to check out.
Listen to your gut,
understand what you want
for your brand. Take
chances.
Digital Marketing is not a
science the best results
come from trial and effort.
Try new things and
constantly create new and
engaging content.
30. KEYS TO SUCCESS
SUCCESS
TEAM
PLANBUDGET
Use calendars to plan
events, promotions and
content.
Spend money to make
money but do it wisely.
Spend on PR Firms,
Trade Shows, & Nice
Packaging
If you are not a natural writer, hire
one. Invest in people that
understand your brand’s message
and can creatively convey it.
Have a great team!
31. I’LL BE ANSWERING QUESTIONS NOW
Q A&
THANKS FOR LISTENING
Q & A SESSION
This is Marketing small and medium businesses. This is for brands that have begun to market their business using great product images, they have optimized their website and tried Facebook ads. But what now, you are not seeing the traffic you want and your engagement on posts have dropped. This is marketing 201 rethinking strategy for success. after marketing 101.
Introduction: I started working with brands by L'Oreal and Fox network doing sales and advertising and marketing but then my focus shifted sure it's small businesses what I was seeing was just because you knew how to bake it cupcake doesn't mean you know how to market your business and I found a lot of business were struggling because they were unable to navigate the marketing landscaped so my but my passion became helping small businesses and brands market their business successfully to go exposure that's growing sales and I am doing his presentation so that I can impart on you some of the information and techniques and trends that are coming up for 2016 that will help your business grow. Just arriving at Bangkok I’ve met a lot of people working on brands and looking for insights into marketing.
I worked at L’oreal USA the #1 beauty company in the world and I guarentee that the strategy I am recommending can be used with small business as well.
Walk- Social Media Marketing - Perfect for Start-ups or Small Businesses looking to Set-up Accounts and Grow Followers.
Sprint- The Most Aggressive Package to Generate Leads, Improve Search Rankings and Traffic
Run- The Best Option for Building Exposure. Social Marketing Package for Growing Businesses
Who has a business here?
??? USA and Thailand
??? USA and Thailand
Let’s make sure your sending your customers to an optimized website.
Content marketing: content marketing has been growing since people realize that content introduces the public to their particular brand or product and so what I found is that there's been a greater demand for the skill of producing quality content everyone doesn't have the time to develop a strategy or a theme or find the right photo to go along with the content that they're putting out there and so but it's possible to be done. You have to pay attention to how you strategize your content it's not enough to just put information out there and put ideas out there and not have a strategy to back it up you want to follow through with a message that correlates with your brand and represent your brand.
The market place is very cluttered, it’s not enough to through our information and hope it sticks. It need to be strategic otherwise you are adding the problem.
Content strategy
Finding the right platform
Infatuation leverages their customers photos to give shout out to their followers and repost on their own page. By giving credit to the their followers and creating food collages.
What type of content are you using for your business
Infatuation leverages their customers photos to give shout out to their followers and repost on their own page. By giving credit to the their followers and creating food collages.
What
Tone of Voice
you can create one ad. Facebook will then automatically pull relevant product ID, name, description, landing page URL, image URL and availability from your product catalog feed to fill out the content for that ad.
Lead generation and Facebook ads need to be a part of a larger strategy. What will you do next after you receive the email address. Begin your welcome cycle campaign.
Targeting ads can also be useful for newly engaged: wedding, event space or party planners & Anniversary within 30 days for jewelry, flowers, vacation companies.
What does this all mean? You need to produce video content for your brand. YouTube, Periscope, Facebook Live, Instagram.
YouTube in ThailandThere are total of 7,822 million total unique visitors per month and 2,144,000 average daily visitors. A single visitor visits around 16.6 times per month and the duration per visit is 17.3 minutes.
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With powerful phones in our pockets, we do more than just check the time, text a spouse, or catch up with friends. We turn to our phones with intent and expect brands to deliver immediate answers. It’s in these I-want-to-know, I-want-to-go, I-want-to-do, I-want-to-buy moments that decisions are made and preferences are shaped. In many countries, including the U.S., more Google searches take place on mobile devices than on computers. 1
CRM: Customer relation management
Growth marketing is this hot phrase that it means how to gain more followers and more leads for your business and I personally believe that marketing has to be a strategic process it's about developing relationships and cultivating those relationships but at times brands and businesses become stress to grow their following exponentially in a short period of time and so there's a couple of tips that you can do to grow your followers especially when it means how to do how do you interact with your customer once you get there email what happens the right after they make that first purchase what happens after they make that download or they contact you or they just visit your website you've got this opportunity because you see that there are some interest in your brand at this time what's the next step that you should do to make sure that that there is some follow-up to have an additional sale or to stay connected and develop the relationship further with this potential customer so here's some tips and tricks and techniques that you can put into place a lot of them are automated so once you set them up you don't have to think about them anymore and it will work for you and not take a lot of time and effort to get done.
Growth takes time but there are some steps you can follow.
In conclusion: in order for you to successfully market your business doesn't’t require a huge budget but it does take strategy and planning. With the right team and the right tools in place you can get your product in right place at the right time.