Sensory marketing such as music, visuals, scents can positively impact customers' perceptions and behaviors in stores. A study of over 10,000 consumers globally found that sensory elements like pleasant music and scents can lift moods, encourage longer dwell times and repeat visits, and promote positive word-of-mouth. Specifically, 78% of shoppers cited enjoyable atmospheres as influencing their choice to shop in-store over online. The study also found that different demographic groups and business categories responded best to certain sensory triggers.
Collective Audience Transforming Digital AdvertisingPeter Bordes
It's time for a change in the global digital media and advertising landscape. Our mission is to lead the next generation of platforms that move the industry away from fragmented, siloed walled gardens. To a global, open interconnected ecosystem that brings all the modules of advertising, media, data, and AI together. Removes inefficiencies, and empowers our partners with the efficient liquidity they need to reach, transact, and the realize value of their greatest asset. Thier audiences.
We are a collaborative collective that believes in the power of collective intelligence, and that we are stronger as a group than as individuals. Our superpower is a relentless drive to innovate. The most fruitful collaborations are those where we walk away having learned something new. We are curious, passionate, proactive problem-solvers. We partner with forward-thinking inspiring brands, agencies, and publishers.
Retail 2020: Retail Will Change more in the Next 5 Years than the Last 50FITCH
Against a backdrop of seismic shifts in our retail landscape, Christian Davies, Executive Creative Director, Americas at FITCH took the audience on a global tour of the major trends that will be the norm by the time we’re ringing in the New Year of 2020. Emerging trends are mapped against new shopper behaviors and the rise of Gen Z – set to be the largest group of shoppers globally by 2020 – and by new realities of retail operations, language and purpose. This presentation was given at Globalshop in Las Vegas on March 26th, 2015.
Read our story on how to write a brand plan:
https://beloved-brands.com/2012/06/24/brand-plan/
Help for the Brand Manager with tips on how to write a brand plan, including vision, mission, strategies, tactics, execution, and the overall writing and flow of the plan.
What Are 8 Steps To A Successful Social Campaign Plan And Checklist? #slideshowDr. William J. Ward
What Are 8 Steps To A Successful Social Campaign Plan And Checklist? #slideshow
Great resource from Spredfast. https://www.spredfast.com/
You can download the PDF from Spredfast here: What Are 8 Steps To A Successful Social Campaign Plan And Checklist? https://www.spredfast.com/social-media-strategies/social-campaign-planning-checklist
A look at all four levels of marketing from ABM to BM to Marketing Director up to VP/CMO. Advice from a Senior Executive on what it takes to be a great assistant brand manager and a great brand manager. It's a great career and I hope some of the information can inspire you to be as great as you can.
Here are some of our best Beloved Brands stories on brand management:
Read how to write a brand positioning statement:
https://beloved-brands.com/2012/05/06/brand-positioning-statement/
Read how to write a brand plan:
https://beloved-brands.com/2012/06/24/brand-plan/
Read how to write a brand strategy roadmap:
https://beloved-brands.com/2013/04/14/brand-strategy-roadmap/
Read how to write brand concept:
https://beloved-brands.com/2013/10/12/brand-concept/
This is our brand management training workshop on brand positioning. Your brand positioning statement defines the target market, consumer benefits, both functional and emotional, as well as support points.
How to Engage New-to-Brand Amazon Customers in 2023Tinuiti
Customer re-engagement is critical to improve your company’s long term value – and costs less than customer acquisition. On Amazon, it requires successfully leveraging tactics like Sponsored Brand campaigns, which can be made easier with the right technology.
In this webinar, join Tinuiti’s technology and marketplaces experts as they walk through the practical steps to better target new-to-brand customers on Amazon, with concrete examples of how other brands have done it.
Collective Audience Transforming Digital AdvertisingPeter Bordes
It's time for a change in the global digital media and advertising landscape. Our mission is to lead the next generation of platforms that move the industry away from fragmented, siloed walled gardens. To a global, open interconnected ecosystem that brings all the modules of advertising, media, data, and AI together. Removes inefficiencies, and empowers our partners with the efficient liquidity they need to reach, transact, and the realize value of their greatest asset. Thier audiences.
We are a collaborative collective that believes in the power of collective intelligence, and that we are stronger as a group than as individuals. Our superpower is a relentless drive to innovate. The most fruitful collaborations are those where we walk away having learned something new. We are curious, passionate, proactive problem-solvers. We partner with forward-thinking inspiring brands, agencies, and publishers.
Retail 2020: Retail Will Change more in the Next 5 Years than the Last 50FITCH
Against a backdrop of seismic shifts in our retail landscape, Christian Davies, Executive Creative Director, Americas at FITCH took the audience on a global tour of the major trends that will be the norm by the time we’re ringing in the New Year of 2020. Emerging trends are mapped against new shopper behaviors and the rise of Gen Z – set to be the largest group of shoppers globally by 2020 – and by new realities of retail operations, language and purpose. This presentation was given at Globalshop in Las Vegas on March 26th, 2015.
Read our story on how to write a brand plan:
https://beloved-brands.com/2012/06/24/brand-plan/
Help for the Brand Manager with tips on how to write a brand plan, including vision, mission, strategies, tactics, execution, and the overall writing and flow of the plan.
What Are 8 Steps To A Successful Social Campaign Plan And Checklist? #slideshowDr. William J. Ward
What Are 8 Steps To A Successful Social Campaign Plan And Checklist? #slideshow
Great resource from Spredfast. https://www.spredfast.com/
You can download the PDF from Spredfast here: What Are 8 Steps To A Successful Social Campaign Plan And Checklist? https://www.spredfast.com/social-media-strategies/social-campaign-planning-checklist
A look at all four levels of marketing from ABM to BM to Marketing Director up to VP/CMO. Advice from a Senior Executive on what it takes to be a great assistant brand manager and a great brand manager. It's a great career and I hope some of the information can inspire you to be as great as you can.
Here are some of our best Beloved Brands stories on brand management:
Read how to write a brand positioning statement:
https://beloved-brands.com/2012/05/06/brand-positioning-statement/
Read how to write a brand plan:
https://beloved-brands.com/2012/06/24/brand-plan/
Read how to write a brand strategy roadmap:
https://beloved-brands.com/2013/04/14/brand-strategy-roadmap/
Read how to write brand concept:
https://beloved-brands.com/2013/10/12/brand-concept/
This is our brand management training workshop on brand positioning. Your brand positioning statement defines the target market, consumer benefits, both functional and emotional, as well as support points.
How to Engage New-to-Brand Amazon Customers in 2023Tinuiti
Customer re-engagement is critical to improve your company’s long term value – and costs less than customer acquisition. On Amazon, it requires successfully leveraging tactics like Sponsored Brand campaigns, which can be made easier with the right technology.
In this webinar, join Tinuiti’s technology and marketplaces experts as they walk through the practical steps to better target new-to-brand customers on Amazon, with concrete examples of how other brands have done it.
Marketplaces are one of the main online shopping destinations for consumers. Now present in all regions of the world, marketplaces have fundamentally changed the commerce landscape, the way we shop, and how businesses go to market with their products and services. And although marketplaces are based on the same concept of first- and third-party selling, they are vastly different from each other. But how do brands accelerate growth? And what are the requirements for success
The presentation focuses on the importance of Omni-Channel Retailing, overcoming hurdles & how emerging unified platforms empower retailers to successfully adopt Omni-Channel strategy. This was presented by Ananth Padmanabhan in the event 'RetechCon' 2015.
The Pitch Process: Turning client briefs into great ideas, then selling themBeyond
As clients have more customers, stakeholders and channels than ever, briefs are getting more confusing; lacking focus, strategy and asking for the "moon on a stick". As the agency, it's getting harder to know where to focus with our ideas and strategy, then sell it effectively. This presentation was originally delivered at Miami Ad School's New York campus as part of the "Industry Heroes" lecture series.
360-degree Marketing vs. Integrated Marketing Communications.Julia Scherbakova
In this presentation you will find basic descriptions, competent overviews and brief comparative analisys of the two approaches to marketing communications. You may take it as a basic foundation for the further study on this question.
WPP and Ogilvy Report on future of brands in motion Jan 2021Social Samosa
In partnership with Ogilvy Consulting, WPP interviewed global leaders in innovation, marketing, growth, and UX across four industries to understand mobility strategies and amore for the 'Future of Brands in Motion' Study.
http://liveworkstudio.com/topics/customer-experience-architecture/
Digital customers are ahead of most businesses. This presentation will present opportunities for businesses to develop and evolve digital abilities. Using a customer architecture strategy will enable businesses to identify the core elements of the digital strategy and help the organisation focus on the digital capabilities that create value for the business and its customers.
PSFK's Future of Retail 2020 Report - Summary PresentationPSFK
Researchers PSFK provides the most pioneering thought leadership when it comes to innovation in retail and along the customer experience journey. PSFK's Future of Retail 2020 report provides a strategic roadmap for brands and retailers to deliver hyper-personalized service that meets the unique needs of every shopper in a post-experiential era.
This deck provides an introduction to the themes in the report plus concepts for the future of customer experience.
Full report: http://www.psfk.com/reports
About PSFK: http://www.psfk.com/membership
Concepts: http://www.weareyourstudio.com
We’ve been drawing on Byron Sharp’s work at the Ehrenberg-Bass Institute to help explain how brands can grow to become market leaders. Let's break down the difference between differentiation and distinctiveness, and which of the two unlocks the potential for true brand innovation.
This is a presentation that I gave to a USF Masters of Business Administration class on Brand Planning for Clients. My hope was to share some thoughts with the future generation of clients on planning, positioning, relevance and new product development.
Millward Brown 2015 Digital and Media PredictionsKantar
Since 2009, Millward Brown experts from around the globe have offered annual predictions for the coming year - forecasting the hottest digital and media trends and providing recommendations to help advertisers move confidently into the coming year... - See more at: http://www.millwardbrown.com/global-navigation/insights/articles-and-reports/digital-predictions/2015/2015-digital-and-media-predictions#sthash.0lE3FZhU.dpuf
Workshop for Brand Leaders to make them smarter at media planning and help them make better decisions with their Brands. We help the Brand Leader look at media as an investment within the planning process, assess media’s role in your advertising, and show strengths/weaknesses of both traditional and digital media.
In a world where competitors are simply a click away,
customer loyalty is more important than ever. If you
want your customers to be loyal, you can’t treat them
like everyone else. Doing more for your customers in
2018 will help your loyalty program do more for your
bottom line.
Let’s explore what you can do to get more out of your
loyalty program this year.
Marketplaces are one of the main online shopping destinations for consumers. Now present in all regions of the world, marketplaces have fundamentally changed the commerce landscape, the way we shop, and how businesses go to market with their products and services. And although marketplaces are based on the same concept of first- and third-party selling, they are vastly different from each other. But how do brands accelerate growth? And what are the requirements for success
The presentation focuses on the importance of Omni-Channel Retailing, overcoming hurdles & how emerging unified platforms empower retailers to successfully adopt Omni-Channel strategy. This was presented by Ananth Padmanabhan in the event 'RetechCon' 2015.
The Pitch Process: Turning client briefs into great ideas, then selling themBeyond
As clients have more customers, stakeholders and channels than ever, briefs are getting more confusing; lacking focus, strategy and asking for the "moon on a stick". As the agency, it's getting harder to know where to focus with our ideas and strategy, then sell it effectively. This presentation was originally delivered at Miami Ad School's New York campus as part of the "Industry Heroes" lecture series.
360-degree Marketing vs. Integrated Marketing Communications.Julia Scherbakova
In this presentation you will find basic descriptions, competent overviews and brief comparative analisys of the two approaches to marketing communications. You may take it as a basic foundation for the further study on this question.
WPP and Ogilvy Report on future of brands in motion Jan 2021Social Samosa
In partnership with Ogilvy Consulting, WPP interviewed global leaders in innovation, marketing, growth, and UX across four industries to understand mobility strategies and amore for the 'Future of Brands in Motion' Study.
http://liveworkstudio.com/topics/customer-experience-architecture/
Digital customers are ahead of most businesses. This presentation will present opportunities for businesses to develop and evolve digital abilities. Using a customer architecture strategy will enable businesses to identify the core elements of the digital strategy and help the organisation focus on the digital capabilities that create value for the business and its customers.
PSFK's Future of Retail 2020 Report - Summary PresentationPSFK
Researchers PSFK provides the most pioneering thought leadership when it comes to innovation in retail and along the customer experience journey. PSFK's Future of Retail 2020 report provides a strategic roadmap for brands and retailers to deliver hyper-personalized service that meets the unique needs of every shopper in a post-experiential era.
This deck provides an introduction to the themes in the report plus concepts for the future of customer experience.
Full report: http://www.psfk.com/reports
About PSFK: http://www.psfk.com/membership
Concepts: http://www.weareyourstudio.com
We’ve been drawing on Byron Sharp’s work at the Ehrenberg-Bass Institute to help explain how brands can grow to become market leaders. Let's break down the difference between differentiation and distinctiveness, and which of the two unlocks the potential for true brand innovation.
This is a presentation that I gave to a USF Masters of Business Administration class on Brand Planning for Clients. My hope was to share some thoughts with the future generation of clients on planning, positioning, relevance and new product development.
Millward Brown 2015 Digital and Media PredictionsKantar
Since 2009, Millward Brown experts from around the globe have offered annual predictions for the coming year - forecasting the hottest digital and media trends and providing recommendations to help advertisers move confidently into the coming year... - See more at: http://www.millwardbrown.com/global-navigation/insights/articles-and-reports/digital-predictions/2015/2015-digital-and-media-predictions#sthash.0lE3FZhU.dpuf
Workshop for Brand Leaders to make them smarter at media planning and help them make better decisions with their Brands. We help the Brand Leader look at media as an investment within the planning process, assess media’s role in your advertising, and show strengths/weaknesses of both traditional and digital media.
In a world where competitors are simply a click away,
customer loyalty is more important than ever. If you
want your customers to be loyal, you can’t treat them
like everyone else. Doing more for your customers in
2018 will help your loyalty program do more for your
bottom line.
Let’s explore what you can do to get more out of your
loyalty program this year.
Using mobile to understand the consumer brand experience - Millward BrownMerlien Institute
Presented by Marie Ng, VP Client Solutions Digital, Millward Brown Mobile
at Market Research in the Mobile World North America
17 - 18 July 2013, Minneapolis, USA
This event is proudly organised by Merlien Institute
Check out our upcoming events by visiting http://www.mrmw.net
Why Omnichannel Success Starts with Customer Empathy
RIS News and Cognizant examine the likes and dislikes of 5,300 shoppers to help retailers prioritize investments that range from in-store and online interactions to omnichannel integration and flexible fulfillment. The study finds gaps where retailers are underutilizing their capabilities and uncovers practical tips and methods to close them.
Epsilon China Consumer Experience Report 2015Jeffrey Evans
Epsilon powers business results for the world’s leading marketers, using customer intelligence to ignite connections between brands and customers with solutions that integrate rich data, engaging creativity and robust technologies. Each year we conduct proprietary consumer research across China to gain customer perspectives on topics that matter to brands. In this year’s study, we sought to explore Chinese consumer experience: the connections with brands they value the most, and the impact of those connections on purchase behaviors. We looked at how Chinese consumers engage with brands, with an eye toward helping brands build and benefit from positive consumer experiences. Covering clothing, grocery, financial services, travel, luxury, restaurant, eCommerce, appliance, food and beverage, and consumer product sectors, Epsilon’s research examined in depth how China’s consumers engage with brands across numerous touchpoints and channels.
The Who, What, Why and When of 2019’s ConsumersRay Poynter
In this session, Jeff Tsui, Managing Director of Lightspeed Greater China, shares information on The Who, What, Why and When of 2019’s Consumers.
Jeff explores ways we can better understand changing audiences today and in the future.
Key points
- Look at online consumer behaviour data, who’s buying what and how, as well as looking at personality profiling and how we can build a richer understanding of audiences through this approach.
- Discuss how to reach this audience and how to talk to them in an engaging way to achieve considered responses from real consumers.
- Showcase ways to leverage new technology and data sources, including a tangible example of using Chatbots in research.
Success at retail is about creating great experiences. Just like dating.
Sources:
1. 2011 Rightnow Customer Experience Impact Report
2. Harbor Industries: Industry Trends and Insights
3. Kissmetrics - The Price of Bad Customer Service
4. Forrester / The Business Impact of Customer Experience, 2012
5. Dr4ward / What is Social Currency and How Does it Effect Social Commerce? Infographic
Coming Full-Circle: The Store As The Center Of The Omnichannel Shopping JourneyG3 Communications
A brand can travel with a shopper wherever she roams, from the couch to the car and into the mall. But it is the store that remains the most important part of her shopping journey. Today's smart retailers are embracing that journey by re-imaging their stores as a physical expression of their brand and the center of the omnichannel shopping journey by providing solutions and services that delight shoppers from the minute they enter the store through checkout and beyond.
This optimum experience can be facilitated through key strategies and solutions, around assisted selling in the store, omnichannel fulfillment and social monitoring following the transaction, encouraging the customer to visit the store more and more.
The experience may look something like this: Karen sees a special online and sets up an appointment to go to the store. At the store she is greeted by her personal shopper, who shows Karen the blouse she has chosen, but also presents accessories and shoes. Karen is delighted with the personalized service and easy shopping experience. The purchase, including upsell, is completed on the spot with mobile point of sales capabilities. But that's not the end of the story. After the sale, Karen receives special offers from the store, for herself and friends. They all return for more shopping…and live happily ever after.
In today's rapidly evolving and competitive retail landscape, businesses face challenges in gaining comprehensive insights from fragmented data sources and channel-centric approaches. TransactionPath™ offers a unique approach to data-driven decision-making that focuses on analyzing shopper behavior and preferences to drive tangible results.
This suite of services utilizes cutting-edge behavioral technology to seamlessly integrate data from various sources and create a holistic shopper story. By leveraging behavioral expertise, true shopper behavior is captured through MET shopalongs, store audits/observations, and usage diaries. This empowers businesses to craft impactful strategies that drive tangible results across all retail channels.
The approach also enables businesses to transform their channel strategies from individual channel/platform ROI to a holistic category view. This leads to a more optimized approach that maximizes business outcomes and creates a cohesive strategy across all channels.
Businesses can take actionable actions within their organizations. The insights are not only impactful but also actionable, enabling brands to drive real change and achieve tangible outcomes within their retail operations.
This innovative solution empowers businesses to stay ahead of the competition in the dynamic retail landscape. By unlocking the power of data-driven decision-making, organizations can thrive in the ever-changing retail environment and own the future of retail success.
Join us in this presentation to discover how innovative behavioral technologies with the power of real behavioral expertise can benefit your brand. Learn how TransactionPath™ can revolutionize your retail strategies, optimize ROI, and drive tangible results. Unlock the future of retail success today.
Digital Marketing Trends Report 2019 & "Did You Know?" About Google, Facebook...Ioana Barbu
Digital Marketing Report covering latest trends in social media communication and digital marketing for Business to Business, Business to Consumer, eCommerce, Web design & Mobile Marketing as well as Corporate Communication.
Towards the end you will also find some "Did you know"s about the current Digital landscape, Google - the largest search engine owner in the world covering over 90% of searches globally and Facebook - still the largest mass social media platform in the world.
Think Retail - print's role in the retail market of todayCanon Belgium
Innovation in retail and print's role in the retail market of today
The evolution of retail
Consumer psychologies
Connected consumers
Innovation
Where’s the opportunity for print?
How can PSPs get started?
Trajectory NOW & NEXT: Ten consumer trends that will impact all marketers, an...Eric Brody
This semi-annual report highlights ten consumer trends which we believe will have a lasting impact on how consumers will be interacting with brands. While all brand marketers will benefit from this report, it has a particular slant towards healthcare marketers and health and wellness marketers.
Marketing One Day workshop for Healthcare Providers Social Change UK
This one day marketing workshop for beginners has been designed for healthcare organisations in the UK looking to be more marketing and business focused. This workshop was commissioned by Kent NHS and recieved excellent feedback. For more information on this workshop contact the Social Change team by email: hello@social-change.co.uk or call the office on 01522 837250
Zakeke - Win & Scale Up in the Ever Evolving Visual CommerceLeonardoDAprile1
Learn Which Trends are Critical in Product Digitalization. Understand why more and more consumers demand personalization in their shopping experience. Learn the What, Where and Why of Visual Commerce to stay ahead of your competition, discover how can you offer a positive & effective Mobile experience and win your market with 3D & AR customization. Personalization is becoming more pervasive and urgent, only by acting today will you be in a position to deliver high value to both your customers
There are lots of great industry stats out there about the positive impact of user-generated (earned) content in digital marketing but here at Miappi, we also like to commission our own research.
This year is no exception and we have just received the results of our Summer 2017 market research.
We’ve packaged up the results in this report to paint a clear, up-to-date picture of opinions relating to user-generated content. We’ve also shared some real-world applications for this data to help you enhance and improve your digital marketing campaigns.
Nature cards, by Ideo.
Nature offers countless examples of evolutionary strategies at work fostering conditions conducive to life.
These cards are intended to reveal a few of these often hidden events that we have found relevant to design challenges.
Teledramaturgia missionária: como o gênero ‘telenovela’ se insere na categori...Leticia Xavier
Artigo acadêmico escrito por Leticia Xavier sobre teledramaturgia brasileira e educação.
RESUMO: este artigo busca o entendimento sobre como as telenovelas atuais pós 1990 assumem um caráter educativo em torno de temas considerados socialmente relevantes, com o objetivo de esclarecer a população e como o gênero faz uso de diversos elementos formais e discursivos.
Embasado nas concepções de Aronchi de Souza acerca da classificação dos gêneros, o artigo se propõe a identificar as características de programas televisivos da categoria ‘educação’ que são incorporadas pelas telenovelas. Para isso, faz uso das reflexões de Muniz Sodré sobre a linguagem televisiva e como ela é apropriada para atender a este objetivo.
A construção do projeto de pesquisa, metodologiasLeticia Xavier
Guia para a construção de um projeto de pesquisa acadêmico. Material produzido por mim como monitora da disciplina de Metodologia de Pesquisa no curso de Estudos de Mídia da Universidade Federal Fluminense (UFF).
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
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Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
2. INTRODUCTORY
NOTE
We all know the story. With the advent of the Internet and online shopping, consumers
have access to more information and more options than ever before. They’re fully in charge
and are actively making decisions across both online and offline channels. But despite the
seismic growth of online shopping, brick-and-mortar still plays an important role. David
Kepron summarized the role of B&M quite well in Retail (r)Evolution:
“In a world in which products and services are ubiquitously available, we buy where we’re
given the best experience. Physical retail is becoming the place to explore, to be romanced,
to be entertained, to share moments. It’s where smart brands are making authentic
connections with their consumers, simply because those compelling experiences cannot be
found on a website.”
Over the past several years, retailers have been looking with greater intensity at new ways
for customers to interact and engage with the brand and its products on a more personal,
tangible and emotional level. One area of focus that continues to garner renewed attention is
sensory marketing.
While traditionally viewed as a more supplemental tactic, often taking a backseat to more
immediate considerations such as positioning, price and promotion, retailers are beginning
to realize that a strong sensory marketing strategy is critical in the effort to resonate with
customers and build more personal and emotional connections.
It’s no easy effort to design an engaging sensory experience, let alone to measure and
justify the impact of the subjective creative decisions and tactics designed to meet
such seemingly “soft” objectives. This is especially problematic when executives and
shareholders are looking for hard numbers that drive bottom line performance.
With so much at stake, “we think it matters, so we’d like to do this” can be a hard sell. The
pitch is much stronger when backed by research and data that supports the argument and
idea. It’s especially powerful when amplified by the voice of the consumer.
As the global leader in elevating the Customer Experience, Mood
Media is committed to listening to that voice.
That voice tells us that sensory experiences matter. 78% of
consumers globally cite “an enjoyable store atmosphere”
as a key factor in choosing brick-and-mortar over
ecommerce, and 90% say they’re more likely to revisit a
business that leverages music, visuals and scent.
We’re excited to deliver the results and findings from our most
recent quantitative and independent study where we asked
more than 10,000 consumers around the world what they most
enjoy about the in-store shopping experience. We sought to learn which sensory elements
have the greatest influence on customer attitudes and behaviors when shopping.
What did we take away from the study? In summary...
+ Sensory marketing matters
+ Customers are influenced by and respond to their sensory environment
+ Investment in a sensory marketing strategy can pay meaningful dividends
We hope this study provides you with new insights and that it serves as a source of
inspiration and fresh ideas. At the very least, we believe you’ll begin to look at things
differently, listen more intently, feel with greater purpose and be more conscious of all that
surrounds you and your customers when you consider the evolution of the in-store Customer
Experience.
Scott Moore – Mood Media
Global SVP of Marketing and Creative Content
The
Impact
of
Sensory
Marketing
2019
|
moodmedia.com
3. OUR GOALS
The purpose of our study was to gain a better
understanding of the broader impact of the sensory
experience on shopper perceptions and behavior. In
particular, we wanted to measure the impact of audio
(music), visual (digital screens), tactile (touch/feel) and
scent (smell) stimuli (NOTE: the sense of taste was not
included in the study, as it is largely irrelevant to the
broader retail industry).
In-field research conducted by Walnut Unlimited, the global
market research agency specializing in neuroscience and
behavioral psychology and economics.
WHO
+ 10,039 respondents, ages 18+
+ 51% female, 49% male
HOW
+ 15 minute in-person survey
WHERE WHAT
+ Australia + Retail
+ Benelux + Financial/Banking
+ China + Grocery
+ France + Pharmacy
+ Germany + QSR
+ Spain + Beauty
+ UK
+ USA
METHODOLOGY
The
Impact
of
Sensory
Marketing
2019
|
moodmedia.com
5. COMBATTING
THE E-COMMERCE
EFFECT
78%
78% of shoppers say an enjoyable
in-store atmosphere plays a key factor
in opting to make purchases in-store
vs. online
This is particularly true for shoppers in Spain, China,
Australia, the US and the UK.
79%
0
100
84%
86%
88%
89%
78%
SPAIN CHINA USA UK
AUSTRALIA
6. A TOOL TO
ENCOURAGE
REPEAT VISITS
90%
90% of shoppers say they’re more likely to revisit
a brick & mortar business if the music, visuals
and scent create an enjoyable atmosphere.
95% of
Spanish
shoppers agree
93% of
Chinese
shoppers agree
92% of
American
shoppers agree
81% of
Benelux
shoppers agree
ESP CHN FRA GER UK
AUS BLX
USA
0
100
93%
95%
90% 90% 90% 89%
81%
92% 91%
7. 75%
of shoppers say they are more likely
to stay longer in a place of business
if they’re enjoying the music,
visuals and scent
STAY LONGER,
SPEND MORE? Business owners in China
and Spain can expect
the biggest boost in dwell
times, as 92% of Chinese
shoppers and 86% of
Spanish shoppers say
they’ll stay longer with
these sensorial elements
in place 86%
Spanish
Shoppers
Chinese
Shoppers
92%
77% of US
shoppers
76% of French
shoppers
74% of Australian
shoppers
The
Impact
of
Sensory
Marketing
2019
|
moodmedia.com
8. THE POWER
OF INTERACTION
THE POWER OF
PERSONALIZATION
consumers around
the globe say “feeling
like the experience is
personalized to me”
makes them more
likely to purchase
something
56%
The ability to touch
and try different
products or services
is cited as the biggest
driver in making
consumers more
likely to want to buy
something in-store.
The
Impact
of
Sensory
Marketing
2019
|
moodmedia.com
4IN10
9. 8IN10
THE POWER
OF SHARING
Just over 8 in 10 consumers globally
would recommend a store if they found
the sight, sound and scent sensorial
elements to be enjoyable.
POSITIVE EXPERIENCES
YIELD POSITIVE REVIEWS
Spanish and Chinese shoppers consistently have the
highest positive reactions to sensorial marketing across
the board, including the highest likelihood to recommend
a positive sensorial atmosphere
The
Impact
of
Sensory
Marketing
2019
|
moodmedia.com
0
100 88%
90%
84% 83% 82%
82%
74%
86% 85%
ESP CHN FRA GER UK
AUS BLX
USA
10. POSITIVE IN-STORE
EXPERIENCES
LEAD TO POSITIVE
SOCIAL POSTS
CHINESE SHOPPERS ARE
MOST LIKELY TO SHARE
THEIR IN-STORE EXPERIENCES
VIA SOCIAL MEDIA
Chinese shoppers (56%) are more than
twice as likely to share their in-store
experiences via social media than shoppers
elsewhere (27% globally)
27%
Global
Shoppers
>
56%
Chinese Shoppers
likely to share
experience on social
AND AS A CATEGORY, BEAUTY
SHOPPERS GLOBALLY ARE THE MOST
LIKELY TO SHARE THEIR IN-STORE
EXPERIENCES ON SOCIAL MEDIA
CHINESE & AMERICAN
BEAUTY SHOPPERS ARE
MOST LIKELY TO POST
42%
all Beauty
shoppers
55%
of those
25-34
The
Impact
of
Sensory
Marketing
2019
|
moodmedia.com
11. SUCCESS
IS WITHIN
SIGHT
58%
of consumers say that engaging
video content has a positive
impact on their shopping
VIDEO CONTENT
IS KING
QSR customers recall specific
messaging they’ve seen on
digital screens
Pharmacy customers around the
globe say they’ve stayed longer
because of engaging content on
digital screens in store
Gen Z grocery shoppers around
the globe say they’ve been
made aware of a product or
special promotion by digital
screens in store
58%
25%
The
Impact
of
Sensory
Marketing
2019
|
moodmedia.com
54%
12. ALL EYES ON CHINA
In China, 76% of consumers
report being inspired, informed or
entertained by digital content –
more than 1.5X greater than
other countries.
76%
SIGHT DRIVES
INFLUENCE,
INSPIRATION
& RECALL
OF CONSUMERS AROUND THE GLOBE HAVE
BEEN INFLUENCED BY DIGITAL CONTENT
THEY VIEWED WHILE IN-STORE. 7IN10
Chinese shoppers recall specific products or special
promotions on digital screens in fashion stores, beauty
stores and grocery stores.
13. WHAT DO
SHOPPERS
LIKE TO SEE ON
DIGITAL SCREENS?
BEAUTY
FASHION
GROCERY
PHARMACY
QSR
BANKS
+ In-store specials and promotions
+ Product and/or service information
+ Product and/or service availability
and recommendations
of fashion shoppers say they’ve
been attracted into a clothing store
after noticing “engaging content on
store screens” inside.
4 in 10 say they’ve also enjoyed
watching TV programming
1 in 3 banking customers say
they’ve been entertained by useful
or interesting videos on screens
+ In-store specials and promotions
+ Menu options/product information
+ News/Entertainment
+ Product and/or service information
+ Special rates and promotions
+ News
IN THIS ORDER BUT BEYOND INFORMATION
39%
The
Impact
of
Sensory
Marketing
2019
|
moodmedia.com
14. SOUND
THE TALE OF
THE TUNES
MUSIC
LIFTS MY
MOOD
MUSIC
MAKES ME
STAY LONGER
59%
Global
Consumers
agree
Global
Consumers
agree
46%
62%
US
Consumers
agree
85%
Music is the number one factor in
lifting a shopper’s mood in-store, and
it has an overall positive impact on
85% of global shoppers.
COMPOSING
THE MOOD
The
Impact
of
Sensory
Marketing
2019
|
moodmedia.com
15. NOT JUST
MUSIC,
BUT THE
RIGHT
MUSIC
THE RIGHT
MUSIC MATTERS
(A LOT)
More than half (57%) of shoppers
warn they’ll disengage if brands
make poor music choices such as
unenjoyable or “unfitting” music or
music that’s played too loudly
The
Impact
of
Sensory
Marketing
2019
|
moodmedia.com
16. MUSIC MATTERS
REGARDLESS
OF BUSINESS
CATEGORY
MUSIC & FASHION
74% of all fashion shoppers – and 80%
of French fashion shoppers – remember
enjoying music while perusing the
sales floor.
MUSIC & BEAUTY
1 in 2 shoppers recall hearing and
enjoying music while shopping in a
beauty store
MUSIC & GROCERY
1 in 2 shoppers recall listening and
enjoying music while grocery shopping.
1 in 4 remember overhead promotional
messaging, and 1 in 5 recall altering their
shopping list due to overhead promotional
messaging.
MUSIC & QSR
58% of QSR customers recall hearing
and enjoying music while dining
MUSIC & BANKING
1 in 4 banking customers specifically recall
a bank playing “appropriate” music.
The
Impact
of
Sensory
Marketing
2019
|
moodmedia.com
17. YOUNG, ALERT
& RESPONSIVE
GEN-Z
Gen Z consumers around the
globe are most likely to notice
and be responsive to in-store
sensorial marketing elements
(1.4x more than the total adults
surveyed), with significantly
higher numbers of them agreeing
they enjoy hearing music in store,
notice and enjoy pleasant scents
in store, and feel influenced by
in-store video/digital content.
74%
of shoppers between 18
and 24 years of age recall
enjoying listening to
music in-store recently
And more than half
(59%) say they’ve
stayed in a physical
place of business
longer because they
were enjoying the
music.
among those 55+
48%
VS.
1IN2
Gen Z’ers say they’ve been
influenced by in-store
video/digital content.
The
Impact
of
Sensory
Marketing
2019
|
moodmedia.com
18. SCENT THE NOSE
REALLY KNOWS
(& REMEMBERS)
81%
of consumers globally say they’ve
been “positively impacted” by in-store
scent elements
AHH, BREATHE
1 in 2 consumers say a nicely scented business
“lifts my mood”
NOSE AROUND AWHILE
1 in 3 consumers say a nicely scented business
makes them “stay longer”
AND BE INSPIRED
1 in 5 consumers say a nicely scented business
“makes me more likely to want to buy something”
1IN2
1IN3
1IN5
The
Impact
of
Sensory
Marketing
2019
|
moodmedia.com
19. ESPAÑA,
ESPECIALLY
Spaniards may be particularly aware of Scent, with
85% of all Spanish shoppers noticing if a store has
a pleasant Scent, versus 63% globally. 47% of all
Spanish respondents say a pleasant Scent will bring
them back to a store.
WHO RESPONDS
TO SCENT
ELEMENTS?
SPANIARDS DO!
The
Impact
of
Sensory
Marketing
2019
|
moodmedia.com
20. ACROSS
CATEGORIES,
SCENT MAKES
AN IMPACT
56% 45% 40%
of beauty category shoppers
around the globe have stayed
in a store longer because of a
pleasant scent
of all pharmacy shoppers “remember
noticing a pleasant scent.”
Spaniard (62%) and German (59%)
pharmacy customers were the
largest group to notice.
4 in 10 fashion shoppers can
specifically name clothing
stores which “have a certain
scent when you walk in.”
IT’S A
BEAUTIFUL THING
HEALTHY SCENT,
HEALTHY SIGN?
KNOW YOUR FASHION,
KNOW YOUR SCENT
The
Impact
of
Sensory
Marketing
2019
|
moodmedia.com
21. ADIOS
AU REVOIR
VAARWEL
AUF WIEDERSEHEN
GOODBYE
Be warned: While a pleasant
scent lifts moods, dwell times and
wallets, an unpleasant scent can
be damaging.
44%
49%
US
Shoppers
German
Shoppers
33%
Global shoppers have left
a business due to unpleasant
or overpowering scent
The
Impact
of
Sensory
Marketing
2019
|
moodmedia.com
22. Despite all online headwinds, the power of brick-
and-mortar is undeniable. This study is yet another
important and inspirational call to all in-store
marketers, regardless of industry. What you do is
important. Every detail matters more than ever and
contributes to the overall experience and impact
on your customers. Above all other channels, the
in-store experience is where a brand can truly come
alive and engage in a way that stimulates all senses and
sets the stage for creating the most powerful, emotional
and memorable impressions for your brand.
Brick-and-mortar, when done well, will continue to evolve, grow
and flourish. The demands and preferences of consumers will drive
the in-store experience to improve, delight, amaze and showcase
the complete personality and essence of a brand. Sensorial
marketing efforts drive elevated Customer Experiences. And
elevated Customer Experiences drive success.
Valentina Candeloro – Mood Media
Marketing Director Mood International
WHY IT ALL
MATTERS
The
Impact
of
Sensory
Marketing
2019
|
moodmedia.com
23. ABOUT MOOD MEDIA
CORPORATION
ABOUT WALNUT
UNLIMITED
Mood Media is the world’s leading in-store media solutions company dedicated to elevating
the Customer Experience. Mood creates greater emotional connections between brands
and consumers through the right combination of sight, sound, scent, social and systems
solutions. Mood reaches more than 150 million consumers each day through more than
500,000 subscriber locations in 100+ countries around the globe. Mood’s clients include
businesses of all sizes and market sectors, from the world’s most recognized retailers and
hotels to quick-service restaurants, local banks and thousands of small businesses. For
more details: www.moodmedia.com.
Walnut Unlimited is a more than a market research agency, they are the human
understanding agency. They uncover human insights that help bring global brands closer to
understanding people for better business decisions. Through innovative thinking, they use
no-nonsense science drawing on specialisms in neuroscience and behavioural psychology
and economics. They work across retail and customer experience, technology, financial,
FMCG, brand and communications. Information about Walnut Unlimited can be found here:
www.walnutunlimited.com.
FOR MORE
INFORMATION
us.moodmedia.com/impact
Complimentary Sensory Marketing Consultation
us.moodmedia.com/contact-us
North American Media Inquiries
Caroline Traylor at caroline.traylor@moodmedia.com
European/Asian Media Inquiries
Valentina Candeloro at v.candeloro@moodmedia.com
Australian Media Inquiries
Hannah Maskrey at h.maskrey@moodmedia.com
The
Impact
of
Sensory
Marketing
2019
|
moodmedia.com