This document discusses a workshop on using voice of the customer (VOC) tools and techniques to support new product development (NPD). It provides an overview of how VOC inputs can help at various stages of NPD, from concept development to growth. The document outlines objectives of understanding benefits of VOC for NPD, best practices, and case studies. It also provides examples of VOC tools that can be applied for retention, growth, and expansion, as well as a roadmap for implementing a complete VOC program.