The document summarizes and provides commentary on Hootsuite's careers page and job postings. It praises Hootsuite for presenting a clear and compelling employer brand through videos, employee stories, and details about company culture. It highlights how a job posting provides a very specific description of the ideal candidate and responsibilities in clear, concise language. The summary concludes Hootsuite optimizes the application process by clearly communicating what they are looking for upfront.

1. JOB POSTING TEARDOWN

2. First stop: careers page

3. First stop: careers page
To sum this one up: incredible! I mean, who wouldn’t want to
apply to work here?

4. First stop: careers page
This is Rad.
A giant hero video carousel showing everything from people
hanging out dressed up in costumes to people (in their office?)
getting work done. Each video has a caption making a calling
for people who are quirky, passionate, quick on their feet etc.
Great touch!

5. … scrolling along.

6. … scrolling along.
A HOOTSUITE FLAG?!?
This is purely a personal preference but if you really want to
get me excited to apply, show that you have your own pirate
flag. Awesome.

7. … scrolling along.
That wasn’t sarcasm.

8. … scrolling along.
That also wasn’t sarcasm.

9. … scrolling along.
Hootsuite is very, very calculated when showing their social side
for obvious reasons. Everything on their careers page screams
that this is a company that cares about the social well-being and
involvement of everybody on their team.

10. … scrolling along.
Hootsuite is very, very calculated when showing their social side
for obvious reasons. Everything on their careers page screams
that this is a company that cares about the social well-being and
involvement of everybody on their team.

11. … scrolling along.
Hootsuite is very, very calculated when showing their social side
for obvious reasons. Everything on their careers page screams
that this is a company that cares about the social well-being and
involvement of everybody on their team.

12. … scrolling along.
Hootsuite is very, very calculated when showing their social side
for obvious reasons. Everything on their careers page screams
that this is a company that cares about the social well-being and
involvement of everybody on their team.

13. … scrolling along.
Hootsuite is very, very calculated when showing their social side
for obvious reasons. Everything on their careers page screams
that this is a company that cares about the social well-being and
involvement of everybody on their team.
They’re taking very bold positions on the wonderful things
they’re doing as a company. A careers page is the perfect place to
be bold about your work. Nice job!

14. And more scrolling brings us here.

15. And more scrolling brings us here.
Hey, these people look cool. I wonder what happens if I click one
of their faces?

16. And more scrolling brings us here.

17. And more scrolling brings us here.
Boom. A very well-shot, well-edited video telling us briefly about
Bill, what he’s working on and why he’s excited about it.
Super short, super punchy and straight to the point. It definitely
doesn’t feel pushy or forced at all, genuinely sincere.

18. And more scrolling brings us here.
Cool video bruh, let’s exit the video player and get back to this
adventure.

19. Certified B Corp FTW!

20. Certified B Corp FTW!
Some of you may not know what this means but for others this
can be a very big deal. Basically the TL;DR version of B Corps: B
Corps are for-profit companies certified by the nonprofit B Lab to
meet rigorous standards of social and environmental performance,
accountability, and transparency. (taken from bcorporation.net)

21. Certified B Corp FTW!
Basically it means that Hootsuite isn’t just about making tons of
money… It’s focused on a sustainable future and is accountable
to meet the standards set out by a third party organization.
What’s more, they’re committed to measure the impact they’re
having and sharing their learning with the community.

22. Certified B Corp FTW!
Basically it means that Hootsuite isn’t just about making tons of
money… It’s focused on a sustainable future and is accountable
to meet the standards set out by a third party organization.
What’s more, they’re committed to measure the impact they’re
having and sharing their learning with the community.

23. Time for the job postings.

24. Time for the job postings.
And here we are. The job postings.
First impression: neat, organized and we love that there are no
weird requisition numbers in the titles.

25. Time for the job postings.
And here we are. The job postings.
First impression: neat, organized and we love that there are no
weird requisition numbers in the titles.

26. Time for the job postings.
And while we’re looking at titles, high five for keeping these all
crystal clear. It’s a good call to stay away from strange terms,
abbreviations or internal titles that only Hootsuite people would
understand.

27. Time for the job postings.
Let’s dive into one!

28. The actual job posting.
First impression: Mr. Clean. Completely matches the
design and UX expectations that were established on
the main careers page.

29. The actual job posting.
Some links over here to related
job postings. Love that they’re
giving people the option to
continue exploring careers at
Hootsuite.

30. The actual job posting.
What are these things here? Links? Will they
bring me to Twitter if I click a hashtag? Are they
simply telling me I should be using that
hashtag?

31. The actual job posting.
Let’s click one…

32. The actual job posting?
Ooooh this is kind of neat. It appears to be a
feed from people on the Hootsuite team using
the #HOOTSUITELIFE hashtag showing off all
the amazing reasons to work for Hootsuite.

33. The actual job posting?
Wait, is that Nicholas Cage dressed up as
Napoleon on a coffee mug? I’m quickly
becoming a bigger fan.

34. The actual job posting?
Anyhoo let’s get back to the job posting.

35. The actual job posting.

36. The actual job posting.
Wait, a manifesto? Cant say no to that click.

37. The actual job posting.

38. The actual job posting. Wow. This is transparency. Showing candidates something that’s
shared with “real” Hootsuite hires builds a ton of trust. Including a
manifesto is such a great idea and something we may even adopt
for Ruutly.

39. The actual job posting.
Critical question: Why isn’t this included IN every job posting?…
But I will come back to this later.

40. We’re back on the job posting.

41. We’re back on the job posting.
Hootsuite’s done such a great job of telling us who they are
through the careers page, employee stories, compelling copy and
pirate flags.

42. We’re back on the job posting.

43. We’re back on the job posting.
…and that’s why I kiiiiind of wish they
would jump right into the job description
instead of telling us who they are again
above the actual job posting.
but we also understand that not everybody
will arrive here after going through the
careers page… so it makes sense?

44. We’re back on the job posting.
Let’s scroll…

45. The actual job posting.

46. This. Is. A. Great. Job. Description.
The actual job posting.

47. Hootsuite decided to forgo the dreadful 199 bullet points
and opted for a clear and concise description outlining not
only who the ideal candidate is but what that person will be
doing.
The actual job posting.

48. They use very specific language making things extremely
clear.
Example: instead of simply stating “customer support skills”
they specifically tell you:
The actual job posting.

49. They use very specific language making things extremely
clear.
Example: instead of simply stating “customer support skills”
they specifically tell you:
The actual job posting.

50. The actual job posting.

51. Scrolling down, things get even more specific:
The actual job posting.

52. Scrolling down, things get even more specific:
The actual job posting.
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53. Scrolling down, things get even more specific:
The actual job posting.
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54. Scrolling down, things get even more specific:
The actual job posting.
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55. Scrolling down, things get even more specific:
The actual job posting.
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56. Scrolling down, things get even more specific:
The actual job posting.
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57. Scrolling down, things get even more specific:
The actual job posting.
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58. Scrolling down, things get even more specific:
The actual job posting.
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59. It’s hard to read this and not know the exact type of person
they are looking for. It should be pretty simple for a person
to look at this and gauge if they’re a fit or not.
The actual job posting.

60. We’re back on the job posting.

61. We’re back on the job posting.
This job posting is a great one. We’ve been watching
Hootsuite for a while and really enjoy the work they’re
doing in showcasing their employer brand and
creating a super compelling candidate experience.

62. We’re back on the job posting.
Our only really critical feedback comes here: We love
that they include these glimpses into their culture,
career tracks and company info…

63. We’re back on the job posting.
but this great stuff gets lost here and when a
candidate does click these things, it takes them away
from the job posting and breaks the candidate
experience slightly.

64. We’re back on the job posting.
In a perfect world (and with an ATS/job posting design
that could support it) these items could possibly
become interior navigation tabs that could be
included on every job posting and would load up
content right here, in the experience.
But really, that’s us being very, very picky.

65. We’re back on the job posting.
One of the many things Hootsuite gets really, really
right is that they’re (consciously or not) optimizing for
opt-outs. They make it crystal clear who they’re ideal
candidate is, the experience they should have and the
job they’ll do.
People who don’t have those skills or experience,
should be able to identify that pretty quickly and opt-
out of this application process.
More importantly, it means Hootsuite is crystal clear
who they’re looking for so if somebody didn’t get the
message and applies without those skills or
experience, Hootsuite doesn’t waste any of their time
pursuing that candidate for more info.

66. The wrap-up:

67. The wrap-up:
If more companies were building their employer brand and
writing their job postings like Hootsuite, this world would be a
better place with a much more intentional and clear candidate
experience for all.

68. THANK YOU!
Have a company you want us to look at?
Send us an email hello@ruutly.com