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Social Evangelism - Janakan A.
The document discusses social evangelism in the context of digital marketing, highlighting the significance of social media and internet usage among populations in India and Hong Kong. It emphasizes various strategies for reaching and engaging users, such as SMS campaigns, promoted content, and community engagement approaches. Key themes include the role of social networks in spreading Christian messages and the importance of adapting outreach methods to resonate with diverse audiences.
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Social Evangelism - Janakan A.
- 1. S O CI A L E VA N G E L I S M I N D I G I T O U S 2 0 1 5
- 5. H O NG K O N G
- 6. W E MA K E T H I N G S G O V I R A L
- 7. S O CI A L I N T E R V I E W ( 5 0 M U S E R S )
- 8. O N OK O M A R K E T I N G
- 9. 6 1 ,0 0 0 L I K E S1 0 4 , 0 0 0 L I K E S
- 10. 2 7 MI L L I O N L I K E S1 0 4 , 0 0 0 L I K E S
- 11. S O CI A L E VA N G E L I S M I N D I G I T O U S 2 0 1 5
- 12. 1 . 4B I L L I O N P E O P L E FA C E B O O K 2 0 1 5
- 13. 1 . 4B I L L I O N P E O P L E FA C E B O O K 2 0 1 5 9 5 % + O F FA C E B O O K U S E R S H AV E AT L E A S T O N E C H R I S T I A N F R I E N D
- 14. S O CI A L I N D I A • 243m internet users (5 hours a day online) • 106m social media users (2 hours a day on social media)
- 15. M O BI L E I N D I A • 70% of web traffic through mobile devices • 886m mobile subscriptions (349m people) • 95% pre-paid • Mostly ‘feature phones’
- 16. H U NG RY G E N E R AT I O N
- 17. H U NG RY G E N E R AT I O N Bible 17M Quotations Of Chairman Mao 0.06M
- 18. H U NG RY G E N E R AT I O N Bible 17M Quotations Of Chairman Mao 0.06M Christian Congregation 42M Communist Party 5M
- 19. H U NG RY G E N E R AT I O N Bible 17M Quotations Of Chairman Mao 0.06M Christian Congregation 42M Communist Party 5M Jesus 18M Chinese President 4M
- 20. H U NG RY G E N E R AT I O N Bible 17M Quotations Of Chairman Mao 0.06M Christian Congregation 42M Communist Party 5M Jesus 18M Chinese President 4M Christmas 150M National Day 50M
- 21. H U NG RY G E N E R AT I O N Bible 17M Quotations Of Chairman Mao 0.06M Christian Congregation 42M Communist Party 5M Jesus 18M Chinese President 4M Christmas 150M National Day 50M God 165M Mentions Mao Zedong 10M
- 22. H O WT O R E A C H T H E M ? • SMS • Promoted Content • Social Mission
- 23.
- 24. S M SE VA N G E L I S M • Obtain list of numbers (e.g. through Gmail/Android app) • Send conversational message • Respond to people who reply / missed-call
- 25. - C HR I S T I A N S “Need prayer? Reply or missed-call this number & we would love to pray with you”
- 27. P R OM O T E D C O N T E N T
- 28. P R OM O T E D C O N T E N T T R A F F I C C O N T E N T F O L L O W U P
- 29. P R OM O T E D C O N T E N T T R A F F I C C O N T E N T F O L L O W U P
- 30. G O OG L E A D S
- 31. G O OG L E A D S 1 R U P E E / C L I C K
- 32. Y O UT U B E A D S
- 33. Y O UT U B E A D S 1 R U P E E / V I E W
- 38. S O CI A L M I S S I O N
- 39. P 2 PV S B R O A D C A S T
- 40. P 2 PV S B R O A D C A S T
- 41. P 2 PV S B R O A D C A S T
- 42. P 2 PV S B R O A D C A S T
- 43. P 2 PV S B R O A D C A S T
- 44. B U BB L E S V S B R I D G E S
- 45. B U BB L E S V S B R I D G E S 1 2 % R E A C H
- 46. B U BB L E S V S B R I D G E S 1 2 % R E A C H 8 5 % R E A C H 8 5 % R E A C H 8 5 % R E A C H 8 5 % R E A C H
- 47. B U BB L E S V S B R I D G E S B U B B L E S M O S T LY C H R I S T I A N F R I E N D S S O C I A L R E - I N F O R C E M E N T T O S H A R I N G C H R I S T W O R L D V I E W A C C E P T E D B R I D G E S M O S T LY N O N - C H R I S T I A N F R I E N D S S O C I A L R E J E C T I O N W H E N S H A R I N G C H R I S T W O R L D V I E W R E J E C T E D
- 48. - L UK E 1 4 : 2 7 • “And whoever does not carry their cross and follow me cannot be my disciple.”
- 49. 1 . U ND E R S TA N D • “Please notice that I am funny, interesting, beautiful, and worthy of love.” • Primal desire for community
- 50. - J ES U S ( M AT T H E W 1 4 : 1 6 ) “They do not need to go away; you give them something to eat!”
- 51. 2 . PR AY
- 52. 3 . LE A R N
- 53. 4 . SH A R E • Offer to pray • Use photos • Use your life story • Use music • Use bible verses
- 58. F I NA L T H O U G H T S • Let young people do things. • Fail more often.
- 59. ( Q &A )