Homogenization of culture refers to the loss of diversity between cultural groups as local cultures are transformed or absorbed by a dominant outside culture, such as through the immense growth of the internet and increase in globalization. This leads to bigger markets but also the disadvantages of certain local cultures being lost.

2. HOMOGENIZATION
OF CULTURE

3. “Homogenization of cultures
is the loss of diversity of
culture between two or
more cultural groups”

5. O'Connor defines
it as "the process
by which local
cultures are
transformed or
absorbed by a
dominant outside
culture."

7. THE WORLD IS BECOMING
INCREASINGLY
CULTURALLY
HOMOGENIZED DUE TO
THE IMMENSE GROWTH OF
THE INTERNET AND
INCREASE IN
GLOBALIZATION

8. ADVANTAGES

10. BIGGER
MARKETS

11. DISADVANTAGES